• BIZNOLOGY  |  TUESDAY, FEBRUARY 9, 2016
    [Customer, Purchase] 4 Elements that drive B2B direct marketing results
    Secondly, determine the job functions and titles of the likely individuals who would be involved and/or responsible for making the purchase decision. Actually, it isn’t as easy as it may appear, as most companies have not profiled their customer and/or prospect base, and can’t identify the industry codes. Do You Know the Basics?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer, Purchase] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. 13 Appendix: Reference List 1 Guiding the Customer Journey 2Guiding the Customer Journey Executive Overview Today the customer journey — the ways in which the customer engages with our organizations from first.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer, Purchase] Marketing Automation Simplified
    Using Behavioral Insights. 6 The Role of Database Marketing Maximize the Value of Your Data. 8 The Role of Targeting & Segmentation Keep It Focused. make the most informed purchase decisions. relevant, targeted, and value-based customer experience. initiatives, including customizing content and automating communications.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Customer, Purchase] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
    Your next customer will research and evaluate your. Just as consumers now search and buy online, B2B purchasing in an. online world has transformed into an interactive process driven by the customer, not the vendor. meaningfully understand customer. typical B2B purchase. customer even talks. involved. table.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer, Purchase] Grande Guide to Lead Scoring
    to meet customers, you can barely find time to breathe. opportunities, a lead must have budget, authority, need, and timeline for purchase. segment out Explicit = Profile. Fit of Customer Implicit = Level of. in certain segments. white papers, product information, and customer. customer relationships.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer, Purchase] The Demand Gen Pro's Cookbook
    show you how some of their most customer-approved. success recipes, proven delicious to your customers, and. FILLER PINWHEELS PAGE 13 CUSTOMER LIFECYCLE. Before you can segment and nurture prospects, you. plates are filled with marketing operations, demand generation, and customer acquisition. final purchase.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer, Purchase] Frictionless B2B - Creating a smoother customer journey in a world of marketing potholes
    1Frictionless B2B Creating a smoother customer journey in a world of. customers along their journey. In other words your customers want, demand and quite frankly expect a cross-channel experience where they. how the customer experience is broken and why it is broken – far too many customers are subjected to a.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer, Purchase] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer, Purchase] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Customer, Purchase] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 7, 2016
    [Customer, Purchase] Marketing attribution systems: a quick look at the options
    You need the individual data to know who saw which messages and who ended up making a purchase. Classic marketing mix models instead look at promotion expense by channel by market (usually a geographic region, sometimes a demographic or other segment) and find correlations over time between spending levels and sales. Or not.
  • SALESPREDICT  |  THURSDAY, FEBRUARY 4, 2016
    [Customer, Purchase] How to Use Predictive Lead Scoring
    And the predictive insights that some solutions provide can give sales the info they need to warm up cold calls and close more deals, while helping both teams uncover or validate their highest-converting micro-segments. This is what we call micro-segmentation. 5. Target & Customize, Customize, Customize.
  • ACT-ON  |  TUESDAY, FEBRUARY 2, 2016
    [Customer, Purchase] Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read
    The percentage of emails being considered SPAM is hovering somewhere around 70%, This means that email marketers need to be savvier than ever when figuring out how to reach potential customers. The answer to these email marketing woes is segmentation and personalization. Do you know what their biggest pain points are? Of course not.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Customer, Purchase] AEC Marketing: The Upcoming Elections Demand Change
    In a Forrester study last year, 74% of B2B buyers told Forrester they research half or more of their work purchases online. Market segment messaging backs up that value proposition and articulates the firm’s expertise in the market. Conferences and tradeshows used to be the best way to connect with federal purchasers.
  • BIZNOLOGY  |  FRIDAY, JANUARY 29, 2016
    [Customer, Purchase] Integrating mobile video branding into the auto purchase funnel
    Getting those opportunities right requires manufacturers, but most importantly dealers to engage with the customer long before they meet them, even before they know what they want. We draw inference from Search interest analytics, internal site searches, database segmentation, and behavioral tracking. Part One. The Good for Me?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Customer, Purchase] 3 Strategies for Maximizing Email Deliverability
    Is getting a few email clicks worth losing customer engagement? Segment by Engagement. Second, do not, I repeat, do not purchase lists. Author: Mike Madden Let’s get one thing straight: deliverability is sexy. Don’t let anyone tell you otherwise. It’s the only way your emails get seen, opened, and clicked on. Don’t Buy Lists.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 27, 2016
    [Customer, Purchase] 3 Must-Haves to Convert One-Time Shoppers to Loyal Customers
    Part of that reflection needs to focus on leveraging 2015’s data (especially the customer information gleaned in the holiday bustle) and using it to convert one-time Christmas buyers to all-the-time customers. So it’s a no-brainer to create loyal customers out of those that have recently engaged with your company.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Customer, Purchase] How to Evolve Your Prospect Management in a Predictive World
    Customer data is exploding, and it’s now spread across several different systems inside and outside a company. Build a portfolio of ideal customer groups. This approach lets you create a portfolio of key customer profiles. Activate your customers’ journeys. The current state of disconnect. Expand with confidence.
  • PAUL GILLIN  |  TUESDAY, JANUARY 26, 2016
    [Customer, Purchase] Here’s What 25 B2B Marketers Think Are the Key Trends in 2016
    Contact influencers in your market – or even your own customers or subject matter experts – and ask them for short paragraphs on a topic, then combine that content into an e-book. love this content concept, and it’s an idea more B2B marketers could adopt. picked a few quotes from the e-book that I really like.
  • ACT-ON  |  MONDAY, JANUARY 25, 2016
    [Customer, Purchase] Good, No, GREAT Things Come in Threes: Build a Winning Trio for Customer Success
    Integrate those two and you are moving in the right direction, but add the customer success team into the mix too, and you’ve unleashed the ability to unify communication and engagement across all phases of the customer lifecycle, creating a winning team trifecta. Gone are the Days of “One and Done” Customer Lifecycle Marketing.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 22, 2016
    [Customer, Purchase] 15 Must-Haves for a Solid Email Marketing Program
    You’ve heard how a targeted email campaign can transform your marketing communications into a thing of beauty, bringing in new leads, increasing your revenue and creating customer loyalty. Segment your list , fine tuning which kinds of messages you’ll send to targeted groups. Listen closely to customer feedback.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 20, 2016
    [Customer, Purchase] Strategy, Growth, and Account-Based Marketing: A CMO Speaks
    At Triblio, I determined through trial and error – along with feedback from customers, prospects, and partners – that “account-based marketing for the web” was the best messaging for us. For example, even when I led teams of 40-50 people, it was in a specific area like CRM or ecommerce focused on a specific customer size. ” 2.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Customer, Purchase] Sell, Don’t Repel: How to Make Sense of the Retargeting Landscape
    Segmenting your audience is the first step to a successful retargeting strategy. Your ideal customer should not be “anyone who visited the site this month.” Here are some specific audiences you should consider targeting with customized messages : Cart abandoners:  These are likely your hottest prospective customers.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Customer, Purchase] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    with the goal of attracting new customers, retaining current ones and increasing the value of existing customer relationships. Email Marketing – Great email marketing campaigns involve creating multi-stage, automated campaigns to generate and nurture leads and keep current customers coming back for more. So why do it now?
  • HUBSPOT  |  FRIDAY, JANUARY 15, 2016
    [Customer, Purchase] 8 Personalization Tactics That Are Turning Off Your Buyers
    The amount of personalization should be based on the customer relationship. But sometimes things go from customized to flat-out disturbing. The retail giant tracked its buyers’ pregnancy stages based on purchases and quickly got on the creeper list, leading to a PR nightmare that ultimately hurt the brand. 50% off!”
  • ION INTERACTIVE  |  THURSDAY, JANUARY 14, 2016
    [Customer, Purchase] 10 Ways to Make Your Static Content Interactive
    Not only does it make the experience feel more custom to each user, but it gives Fiserv data on how their users are interacting with the experience.  . 2: Let your users rate your content. This type of segmentation is more useful to the user while still gaining valuable information about them at the same time.  . 4: Add a short quiz.
  • ACT-ON  |  WEDNESDAY, JANUARY 13, 2016
    [Customer, Purchase] Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing
    more complex form of predictive analytics might involve using tools such as Everstring , who leverages your ideal customer profile against a directory of 11 million B2B companies to help you identify and target your next customer. Two: Create Custom Messaging to Nurture Existing Leads. Sound confusing? Why do we care? Surprised?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 12, 2016
    [Customer, Purchase] 2 Lessons Marketers Can Learn From Star Wars
    Backstory is part of a strategy to build believability and depth between customers or prospects and our brands, in all the places and ways we connect with them. According to an IDC study released about a year ago, 65% of B2B buyers usually engage a sales rep only after they’ve already made a purchase decision. Backstory In Business.
  • HUBSPOT  |  TUESDAY, JANUARY 12, 2016
    [Customer, Purchase] Google Gives Road Map to Retailers With New Analytics
    The more information a business has about its customers, the better that business can sell, right? It’s why marketers work so hard to develop buyer personas and then segment contact lists a million different ways—everything is designed to reach the customer exactly where they are and exactly when they’re ready to make a purchase.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 11, 2016
    [Customer, Purchase] What Does Personalization Mean in Marketing?
    We’ve been hearing about  marketing personalization for a while now and are even told that customers demand and expect a level of personalization that few retailers can deliver. The dirty little secret,” she added, “is that companies have, on average, only three segments.”. Are Your Segments “Coarse”?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 11, 2016
    [Customer, Purchase] The Four C’s of Marketing Orchestration Testing
    Customer. The customer and what we know about them. This is when we start to test engagement, not campaign engagement but customer engagement, has a particular group engaged within the last 6 months? If we look at purchase behavior we can then look at purchase intent! − Database Segmentation. Content.
  • 6SENSE  |  THURSDAY, JANUARY 7, 2016
    [Customer, Purchase] How To Build a Rockstar B2B Marketing Team
    Product Marketing – having someone on your team, no matter whether you’re a company of 20 people or 2,000, who is committed to understanding your customer, your competitors and your unique value proposition is nonnegotiable. In 2016, B2B marketing will be dominated by teams who’ve figured out data-driven, customer-centric marketing.
  • HUBSPOT  |  THURSDAY, JANUARY 7, 2016
    [Customer, Purchase] Omnichannel: A Fancy Word for Increasing Product Discoverability
    So, trying to persuade them to purchase won’t be as much of a need in 2016 as compared to years past during the economic downturn. No, this year, attracting and converting customers will be the biggest challenge, especially for brands who have not embraced the omnichannel trend. The key is to stay flexible and follow the customers.”.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 6, 2016
    [Customer, Purchase] Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
    Understanding your customers well enough to ensure you’re giving them what they want and need — that’s the key to success for any small business in any industry. They’re every bit as important as the customers you deal with face-to-face. For example, e-retailers might count a purchase as a goal.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 30, 2015
    [Customer, Purchase] 6 Essential Nurturing Workflows For Every B2B Company
    Get the lead to contact you to inquire more about your services/product or make the purchase online. lead nurturing workflow functions with the end goal of converting leads into marketing qualified leads (or MQLs), which in turn brings them further down the sales funnel, and one step closer to becoming a customer. The Key Takeaway.
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Customer, Purchase] Get Over Your Fear of Marketing Automation Software
    You oftentimes no longer need to reinvent the wheel as there are automated campaign sequences (with extensive rules) that you can adopt, adapt and then customize along with increased WYSIWYG rich text tools. And, you better get started now because by 2020, customers will manage 85% of their relationships without talking to a human.
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Customer, Purchase] Get Over Your Fear of Marketing Automation Software
    You oftentimes no longer need to reinvent the wheel as there are automated campaign sequences (with extensive rules) that you can adopt, adapt and then customize along with increased WYSIWYG rich text tools. And, you better get started now because by 2020, customers will manage 85% of their relationships without talking to a human.
  • HUBSPOT  |  TUESDAY, DECEMBER 22, 2015
    [Customer, Purchase] Increasing Engagement for Regional Publications
    You’ll want to pay attention to this distinction: it impacts the monetization channels that you choose for each audience segment. Note: This does NOT mean you should purchase lists for mailing. Plan to Segment Your Marketing Efforts. As you collect more data about your audience, you’ll start to build clearer customer segments.
  • ACT-ON  |  TUESDAY, DECEMBER 22, 2015
    [Customer, Purchase] Tips to Improve Customer Loyalty: Necessity is the Mother of Retention
    My to-do list is clear, and all I have left to do is write a blog post about customer retention. Do they know I’m writing a blog post on customer loyalty? One thing is obvious, the Starbucks marketing team knows a thing or two about customer retention. Instead, use your marketing automation software to improve customer loyalty.
  • ACT-ON  |  THURSDAY, DECEMBER 17, 2015
    [Customer, Purchase] Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel
    In fact, when your agency adopts lifestyle marketing – engaging with clients during all stages of the purchasing journey – you’ll have the perfect framework in place to apply to your clients’ accounts as well, and you can use it in two ways: To help your staff find and close new business for your own agency. What’s a Marketing Funnel?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 15, 2015
    [Customer, Purchase] Your website must adapt based on data
    While I believe going mobile was not a choice over the last couple years — because of Google — it seems to me that the same sort of A/B testing and segmentation that people have been using for their email newsletters is now becoming affordable and accessible not only on the email list level but even at the website level. love it.
  • LATTICE  |  MONDAY, DECEMBER 14, 2015
    [Customer, Purchase] Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel
    Marketers should no longer focus on passing over leads and instead focus on identifying the best-fit companies, expanding to the right people in the right roles, engaging with the right content and channels and turning customers into advocates and fans. How do you know two B2B marketers are talking about account-based marketing?
  • VISUALLY  |  THURSDAY, DECEMBER 10, 2015
    [Customer, Purchase] The 24 Best Interactive Websites of 2015
    Best interactive qualities: Dynamic backgrounds lead into video segments documenting Kelly’s travel and work. Important because: A platform for makers and designers to launch and sell custom products (without having to produce them themselves), Zazzle tells its story in this rich experience that’s part timeline and part data-driven explainer.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Customer, Purchase] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    If your small business has amassed positive reviews and feedback on social networks, in 2016 potential customers may be able to find you — and all those positive reviews — with a search on their favorite social media sites. As you make your content marketing plans for 2016, keep in mind the benchmarks of quality and customization.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Customer, Purchase] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    If your small business has amassed positive reviews and feedback on social networks, in 2016 potential customers may be able to find you — and all those positive reviews — with a search on their favorite social media sites. As you make your content marketing plans for 2016, keep in mind the benchmarks of quality and customization.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 7, 2015
    [Customer, Purchase] Understanding Known and Unknown Customers
    Data in, unification and data out: *1st party data – is data that you directly own, e.g. a customer’s purchase history, contact details, engagement history, etc. This data is all anonymised and ready to be purchased from key data providers. Customer Acquisition – Sales down for the quarter? Great!
  • ACT-ON  |  MONDAY, DECEMBER 7, 2015
    [Customer, Purchase] What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey
    Let’s begin with a quick recap of the Buyer’s Journey, which are the steps a purchaser takes before making a purchase. Decision/purchase (bottom –of-funnel) BOFU). Back then, purchasers followed a time-worn Buyer’s Journey. Understand your customers, what they want, and when they want it. Well … everything.
  • CHIEFMARTECH  |  SUNDAY, DECEMBER 6, 2015
    [Customer, Purchase] The race for the #1 and #2 marketing technology brands
    Once you reach that tipping point, things accelerate for the leading brands due to a positive feedback loop: new buyers want to purchase from the best known brands, which makes those brands even better known, and so on. Don’t get me wrong — these vendors also compete beyond that segment. Maybe a third contender. Not necessarily.
  • BIZIBLE  |  THURSDAY, DECEMBER 3, 2015
    [Customer, Purchase] The 100 Year History Lesson On Marketing Operations and MarTech
    Marketers could now segment their audiences and track sales. From direct mail to the email in the 1990’s, marketers could segment and target their audiences based on purchase history and demographic factors. "There is a science to advertising. Principles are learned and proven by repeated tests” ( Scientific Advertising ).
  • HUBSPOT  |  THURSDAY, DECEMBER 3, 2015
    [Customer, Purchase] Conquering the Free Shipping Conundrum: How to Make Money Without Forfeiting Margins
    70% of millennials search for promo codes online before purchasing. And, with 66% of millennials using new mobile payment services, the process of mobile purchasing isn’t only seamless — it’s becoming commonplace. Indeed, consumer perception of shipping costs now weighs heavily on their purchasing decision. 48 contiguous states.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 2, 2015
    [Customer, Purchase] Why Single-Touch Attribution in B2B Marketing Is Unethical
    Picture a race team running a relay, where each member runs a segment before passing the baton to the next runner. Only in a quick-purchase-decision environment do single-touch attribution models really make sense. But how would it look to only award a gold medal to the runner who crossed the finish line? Why is this an issue?
  • HUBSPOT  |  MONDAY, NOVEMBER 30, 2015
    [Customer, Purchase] Why You Should Invest In Inbound Marketing Before CRM Implementation
    What should you focus on first, building an effective inbound marketing/lead generation process or implementing a CRM to manage your sales and customer acquisition process? tremendous amount of the value you get from using a CRM comes from the ability to slice and dice the data to segment effectively and increase personalization.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 30, 2015
    [Customer, Purchase] 3 Customer Metrics That Will Improve Your Email Marketing
    According to an Oracle poll from earlier this year , 86% of respondents currently have access to foundational data, or basic information with simple segmentation and personalization. Since these are your most loyal customers, you should not treat them the same as your one-time buyers or churning customers.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, NOVEMBER 28, 2015
    [Customer, Purchase] Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers
    Model Factory starts by importing data in known structures, so users still need to set up the initial inputs and do things like associate customer identities from different systems. Once the data flow is established, users specify the file segments to model against and the types of predictions. The "how" is more complicated. How high?
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 27, 2015
    [Customer, Purchase] Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization
    ” That belief (or state of denial) is why so-called “ batch and blast ” email is usually less effective than email campaigns customized to your unique market. Logistics like fully optimized mobile applications and time-delayed messaging are now par for the course, as is message micro-customization based on consumer behavior.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 27, 2015
    [Customer, Purchase] Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization
    ” That belief (or state of denial) is why so-called “ batch and blast ” email is usually less effective than email campaigns customized to your unique market. Logistics like fully optimized mobile applications and time-delayed messaging are now par for the course, as is message micro-customization based on consumer behavior.
  • HUBSPOT  |  FRIDAY, NOVEMBER 27, 2015
    [Customer, Purchase] Why Last Year’s Holiday Ecommerce Sales Numbers Are Changing 2015 Expectations
    But you can add some additional context when you segment this data by year. The two holiday-sensitive segments, Apparel/Accessories and Computer/Electronics, are being disproportionately impacted by this trend. You don’t need anyone to tell you that the holidays are a major opportunity for retailers everywhere (online or offline).
  • LEADERSHIP  |  FRIDAY, NOVEMBER 27, 2015
    [Customer, Purchase] How to Keep Your Customers’ Trust While Collecting and Learning From Their Data
    So many things can be done online these days, from purchases to registrations to bill-paying to crowd-funding. 44% are okay with organizations sharing user-contributed social data without permission, but less than 20% agree with corporations sharing their purchasing behavior. Data is a big deal in our digital world. Let’s take a look.
  • CINTELL  |  WEDNESDAY, NOVEMBER 25, 2015
    [Customer, Purchase] Magpies and 4 Other Things I Heard at the Inaugural SiriusDecisions Technology Exchange #SDTechX
    Having a strategy around what technology is purchased at your organization is important, sure. Love it. “At the heart of the change is a cultural change to become more customer-centric, a fundamental mind shift.”. It certainly seems so, and many of the themes mirrored SiriusDecisions’ earlier event in Nashville. Think again.
  • SALES ENGINE  |  TUESDAY, NOVEMBER 24, 2015
    [Customer, Purchase] 7 Elements every Content Marketing Strategy Must Have
    But you can create individual content assets that address them individually to nurture them down the purchase path. Perhaps that’s a specific customer segment that has similar issues that you solve. good place to start may be with your best (and most profitable) customers. 3. It starts with the goal. Development strateg
  • KEO MARKETING  |  MONDAY, NOVEMBER 23, 2015
    [Customer, Purchase] Video Marketing Adds a New Dimension to Your Story
    All of the elements of an effective case study are present: the problem, the solution, and direct testimony from customers who benefited. Social proof: Not only did the video verify that businesses really do benefit from Mytek’s solution – it also shows that a well-known, serious retailer relies on ALWAYS UP to ensure customer satisfaction.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 19, 2015
    [Customer, Purchase] [Ebook] Have Your Lunch–And Have Time To Eat It—4 Reasons Why You Should Consider Marketing Automation
    You can use the extra time to work on improving campaigns and come up with new strategies to engage customers (or have a latte). . 2. Most of us understand the value of segmenting our database when sending emails, so why would you only have one message on your website? Author: Heidi Bullock Let’s face it. Enter reality. Time-Savings.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Customer, Purchase] Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business
    CMI defines content marketing as “… a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Segment your list. Do more people make purchases?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 18, 2015
    [Customer, Purchase] 3 Ways for B2B Marketers to Invest in Customer Retention
    Increase your wealth of customers. For marketers, that wealth is customer retention. In fact, increasing customer retention rates by a mere 5% increases profits by 25% to 95%, according to Harvard Business Review. It can listen and react to existing customers just the same way that it does to prospects. Quite a lot.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Customer, Purchase] Drive Mobile Engagement With In-App Messaging
    Whereas a Push Notification is meant to bring the customer back to the app, an In-App Message is used within the app to drive an already engaged audience to conversion with more targeted and meaningful content. By segmenting and fine-tuning promotional content to target audiences, marketers can funnel actions to conversions.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Customer, Purchase] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Marketers are focusing more and more resources on meeting people there, and it’s working out well for them and their customers. Today, the average consumer does research on products, solutions, and companies before making a purchase. It’s an especially great place to reach Gen Z and Millennial customers. At $13.3 billion, U.S.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Customer, Purchase] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Marketers are focusing more and more resources on meeting people there, and it’s working out well for them and their customers. Today, the average consumer does research on products, solutions, and companies before making a purchase. It’s an especially great place to reach Gen Z and Millennial customers. At $13.3 billion, U.S.
  • SYNECORE  |  FRIDAY, NOVEMBER 13, 2015
    [Customer, Purchase] Insight into Using Ad Retargeting to Convert Email Leads
    However, if you can’t convert the leads into paying customers/sales, then their value is greatly diminished. Q: So, How do You Optimize Your Email Marketing? A: Supplement it with Email Retargeting. Here’s my recommendation for MINIMAL lead list segmentation : Current Prospects. Current Clients/Customers. Past Customers.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 12, 2015
    [Customer, Purchase] The “Name Game” challenge: creating that ideal brand name
    But a clever, meaningful brand name will indeed generate that positive first impression which is so essential for attracting your target customers. Generation Y, born 1980–1995) are the rage now, as they represent the largest purchasing power generation, spending $200 billion per year. Branding is more than finding a new name or image.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 12, 2015
    [Customer, Purchase] From newbie to expert, here are the best social media tools for your business
    Custom WordPress ,  Ghost , or Bootstrap – These three options are best for more advanced denizens of the web. Custom Scripts – I will admit, this stage is beyond me, but a lot of marketers find it very useful to pick up some coding skills in order to write custom automation scripts. Website Tools. Automation.
  • CMO ESSENTIALS  |  WEDNESDAY, NOVEMBER 11, 2015
    [Customer, Purchase] Is Your Real-Time Email Marketing Really Real-Time?
    In fact, 96 percent of organizations believe that email personalization can improve email marketing performance, according to the Aberdeen Group ’s research report, Email Marketing: Get Personal with Your Customers. However, this precision requires developing custom segments that have to be uploaded to an email service provider (ESP).
  • ACT-ON  |  WEDNESDAY, NOVEMBER 11, 2015
    [Customer, Purchase] The Blame Game : Open Rates vs Deliverability
    Across the industry, regardless of which email service provider (ESP) is involved, I can guarantee you this is on the top of the list as far as customer complaints go. For example, suppose you are going to test the effect adding a call to action to your subject line has on open rates: Segregate your list with an unbiased segmentation.
  • NUSPARK  |  FRIDAY, NOVEMBER 6, 2015
    [Customer, Purchase] Why Marketing Automation Does Not Work
    No new customers. Start with the Customer. We already know our customers. Customers don’t reveal all their cards. Find out about the buying process and the questions your customers ask as they move through it. Also, nurtured leads make purchases that are 47% larger than non-nurtured leads (The Annuitas Group).
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 6, 2015
    [Customer, Purchase] Keep Calm and Content On! 4 Ways to Write Compelling Content for Customer Nurturing
    Determining how to nurture your customers is a good start, but for your message to really catch their eye, you need to have compelling content. Follow these 4 guidelines to create content that resonates with your customers : 1.  If your customer asks to be unsubscribed from your mailing list, remove them. Trust is a Must.
  • ACT-ON  |  FRIDAY, NOVEMBER 6, 2015
    [Customer, Purchase] 8 Tips and a Few More Resources for Holiday Marketing
    Consider polling your customers or using some other type of participation/opt-in item. You may be surprised at the innovative ideas your own customers provide if you simply ask them to submit their suggestions. Email Segmentation. Careful segmentation is a great ‘gift’ to give back to your email subscribers. Audience.
  • LEAD LIAISON  |  WEDNESDAY, NOVEMBER 4, 2015
    [Customer, Purchase] Building Referral Programs using Marketing Automation
    Buyers have a hard time making a purchase if they don’t have much to go off of. For example, no reviews to look at, no other customers to talk to. It’s much harder to convince prospective buyers to make a purchase if they’ve never heard of your company or solution before. Sellers have it just as rough too.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 4, 2015
    [Customer, Purchase] What The Best Marketing Videos Have in Common With Must-See TV
    In other words, they take a customer relationship management (CRM) approach to growing their following. The data comes from CRM, and the videos become a critical tool in helping sales and marketing organizations reach customers in a more personalized way. With some shows, it’s obvious who the fans are. In other cases it’s subtler.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 4, 2015
    [Customer, Purchase] Paid Advertising 101: Understanding Search and Display Advertising
    In fact, businesses of all sizes and industry segments not only use paid advertising formats like search and display to generate new leads, but also rely on tools like ad retargeting (aka remarketing) to convert existing leads into paying customers. billion in online ad revenues in the US, up 22.5% year over year. Read on. Keywords.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 4, 2015
    [Customer, Purchase] 4 Ways to Optimize Email for Your Buyers
    One of the most important: Buyers have higher expectations of the emails they receive: More than 70% of consumers expect that brands will deliver marketing information specific to their purchase history and tailored to their current interests. The beauty of email marketing is that you can customize the messages to fulfill those expectations.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 2, 2015
    [Customer, Purchase] 5 Tips for Making Your Customer Marketing Shine Bright During the Holidays
    In this blog I’ll walk you through how to determine the right type of holiday marketing for your audience and share 5 tips to make you stand out to your customers this holiday season. Holiday marketing should keep you on their radar and help put your product on their short-list for purchases in 2016. Focus Your Holiday Marketing.
  • TONY ZAMBITO  |  SUNDAY, NOVEMBER 1, 2015
    [Customer, Purchase] How B2B CMOs Can Achieve Customer-Centric Marketing With Buyer Personas
    recent survey by B2B Marketing, in conjunction with the UK-based agency Tomorrow People, indicated only 38% of marketers considered their content to be “very customer-centric.” Strengthening The Common View Of Customers. Making it difficult to move beyond market and role-based segmentation. by Matt Brooks. Related articles.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 27, 2015
    [Customer, Purchase] Seven Ways to Humanize B2B Marketing
    Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. One enterprise software vendor talks about making its IT customers into business heroes. Optimize the customer experience.
  • HUBSPOT  |  MONDAY, OCTOBER 26, 2015
    [Customer, Purchase] The Marketer's Guide to Developing a Strong Corporate and Brand Identity
    Their missions are clear, and they foster that customer loyalty all businesses crave. Customers, employees, blog readers (sound familiar?), and anyone who interacts with a business has a role in shaping the brand, which is why we've created a very short survey to see what HubSpot means to you. customers. Why's that? Say, what?
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 22, 2015
    [Customer, Purchase] The Power of Proactive Marketing: 7 Ways to Leverage Your Data to Get Ahead of the Curve
    So, he launches an email and SEM campaign in August to market A’s tickets to that segment. Imagine knowing that one of those customers, let’s call her Lindsay, is buying tickets regularly and for the purpose of organizing corporate events for her company. Segmentation is a good start to building more targeted campaigns. 5.
  • INTEGRATED B2B  |  TUESDAY, OCTOBER 20, 2015
    [Customer, Purchase] 4 ways Danish companies can nail B2B marketing in English
    We know that many of our Danish clients have great stories, ideas or opinions that their B2B customers would love to hear, but they’re reluctant to put pen to paper. And more recently, a DemandGen Content Preferences Survey from 2015 shows that B2B buyers consider case studies the most valuable content for researching B2B purchases.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 20, 2015
    [Customer, Purchase] 8 Steps to Knock the Socks Off Your Consumers This Holiday Season
    Because just about every company runs holiday-themed campaigns—which means your customer will receive a huge volume of offers and messages. Segmentation. For example, as a loyal customer of my favorite clothing store, I expect to receive a special offer just for loyal customers in all of the places that I interact with the brand.
  • TONY ZAMBITO  |  SUNDAY, OCTOBER 18, 2015
    [Customer, Purchase] Beyond Buyer Profiling To Buyer Personification
    Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. by Evan Shuster. The Internet Propels Buying Behavior Shifts.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 9, 2015
    [Customer, Purchase] List Segmentation By Campaign Activity: Why Do It and How to Get Started
    retail salesperson has the advantage of being in-person where they can see what the customer is drawn to and have a dialogue about it in real-time. ” If the customer says, no thanks, because what they really need is a new sweater, the salesperson wouldn’t be a very good one if they responded by offering up some earrings.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 9, 2015
    [Customer, Purchase] Influencers or advocates: Part 2: a fork in the road for brands?
    Their intent is to find, recruit, engage, and retain advocates from their clients’ customer base first, and then from profiled segments of the greater buying public. The bottom line is that supremely satisfied and engaged customers are the most powerful marketing force we have, but are largely overlooked or marginalized.
  • HUBSPOT  |  THURSDAY, OCTOBER 8, 2015
    [Customer, Purchase] How Can Publishers Reach and Engage Millennials?
    Researchers at Barkley calculate that millennials control $200 billion of direct purchasing power , and the U.S. As one Inc article points out , a ‘good customer experience’ and ‘quality product’ are the two most cited reasons for millennial brand engagement. This is one audience segment that’s worth the effort. Videos. Media
  • MARKETING ACTION  |  TUESDAY, OCTOBER 6, 2015
    [Customer, Purchase] Gap Analysis: Fill the Holes in Your Clients’ Marketing Programs
    Or maybe they have a strong marketing team, but the architecture, cadence, messaging strategies, and/or segmentation of contacts are new territory. And, when your clients are happy with the results, they might just stick around for more – with customer retention being yet another benefit to you. GAP ANALYSIS. What It Is. Analyze This!
  • TONY ZAMBITO  |  SUNDAY, OCTOBER 4, 2015
    [Customer, Purchase] Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals
    Marketing and sales still rely on market segmentation and buyer profiling as it has for the last twenty-five plus years.  In B2B commerce, for example, we may have a good idea about segments, roles, key initiatives of organizations, pain points, and criteria related to product specifics as well as purchasing.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Customer, Purchase] 5 Ways Mobile Marketing is Affecting Social Media
    Think about recording customer reviews of your product or service, or high-level descriptions of the benefits you uniquely to offer your prospects. For example, those willing to attend a seminar where you can demonstrate product benefits in person, or primed by your content marketing to make a purchase.
  • B2B LEAD BLOG  |  MONDAY, SEPTEMBER 28, 2015
    [Customer, Purchase] 7+ Firmographics You Need to Be Tracking for Your Big Data Marketing Strategy
    B2B marketers face challenges in creating their customer profiles, because unlike B2C customers, the demographics and psychographics vary widely and play lightly into most purchase decisions. Lead Segmentation and Scoring Product Marketing Big Data Marketing Database MarketingWhich firmographics are most useful to you?
  • CMO ESSENTIALS  |  FRIDAY, SEPTEMBER 25, 2015
    [Customer, Purchase] Customer Journey Maps: The Great Unifier
    Marketing departments segment their resources by functional specialty (or “centers of excellence”), but they don’t unify resources around the thing that matters most: The customer journey. When was the last time that you created a customer experience ecosystem that transcended the digital ecosystem? Where are the gaps?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 25, 2015
    [Customer, Purchase] Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing
    As Forrester notes in the report: “Companies must respond and keep up with these changing digital behaviors, needs, and wants by becoming customer-obsessed and maximizing the level of intelligent digital interaction,” the report’s authors write. At best, marketers lose a revenue opportunity.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 25, 2015
    [Customer, Purchase] Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing
    As Forrester notes in the report: “Companies must respond and keep up with these changing digital behaviors, needs, and wants by becoming customer-obsessed and maximizing the level of intelligent digital interaction,” the report’s authors write. At best, marketers lose a revenue opportunity.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 25, 2015
    [Customer, Purchase] 7 Game-Changing Marketing Trends To Tackle in 2016
    As smartphone adoption continues to rise with an estimated 2 billion consumers worldwide expected to own a smartphone by 2016 , the opportunity for brands to be connected with their customers and prospects is set to be closer than ever. Marketing constantly adjusts and reacts to changes in technology and attitudes. It looks that way.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 14, 2015
    [Customer, Purchase] Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World
    As a result of this surge of information available online, the average buyer now spends more time independently researching purchases instead of visiting more traditional shop-fronts like dealerships. For example, one report from management consulting firm McKinsey showed that for an average automobile purchase there are now as little as 1.6
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 11, 2015
    [Customer, Purchase] Be the End of Quarter Secret Weapon
    The best way to make both your boss and your prospects happy here is to segment your audience and focus on value, or work to upsell from their current position. The best way to appease your boss and increase your email frequency, without hurting your reputation, is to segment. The clock is running down. Sound familiar? But it is not.
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