• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Customer, Purchase] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • BIZNOLOGY  |  THURSDAY, APRIL 16, 2015
    [Customer, Purchase] Today’s big branding issue: what should companies stand for?
    At the same time, there is a growing appreciation of the vast potential purchasing power of the 86 million Millennials, which has become a key driving force behind this debate. Social branding is “hot” with this Generation Y segment.  to also pursue broader social ends), has been argued for decades. I couldn’t believe this reaction!).
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 15, 2015
    [Customer, Purchase] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    Those struck me as strategically valuable, helping to secure Marketo’s place at the center of its users’ customer management infrastructure. actually found this concern a bit overwrought – there are other segments, most obviously B2B marketing automation itself, that support many dozens of similar vendors.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 15, 2015
    [Customer, Purchase] Email: Retention Strategies in an Acquisition World
    'As Head of Digital Compliance for Act-On David Fowler is responsible for issues including email deliverability, privacy compliance, and industry stewardship in regard to our customers and our corporate objectives. You’re engaged, you’ve made the purchase, you’ve given your details, you trust the company, etc. am too.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 14, 2015
    [Customer, Purchase] Why Marketing Analytics And Metrics Are Related But Not The Same
    couple examples of this are: Creating models to help understand, monitor, and predict buyer behavior, such as predisposition to purchase. How can we best acquire new customers? Which existing markets and customers should we grow? Which customers are most likely to buy and which are at risk to defect?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 7, 2015
    [Customer, Purchase] The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto
    'At VerticalResponse, our customers often ask what they can do to make their email marketing more effective. An effective and engaging welcome email does just what is says: welcoming and thanking your new subscriber or customer. Not segmenting: Segmenting a list is simply the process of dividing it into sub-groups.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Customer, Purchase] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    Although most marketing spend is invested in generating brand awareness at the top stages of the funnel, the bulk of the optimization occurs at the bottom-of-the-funnel, in an effort to convert leads into customers after they identify themselves. Customer Journey. Customer profile. 'Author: Mike Telem Think fast! Industry.
  • MARKETING ACTION  |  TUESDAY, APRIL 7, 2015
    [Customer, Purchase] Nurturing Leads With Webinars: Awareness is Just the Beginning
    Marketers’ primary goal is straightforward: to identify new prospects and progress them from one stage of the buying process to the next, ultimately moving them to the purchase stage. But how do you guide a lead from the first inquiry to a lifetime of customer loyalty? Purchase. Awareness. Consideration. Evaluation.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Customer, Purchase] Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
    Custom printer company Storkie Express’s found that dynamic remarketing campaigns yielded conversion rates 203% higher than regular display ads and 119% higher than regular remarketing campaigns. on their path-to-purchase, or to convert to a sale. You might find they pay off in a big way. Rethinking Conversion Rate Optimization.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Customer, Purchase] Data Management and Modern Marketing: Platform Enhancement Q&A
    RKW : We have announced a significant modeling capability specifically for our Oracle Cross-Channel Marketing (Oracle Eloqua and Oracle Responsys) customers called Lookalike Modeling. Now, with Lookalike Modeling, these email or lead-gen marketers can take those important segments, and send them to the Oracle Data Management Platform (DMP).
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Customer, Purchase] Cracking the Code for ROI: Linking the Marketo and Google Worlds Together
    'Author: Chandar Pattabhiram For years marketers have wrestled with two very big challenges: proving ROI and trying to talk to hundreds of thousands of customers in a personal, one-on-one manner. When a purchase is made online, Google has made it fairly easy for marketers to tie revenue back to the ad. Show Me the ROI!
  • MARKETING ACTION  |  MONDAY, MARCH 30, 2015
    [Customer, Purchase] Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat
    'This is part three in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture, convert, and expand. . Customer relationship management (CRM) integration is also key to lead nurturing success. Read the case study to see how they do it.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 27, 2015
    [Customer, Purchase] 4 Simple Steps For B2C Marketers To Define Their Customer Nurturing Goals
    We call this customer nurturing. B2C marketers incorporate customer nurturing into their marketing programs because it helps them market effectively to their customers throughout their lifecycle—offering the appropriate message at the right time and in the right place. Describe your customer journey.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Customer, Purchase] Terminus Offers Targeted Display Ads for B2B
    good foundational system also needs a robust customer database that can integrate data from all the channels, whether it supports them directly or via partners. Terminus imports opportunity stage from the CRM system and can use this in segmentation. Nor does it address the challenges that users face in making sense of it all. pricing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 19, 2015
    [Customer, Purchase] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    Among our quaint notions, we thought that B2B companies couldn’t build predictive models because they didn’t have enough data about their customers and prospects. Today, at least a dozen vendors are offering predictive models for B2B lead scoring, sales intelligence, and customer success management. Sounds pretty simple, eh?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 17, 2015
    [Customer, Purchase] 3 Ways to Mine a Marketing Pot of Gold
    'Thanks to silos of data about customers from different channels—such as website visitors and behaviors, search, CRM, purchase data, email, and social— valuable attributes often aren’t unified in one location. ” You then can improve segmenting efforts by sharing behavioral specifically.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 16, 2015
    [Customer, Purchase] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    It can give you incredible insight into your customers’ likes and dislikes. Customer Support. One thing that the presenters discussed is that you need to segment out discussions, particularly negative sentiments, to determine a pattern. Purchase Intent : Lead Identification. East 6 th St. Big topic! Crawl, walk, run.
  • SYNECORE  |  TUESDAY, MARCH 10, 2015
    [Customer, Purchase] Why Define? Persona-Based Content Marketing Personalization
    and eventually customers. Otherwise, you risk losing their interest and with that, a potential customer. Personalizing your content based on personas means tailoring towards the buyers’ stories to help them through their journey towards making a purchase. Ask Questions about Your Customer. How can I benefit?”
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Customer, Purchase] 7 Ecommerce Segmentation Hacks for Profitable Customer Loyalty
    While you won’t have those same face-to-face interactions in the online world, you know more about your customers than you think! With the right ecommerce and marketing platforms you have access to advanced customer segmentation that most merchants do not take advantage of. 1) Offer Improved Support for High Revenue Customers.
  • BLOG MY CALLS  |  FRIDAY, MARCH 6, 2015
    [Customer, Purchase] Converting Web Traffic Into a Sale
    The following notes from the webinar examine the significance of defining your target audience, the difference between information keywords and buy-in keywords and customizing the visitor experience. That''s the search I''m going to do to find the pricing to ultimately do the purchasing on keywords for this product. Party planners.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 6, 2015
    [Customer, Purchase] The CMO Challenge: Personalized Conversations at Scale
    The executives at the event were honest about how segmentation and personalization are some of the most difficult challenges they currently face. He discussed two customer journeys that were exactly the same, but the context was incredibly different. 'Author: Phillip Chen The challenge executives face is clear. It’s Difficult.
  • CRIMSON MARKETING  |  THURSDAY, MARCH 5, 2015
    [Customer, Purchase] 5 Things Marketers Need to Examine Before Integrating Marketing Technology
    Let’s look at 5 areas marketers need to consider in the marketing technology landscape that support a customer-centric marketing model. Too much segmentation and specialization. Not Prioritizing the Customer. “Using numerous, disjointed marketing tools doesn’t create a cohesive, customer-centric experience.
  • VIDYARD  |  TUESDAY, MARCH 3, 2015
    [Customer, Purchase] The Nitty Gritty on Mapping Video Content to your Buyers’ Journey [Free Template!]
    What you need is content that intentionally encourages prospects to enter the next stage of their purchase process. It probably looked something like this: But what I want to know is: what does the path to purchase look like for YOUR buyers? purchase)? And in reality…that stat has now grown to 90%. Map the Buyers’ Process.
  • MARKETING ACTION  |  TUESDAY, MARCH 3, 2015
    [Customer, Purchase] Don’t Let Prospects Get Lost: Create a Customer Journey Map
    The same is true for the buyer’s journey, especially for B2B customers with a long and possibly complicated trip ahead of them. And to be good guides, we need to fully understand the journey each customer takes when they engage with our company. How often do content consumers turn into customers? Stations Along the Way. Attract.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Customer, Purchase] 3 Things You Must Understand About Mobile Marketing Today
    But that mode of thinking is not only outdated, it’s dangerous, as it risks being blind to the needs of a huge range of consumers and would-be customers. After all, people using smartphones are 30% more likely visit a retailer website, 39% more likely to call a business, and 51% more likely to make a purchase. Ha ha!” Call Tracking
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Customer, Purchase] 7 Ways Big Data Restricts Marketing Analytics
    Marketing departments are focused on analyzing customer data “in order to uncover insights about how marketing activity affects buyer purchase decisions and drives loyalty.” ” Customer data is suitable for some applications and analyses but unsuitable for others. Customer Data is Biased. Click To Tweet.
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Customer, Purchase] Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value
    'Lead purchasing and advertising are popular methods to build a corporate marketing funnel. To determine the answer, says Greg Head, CMO of leading email marketing and sales platform Infusionsoft, you must first arrive at a true understanding of both your Cost of Acquisition of a Customer (CAC) and the Lifetime Value of a Customer (LTV).
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 17, 2015
    [Customer, Purchase] 5 Reasons Customers Hate Your Marketing Emails
    'So you’ve implemented an email marketing campaign to aid your overall customer management strategy. Great job – email is one of the best tools to maintain and grow customer relationships. But how do you ensure your campaign doesn’t turn into a negative for your brand and drive customers to unsubscribe? The Intrusion Campaign.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Customer, Purchase] 4 TED Talks Every Marketer Should Watch
    If you can use those reasons to build a unique and inviting story, you’ll have built a strong brand and satisfied group of customers. to provide the most possible value to your customer base. This is not an insult to you or your customer base. Also, it doesn’t mean you should ignore your customers’ individual voices.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 13, 2015
    [Customer, Purchase] B2B data decay and list rental – buyer beware!
    'Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Internal lists are primarily customer or past lead lists. Offer for response.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Customer, Purchase] 18 of the Best Email Subject Lines You've Ever Read
    If you''re segmenting your email lists properly , everyone in that segment should already self-identify with that descriptor. 9) DocuSign: "What are our customers saying?". The body of the email contained a bunch of case studies that were meant to help the recipient move closer to actually purchasing DocuSign. Absolutely.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 10, 2015
    [Customer, Purchase] 7 Ways to Increase Email Engagement
    'Email marketing is one of the most effective ways for Asia Pacific businesses to reach customers and prospects directly. Targeting: Select and segment the list to choose the right demographics for your message. or a specific offer (“Save 50% this week only”) resonates better with a particular segment. Need more guidelines?
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Customer, Purchase] On the Hook: How to Spot Hot Prospects, Both Online and Over the Phone
    When it comes to finding new prospects and turning them into loyal customers, gathering some data about them is good, but more data is even better. And those calls often indicate a high purchasing intent. It makes it possible for marketing and sales teams to prioritize leads and segment them for additional actions.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Customer, Purchase] The Definitive Guide To Lead Nurturing
    'Author: Ellen Gomes Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Segment a lead database. Why Is Lead Nurturing Important? With lead nurturing, you spend time establishing a relationship with your buyer and building trust.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Customer, Purchase] How To Boost Conversions With Personalized Remarketing
    For example if you sell software and a visitor comes to your website who works for a large healthcare company, you can change the customer logos you display on your homepage to show similar companies in their industry and present them with a relevant case study. It’s just an unfortunate fact of life.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 6, 2015
    [Customer, Purchase] 5 Ways to Grow Your Content Marketing Agency Services with Automation
    'When it comes to engaging customers, content continues to be king. In 2015, the trend is likely to continue as more and more companies discover the benefits of using content to drive traffic, nurture leads, and develop lasting (and profitable) relationships with prospects and customers. Graphic design and production. Email marketing.
  • THE FORWARD OBSERVER  |  WEDNESDAY, FEBRUARY 4, 2015
    [Customer, Purchase] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
    According to McKinsey , email marketing is 40 times as effective at customer acquisition than social media. Email drives increased website visitors, helps convert website visitors into leads, helps nurture leads into customers and, perhaps most importantly, helps deepen your relationship with customers. Segment Your List.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Customer, Purchase] Top-Funnel Marketing: Why You Should Treat Your Product Like Dirt
    Often, these topics are colored by their personal objectives, and understanding the customer at this level helps you to understand their priorities.  Instead, at the time, several regulations had hit the books that were confusing to a segment of our buyers – namely, records managers and others tasked with managing their company’s records.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 4, 2015
    [Customer, Purchase] The ROI of Influencer Marketing
    Influencer marketing is as old as the hills, but technology and the Internet have blown the doors off its potential; not only can influencers reach more (and different) people than you can, they can sway opinions and impact purchasing decisions at unprecedented scale. Sales Conversion: How many convert to customers? Salesforce).
  • HUBSPOT  |  WEDNESDAY, JANUARY 28, 2015
    [Customer, Purchase] How to Create a Benchmark to Measure Content Marketing ROI
    If access to your content is worth disclosure of personal information, then you’ve earned the right to gather that information for segmentation and targeting. Sales metrics show how content impacts customer acquisition and adds to top-line growth. Step 2: Map those Metrics to the Purchase Funnel. 1) Consumption Metrics. Action.
  • MARKETING ACTION  |  MONDAY, JANUARY 26, 2015
    [Customer, Purchase] 6 Steps to a Content Marketing Plan that Can Drive Conversions
    What better way to reach out to the huge number of potential customers who spend time online? No matter where you (or your customers) are located? And by the time they reach out to a sales person, as much as 80% of their purchase decisions have already been made. But do you know who your customers are, exactly?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Customer, Purchase] MarTech Momentum Continues into 2015
    Organizations large and small are adopting more marketing technology to identify, engage, acquire and manage their prospects and customers. Tracking mobile in-application behavior and providing mobile notifications are a just a couple actions marketers can leverage to deliver more compelling experiences to their customers.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Customer, Purchase] New Marketing Automation Options for Small Business in the VEST Report
    The system also extends beyond sales and marketing functions to include customer forums, Wikis, support tickets, project schedules with tasks assigned to individuals, and coupons. The company serves a mix of clients, with the largest segments including technology and manufacturing companies, travel, and professional services.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 21, 2015
    [Customer, Purchase] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    'To acquire customers, does your marketing focus more on social media than email? email is about 40 times better at customer acquisition than social media. Why is email so much better at customer acquisition than social media? Email Helps Nurture Leads Into Customers. Email Helps Deepen Your Relationship With Customers.
  • ANNUITAS  |  TUESDAY, JANUARY 20, 2015
    [Customer, Purchase] Essentials of Perpetual Revenue
    After years of building a strong customer base, she admitted that her goal this year is to drive more “passive income” from clients who aren’t actively engaged. It occurred to me that even enterprise-level businesses struggle with this goal – how to drive continuous revenue and capitalize on customer lifetime value.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 19, 2015
    [Customer, Purchase] Perfecting the Personalization Puzzle for Mobile Marketing
    Personalization can take many forms, whether that means simply adding a customer’s name to a mail merge or sending a blast to a particular demographic segment. Brands need to remember that personalization needs to accomplish a customer goal. a store visit, purchase, or friend referral). purchase history).
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Customer, Purchase] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    It’s the alchemy of art and science, and is (or should be) in continuous play throughout the entire customer lifecycle. for the search engine, rather than the customer. So your job is to create content for your ideal customers – their interests, pain points, wants, needs – and do it using natural language. Segment your lists.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Customer, Purchase] 15 Important Ways to Use Case Studies in Your Marketing
    Nowadays, 9 out of 10 people are looking at online product reviews, posts on social networks, and so on before making a purchasing decision. Most customers know that a little online research could spare them from a bad experience and poor investment of your budget. Here are a few examples: Customer quotes/testimonials.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 14, 2015
    [Customer, Purchase] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    'Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. The award-winning marketing expert and President of Find New Customers knows a lot about lead nurturing, and we offer a great free guide called 7 Keys to Lead Nurturing Success which you can download. Why is this so important?
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 14, 2015
    [Customer, Purchase] Geodemographics: Using Location-Based Segments for Targeted Marketing
    Segmentation strategies have long been a powerful way to target certain audiences, and geographic information is a key piece of the puzzle. Let’s take a look at the history of geodemographics and take a tour of the segmenting solutions being used in the marketplace today. Segmenting based on personality, motives, and lifestyles.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Customer, Purchase] 5 Key Trends that will Shape Asia Pacific Marketing in 2015
    This has been driven by changing behaviors in how prospects consume, interpret and interact with information, driving marketers to focus their efforts on ensuring they’re part of the customer conversation. Consumers will crave – and expect – more customized and personalized products, services, and experiences. billion messages (!)
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Customer, Purchase] 87 New (Really) Marketing Automation Stats
    Segmentation, Targeting & Personalization. 49% of companies with marketing automation customize content to the Buyer Journey stages, compared to 21% without. Companies that incorporate Responsive Design into their customer experience management programs (i.e., Registration during purchase (50%). They’re getting old.
  • MARKETING ACTION  |  FRIDAY, JANUARY 2, 2015
    [Customer, Purchase] Top 10 Blog Posts of 2014: A Look Back at Act-On’s Most Popular Content
    But if you’re too late, they may have already purchased from the competition. Take a look at 10 best practices for developing drip campaigns that keep prospects and customers engaged – one drip at a time. Lead scoring helps sales and marketing segment and categorize leads and determine where they are in the buying cycle.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 31, 2014
    [Customer, Purchase] Exciting new tools for B2B prospecting
    'Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data.  Leadspace’s process begins with constructing an ideal buyer persona by analyzing the marketer’s best customers, which can be executed by uploading a few hundred records of names, company names, and email addresses. 
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 23, 2014
    [Customer, Purchase] B2B Marketing Must Have: Remarketing (And How To Make Your Campaign Successful)
    'Remarketing has been around for some time and is quickly becoming the most effective and affordable way to reach back out to interested prospects and turn them into customers. In simple terms, it gives you a second (and third and fourth ) chance to recapture the attention of a customer who has already shown interest in your company.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Customer, Purchase] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    'If you’re an ecommerce business owner and the only conversion opportunities on your site are to purchase, “contact us,” or subscribe to an email list or blog, you’re leaving money on the table – plain and simple. You can deliver the customized box preview via email or redirect them to a page with a preview, but the end result is the same.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Customer, Purchase] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    At this time, many marketers were relying on purchased email lists. Phase 2 (2009-2010): Segmentation, Nurturing, and New Formats. In 2009, we started segmenting our database for the first time. The segmentation was simple and sweet (and even to this day, our segmentation is pretty similar). Email Metrics.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 15, 2014
    [Customer, Purchase] Why Landing Pages are to Leads as Phone Numbers are to First Dates
    Based on the landing page and the information provided, that lead is then segmented into a group of similar leads. Landing pages are like your digital sales reps , gathering information for marketing and sales about your prospects that help move them through the process of purchasing a product or service. We hit it off immediately.
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Customer, Purchase] 55 Fresh Ideas for Your Christmas Newsletter
    Customer Loyalty. Offer an exclusive deal for some serious savings to your best customers. Serve Up Custom Video. Film a video of your team or customers.  For eCommerce brands, free shipping can be a huge motivator for potential customers that find themselves worried about overspending. Offer a Gift with Purchase.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Customer, Purchase] Is Email Marketing Making a Comeback?
    Real-time messages can also be timed to coincide with customer milestones, such as membership anniversaries or birthdays, or even be triggered by on-site actions, such as downloading an eBook. When trying to connect a brand with its customers, it’s effective to use a “slice of life” approach and text such as “show me more like this.”.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 10, 2014
    [Customer, Purchase] Boost Holiday Sales with These Six Tips
    Review your segmented lists and make sure they work for the holiday season, Hanamura says. Tell customers about the upcoming deal. Remind customers one last time to get in on the deal while they still can. If your website is difficult to use, your customers or donors may go elsewhere. Gift with purchase. Giveaways.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Customer, Purchase] 4 Holiday Social Campaigns That Win & Why
    While a user watches the video, they can click on any of  the pieces that interest them and then, once the video is finished, those items populate into a list allowing the user to see more information or purchase them. The increase in customer sentiment and brand recognition that it drove was priceless. Social Media Consumer
  • MARKETING ACTION  |  TUESDAY, DECEMBER 9, 2014
    [Customer, Purchase] Critical Rules for SEO Success in 2015
    Your customers, and the keywords they are most likely to use to find what you sell. The interests, concerns, fears, and desires of your customers. Knowing these things will let you target your customers with content they will want to find when they search. In short: You are creating content for your customers and prospects.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 8, 2014
    [Customer, Purchase] The Power of Storytelling with Personalized Video
    'On a matrix of customer profitability and advocacy, every brand has an ideal customer profile. The ideal customer is more engaged, more loyal , transacts more frequently, costs less to serve, and is more willing to recommend the brand than the average customer. Key questions emerge from this segmentation.
  • VIDYARD  |  MONDAY, DECEMBER 8, 2014
    [Customer, Purchase] 4 Ways Marketing Automation + Video Integration = Smarter Marketing
    For marketers, it’s pure gold … a vast opportunity to build awareness and affinity, find new customers, and bump up revenues. And third, according to an Unruly study, enjoyable videos can increase purchase intent by 97%. Translation: It’s a win-win for you and your customers. From sleepy kittens (adorable!) Nuff said. minutes ).
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 8, 2014
    [Customer, Purchase] Lead Nurturing in 6 Simple Steps
    Segment your database into personas. Begin by asking your sales team, “What questions do our customers ask most often? Ask them whether their customers would value it.  general rule is to bring sales people into the process about six months before the targeted purchase time. ll do my best to resist the urge to elaborate.
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Customer, Purchase] Which Marketing Software Applications Matter to B2B Marketers?
    Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t. In turn, nurtured leads make 47% larger purchases than non-nurtured leads. Ranking What Matters.
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 5, 2014
    [Customer, Purchase] Connecting the Dots: Marketing Big Data
    Here’s the list we created and the data we found – Current Customer data: New logo wins in 2014. shameless promotion ahead – if you are looking for a starting place to begin segmenting your leads database, this is a really good place to start. How many personas were involved in the purchase decision. This is an easy find.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 1, 2014
    [Customer, Purchase] Radius Provides High Quality Data on Small Businesses
    Users can review the attribute list, create segments based on attributes, and analyze the attributes of each segment as a group. They can also flag existing segment members within the client’s current CRM database and import segment members who are not already in the client’s CRM (a.k.a. businesses and their attributes.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Customer, Purchase] Social Media Marketing: It's Complicated.
    My query found purchase with none other than Sean Royer, our CEO, who quickly pointed out why my seemingly simple question required a much more complex answer. What’s their specific industry segment (i.e. to create seamless, omnichannel customer experiences. 'I work from home part of the week. Yesterday, though, I got lucky.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Customer, Purchase] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    'I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. data store.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Customer, Purchase] A Beginner's Guide to Retargeting Campaigns
    'We''d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Minutes later, the sales rep reaching out to this lead, and before you know it, the lead is becoming a customer, handing over their credit card to purchase something from your company.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Customer, Purchase] Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss
    You can keep up with David at his blog, Customer Experience Matrix. ATRI :              David, in our last two meetings we talked about why it was hard for people trained as marketers to make the right technology purchasing decisions, and the most common mistakes people make. You have a certain amount of segmentation. Thank you.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 13, 2014
    [Customer, Purchase] 2014 Holiday Sales and Trends – Will This Year Be Merry & Bright?
    “While expectations for sales growth are upbeat, it goes without saying there still remains some uneasiness and anxiety among consumers when it comes to their purchase decisions. Additionally, those shoppers convert, or make a purchase, at a 40 percent higher rate than those who do not use such devices during their shopping journey.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Customer, Purchase] The 15 Best LinkedIn Pulse Articles On Marketing
    And no business is too small to succeed if it has innovative products and a strong focus on customers. This Is How Social Fits In Your Customer’s Purchase Journey   (291,019 Pageviews / 0 comments) by Dr. Augustine Fou. Why Steve Jobs Never Listened To His Customers  (248,673 pageviews / 674 comments) by Gregory Ciotti.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 31, 2014
    [Customer, Purchase] Your November Holiday Marketing Checklist
    Inform Customers about Increased Email Frequency If you plan on increasing your email frequency in November (hint: you should!), Segment Your Lists for the Holidays Get your email list ready for the holidays by segmenting your list based on those who opened your recent emails versus those who didn’t. Then, stick to it.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Customer, Purchase] Turning Website Visitors into Leads
    As times have changed, and as the buyer’s journey has shifted, people are doing more research online before making a purchase decision. In one of his books consultant Andy Paul talks about how customers want information immediately. You can look at existing customers to see what they did before. JANELLE : Thank you.
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer, Purchase] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    Online retailers like Amazon and Netflix use it to make movie and book recommendations that are predicted to result in a purchase. What else can I sell to my current customers? Which of my customers are likely to churn? Citrix and RingCentral are two good customer examples. The second is about the technology. It is now.
  • B2B LEAD BLOG  |  MONDAY, OCTOBER 27, 2014
    [Customer, Purchase] 3 Points, 5 Questions – Personas Driving Marketing Insight
    Understanding who our buyer is, how they are involved in a purchase decision and what motivates them is key. How has your customer changed in the last year?  Good work, now how are you driving marketing segmentation and marketing optimization tactics to accelerate your sales cycle.  Not to mention our offerings have changed.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [Customer, Purchase] 10 Ways to Optimize Your Lead Conversion Rate
    Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. The way you treat your leads tells them about how you’ll serve as customers (from generating interest, through nurturing and into your sales team). Use your manners. Serve them.
  • SYNECORE  |  FRIDAY, OCTOBER 24, 2014
    [Customer, Purchase] Utilizing Lead Nurturing to Convert Leads into Customers
    'Lead nurturing is not an end goal but rather an ongoing tactic that allows you to leverage content to more deeply connect with your target audience, and by doing so, to more efficiently convert leads into customers and brand advocates. Sounds pretty great, right? It also has the benefit of being true. Premium Content Offers. Landing Pages.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Customer, Purchase] 5 Email Metrics that Matter to Marketers
    These can reveal key insights into your customers and prospects as well as about your marketing efforts. Rather than purchasing lists, grow your database organically. Use segmentation strategies to increase the relevance of your offers. Did your audience love it? Did they hate it? Which links are getting the most hits? Opt-ins.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Customer, Purchase] 5 Email Metrics that Matter to Marketers
    These can reveal key insights into your customers and prospects as well as about your marketing efforts. Rather than purchasing lists, grow your database organically. Use segmentation strategies to increase the relevance of your offers. Did your audience love it? Did they hate it? Which links are getting the most hits? Opt-ins.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 21, 2014
    [Customer, Purchase] Tips to Amplify Your Lead Gen with Next Gen Social Data
    'Editor’s Note: Today’s post comes courtesy of Editor’s Note: Today’s post comes courtesy of Rosalyn Lemieux , CEO of Attentive.ly , a next generation social media listening tool which enables modern marketing teams to leverage rich social behavior data to personalize marketing content to their customers. Segmentation.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Customer, Purchase] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    'Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. Because it takes, on average, 10 marketing touches for consumers to make a purchase. By increasing your frequency of contact, your brand is at the forefront of consumers’ minds when they are ready to make the purchase.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Customer, Purchase] Message Personas: 40 Questions for your Buyer Personas
    Enrich your marketing database with persona attributes for better targeting and segmentation. Role in Purchase Decision Making Unit: How do you research new products or solutions? What is involved in the purchase decision? A more data driven, customer oriented approach. Describe yourself. What’s your career background?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Customer, Purchase] Do You Know Your A, B, C’s?
    Depending upon the client’s situation, one of the top five actions we take is to perform an A, B, C analysis of their customer base. If you are unfamiliar with this concept essentially the client generates a list of all their customers showing total combined revenues and margin over a recent 3 or 5 year period.  How many employees?
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Customer, Purchase] 3 Points, 5 Questions – Personas Driving Marketing Insight
    Understanding who our buyer is, how they are involved in a purchase decision and what motivates them is key. How has your customer changed in the last year?  Good work, now how are you driving marketing segmentation and marketing optimization tactics to accelerate your sales cycle.  Not to mention our offerings have changed.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Customer, Purchase] How to Design Content Remarketing Campaigns That Actually Work
    'You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. Segmenting different lists of users enables you to show different ads, depending on which section of your site they visited. What''s So Awesome About the Google Display Network?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Customer, Purchase] It's Time: How to Prep Your Email Marketing for the Holiday Season
    Your customers aren''t all the same. Try segmenting emails by user engagement or behavior to create a truly customized experience. Give your new customers a little gift with your welcome email. Send coupons to current customers. Give your customers the gift of valuable, seasonal content. Manage bounces.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 7, 2014
    [Customer, Purchase] Bridging the Email Marketing Gap Through Personalization
    When it makes sense, taking that extra step as a business to add a personal touch to your customer communication can be the difference between making the sale or not. In an era when people have extreme levels of customization on everything from M&Ms to shoes, they’ve come to expect it standard in the simplest of places (like emails).
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Customer, Purchase] Buyer Persona Basics
    Your customer base is not a monolithic, homogenous mass. When you create a range of personas that represent the actual customer groups you sell to, you can then reach each group more effectively by tailoring content to the persona. Those buyer personas you create are indispensable tools. Create Buyer Personas. Build a Content Plan.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Customer, Purchase] Buyer Persona Basics
    Your customer base is not a monolithic, homogenous mass. When you create a range of personas that represent the actual customer groups you sell to, you can then reach each group more effectively by tailoring content to the persona. Those buyer personas you create are indispensable tools. Create Buyer Personas. Build a Content Plan.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 2, 2014
    [Customer, Purchase] 7 Marketing Tips to Prep for the Holiday Rush
    Segment your email lists based on recipient interests, purchase history, age, or other demographics if you have the information, to help better target holiday emails. Sites like Yelp, TripAdvisor and Zagat can drive customers to your business or send them scurrying away. Encourage satisfied customers to leave reviews.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 2, 2014
    [Customer, Purchase] 3 Steps to Help You Find the Best Time to Send Email Messages
    Timing is also important when it comes to how quickly a message arrives after a particular action on the part of a customer or prospect. If they purchase something on your website they should get a receipt immediately (or very quickly). Are they hot prospects, inactive leads, or long-time customers? Friday? Forget it. the same.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 1, 2014
    [Customer, Purchase] V12 Launchpad Combines Prospect Database with Outbound Campaigns
    This year V12 further expanded Launchpad by adding the ability to import and enhance clients’ own customer lists. Users can also get lists of prospects similar to their uploaded customers, based on a system-generated predictive model. 'V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Customer, Purchase] 10 Things B2B Marketers Should be Doing on LinkedIn
    Post an update once a week that is specifically targeted to this segment, because these are your brand advocates and employees of the future. recent LinkedIn member survey found that members are nearly 50% more likely to purchase from a company they engage with on LinkedIn. Here are 10 things you should be doing on LinkedIn right now.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 29, 2014
    [Customer, Purchase] The Complete Guide to Holiday Email Marketing
    Pre-Holiday Checklist With just a bit of prep, the messages you send to your subscribers this season can be even more effective at getting people to visit your location, make purchases or attend your holiday events. Here are a few fresh ideas: Consider a ‘Thanks for Being a Customer’ sale right before Thanksgiving. Gender.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Customer, Purchase] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    'Customer loyalty programs are a great way to boost sales and revenue. But they can be even more valuable when it comes to increasing the satisfaction and ensuring the retention of your high-value customers. According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 25, 2014
    [Customer, Purchase] Ad Retargeting 101
    Even if they know who you are, it usually takes multiple exposures to move a purchaser to action. Make your ads highly personal and highly relevant to defined segments  - When you follow up your prospect’s behavior with ads that refer to the product or service they researched, you’re speaking to their proven personal interests. 2013).
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