Writing on the Web

SEPTEMBER 25, 2013

There’s always a lot you can say about your products and services, but how many different ways can you write about them before your regular subscribers get bored? I recently purchased Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less.

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

JUNE 26, 2015

Customer ratings and reviews are one of the ways we decide and choose to buy products online. Yet when I see a customer rave review and 5 stars, I’m all in. Does social validation work for businesses selling services and experiences? Guess what I see on many sites for service providers? Here’s an example.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

OCTOBER 28, 2015

Sell products or services because of your blog , or indirectly. Your blog or website should have client stories , case studies and testimonials everywhere to tell your clients’ experiences with working with you, your products and services. Excellent products and services that deliver much more than expected, worth the price.

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Writing on the Web

JUNE 26, 2015

Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Yet when I see a customer rave review and 5 stars, I’m all in. Does social validation work for businesses selling services and experiences? Guess what I see on many sites for service providers?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

APRIL 24, 2013

While a business may have many products and service offerings, and maybe several different buyer personas, it generally provides unique solutions to customers’ problems. But what if you’re a professional service provider? And I also provide web writing services and content marketing consulting.

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

OCTOBER 30, 2013

Visual design is critical to every page you have, but never is it more important than helping your readers and customers understand your products and services. You can more easily explain the value of your business services in pictures than words. I am not an affiliate, but I love their services!).

Business Blogging 100

Business Blogging Video Marketing Business Pricing 100

Writing on the Web

OCTOBER 31, 2012

What problems do they encounter that your product or services can solve? Many marketing messages focus on the product or service being offered. Key Content Marketing Principle: Instead of being company-centric, be customer-focused. What are the truly important benefits that will make your customers’ lives easier?

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

FEBRUARY 27, 2013

Sometimes it boils down to just one word or set of words that can make the difference between a customer who reads or one who clicks away. Roger Dooley recommends this: if you are describing a benefit of your product or service, expressing it in terms of absolute number will maximize its impact. Words matter. Content matters.

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

MARCH 28, 2012

For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services. You want to show what you have to offer, and a blog is a great way to advertise deals to engaged customers who are clearly in the mood to buy and interested in your products (they are reading your blog, after all).

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

FEBRUARY 4, 2015

You cannot customize the content for each social media audience. The full post was written by Christine Buffaloe, of Serenity Virtual Assistant Services , a great resource for a wide range of administrative support services specializing in social media, including Facebook , LinkedIn and Twitter. .

Personalization 100

Personalization Social Media Tagging Keywords 100

Writing on the Web

MAY 23, 2016

Your blog will display third-party advertisements unless you have purchased an Ad-free Upgrade or a VIP Service account. It’s also where you’ll find extensive documentation, community support forums, hundreds of free themes and plugins you can use to customize your site. Your domain name will be [link] unless you upgrade.

Adsense 136

Adsense Domain Budget Programs Paid Search Agency 136

Writing on the Web

JULY 31, 2013

Yet professional service providers are often pressed for time. The solutions: The systems I’ve found to work best with the clients I serve involves a combination of learning to write quick posts, getting contributions from qualified guest authors, and using an appropriate content subscription service. I’ll explain each.

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Writing on the Web

OCTOBER 14, 2015

In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. Sponsorship – A sponsored blog post can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

AUGUST 26, 2014

According to the authors of Content Rules : “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. Know your customers. Know your customers : I know content marketing for professionals and small businesses.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Writing on the Web

APRIL 6, 2016

I’m referring to digital assets , or content that is offered as a service to your readers. Excellent products and services that deliver much more than expected, worth the price. At the other end of the list would be a customized white paper. S ocial Media.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

AUGUST 5, 2011

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Yet when I see a customer rave review and 5 stars, I’m all in. Does social validation work for businesses selling services and experiences? Guess what I see on many sites for service providers?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

MARCH 7, 2012

A good place to find contacts that will give you outstanding recommendations are your satisfied customers. Go through your customer base and connect with everyone who has purchased your products; multiple sales recipients are better. After all, one of your goals in LI is becoming a recognized expert in your field.

Linkedin 100

Linkedin Tips Ideal Customer Profiles Webinar Metrics 100

Writing on the Web

AUGUST 16, 2011

Your Blog & Facebook, Social Sites" width="300" height="104" /> Today’s guest post is written by Christine Buffaloe, of Serenity Virtual Assistant Services , a great resource for social media know-how, for Facebook , LinkedIn and Twitter. NetworkedBlogs is also a syndication service. Remember the “social” in social media.

Facebook 100

Facebook Social Media Tagging Linkedin 100

Writing on the Web

NOVEMBER 6, 2013

It also has an easy-to-use search engine and a way to customize the site for your topic selections. Both of these services allow you to link your social media accounts. All of these services and suggestions are good for both business and personal bloggers. One of the most popular blog directories is Alltop. and PostPost.

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Writing on the Web

APRIL 11, 2011

But you run a business, maybe you’re a professional who offers services such as coaching, health care, financial planning, speaking? Here are some of the customers who say we’re great. I hope you’ll call me one day and hire me for my services.&#. your customers will come to you. I solve these problems.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

JULY 4, 2012

If you want customers, you need to go where they are online. Because your audience is different, depending on the site, you may want to customize the post in the status update. Serenity Services is dedicated to giving you more time and energy to work on the things that matter most to you. It’s the numbers.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

OCTOBER 9, 2011

How will your product or service make your readers’ lives different? This is where you explain who you are, how you know what you’re talking about, how your product or service can help them, and what’s different about your product or service that will eliminate their problem. Question #4: What is different now?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

MARCH 17, 2011

It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. You see your products from your perspective, not from the perspective of the customer. If I can be of service to them in any way, I’ll extend a hand. We both win.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 24, 2011

Know your product or service. And of course you know your products and services , especially if it’s your own business and you’ve been working in it for a while. How well do you know your customers’ challenges and problems? Know your target audience. The stronger your online writing will be.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

JULY 9, 2010

By doing so, Dow Jones’ customers get the privilege of responding to blog posts, news and any mention of DJ in social networks. Well, it wouldn’t look great if one of those got bought by an angry customer whose goal is to take down the company. Links to testimonials are great ways to tell prospective customers about your service.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

MARCH 27, 2013

They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! Start everything you write online with a focus on customers and the problems that you can solve for them. Content should be focused on readers, not you and your business.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

JUNE 4, 2014

Your content needs to be customer-focused. And, of course, tell them how your products and services can contribute. A visual story is even better, which is why videos work well online. And, since the subconscious brain is always on alert for danger or pleasure, your content must be strong, and novel. The brain is self-centered.

Content Marketing 100

Content Marketing Wikipedia Content Viral Marketing 100

Writing on the Web

MAY 16, 2011

And it’s really easy when you use a monthly production service like I do: iMotionVideo , who does it all for me!). Online video is THE most powerful tool on the Internet for driving traffic to your websites and services. Blogging Services: Content Marketing for Coaches. But what if you want to do it yourself?

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

JUNE 23, 2011

The premise is that a customer searching for products and services online shouldn’t have to figure out how to find what they’re looking for on your website. Ask your audience for their top 3 tips for … (insert a common problem your customers have).

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

JUNE 12, 2013

Ideally, you want to attract a large number of hungry customers who are interested in partaking of this written food for the soul, but how can you rise above the constant online buzz to attract attention to your blog post ? If this is not appropriate for your business, personalize the post with a quotation or a testimonial from a customer.

RSS 100

RSS Social Media Buzz Internet Marketing 100

Writing on the Web

JULY 28, 2010

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. But when I see a customer rave review and 5 stars, I’m all in. Does social validation work for businesses selling services and experiences? Guess what I see on many sites for service providers?

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

SEPTEMBER 4, 2013

When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. But search ones that attract your kind of customer, in your target audience. How can you attract more readers to your business blog? Use SlideShare.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

FEBRUARY 21, 2012

LinkedIn , on the other hand, is great for B2B service providers looking for a more professional social media platform. Here, we’ll examine the benefits of LinkedIn vs. Facebook for professional service providers, such as executive coaches and lawyers. Keep your personal life personal.

Linkedin 100

Linkedin Facebook Ideal Customer Profiles Privacy 100

Writing on the Web

SEPTEMBER 20, 2010

Know your product or service. And of course you know your products and services , especially if it’s your own business and you’ve been working in it for a while. How well do you know your customers’ challenges and problems? Know your target audience. The stronger your online writing will be.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

OCTOBER 25, 2011

There exists: A shift away from focusing on your products and services (what you know well). A shift towards the reader/customer and their needs (what you may not know very well). But I’ve been thinking about this and want to share my thoughts with you. Here are some reasons content marketing is getting more challenging.

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

SEPTEMBER 3, 2010

You must show them how they will feel, when they use your services or products. How is this product/service/concept going to reach out and touch your client? Online Persuasion: Seeing Through the Eyes of Your Customers. Clients can’t want what they can’t imagine or picture on an emotional level. Tweet This!

Trigger Marketing 100

Trigger Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 27, 2011

Her blueprint for creating simple copy that works to market your products and services is clear. is to make a list of all the benefits of your products and services to clients. Publish a page or post or newsletter addressing every aspect of the problems your customers face. There’s a reason it’s organized this way.

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100