• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Customer, Purchase] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Customer, Purchase] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    'If you’re an ecommerce business owner and the only conversion opportunities on your site are to purchase, “contact us,” or subscribe to an email list or blog, you’re leaving money on the table – plain and simple. You can deliver the customized box preview via email or redirect them to a page with a preview, but the end result is the same.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Customer, Purchase] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    At this time, many marketers were relying on purchased email lists. Phase 2 (2009-2010): Segmentation, Nurturing, and New Formats. In 2009, we started segmenting our database for the first time. The segmentation was simple and sweet (and even to this day, our segmentation is pretty similar). Email Metrics.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 15, 2014
    [Customer, Purchase] Why Landing Pages are to Leads as Phone Numbers are to First Dates
    Based on the landing page and the information provided, that lead is then segmented into a group of similar leads. Landing pages are like your digital sales reps , gathering information for marketing and sales about your prospects that help move them through the process of purchasing a product or service. We hit it off immediately.
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Customer, Purchase] 55 Fresh Ideas for Your Christmas Newsletter
    Customer Loyalty. Offer an exclusive deal for some serious savings to your best customers. Serve Up Custom Video. Film a video of your team or customers.  For eCommerce brands, free shipping can be a huge motivator for potential customers that find themselves worried about overspending. Offer a Gift with Purchase.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Customer, Purchase] Is Email Marketing Making a Comeback?
    Real-time messages can also be timed to coincide with customer milestones, such as membership anniversaries or birthdays, or even be triggered by on-site actions, such as downloading an eBook. When trying to connect a brand with its customers, it’s effective to use a “slice of life” approach and text such as “show me more like this.”.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 10, 2014
    [Customer, Purchase] Boost Holiday Sales with These Six Tips
    Review your segmented lists and make sure they work for the holiday season, Hanamura says. Tell customers about the upcoming deal. Remind customers one last time to get in on the deal while they still can. If your website is difficult to use, your customers or donors may go elsewhere. Gift with purchase. Giveaways.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Customer, Purchase] 4 Holiday Social Campaigns That Win & Why
    While a user watches the video, they can click on any of  the pieces that interest them and then, once the video is finished, those items populate into a list allowing the user to see more information or purchase them. The increase in customer sentiment and brand recognition that it drove was priceless. Social Media Consumer
  • MARKETING ACTION  |  TUESDAY, DECEMBER 9, 2014
    [Customer, Purchase] Critical Rules for SEO Success in 2015
    Your customers, and the keywords they are most likely to use to find what you sell. The interests, concerns, fears, and desires of your customers. Knowing these things will let you target your customers with content they will want to find when they search. In short: You are creating content for your customers and prospects.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 8, 2014
    [Customer, Purchase] The Power of Storytelling with Personalized Video
    'On a matrix of customer profitability and advocacy, every brand has an ideal customer profile. The ideal customer is more engaged, more loyal , transacts more frequently, costs less to serve, and is more willing to recommend the brand than the average customer. Key questions emerge from this segmentation.
  • VIDYARD  |  MONDAY, DECEMBER 8, 2014
    [Customer, Purchase] 4 Ways Marketing Automation + Video Integration = Smarter Marketing
    For marketers, it’s pure gold … a vast opportunity to build awareness and affinity, find new customers, and bump up revenues. And third, according to an Unruly study, enjoyable videos can increase purchase intent by 97%. Translation: It’s a win-win for you and your customers. From sleepy kittens (adorable!) Nuff said. minutes ).
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 8, 2014
    [Customer, Purchase] Lead Nurturing in 6 Simple Steps
    Segment your database into personas. Begin by asking your sales team, “What questions do our customers ask most often? Ask them whether their customers would value it.  general rule is to bring sales people into the process about six months before the targeted purchase time. ll do my best to resist the urge to elaborate.
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Customer, Purchase] Which Marketing Software Applications Matter to B2B Marketers?
    Software for email marketing, customer relationship management, and web analytics can improve overall results by reducing manual processes, improving productivity, and providing much-needed insight into what works – and what doesn’t. In turn, nurtured leads make 47% larger purchases than non-nurtured leads. Ranking What Matters.
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 5, 2014
    [Customer, Purchase] Connecting the Dots: Marketing Big Data
    Here’s the list we created and the data we found – Current Customer data: New logo wins in 2014. shameless promotion ahead – if you are looking for a starting place to begin segmenting your leads database, this is a really good place to start. How many personas were involved in the purchase decision. This is an easy find.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 1, 2014
    [Customer, Purchase] Radius Provides High Quality Data on Small Businesses
    Users can review the attribute list, create segments based on attributes, and analyze the attributes of each segment as a group. They can also flag existing segment members within the client’s current CRM database and import segment members who are not already in the client’s CRM (a.k.a. businesses and their attributes.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Customer, Purchase] Social Media Marketing: It's Complicated.
    My query found purchase with none other than Sean Royer, our CEO, who quickly pointed out why my seemingly simple question required a much more complex answer. What’s their specific industry segment (i.e. to create seamless, omnichannel customer experiences. 'I work from home part of the week. Yesterday, though, I got lucky.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Customer, Purchase] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    'I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. data store.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Customer, Purchase] A Beginner's Guide to Retargeting Campaigns
    'We''d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Minutes later, the sales rep reaching out to this lead, and before you know it, the lead is becoming a customer, handing over their credit card to purchase something from your company.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Customer, Purchase] Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss
    You can keep up with David at his blog, Customer Experience Matrix. ATRI :              David, in our last two meetings we talked about why it was hard for people trained as marketers to make the right technology purchasing decisions, and the most common mistakes people make. You have a certain amount of segmentation. Thank you.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 13, 2014
    [Customer, Purchase] 2014 Holiday Sales and Trends – Will This Year Be Merry & Bright?
    “While expectations for sales growth are upbeat, it goes without saying there still remains some uneasiness and anxiety among consumers when it comes to their purchase decisions. Additionally, those shoppers convert, or make a purchase, at a 40 percent higher rate than those who do not use such devices during their shopping journey.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Customer, Purchase] The 15 Best LinkedIn Pulse Articles On Marketing
    And no business is too small to succeed if it has innovative products and a strong focus on customers. This Is How Social Fits In Your Customer’s Purchase Journey   (291,019 Pageviews / 0 comments) by Dr. Augustine Fou. Why Steve Jobs Never Listened To His Customers  (248,673 pageviews / 674 comments) by Gregory Ciotti.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 31, 2014
    [Customer, Purchase] Your November Holiday Marketing Checklist
    Inform Customers about Increased Email Frequency If you plan on increasing your email frequency in November (hint: you should!), Segment Your Lists for the Holidays Get your email list ready for the holidays by segmenting your list based on those who opened your recent emails versus those who didn’t. Then, stick to it.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Customer, Purchase] Turning Website Visitors into Leads
    As times have changed, and as the buyer’s journey has shifted, people are doing more research online before making a purchase decision. In one of his books consultant Andy Paul talks about how customers want information immediately. You can look at existing customers to see what they did before. JANELLE : Thank you.
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Customer, Purchase] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    Online retailers like Amazon and Netflix use it to make movie and book recommendations that are predicted to result in a purchase. What else can I sell to my current customers? Which of my customers are likely to churn? Citrix and RingCentral are two good customer examples. The second is about the technology. It is now.
  • B2B LEAD BLOG  |  MONDAY, OCTOBER 27, 2014
    [Customer, Purchase] 3 Points, 5 Questions – Personas Driving Marketing Insight
    Understanding who our buyer is, how they are involved in a purchase decision and what motivates them is key. How has your customer changed in the last year?  Good work, now how are you driving marketing segmentation and marketing optimization tactics to accelerate your sales cycle.  Not to mention our offerings have changed.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [Customer, Purchase] 10 Ways to Optimize Your Lead Conversion Rate
    Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. The way you treat your leads tells them about how you’ll serve as customers (from generating interest, through nurturing and into your sales team). Use your manners. Serve them.
  • SYNECORE  |  FRIDAY, OCTOBER 24, 2014
    [Customer, Purchase] Utilizing Lead Nurturing to Convert Leads into Customers
    'Lead nurturing is not an end goal but rather an ongoing tactic that allows you to leverage content to more deeply connect with your target audience, and by doing so, to more efficiently convert leads into customers and brand advocates. Sounds pretty great, right? It also has the benefit of being true. Premium Content Offers. Landing Pages.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Customer, Purchase] 5 Email Metrics that Matter to Marketers
    These can reveal key insights into your customers and prospects as well as about your marketing efforts. Rather than purchasing lists, grow your database organically. Use segmentation strategies to increase the relevance of your offers. Did your audience love it? Did they hate it? Which links are getting the most hits? Opt-ins.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Customer, Purchase] 5 Email Metrics that Matter to Marketers
    These can reveal key insights into your customers and prospects as well as about your marketing efforts. Rather than purchasing lists, grow your database organically. Use segmentation strategies to increase the relevance of your offers. Did your audience love it? Did they hate it? Which links are getting the most hits? Opt-ins.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 21, 2014
    [Customer, Purchase] Tips to Amplify Your Lead Gen with Next Gen Social Data
    'Editor’s Note: Today’s post comes courtesy of Editor’s Note: Today’s post comes courtesy of Rosalyn Lemieux , CEO of Attentive.ly , a next generation social media listening tool which enables modern marketing teams to leverage rich social behavior data to personalize marketing content to their customers. Segmentation.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Customer, Purchase] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    'Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. Because it takes, on average, 10 marketing touches for consumers to make a purchase. By increasing your frequency of contact, your brand is at the forefront of consumers’ minds when they are ready to make the purchase.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Customer, Purchase] Message Personas: 40 Questions for your Buyer Personas
    Enrich your marketing database with persona attributes for better targeting and segmentation. Role in Purchase Decision Making Unit: How do you research new products or solutions? What is involved in the purchase decision? A more data driven, customer oriented approach. Describe yourself. What’s your career background?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 20, 2014
    [Customer, Purchase] Do You Know Your A, B, C’s?
    Depending upon the client’s situation, one of the top five actions we take is to perform an A, B, C analysis of their customer base. If you are unfamiliar with this concept essentially the client generates a list of all their customers showing total combined revenues and margin over a recent 3 or 5 year period.  How many employees?
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Customer, Purchase] 3 Points, 5 Questions – Personas Driving Marketing Insight
    Understanding who our buyer is, how they are involved in a purchase decision and what motivates them is key. How has your customer changed in the last year?  Good work, now how are you driving marketing segmentation and marketing optimization tactics to accelerate your sales cycle.  Not to mention our offerings have changed.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Customer, Purchase] How to Design Content Remarketing Campaigns That Actually Work
    'You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. Segmenting different lists of users enables you to show different ads, depending on which section of your site they visited. What''s So Awesome About the Google Display Network?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Customer, Purchase] It's Time: How to Prep Your Email Marketing for the Holiday Season
    Your customers aren''t all the same. Try segmenting emails by user engagement or behavior to create a truly customized experience. Give your new customers a little gift with your welcome email. Send coupons to current customers. Give your customers the gift of valuable, seasonal content. Manage bounces.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 7, 2014
    [Customer, Purchase] Bridging the Email Marketing Gap Through Personalization
    When it makes sense, taking that extra step as a business to add a personal touch to your customer communication can be the difference between making the sale or not. In an era when people have extreme levels of customization on everything from M&Ms to shoes, they’ve come to expect it standard in the simplest of places (like emails).
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Customer, Purchase] Buyer Persona Basics
    Your customer base is not a monolithic, homogenous mass. When you create a range of personas that represent the actual customer groups you sell to, you can then reach each group more effectively by tailoring content to the persona. Those buyer personas you create are indispensable tools. Create Buyer Personas. Build a Content Plan.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Customer, Purchase] Buyer Persona Basics
    Your customer base is not a monolithic, homogenous mass. When you create a range of personas that represent the actual customer groups you sell to, you can then reach each group more effectively by tailoring content to the persona. Those buyer personas you create are indispensable tools. Create Buyer Personas. Build a Content Plan.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 2, 2014
    [Customer, Purchase] 7 Marketing Tips to Prep for the Holiday Rush
    Segment your email lists based on recipient interests, purchase history, age, or other demographics if you have the information, to help better target holiday emails. Sites like Yelp, TripAdvisor and Zagat can drive customers to your business or send them scurrying away. Encourage satisfied customers to leave reviews.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 2, 2014
    [Customer, Purchase] 3 Steps to Help You Find the Best Time to Send Email Messages
    Timing is also important when it comes to how quickly a message arrives after a particular action on the part of a customer or prospect. If they purchase something on your website they should get a receipt immediately (or very quickly). Are they hot prospects, inactive leads, or long-time customers? Friday? Forget it. the same.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 1, 2014
    [Customer, Purchase] V12 Launchpad Combines Prospect Database with Outbound Campaigns
    This year V12 further expanded Launchpad by adding the ability to import and enhance clients’ own customer lists. Users can also get lists of prospects similar to their uploaded customers, based on a system-generated predictive model. 'V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Customer, Purchase] 10 Things B2B Marketers Should be Doing on LinkedIn
    Post an update once a week that is specifically targeted to this segment, because these are your brand advocates and employees of the future. recent LinkedIn member survey found that members are nearly 50% more likely to purchase from a company they engage with on LinkedIn. Here are 10 things you should be doing on LinkedIn right now.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 29, 2014
    [Customer, Purchase] The Complete Guide to Holiday Email Marketing
    Pre-Holiday Checklist With just a bit of prep, the messages you send to your subscribers this season can be even more effective at getting people to visit your location, make purchases or attend your holiday events. Here are a few fresh ideas: Consider a ‘Thanks for Being a Customer’ sale right before Thanksgiving. Gender.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Customer, Purchase] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    'Customer loyalty programs are a great way to boost sales and revenue. But they can be even more valuable when it comes to increasing the satisfaction and ensuring the retention of your high-value customers. According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 25, 2014
    [Customer, Purchase] Ad Retargeting 101
    Even if they know who you are, it usually takes multiple exposures to move a purchaser to action. Make your ads highly personal and highly relevant to defined segments  - When you follow up your prospect’s behavior with ads that refer to the product or service they researched, you’re speaking to their proven personal interests. 2013).
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Customer, Purchase] A Simple Guide for an Effective Inbound Call Strategy
    ” While it can be tempting to remove your telephone number from your marketing materials to prevent low-value calls, it’s important to recognize that it’s not about what’s the best communication channel for your business, but what’s the best channel for your customers. 4) Make your customer data work for you.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Customer, Purchase] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    'Author: Anne Murphy Marketing automation is one of the fastest growing technology segments in business, and analysts predict it will grow to a $4.6 Target Specific Segments and Personas. Using scoring and deep-dive analytics, marketers are able to track and monitor behavior as their customers move down the sales funnel.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 18, 2014
    [Customer, Purchase] The 3 & 5 of Winning Drip Marketing Campaigns
    For bottom-of-funnel folks who abandon a shopping cart, a series of triggered messages could be deployed to re-engage them and encourage them to complete their purchase. Tailor your campaigns to specific audience segments based on criteria such as personas, pain points, behaviors, geographies, and where they are in the sales funnel.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Customer, Purchase] How CMOs Can Make Big Data Relevant to the Sales Team
    You would think that with all of this information and transparency, it would be easier than ever for companies to understand and influence customers through technology marketing. When they finally arrive at the point of purchase, they have often made up their minds and see your sales team merely as a means to accept their order.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 11, 2014
    [Customer, Purchase] B2B data – Get smart not big
    Common examples are: purchased lists, responses from marketing campaigns, qualified lead lists, visitors to trade show booths, webinar registrations, sales staff CRM inputs, inbound inquiries, survey results, and of course, the transaction records held  in accounting.  Segment and sub-segment the market. For 99.9%
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Customer, Purchase] Millennial “hipsters” and boomer “hippies” – both socially engaged
    Already this segment accounts for $1.3 The life goals and values of these Millennials have been shaped mainly by the recent severe recession – e.g. weak job prospects, high debt, low net worth, and purchasing behavior driven by different standards for brands. This can be troubling to many investors of for-profit companies.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Customer, Purchase] Are You Leveraging Social Media Across Your Manufacturing Business?
    Place your customer in the center of your efforts and then deliver your information in various ways so they can get it in the format they prefer. Utilize customer service  - they are talking to customers all the time. Create a FAQ segment to share. Give your customers options on ways to contact you other than on social.
  • BLOG MY CALLS  |  SUNDAY, SEPTEMBER 7, 2014
    [Customer, Purchase] Calls: Actions to Take and Metrics to Track
    Those words contain buyer sentiment, customer intelligence, sales performance data, close rate and conversion data, and a host of other information. The caller could convert in 1 of 4 distinct ways, depending on the industry, he could: - Make a Purchase. How often is the sales team asking callers if they want to become customers?
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Customer, Purchase] How Consumers Decide: Marketing for the 5-Step Model
    Purchase decisions are similar. From the moment a consumer decides to start researching a purchase, she’ll inevitably be presented with many available options. And one of the key ways data can help you is by revealing the path your buyers take toward a purchase. Step 4: Purchase. Step 5: Post-Purchase. TV or sleep?
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Customer, Purchase] Getting to Yes: 5 Marketing Automation Myths Debunked
    Create audience segments (e.g., based on demographics and past-purchase data). Send it to targeted segments. For existing customers, that might be service reminders or product upgrades. With options like dynamic content and segmentation, marketers can craft campaigns with a well-timed punch. The answer is no.”.
  • SYNECORE  |  FRIDAY, AUGUST 29, 2014
    [Customer, Purchase] Lead Segmentation: Enhance Your Email Marketing
    Or maybe the leads are automatically pushed through to the sales team with the belief that they are ready to purchase your product/service? Your marketing team must adhere to this variation and take the time to understand each lead’s status for proper segmentation. Some examples of segmented lead lists: Conversion Point.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Customer, Purchase] 6Sense Finds B2B Prospects Using Web Site Activities
    Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. Starting at the beginning, the system imports a list of each client’s customers and sales opportunities from CRM and marketing automation systems.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Customer, Purchase] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    You may have seen that pair of shoes you were eying reappear across the sites you surf after you put them in your online shopping cart but never completed the purchase; or maybe you keep seeing the cover of that book you almost bought on Amazon. Custom Segmentation. Especially when it comes to large or complex purchases.
  • WEBBIQUITY  |  TUESDAY, AUGUST 26, 2014
    [Customer, Purchase] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    It is important to segment your data and your customers to better understand and access useful people who will find you useful. Make customers happy before you worry about money. Focus less on making money and more on making your customers happy–money usually follows. 'Guest post by Ariel Applbaum. Historical Lessons.
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Customer, Purchase] 10 lessons on Walmart’s social media strategy
    START WITH A GOAL: Walmart’s goal for social media is to ensure that customers and potential customers understand that the discount store has the lowest prices in the industry and that Walmart’s mission is to help them save money so they can live better lives. It is still a family-owned business. 33,000+ Followers on  Pinterest.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Customer, Purchase] How Did That Banner Ad Get To Your Website?
    Scenario C : Serve an ad that is purchased by DSP and Ad exchanges (definitions below). This in turn allows a huge range of potential buyers to purchase ad space and for publishers to get the highest possible rates.  Data Segments for Better Targeting. see below). Feel free to email me if any questions at all; it’s technical.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 20, 2014
    [Customer, Purchase] Does mobile search work for your business?
    'With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. Look at responsive design to provide an appropriate experience for your mobile customers.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Customer, Purchase] 23 Terrific Email Marketing Guides
    Marketing Research Chart: 63% say registration during purchase effective for list building by MarketingSherpa. ” To overcome these challenges, Allison Banko walks through eight tactics for improving deliverability specifically for b2b email marketers, from careful segmentation to optimizing emails for mobile devices. Howard J.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Customer, Purchase] How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]
    Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Since it’s based in Excel, you and your team can customize it and use it with HubSpot or any other email platform. Target Segment / Persona - Who did you create this email for? Sound familiar?
  • MARKETING ACTION  |  TUESDAY, AUGUST 5, 2014
    [Customer, Purchase] 5 Futuristic Email Tactics You Can Implement Today
    And according to The Annuitas Group, nurtured leads make 47% larger purchases than non-nurtured leads. Some organizations find that their customers and prospects rarely use mobile email. Basically, it means interest-based segmentation. 'Email marketers often have a hard time staying ahead of the curve. Behavior-triggered email.
  • VIDYARD  |  TUESDAY, JULY 29, 2014
    [Customer, Purchase] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
    Customer testimonial videos (3-4 minute interviews with your existing clients that assess how your product solved their problem). Here’s what to include in your RFP: Does the platform track how much video content a prospect has consumed, and can this information be used to nurture, segment and score leads ? How to get started.
  • MARKETING ACTION  |  TUESDAY, JULY 29, 2014
    [Customer, Purchase] Health Care Marketing: Personalization, PHI, and Preference Centers
    And to make it even more interesting, I customized which review each person received based on the state they lived in. Since relying on PHI such as claims data isn’t an option for customizing content in this scenario, a preference center is the next logical choice. Online behavior can show the topics members are interested in. Web URL.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Customer, Purchase] The Future of Social Marketing Automation is Here (And Improving)
    'by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. Impressive. July 24 at 2 p.m.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Customer, Purchase] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    On one hand, there’s a bigger lag between your marketing efforts and an actual purchase – if you’re marketing a car, for example, it might take weeks for a buyer to make her decision. You can dynamically adjust your offerings to each segments, continuously. Intrigued? 2) Dynamically Deliver Content. 3) Nurture Potential Buyers.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Customer, Purchase] 3 Tips to Support Relevance in Your Marketing Communications
    'by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before. With a wealth of data from purchase behavior to email subscriptions, marketers can translate their knowledge into rich, personal experiences for each and every one of their customers.
  • VIDYARD  |  WEDNESDAY, JULY 16, 2014
    [Customer, Purchase] Vidyard Launches Integration With Pardot: Feed Your Video Viewing Data Directly Into Contact Records!
    Pushing video viewing history data into leads’ individual records allows you to better segment, nurture, and score your prospects based on the types of videos they watch on your website, and just how long these videos hold their attention for. Segment and nurture more effectively. Take a look! How’s that for data-driven marketing?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 10, 2014
    [Customer, Purchase] 5 Ways to Increase Revenue and Engagement with Mobile Apps
    Here are five ways to turn your app installers into power users and purchasers. Use this prime real estate to guide the customer through your app’s top features, and to demonstrate the value of opting into push notifications. Accounts also streamline the check-out process and greatly increases their likelihood to make a purchase.
  • MARKETING ACTION  |  WEDNESDAY, JULY 2, 2014
    [Customer, Purchase] Drip Marketing 101: Benefits and Best Practices
    This kind of timed-release marketing is great for products and services with a long selling cycle, but it can also be used for upsell and cross-selling and developing customer loyalty – no matter what industry you’re in. And get to know your customers and prospects before crafting your messages. Send a message too early? Too late?
  • MARKETING ACTION  |  TUESDAY, JULY 1, 2014
    [Customer, Purchase] CASL Compliance: Q & A About Canada’s Anti-Spam Law
    Start reaching out to any segment of your mailing list of subscribers that you may feel need to have proactive outreach. That consent lasts until your customer opts out. Veronica wants to know, “Does this mean that we cannot purchase email lists for marketing?”. The question is, how do you segment them out? Yes, you do.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Customer, Purchase] How Much Are Your Customers Worth? [Infographic]
    It''s the estimated revenue that a customer will generate during the entire span of their relationship with your company. It takes into account not only the initial purchase, but also how much a customer is likely to spend in the future as they purchase more products and services from you. Segment Your Customers.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 27, 2014
    [Customer, Purchase] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
    'It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. Clients can adjust the breakpoints to create custom performance ranges. Clients can build separate models for different products or segments and receive a score for each model. Infer takes a similar approach.)
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Customer, Purchase] The 3 Most Important Aspects of Inbound Marketing
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. In essence, inbound marketing pulls customers to your company instead of shouting at them with interruptive messages. Leads To Customers.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 26, 2014
    [Customer, Purchase] Be Relevant or Die: The New Nature of Nurture
    'Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. Many marketing organizations are struggling to differentiate segmentation from personalization ; others are still pushing out batch and blast email campaigns. But the simple truth?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 25, 2014
    [Customer, Purchase] 4 Ways to Use Data to Determine the Best Time to Cold Call
    They can sort their lists, segment criteria but what’s most important? don’t think anyone will argue with the fact that the #1 time to call is when your customer is ready to talk. By using both unstructured and structured data, you can pinpoint customers with accuracy that has not been possible to date. Timing.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Customer, Purchase] What You May Not Know (or Forgot) About Google Universal Analytics
    'It is no secret: the more you know about your customers, the easier it is to develop targeted messaging and increase revenue streams. The most efficient way to gather key customer insights is to collect behavioral data throughout the sales cycle. Other Customization. Analytics Upgrades. Here are the top perks. Tracking Code.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Customer, Purchase] What You May Not Know (or Forgot) About Google Universal Analytics
    'It is no secret: the more you know about your customers, the easier it is to develop targeted messaging and increase revenue streams. The most efficient way to gather key customer insights is to collect behavioral data throughout the sales cycle. Other Customization. Analytics Upgrades. Here are the top perks. Tracking Code.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Customer, Purchase] What You May Not Know (or Forgot) About Google Universal Analytics
    'It is no secret: the more you know about your customers, the easier it is to develop targeted messaging and increase revenue streams. The most efficient way to gather key customer insights is to collect behavioral data throughout the sales cycle. Other Customization. Analytics Upgrades. Here are the top perks. Tracking Code.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 20, 2014
    [Customer, Purchase] A Definitive Guide to Using Facebook Insights for Your Business
    Lastly, Facebook allows you to create a “Custom Audience” comprised of your current customers. Purchases activity shows you past purchase behavior of your group (like if they are heavy buyers in a specific industry) and how they shop (in store, online, etc.). Who has access? What data is available? People.
  • LEADERSHIP  |  TUESDAY, JUNE 17, 2014
    [Customer, Purchase] B2B Lead Generation: Halftime Analysis—What’s Working, What’s Not
    Are we working towards enhancing the Lifetime Value (LTV) of our customers? In our immensely empowered times of predictive analytics, however, a better way to calculate this would be to measure the Lifetime Value of our key customers. Read 5 Ways to Ignite B2B Demand Generation and Achieve Customer Delight. '32 Days.
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Customer, Purchase] 7 Tips for Creating a Better Call to Action
    Know Your Customer – and Precisely What You Want Them To Do. You need to understand what your customer wants, as well. Remember, if you tell your potential customers to click on a link to visit a website, make sure the site is ready for them and that it contains all the information they’ll be looking for. Obvious. Sincere.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 11, 2014
    [Customer, Purchase] How to Sell Marketing Automation to Your CXO
    You know that marketing automation will let you scale your efforts across the board, provide your customers and prospects with more relevant and timely content, save time on campaigns, and track everything, so you can prove marketing’s value. Ability to segment and target. Customer satisfaction and loyalty. Sell the CMO.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 4, 2014
    [Customer, Purchase] How Clean is Your Marketing Data?
    If you purchase or rent data, you are at a higher risk of sending to spam traps than if you mail only to your own lists. Mailing to rented or purchased lists makes regular list cleaning an absolute, ongoing necessity. Email List Segmentation. 'Have you ever been to a speed-dating event? Are you a cat or dog person?” But why?
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 3, 2014
    [Customer, Purchase] 6 Ideas to Refresh Your Email Marketing [Guide]
    It’s something you want to do periodically to renew your look and keep customers interested. In other words, the subject line should tell your customers the point of the email and encourage them to open it immediately. Relevance Your customers want content they care about and it’s up to you to fill that need.
  • WEBBIQUITY  |  TUESDAY, JUNE 3, 2014
    [Customer, Purchase] 19 Remarkable Guides on Business Strategy, Leadership and Motivation
    How has the purchase cycle changed, and what are the expectations of today’s buyers? Be willing to do what customers want you to do and you can build a successful business. ” Integrated marketing: optimizing the connected customer experience by i-SCOOP. We optimize for the customer experience.”
  • MARKETING ACTION  |  MONDAY, JUNE 2, 2014
    [Customer, Purchase] Persona: More Than A Movie
    You can look to your own customers to help you, and take this proven series of seven steps: 1. Look at the data to determine your best customers. Begin the process by looking at data that represents your current customers. Look for your most profitable customers. Look for common traits among your best customers.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Customer, Purchase] How to Spot a Bad Email List and Turn It Into a Good One
    In fact, customer acquisition via email has increased by 4X in the last four years. Bounce rates are usually high if your lists are full of purchased, invalid email addresses. 1) Segment the list by email address age. Next, decide how refined you want your segmentation to be. Your open and click-through rates will drop.
  • WEBBIQUITY  |  WEDNESDAY, MAY 28, 2014
    [Customer, Purchase] Two Database Marketing Principles to Increase Email Marketing ROI
    When a prospect enters your world, via opt-in, by registration, by a first purchase… they should not be permitted to stray. This isn’t just about how much of their money can fit in your wallet (you can always get a bigger wallet, so that’s not a problem), but also how you can fit your product or service to provide for the customer.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Customer, Purchase] How to Bridge the Gap Between In-Person and Online Lead Generation
    Knowing what social links a lead clicked before converting on a landing page, for example, or what web pages influenced a customer to make a purchase online, makes us better and more efficient marketers. because it''s free and allows you to customize the link to a more memorable phrase like the conference or talk name.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Customer, Purchase] 14 Ways to Get More Use Out of Your Buyer Personas
    Instead, the goal -- simply stated -- is to generate leads and convert leads into customers. 4) Segment your list of contacts by buyer persona. List segmentation is the key to delivering more personalized experiences to your leads and customers. 13) Segment out your negative personas. And then what happens?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Customer, Purchase] How Kele Developed a Personalized Email Strategy
    Through the optimization of marketing technologies and processes, she helps her clients better understand and engage their customers. Gaining insight into a customer’s unique habits and behavioral trends while engaging with your brand is key to providing a personalized experience. Follow Jen on Twitter @Jenny_Iggy.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Customer, Purchase] How Kele Developed a Personalized Email Strategy
    Through the optimization of marketing technologies and processes, she helps her clients better understand and engage their customers. Gaining insight into a customer’s unique habits and behavioral trends while engaging with your brand is key to providing a personalized experience. Follow Jen on Twitter @Jenny_Iggy.
  • MARKETING ACTION  |  TUESDAY, MAY 20, 2014
    [Customer, Purchase] Deliverability: 8 Tips for Getting Your Email Into the Inbox
    Email marketing remains a powerful and cost-effective marketing channel for engaging prospects and customers. good rule of thumb for email marketing is to only send emails to people who want and expect to receive your email: customers, partners and other contacts who have opted in via web subscriptions, downloads or other form fills.
  • MODERN B2B MARKETING  |  MONDAY, MAY 19, 2014
    [Customer, Purchase] Missed Our Road to Success Virtual Event? Get the Recap Here!
    In the course of Kiip’s extensive research, the company found that marketing during critical moments result in increased engagement, increased happiness, and – most importantly – increased purchase intent. Customizing their experience by presenting people with relevant content, calls-to-action or visuals. Speed. Like: Social Media.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 13, 2014
    [Customer, Purchase] 4 Quick Research Tips to Build a Warmer Pipeline for Teleprospecting
    Data integrity and relevance vary with each purchased list, and these new lists are far from free. Find people on LinkedIn that used to work for your current customer base. If your company has a strong relationship with your customer, those decision makers can lead to quick repeat business when they go to a new company.
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