• BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Customer, Purchase] How to build brand trust – 4 essential steps
    Branding is basically about developing emotional connections – i.e. trust-based relationships that will cultivate greater loyalty for purchase decisions. The biggest reason is the rise of transparency due to the internet, and how so many customers rely on digital research and interaction with peers for more honest assessments.  
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Customer, Purchase] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    Segment your organic content with an audience in mind. So segment your organic content to speak specifically to your various audience segments, devise a call to action that entices that audience, and post that content at the time they are most likely to engage. Segment your paid content to the audience you want to capture.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Customer, Purchase] 83 Exceptional Social Media and Marketing Statistics for 2014
    57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.” 78% of CMOs believe custom content is the future of marketing. No, not that.) B2B Marketing ).
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Customer, Purchase] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    Based on a preview the company provided me in February, the implementations are more than adequate for the small marketing departments that are Vocus’ core customers. But it only allows one score per customer. But it doesn''t (yet) synchronize opportunities or custom objects. It’s still a modest multiple of 2.4
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Customer, Purchase] 70 New (Really) Marketing Automation Stats
    Segmentation, Targeting & Personalization. 49% of companies with marketing automation customize content to the Buyer Journey stages, compared to 21% without. Triggered email messages are extremely effective for customer engagement and revenue, as exemplified below. Registration during purchase (50%). It’s from 2009.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Customer, Purchase] 70 New (Really) Marketing Automation Stats
    Segmentation, Targeting & Personalization. 49% of companies with marketing automation customize content to the Buyer Journey stages, compared to 21% without. Triggered email messages are extremely effective for customer engagement and revenue, as exemplified below. Registration during purchase (50%). It’s from 2009.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 3, 2014
    [Customer, Purchase] Everyone Loves Free Frozen Yogurt, or, The Perfect “We Miss You” Email
    They knew I hadn’t purchased anything in months, because I would’ve taken advantage of the money pre-loaded on my app. Technology that allows marketers to know what customers are – and are not – doing has existed for years. Bonus: Again, since they have the data, why not entice me with a picture of the yogurt I purchase most often?
  • VISIONEDGE  |  TUESDAY, APRIL 1, 2014
    [Customer, Purchase] Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics
    '“We’re not going to make our revenue target for the fiscal year,” declared our customer, a Director of Customer Insights at a global technology company.  After we explored the possible questions, I mentioned a customer analytics study that had been conducted not long ago by Aberdeen.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Customer, Purchase] The Definition of Omni-Channel Marketing – Plus 7 Tips
    In the words of John Bowden, Senior VP of Customer Care at Time Warner Cable: “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. Omni-channel anticipates that customers may start in one channel and move to another as they progress to a resolution. Segment Your Audience.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Customer, Purchase] Why Modern Marketers Fail at Big Data
    Because our platform uses big data to help marketers unlock key customer segments, we’ve thrown our hat into the overcrowded online world of marketing about big data solutions. These are Duck Dynasty’s best customers. The brand purchased the first ad after the game and gave away the $1.5 You can find her on Google + !
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Customer, Purchase] 6 Ways Social Data Can Inform Your Marketing Strategy
    Segment Based on Sales Cycle Stage. Segmenting your social contacts based on where they''re at in the sales cycle is something that few companies are aware they can do. 'Social media has historically been a great conversational tool for businesses. Social data takes that insight to a whole other level. Spot the Trends.
  • VISIONEDGE  |  MONDAY, MARCH 24, 2014
    [Customer, Purchase] Weaving Contextual Data into Models
    Contextual data adds another dimension to the model by weaving in predisposition information that reflects content, timing and frequency-for example what products they currently use, the last time they purchased, their complete buying history, the types of keywords they used in their search, etc. Keep in mind, timing is everything.
  • MARKETING ACTION  |  TUESDAY, MARCH 18, 2014
    [Customer, Purchase] Keep Calm and Learn How to Nurture Leads
    I know from talking with customers (and being a former Act-On customer myself) that this is a very real, two-fold problem: not enough time to do it all, and no easy way to integrate all the efforts in a way that doesn’t look and feel like a patchwork of marketing noise. How do they put all these things in place to stay competitive?
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Customer, Purchase] How to Select the Perfect Image for Your Next Blog Post
    If you''re not satisfied, you''ll want to consider purchasing a subscription to a stock photo service like iStockphoto or Getty (Thinkstock). For example, the following post may have nothing to do with oranges, but the image works because the post''s headlines talks about "slicing and dicing" and "segmentation." me too. how''d I do?
  • MARKETING ACTION  |  FRIDAY, MARCH 14, 2014
    [Customer, Purchase] 6 Tips for Better Email
    Get picky – use list segmentation. Segment by meaningful factors, and if you aren’t sure what those might be, look to your best customers to determine common attributes. See point 5 for more on segmentation.). Segment Your Database. 'Have your unsubscribe rates been rising…and your open rates dropping?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Customer, Purchase] CMOs Win When High-Value Customers Are Treated Personally Online
    'Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 12, 2014
    [Customer, Purchase] B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles
    The problem boils down to the fact that companies still want to sell their way instead of letting the customers buy their way. Corporate Executive Board study found that B2B buyers are at least 57% through their purchase research before they first contact a seller. 'Artillery B2B Marketing Blog > The Forward Observer. Dramatically.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 12, 2014
    [Customer, Purchase] B2C Email Marketing: When and Why to Discount
    'Recently we wrote about three tactics to accelerate your B2C email marketing : personalization, segmentation, and trigger messages. It’s common wisdom that new customers can be attracted by discounting, but you might wish to consider your discounting strategy from several angles. The new customer. The long-term customer.
  • VIDYARD  |  WEDNESDAY, MARCH 12, 2014
    [Customer, Purchase] How ClearFit Combines Video and Marketo for More Clicks and Customers
    Although marketing automation is great for segmenting and nurturing, it’s also amazing for bringing together data from a bunch of different sources. Are prospects who engage with video more likely to become customers? of leads who interacted with a video made a purchase – a big jump from the 5.4% Hint: Yup).
  • ANNUITAS GROUP  |  TUESDAY, MARCH 11, 2014
    [Customer, Purchase] The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?
    To summarize their reasoning:   Configuration of marketing technology often requires marketing expertise, and is often a customer-facing function. . We are in the business of collecting data, and there needs to be an understanding of the true value of each recorded interaction throughout every separate stage of their purchase journey.  .
  • DIGITAL VOICES  |  WEDNESDAY, MARCH 5, 2014
    [Customer, Purchase] Reaching the Pot of Gold: How Investments in Analytics Are Paying Off
    The pot of gold that analytics promises is the ability to fully understand customer behavior, derive actionable insights, and further tailor customer experiences to meet the needs of any segment. More specifically, financial institutions, such as banks, are using analytics to become more customer centric (i.e.,
  • DIGITAL VOICES  |  WEDNESDAY, MARCH 5, 2014
    [Customer, Purchase] Reaching the Pot of Gold: How Investments in Analytics Are Paying Off
    The pot of gold that analytics promises is the ability to fully understand customer behavior, derive actionable insights, and further tailor customer experiences to meet the needs of any segment. More specifically, financial institutions, such as banks, are using analytics to become more customer centric (i.e.,
  • VISIONEDGE  |  MONDAY, MARCH 3, 2014
    [Customer, Purchase] Loyalty vs. Retention Measurement
    'Companies who want to retain or expand their relationships with existing customers are finding that measuring and modeling customer loyalty is very valuable. Retention is a measure of whether an existing customer continues to do business with you. What does a less-than-ideal customer look like? What do they do/not do?
  • MARKETING ACTION  |  MONDAY, MARCH 3, 2014
    [Customer, Purchase] Digital Marketing Glossary, Part 3
    In some organizations, there are teams of sales development reps who specialize in qualifying leads further by getting potential customers to take some pre-defined next step(s). Segment : When used as a verb, this is the action of slicing a list into segments determined by various attributes or factors. are all paid media.
  • WRITTENT  |  FRIDAY, FEBRUARY 28, 2014
    [Customer, Purchase] 15 Call to Action Samples for Rocking Blog Posts that Convert
    After sharing a customer success story, ask your readers to sign up for a free demo. Writing highly-controversial blog posts isn’t without risks, but it can be a way for your brand to gain new customers. Using your call-to-action to generate leads can allow you to keep in contact with these prospects as they consider a purchase.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Customer, Purchase] Answers to 10 Email Marketing Questions You Were Too Afraid to Ask
    Consider spending more time segmenting your lists and sending emails that feature just one piece of content that has the goal of getting recipients to progress further down the marketing funnel instead of rounding up a lot of content to share in a newsletter. 'When I first started out with email marketing, I felt lost. It depends.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, FEBRUARY 25, 2014
    [Customer, Purchase] Why Half-Baked Ideas Are Perfect Sales Conversation Starters
    After all, every customer is unique. Virtually every Sales VP is concerned about meeting their numbers, every HR executive worries about rising health care costs and every purchasing agent wants to reduce costs. 'It happened again last week. said, "Be an idea person. That’s when the hand popped up. It always does. WRONG!
  • MARKETING ACTION  |  MONDAY, FEBRUARY 24, 2014
    [Customer, Purchase] Digital Marketing Glossary, Part 2
    One of the things I found instructive was the different outcomes Eric postulated:  The direct outcome of lead generation is new contacts available for sales or marketing ; the direct outcome of demand generation is that your audience is more likely to purchase your products or services. That press release is owned media. license.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 21, 2014
    [Customer, Purchase] B2C Email Marketing: Three Ways to Increase Your Revenue and Customer Base
    You can use segmentation in your database to support personalizing email beyond just the name, to address buying history, interests, and other factors. Your emails need to show your understanding of the buyer, which helps enhance customer loyalty and repeat sales. Look at the customer’s personal data and purchase history.
  • MARKETING INTERACTIONS  |  WEDNESDAY, FEBRUARY 19, 2014
    [Customer, Purchase] Manipulating B2B Personas is a Bad Move
    Before I go further, it's important to understand that a B2B buyer persona is a composite based on the commonalities of a defined segment of your target market. I've worked with many people who've come over after being a customer to work for a vendor whose product or solution they fell in love with. Here's the rub.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, FEBRUARY 19, 2014
    [Customer, Purchase] The Techno-War in the Store
      Big chains are marrying up with technology providers to attract store traffic, serve up personalized offers or recommendations and reward repeat customers.   In re-thinking the store experience, retailers are zeroing-in on loyal customers and those with a high probability to become repeat buyers and vocal brand advocates. 
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 17, 2014
    [Customer, Purchase] Email Copywriting: 3 tactics for delivering value over perceived cost
    One thing to keep in mind here is although the example is drawn from B2C marketing, the ideas are easily transferable and ultimately advantageous to any email program that realizes how rapidly B2B and B2C  marketing segments are eroding. Marketers can segment, automate and personalize like never before. An email is just a vessel.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 17, 2014
    [Customer, Purchase] Digital Marketing Glossary, Part 1
    Acquisition cost : In email marketing, the cost to generate one lead, newsletter subscriber, or customer in an individual email campaign; typically, the total campaign expense divided by the number of leads, subscribers or customers it produced.( These are used to sort people into meaningful market segments. 'Guilty as charged.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 14, 2014
    [Customer, Purchase] What’s An “Online Lead Development Ecosystem”?
    The lead development ecosystem consists of three key components : your website, marketing automation, and a CRM (customer relationship management) platform. But I will say that your marketing automation platform, at a minimum, needs to offer all of the following features to do the job effectively: List segmentation. Your – what ?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Customer, Purchase] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Mintigo sagely warns that industry penetration rates are not the same as share of marketing automation customers, since some industries are bigger than others. As the Pepper Global slide suggests, different vendors are strongest in different customer segments. Here’s how I see things. The Mintigo results confirm this.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, FEBRUARY 12, 2014
    [Customer, Purchase] How to Increase Sales Using Your In-House Database
    These names all refer to the same process: interacting consistently with your customers and prospects — with the goal of helping them move from the top of the sales funnel to the bottom where they become ready to buy. Two, people don’t segment their lists. Or, take your existing customers. Lori Feldman, The Database Diva.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Customer, Purchase] 31 business building benefits of Buyer Personas
    They are a foundation for any business that relies on customer acquisition, conversion and retention which, of course, is every business. Gives you a target for all prospects and customers. Gives a deeper understanding and models buying behaviors of  buyers and customers. Helps to speak to buyers and customers in their language.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 5, 2014
    [Customer, Purchase] Why “experiential marketing” offers new opportunities
    The latest is “experiential marketing”, which is basically about interacting with your customer.  The key to successful branding is to create and nourish a relationship with your customer.  '(Photo credit: DaveHarkins). The world of marketing is constantly changing, especially with new definitions and approaches. 
  • FATHOM  |  MONDAY, FEBRUARY 3, 2014
    [Customer, Purchase] Sales Advice Translated for Marketers
    To start, it means speaking your customers’ language and relating to their feelings. Marketing translation:  You know your product/service is the answer for a certain segment of people, so act like it. But they can nudge people to contact an agent, request custom pricing or sign up for a free trial/evaluation. Shut up.
  • WRITTENT  |  MONDAY, FEBRUARY 3, 2014
    [Customer, Purchase] 8 Outdated Blog Marketing Strategies You Should Stop Using
    Do you segment the topic into ten sub-topics and then come up with 1,000-word articles to be posted as a series on your blog? They tend to check all of their options before making any kind of purchase. Your Customer Retention Strategy. Are you still relying purely on push marketing techniques to keep your existing customers?
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, JANUARY 31, 2014
    [Customer, Purchase] Engagement Planning Evolves
    'The confluence of digital, mobile and social media with big data offers the possibility of addressing, targeting and engaging audiences and segments differently than ever before. Ads can become a useful value-add that inspires purchase and brand loyalty.  Advertising no longer has to be a disruptive intrusion.
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 29, 2014
    [Customer, Purchase] Are You Losing Out on Successful Mobile Marketing Campaigns? [Infographic]
    And remember, you only get one chance to engage your customer! digital marketers already practice list segmentation and targeting. Segmentation by demographics is cited as the #1 most effective method. Place a tiny CTA at the bottom of your email, then see how many customers want to play hide-and-seek. . Only 3.3%
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 29, 2014
    [Customer, Purchase] How to Keep Email Newsletter Clicks & Readers on the Rise – It Really Works!
    Create a Persona: Creating a persona for your target audience is like giving away a free set of knives with purchase; sounds silly, but it’s really successful! Because he consistently evolved his products to meet his customers’ needs. Do your customers click on text links? Take theSkimm, for example. Look for trends.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Customer, Purchase] Why Is This in My Inbox? Deconstructing the Worst Spam Email of All Time
    Even though most people know that personalized emails are usually customized by a machine, adding that small touch to your email makes people feel like you''re talking to them Most marketing software, like HubSpot, will let you personalize your email greetings. The easiest way to make sure this happens is to segment your lists properly.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Customer, Purchase] The CMO Six-Pack: How to Pump Up Your Pipeline
    To boot, a report from the CMO Council recently found that sales and marketing organizations are failing at customer intelligence, which happens to be the foundation of maintaining a strong funnel and driving revenue. The technology six-pack enhances effectiveness through each stage of the customer lifecycle. CUSTOMER EXPERIENCE.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 20, 2014
    [Customer, Purchase] How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey
    The only universally agreed upon — and most tangible — indication of “conversion” is when money is handed over to purchase something: A prospect becomes a buyer. This creates an elongated funnel with the money exchange in the middle and the narrow end now taking customers from simple purchasers all the way to brand-loyal, fanatical advocates.
  • BIZNOLOGY  |  FRIDAY, JANUARY 17, 2014
    [Customer, Purchase] Why “experiential marketing” offers new opportunities
    The latest is “experiential marketing”, which is basically about interacting with your customer.  While the concept of engaging your customer to try and/or use a product or service is not new, there are two driving forces that make experiential marketing more relevant today as an essential tool for building brand equity: Emotional Branding.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Customer, Purchase] Play Nice, You Two: How Marketing and IT Can Work Better Together
    Traditionally, corporate IT teams built and managed on-premise IT infrastructure -- a complicated network of physical hardware and software responsible for powering things, including your corporate email, phone systems, or business applications (such as your customer relationship management system). Custom API integration.
  • MANHATTAN MARKETING MAVEN  |  SATURDAY, JANUARY 11, 2014
    [Customer, Purchase] Meeting Customer Expectations
    But there’s not much talk about evolving customer expectations, which, to a large degree, determine how all these new things are perceived or received.  Brands need to be there whenever and however customers want to buy. This means having a 24/7 presence in the channels or on the devices your customers use most.
  • MARKETING ACTION  |  FRIDAY, JANUARY 10, 2014
    [Customer, Purchase] Drip Marketing 101: Benefits and Best Practices
    You can customize your drip program to meet any need. Educational drips offer relevant information to your prospects and prepare them to make a purchase. Competitive drips target customers who currently do business with your competitors in an effort to convert them to your product or service. What Is Drip Marketing?
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Customer, Purchase] What Is List Segmentation? [FAQs]
    And the secret to having excellent MOFU marketing lies on how well you segment your contacts. Segmentation isn''t the sexiest of marketing topics, but it is one of the most powerful. What are segmented lists? At the basic level, they''re exactly what it sounds like -- you break up your contact lists into smaller segments.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Customer, Purchase] Embracing the Age of the Customer: How to Become Customer Obsessed
    'Author: Maggie Jones The term “customer obsession” is in danger of becoming a buzzword – it’s easy to claim that you’re customer obsessed, but it’s difficult to actually be. Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Customer, Purchase] Embracing the Age of the Customer: How to Become Customer Obsessed
    'Author: Maggie Jones The term “customer obsession” is in danger of becoming a buzzword – it’s easy to claim that you’re customer obsessed, but it’s difficult to actually be. Caring about your customers, thinking about your customers, even dreaming about your customers doesn’t make your company customer obsessed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 2, 2014
    [Customer, Purchase] Four key marketing lessons to propel us into 2014
    From Jay Baer’s  Youtility  to Brian Solis’s  What’s the Future of Business , marketing thought leaders this year have pushed marketers to create content that helps the audience and enhances the customer experience. Did you create helpful content and cultivate a deeper relationship with your customers this year? 2013 is over.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [Customer, Purchase] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    Andrea Johnson, Copywriter, MECLABS, revealed how Dell leveraged social media to reach out to customers and monitor conversations online. In addition to connecting with customers, social media is also an outlet for generating leads. Understanding your customers. Who really understands the customers better – Marketing or Sales?
  • HUBSPOT  |  FRIDAY, DECEMBER 27, 2013
    [Customer, Purchase] The Most Important Changes to Google AdWords in 2013
    Google Merchant Center users can use dynamic remarketing to target potential customers with relevant messaging based on their previous on-site actions, without having to set up a new audience segment or ad for every single product. I''m assuming you don''t want to make it your job. right? That''s what I thought. What changed?
  • MARKETING ACTION  |  THURSDAY, DECEMBER 26, 2013
    [Customer, Purchase] 3 Ways Online Marketing Forms Drive Conversions
    Progressive profiling builds trust and eventually tells you enough about your prospect to perform the next technique: segmentation. Supporting Segmentation. The purpose of segmentation is to promote engagement by meeting a prospect’s known interest or intent. With the data collected, it’s time to define your segments.
  • SALES CHALLENGER  |  MONDAY, DECEMBER 23, 2013
    [Customer, Purchase] 10 Trends Every Sales Exec Must Know For 2014
    Until recently, customers had to ask suppliers for guidance early in the purchase, because the information they needed wasn’t available anywhere else. But today’s customers are better informed than ever before. We’ve long obsessed with the idea of making things simpler and easier for customers.
  • HUBSPOT  |  FRIDAY, DECEMBER 20, 2013
    [Customer, Purchase] How to Lose Money on Your Ecommerce Site This Holiday Season
    With your marketing dollars driving traffic to your ecommerce site this holiday season, you may think you can sit back and watch all the new customers roll in. Early estimates suggest $82 billion will be spent this year for online purchases alone. Who cares about personalization when those customers will only see your site once?
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Customer, Purchase] Could Your Content Go Further? How Paid Distribution Can Help
    The little-used tool is designed for those of us that create more complex ad campaigns and it allows you a lot more freedom around segmenting audience. The real value is found within the actual ad creator section as it gives you audience size and reach based on whatever segments or inputs you add. Paid Content Distribution. Confused?
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Customer, Purchase] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
    Content that is created with the customer in mind will be far more effective. Interviewing your prospects and customers and developing buyer personas are great ways to identify topics and areas that appeal to your buyers. Interview customers, analysts, or other thought leaders. If this is true, then content really must be king.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Customer, Purchase] Don’t Be a Data Creep: Use Data to Add Value
    To justify collecting this kind of data, and to avoid being creepy, make sure your data collection adds value for your customers. Typically, these ads are customized to target individuals, based on their specific behaviors. Crate&Barrel, however, used retargeting ads on Facebook to remind me about my potential purchase:  .
  • MARKETING ACTION  |  THURSDAY, DECEMBER 12, 2013
    [Customer, Purchase] 7 Tips for Using Buyer Personas in Lead Nurturing
    The bottom line: Lead Lizard’s perspective is that lead nurturing should be based on the buyer’s journey, which Sam defines as “a framework for understanding the buyer’s research and purchase consideration process.” You accomplish this by segmenting leads into groups by buyer personas. Tip 5: Segment Based on Persona. Now what?
  • HUBSPOT  |  TUESDAY, DECEMBER 10, 2013
    [Customer, Purchase] How One Company Increased Email Clicks by 718% Using Targeted Lists
    With targeted lists that separate new users from repeat customers, marketers have the ability to increase clicks by up to 718% , as evidenced by one particular case study -- and yet, many will continue doing what they’ve always done. but what have you really done to delight that customer or inspire loyalty? Offering Education.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 10, 2013
    [Customer, Purchase] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
    If you’ve been reading my recent posts, you won’t be surprised that I’ve decided they are yet another Customer Data Platform. In fact, one of its tag lines is “easily track, analyze, and take action on live customer data”, which is a pretty decent statement of the CDP value proposition. Users can also design their own custom reports.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 5, 2013
    [Customer, Purchase] Nurturing Relationships In A Long Sales Cycle
    Often multidisciplinary purchasing teams are assembled, perhaps across multiple divisions or locations. Whatever the reason, if you’re going to keep a deal alive over the course of a long sales cycle, you need to find a way to keep the customer relationship alive and healthy. You come to a small town. You cruise Yelp and Urban Spoon.
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 3, 2013
    [Customer, Purchase] Take a Collective Approach to B2B Personas
    They model personas after a customer they know well, missing all the variables that come into play across a market segment - we're looking for commonalities and a composite sketch - not replicating an individual. Sales is left out of the project - and so is customer service. In my opinion, they should be shot. Absolutely.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 1, 2013
    [Customer, Purchase] How to Generate More Opt-ins With Your Email Marketing Campaign
    She works primarily with financial technology firms to refine their integrated marketing strategy and content marketing programs, helping them facilitate the customer buying process. B2B marketers therefore need to be more strategic when it comes to enticing customers and prospects to opt in to their regular email campaigns. Clean Up.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 22, 2013
    [Customer, Purchase] 4 Ways to Drive ROI with Facebook and Marketing Automation
    Segment your ads with Custom Audiences. With Facebook Custom Audiences, you can deliver targeted ads to people already in your system. The ability to segment Custom Audiences is especially invaluable for marketers. 'Author: Daniel Ho Facebook advertising is a powerful tool for marketers. Piece of cake.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 20, 2013
    [Customer, Purchase] Small Business Saturday Drives Local Traffic To Your Door
    Look for help in two key places: American Express has downloadable logos and banners, and social media templates , plus templates for marketing materials — that American Express helps you customize just for your business. Plan your strategy, note your goals, and segment accordingly. Are you looking for business from new customers?
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 19, 2013
    [Customer, Purchase] 5 Best Practices to Rock Cyber Monday
    Before crafting your messages and offers, it’s important to mine your customer files to get a clear picture of who your customers are and what motivates them. For example, do you have customers who seem to purchase only baby products or youth sizes? One-click custom landing page design. For example: When they shop.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 18, 2013
    [Customer, Purchase] How does Vodafone prove digital media’s effectiveness?
    Vodafone’s goal was to position itself as something different in the market and transform it from a product-oriented company to a consumer oriented one, while stressing its vast market experience in a quest to attract new customers. Do Market Segmentation. Intellectual – what the customer should be thinking. Frederick F.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 15, 2013
    [Customer, Purchase] ReachLocal Provides Turn-Key Lead Management for Small Business
    The largest marketing automation vendor in the segment, Infusionsoft , has under 20,000 clients. Last month ReachLocal – a $450 million public company that purchases online ads for more than 23,000 local businesses -- moved in exactly this direction. according to Manta. This is barely scratching the surface. based industry specialists.
  • VISIONEDGE  |  TUESDAY, NOVEMBER 12, 2013
    [Customer, Purchase] Managing Marketing Content Across the Customer Life Cycle
    'Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. That’s truer today than ever before, because customers have more choices, more control, more ways to connect, and more access information. No The Customer Life Cycle  . Contact . Connection . Conversation .
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Customer, Purchase] Get Recommended: The Power of Word of Mouth
    Every segment in any industry can benefit from social listening—that is, a careful analysis of the target audience—to prepare an appealing message. Your efforts online need to activate potential customers at every step of the sales funnel: Awareness : Ensure that your target audience knows about your brand. The answer? Social Media
  • SCHEIER ASSOCIATES  |  MONDAY, NOVEMBER 4, 2013
    [Customer, Purchase] A Spicy Role in $500 Billion of IT Sales
    Most importantly, the ads and advice on SpiceWorks influenced more than $500 billion in IT purchases in the last year, he said. Based on their browsing habits SpiceWorks serves up customized ads, along with the ability to solicit bids from advertisers such as CDW. 'Not your father’s trade show. Community Uber Alles. she replied.
  • VOLACCI  |  FRIDAY, NOVEMBER 1, 2013
    [Customer, Purchase] Facebook Power Editor: Optimize Your Social Media Ad Reach
    Today we’ll be focusing on its audience targeting capabilities through the four segments available to Power Editor users: Custom Audiences, Look Alike Audiences, Saved Audiences and Partner Categories. Custom Audiences. With 1.26 That’s where Power Editor comes in. What is Power Editor? Look Alike Audiences. Saved Audiences.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 30, 2013
    [Customer, Purchase] 7 Tips for Using Buyer Personas in Lead Nurturing
    'Picture your customers. This extremely specific description of your model customer is a buyer persona. Buyer personas help you target prospects with surgical precision and nurture them with custom content they care about. Chances are, they no longer fit today’s customers. Segment based on personas. Who are they?
  • MARKETING ACTION  |  MONDAY, OCTOBER 28, 2013
    [Customer, Purchase] How to Nurture New Customers – i?marketing (Part 4)
    marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. It’s a combination of mind-reading, art, and science, fueled through list segmentation, behavioral profiling, lead scoring, and automated programs. Segmentation.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 25, 2013
    [Customer, Purchase] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    What’s more, the Hispanic sector is the fastest-growing ethnic segment in the U.S., It comes down to a CMO’s willingness and ability to  listen   to  and  observe  what customers are doing online, what types of sites they are visiting, what types of keywords they are searching for online, their purchasing behaviors and the like.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 25, 2013
    [Customer, Purchase] How to Capture New Customers – i?marketing (Part 3)
    marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. If they fill it out, you will know who they are, how to contact them, and that they are probably interested in segmentation and targeting. good offer.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 24, 2013
    [Customer, Purchase] 3 Tips to Help Content Marketers Understand Sales Cycles
    Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly. What’s These businesses can be broken down into smaller segments, such as: Sole proprietor/small business. 'Photo credit: Wikipedia. What’s a sales cycle, you ask?
  • VISIONEDGE  |  WEDNESDAY, OCTOBER 23, 2013
    [Customer, Purchase] Focus on Revenue is Not New Marketing Thinking
    Marketing has the main responsibility for achieving profitable revenue growth derived from  acquiring and retaining profitable customers. . The questions to ask are: how many customer “deals”, both net new and additional business from existing customers, constitute this number?  'Peter Drucker is attributed with saying that ?
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 17, 2013
    [Customer, Purchase] The 5 Steps To Achieving B2B Inbound Marketing Nirvana
    Now, according to the Corporate Executive Board , buyers are fully 57% through their purchase before they first contact the seller. As a result, websites are transforming into revenue generating assets by generating an increasing number of visitors, and then converting those visitors into leads and then customers. Goal Setting. imely.
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 16, 2013
    [Customer, Purchase] Why You Can’t Write Off Email Marketing—It Beats Social Media
    'There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing in delivering what your B2B organization needs – leads, conversions, customers and sales? The study also indicates that an email customer is 11% more valuable than the average. Social falls way, way behind.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Customer, Purchase] They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight
    By the end of the campaign, Feedly had secured the lion''s share of Google Reader customers and its user numbers tripled from 4 million to more than 13 million. after a purchase or consumption of a piece of content) and make sharing an easy and nearly intuitive part of that interaction. 1) Uber. In the last year, according to Inc.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Customer, Purchase] Using Big Data To Target The Right Consumers With The Right Offers
    'Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Should each customer see the exact same offers, options, products and pages? Which offers, products or promotions should you present to which customer? And how can you tell what each type of customer will respond to best?
  • FATHOM  |  WEDNESDAY, OCTOBER 9, 2013
    [Customer, Purchase] Fathom’s Brad Miller Presenting At Lifecycle Messaging Conference
    'A lot is said these days about appealing to the entire customer purchase process or life cycle. At Fathom, we promise to acquire, convert and nurture customers for our clients. How Segmentation Makes for Smarter Marketing. Talk of life cycles is appropriate (dare I say, natural?) Deconstructing Multi-Channel Marketing.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 9, 2013
    [Customer, Purchase] The Secret To Being A B2B Email Marketing Wizard: List Segmentation
    'Artillery B2B Marketing Blog > The Forward Observer If you pull back the curtain on the wizardry of awe-inspiring B2B email marketing, this secret will be revealed: list segmentation. And if Toto were to pull back the curtain behind the Wizard of B2B Email Marketing, it would reveal …wait for it… list segmentation.
  • VISIONEDGE  |  TUESDAY, OCTOBER 8, 2013
    [Customer, Purchase] Marketing Factors that Make a Difference
    'As marketers in the professional services industry, it is important to understand the key factors that enable us to acquire and keep customers profitably. Organizations without marketing plans suffer from long sales cycles, weak pipelines, and customer churn. This is what is known as being customer or market centric. Resources.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Customer, Purchase] 6 Horrific Practices of Direct Mail (and What Great Email Marketers Do Instead)
    Most email technology today, including ours, pulls from some kind of database to help you segment your lists and send different emails for different groups of people based on tons of factors, all in the name of personalization and relevancy. How is any of this building my trust and converting me to a customer? this to be sent. Give up?
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 7, 2013
    [Customer, Purchase] A Guide to Retargeting (Remarketing) for B2B Marketers
    Consider this example: a possible customer comes to your site, looks around for a while, and maybe even adds items to their cart, but for whatever reason (e.g. Instead of simply hoping your customer returns, you place targeted ads on other sites they visit to make sure your brand is on their mind as they browse the web. Source ).
  • VOLACCI  |  FRIDAY, OCTOBER 4, 2013
    [Customer, Purchase] New Google Analytics Audience Reporting Will Empower Marketers
    The introduction of such offerings through Google Analytics holds tremendous potential for marketers, and promises to further the effectiveness of targeted outreach efforts, advanced segmentation and comprehensive marketing automation programs, like Volacci Automatr. . Segmentation. What’s their gender? What are they interested in?
  • THE FORWARD OBSERVER  |  FRIDAY, OCTOBER 4, 2013
    [Customer, Purchase] Why B2B Email Marketing Is Sexy (And It Knows It)
    Email marketing is the linchpin to keep that initial contact sustained and to guide the prospect through their research and purchase. Email allows you to segment your lists and send messages in the right context. Build Customer Loyalty – With email marketing, strengthening customer relationships has never been easier.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 2, 2013
    [Customer, Purchase] idio Does Sophisticated Content Recommendation
    'Systems in our new Guide to Customer Data Platforms range from B2B data enhancement to campaign managers to audience platforms. Indeed, it meets almost all the critieria listed above, including the most important one of building and maintaining a persistent customer database. idio was one of those.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 1, 2013
    [Customer, Purchase] Do Emotions Play a Role In B2B Sales?
    There’s little discussion of emotion in the customer experience. Colin Shaw and his team at Beyond Philosophy have spent years researching the roles that emotions play in the buyer/seller relationship, and applying the results to help organizations to create emotionally engaging customer experiences. It’s a numbers game.”
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 26, 2013
    [Customer, Purchase] Get More Email Opens and Clicks Using Behavioral Targeting
    'Author: Jon Miller Knowing who your customers are is great, but knowing how they behave is even better. Behavioral data can be highly predictive of future decision-making patterns and road-to-purchase activity. Data come from many sources, and customer-facing systems don’t always talk to each other. Social. Website: .
  • BLOG MY CALLS  |  THURSDAY, SEPTEMBER 26, 2013
    [Customer, Purchase] 10 Ways to Use Conversation Analytics to Make More Money
    The webhook will update the CRM’s customer record with the fact that he called and that an automated email was sent. Or, if they mention that they will be purchasing sometime in the next 3 weeks, you could send a Webhook that would automate an SMS to be sent to the prospect 2 weeks later, reminding them to buy. Forever.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Customer, Purchase] Why Traditional Lead Qualification Filters Are No Longer Enough
    She built Facebook lists to find prospects because the leads on the lists her company purchased were less likely to buy than the leads she found on Facebook. When sales and marketing teams think about expanding their offerings in new markets, they usually segment those markets by industry, company size, and geographical location.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 17, 2013
    [Customer, Purchase] What to Do With Mid-Funnel Prospects?
    Segment your leads by meaningful categories, while ensuring that there are enough leads in each segment to make them worth marketing to. Use your satisfied customers to help build your brand. Around 75% of companies essentially drop leads that aren’t ready to purchase immediately. Check. Right title? Check.
<< 1 2 3 4 5 6 7 8 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1