Spiralytics

APRIL 25, 2024

Let’s explore ways to use CRM for data segmentation, customer support, customer feedback for improvement, and much more. #1: 1: Segmentation for Focused Engagement Gone are the days of mass email blasts. Here, get the CRM to segment your audience so that every touchpoint resonates and drives value.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Optinmonster

MARCH 16, 2020

Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Because smart marketers know the value of email list segmentation. For this, email segmentation is an absolute must.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Marketing Insider Group

MAY 11, 2021

An example could be, “What marketing qualified leads (MQLs) are most likely to make a purchase this month?”. Cluster modeling: This predictive model can help you segment your customers into different groups based on multiple variables. This is useful for upselling and cross-selling to current customers. Source: HubSpot.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Binary Demand

MAY 17, 2023

The best solution is B2B email segmentation to turn the one-to-many approach into a one-to-one personalized approach. Segmented email campaigns, according to MailChimp, receive 14.31% more opens and 100.95% more clicks than non-segmented campaigns. Hence it is of utmost importance to focus on segmenting your email list.

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

Outgrow

DECEMBER 16, 2019

Cross-Selling: Convincing Customers That They Do Need 1 More Thing. And, can I add similar e-commerce cross-selling and get the same excitement? And, can I add similar e-commerce cross-selling and get the same excitement? The cross-sell is your weapon, and you get to choose how to wield it.

Cross-Selling 45

Cross-Selling Fulfillment eCommerce Outgrow 45

Act-On

APRIL 10, 2024

Score those strong purchase indicators highly and send these white-hot leads to sales. Smart marketers can use these behaviors to deduce what topics a prospect may be interested in, and how close they might be to purchasing. Keep them engaged with more content, and add a few points to their score every time they engage.

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

Vision Edge Marketing

SEPTEMBER 19, 2023

Customer Segmentation : The ability to effectively segment your customer base to understand their specific needs, preferences, and behaviors, allowing for targeted marketing and personalized experiences. A study by ReviewTrackers found that 94% of customers read online reviews before making a purchase decision.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. A classic example of up-selling can be seen in McDonald’s familiar “SuperSize that for you?” Cross-selling : Offering customers related or complementary products.

Tactics 120

Tactics Work Management B2B Marketing Marketing Management 120

Act-On

APRIL 26, 2024

There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. You’re trying to answer one question: How important is this factor in terms of indicating likelihood to purchase? So let’s break it down.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Martech

APRIL 9, 2024

You can do this with rapidly updated segment memberships, near real-time data sharing with advertising partners and suppressing users that have already purchased or have open Service Cloud cases. Segment and activate quickly : You can now compress the weeks it takes to build out segments with legacy SQL-based tools into minutes.

Paid Search Agency 100

Paid Search Agency Features Personalization Ads 100

SmartBug Media

MARCH 4, 2024

Analyze Purchase History Exceptional customer support goes a long way toward improving retention. How Can You Analyze Purchase History in HubSpot? Analyzing purchase history in HubSpot provides valuable insights into your customers' behavior, preferences, and purchasing patterns.

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

Tomorrow People

MAY 30, 2022

Reevaluate your organisation’s upselling and cross-selling strategies. Because customer retention is so crucial within a B2B context, it’s important that you (and your sales colleagues) continually reassess how your organisation upsells and cross-sells. Communicate in quantifiable terms.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Martech

OCTOBER 16, 2023

The order confirmation is like an electronic receipt, while the shipping confirmation confirms that your purchase is on its way. With a dozen items or more, these purchases can break a template or simply look bad. The design must look as good for a 40-item purchase as it does for one or two items. For example, under U.S.

Marketing Automation Services 132

Marketing Automation Services Marketing Automation Email Marketing Automation 132

Martech

JULY 31, 2023

opened, clicked or purchased) in the last 30 to 60 days. However, those who have engaged in the last 90 days form a bigger pool, so make sure you have that segment dialed in, too. If you have your engagement segments identified, a good place to start could be testing copy. Focus on those who have engaged (i.e.,

Lead Scoring 84

Lead Scoring Lead Ranking Planning Cross-Selling 84

Zoominfo

OCTOBER 5, 2021

Cross and Up-selling: Retaining current customers is great for your revenue stream. A GTM strategy outlines these key areas ensuring that you have: Comprehensible Segmentation: Segmentation involves finding specific behaviors within buyers most likely respond to your brand’s messaging. The match was never going to work.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

MAY 20, 2021

At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website. These are loyal customers who interact with your brand frequently and make repeat purchases. This information can help you make strategic decisions about how you should sell to this segment and.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Sana Commerce

FEBRUARY 6, 2024

In a B2B context, this allows your business to remind customers about frequently purchased products, boosting customer engagement and retention. The main aim is to use this integration to leverage ERP and web store data like order history and customer segments to increase returning orders and sales volume.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Customer Experience Matrix

JANUARY 27, 2021

Yesterday brought news that CDP Exponea had been purchased by ecommerce recommendation engine Bloomreach. These deals all involve CDPs with marketing automation functions (that is, segmentation, message selection, campaigns, personalization, and cross-channel orchestration). We call these "data" and "analytics" CDPs.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

BenchmarkONE

DECEMBER 28, 2022

Or noticed that for just a small amount more, you can add a few more features to that software you’re purchasing? . What Is The Difference Between Upselling And Cross-Selling? People often use the terms “upselling” and “cross-selling” interchangeably, but there is a big difference between the two.

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Marketing Insider Group

JULY 20, 2021

Surprise fees, low-price tunnel vision, lack of customer segmentation, and ignoring competitors are common mistakes made in the B2B pricing process. This value depends on several factors, including customer segment, competitor pricing, and brand reputation in the industry. Build a cross-functional team to contribute to the discussion.

Pricing 359

Pricing Price B2B Buyer Personas 359

NuSpark Consulting

MAY 4, 2023

Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device. Cart abandoners: Reach users who have added products to their shopping cart but did not complete the purchase.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Scoop.it

DECEMBER 8, 2022

Focus on selling instead of providing value. For many businesses, having a customer buying again often requires upselling or cross selling other products or services. When your customer support agents have a sales target and are trying to upsell or cross sell products , they are no longer support agents, but your salesmen.

Cross-Selling 89

Cross-Selling Marketing & Strategy Loyalty Lead Scoring 89

SmartBug Media

FEBRUARY 17, 2023

When customers feel like a business is providing them with a personalized and relevant experience, they are more likely to engage with the business and make a purchase. This can make the customer more likely to spend more time on the website, browse products, and ultimately make a purchase. It helps to increase sales.

Personalization 95

Personalization Customer Satisfaction Cross-Selling Loyalty 95

Marketing Insider Group

JULY 22, 2020

Other ways to segment and target include creating cohorts based on demographics and browsing history. This metric is calculated as follows: total # of opportunities x average purchase size x conversion rate / sales cycle length. Cross-Sells and Upsells. We now come to the expansion metrics. Retention Rate.

Account Based Marketing 256

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 256

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!). Buyer Intent Data Sources.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Sword and the Script | B2B

APRIL 23, 2024

That’s how Post It notes were discovered and it went on to be a best-selling project. The tech skills to operate all the software marketing has purchased is paramount. It’s fine to get help when you need it but strive to build those skills internally and cross-train, so you’re not stuck when an employee leaves.

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

Stevens & Tate

MARCH 25, 2019

You can use this information to segment your users so that you can more effectively target them using a variety of marketing techniques. This strategy is known as behavioral segmentation. Behavioral Segmentation Examples. This will allow you to provide more custom cross-links for related content.

Segmentation 40

Segmentation Cross-Selling Custom Publishing Purchase 40

SmartBug Media

MARCH 22, 2023

Give them opportunities to purchase must-have items for their vacations or send them content that touches on how to make a vacation better. Vacation Prep Campaigns Segmentation is your best friend when it comes to email and SMS marketing. Based on purchase history, do you think a customer would want to know about a lakehouse retreat?

SMS 98

SMS Email Marketing Examples Planning 98

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. Identify patterns and trends in customer purchases to optimize product offerings and pricing strategies. Predictive maintenance and support.

Marketing AI 94

Marketing AI Optimization Allocation Customer Satisfaction 94

Martech

NOVEMBER 8, 2023

I nerd out on this topic quite a bit and ran across a scholarly article a few months ago where the author identified that these profit-sucking customers make their way through cross-selling and upselling at about the same rate as their acquisition. Remember to identify the personas within those accounts: Who made the purchase decision.

Ideal Customer Profiles 117

Ideal Customer Profiles Profiling Marketing Management Intent Signal 117

Zoominfo

MAY 23, 2023

For example, if several people within an account are browsing content tied to the term “best B2B sales software vendors,” you can infer the company has relatively high intent to make a purchase in that sector. Let’s say you’re a sales rep for a B2B software company that sells project management solutions.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

SmartBug Media

FEBRUARY 1, 2024

The post-purchase moment is pivotal in the buyer’s journey. A successful email marketing strategy includes post-purchase emails that drive engagement, revenue, loyalty, and, ultimately, customer retention. This article will explain how you can maximize your marketing efforts and fuel customer retention with post-purchase emails.

Loyalty 59

Loyalty Acquisitions Word of Mouth Cross-Selling 59

ClickZ

JUNE 30, 2020

AI feeds into propensity modelling to predict the likelihood customers will purchase, upgrade, churn. The hypothesis is that if Adobe stops all their marketing efforts, they would still sell products. After all, customers make purchases which are at least partly based on factors like brand loyalty and word of mouth.

Marketing AI 105

Marketing AI Allocation Cross-Selling Touchpoints 105

Porch Group Media

JANUARY 14, 2023

Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Additionally, 66% of buyers think seeing non-personalized material would deter them from making a purchase. An insurance company for example may segment lists by age, income, occupation, and car ownership.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98