Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

KoMarketing Associates

AUGUST 22, 2017

For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone. Consider opportunities to support SEO programs through email communication, as well as incorporate email list growth as a SEO performance benchmark.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. Which programs actually drove results the sales teams loved: content marketing. One-third of the budget delivered 100% pipeline our sales team was looking for. Reach: attract new prospects or customers to your business. How deep do they go?

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

RebelMouse

FEBRUARY 2, 2022

Smart, High-Performance Cache for Long-Tail Pages. But we have had slower response times for pages that are not at all popular as part of a site’s long tail. Deeper Support for Traffic Mirroring and Splits. Custom Dashboards Upgrades. 627 hours spent on improving existing features. Performance Improvements.

Long Tail Marketing 52

Long Tail Marketing Work Management Copyright Elasticity 52

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want.

Allocation 97

Allocation Peer-to-peer Marketing Budget Work Management 97

SalesIntel

AUGUST 14, 2023

So, let’s equip ourselves with these CFO-friendly paid ad tactics and embark on a journey of marketing success that speaks the language of business and secures the support and admiration of our financial counterparts! To ensure a successful paid ad strategy, start by understanding your ideal customer profile (ICP) and target personas.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Martech

NOVEMBER 3, 2022

While the largest suppliers may have the budget and talent to set and achieve SBTs on their own, the remaining hundreds (or thousands) of long-tail suppliers need support. Marketing, maybe you can’t prioritize supplier engagement support due to competing priorities, capacity constraints, or a lack of budget.

Work Management 96

Work Management Budget Programs Marketing Automation Services Marketing Management 96

Unbounce

JUNE 1, 2021

There’s a winning formula for marketers that can help sales teams move buyers efficiently through the sales funnel: Awareness + Conversion Retargeting = More Conversions. The cost for converting a customer was climbing fast. Sales teams not only count on us to create demand but to sustain it. This is a massive undertaking. ??

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

chiefmartech

SEPTEMBER 5, 2021

Goodkind — video messaging for B2C teams. Lago — no-code tool for segmenting and syncing customer data across channels. Tablevibe — customer loyalty via QR-code-based surveys for restaurants. BrightReps — no-code tool for customer response workflows. Beau — no-code customer-centric workflows.

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. When these two teams collaborate, you'll be rewarded with magical insights, learnings, and results that neither team could get on its own. For the record, I don't agree.). Keywords and topics.

PPC 101

PPC Work Management SEO Top of Funnel 101

chiefmartech

JUNE 4, 2023

The magic here isn’t in any one person or team taking that experimental approach. They’re the center of gravity for a community of people who use that platform and its surrounding apps, which brings a ton of secondary benefits for all: best practices, career development, supporting services, talent networks, etc.

Generation 114

Generation Budget Programs Aggregators Long Tail Marketing 114

TrustRadius Marketing

SEPTEMBER 28, 2022

Information technology, also known as IT, started out as a means to support businesses. Software unlocks new ways to host the customer experience entirely through a digital space. This ended up exponentially increasing the amount of disparate data pools that IT teams need to make heads or tails of. H2 Defining AIOps?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Gartner 98

Zoominfo

MAY 29, 2018

Market research firm Gartner predicts that by 2021, early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30% ( source ). The best way to discover these keywords and phrases is to actually sit in on customer service or sales calls.

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

LeanData

APRIL 22, 2021

As the roles of account executives (AEs) are responsible for closing deals at the tail end of the buyer’s journey, SDRs are responsible for the front end of the journey, setting the table for AEs to succeed. Generally speaking, an SLA is a contract defining how two organizations or teams will work together.

Work Management 78

Work Management Marketing Management Product Marketing Analytics Tools 78

Content Marketing Institute

OCTOBER 30, 2018

Then several supporting blog posts – clusters – are written to explain sub-topics based on your pillar content and generate internal links to the pillar page. Head over to Answer the Public and type your overarching topic to find a list of long-tail keywords that could fuel your list of ideas. Click To Tweet. Click To Tweet.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

Oktopost

MAY 2, 2021

Other social media platforms that support video have posting, commenting, and using heart-shaped emojis as the main attraction. . That is just another way of saying that it creates long-term awareness for prospects engaging with the brand over time. Having custom thumbnails have been shown to help your videos rank higher in search.

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

DivvyHQ

MAY 17, 2018

Marketing teams must focus on the voice-activated industry shift as it will have a dramatic impact on content discovery via search. After you craft your content with conversational questions and long-tail keywords, focus on developing a few FAQ pages that closely link to your product, service or industry. Click To Tweet.

Activities 53

Activities Long Tail Marketing FAQ Content Marketing 53

TrustRadius Marketing

APRIL 1, 2021

For example, it can be fantastic in the generation of targeted long-tail keywords. Best delivery app in Madison, Wisconsin Best free productivity software with time tracking Why do all of my sports teams lose? Avoid burying this information deep in long paragraphs. It is local, mobile, and younger.

SEO 52

SEO Long Tail Marketing Work Management Marketing Management 52

Hubspot

NOVEMBER 17, 2020

Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. Learning the tech and launching a podcast requires time and money, and companies with small marketing teams and budgets can question the ROI. Blogs support search engine optimization (SEO).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Content Standard

MAY 2, 2018

Keywords are specific to the audience you’re targeting and to the intersection between what your brand offers and what the customer wants. Buzzwords, on the other hand, often relate to softer concepts that are hard to quantify, like when a job applicant describes themself as a “team player.”

Long Tail Marketing 61

Long Tail Marketing SEO Storytelling Brand Identity 61

Buffer

APRIL 9, 2019

Only 10% of customer messages are answered on social media. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. We take a two-team approach at Buffer , and we’d love to give you an inside look at our process. Goal-setting for social media teams.

Social Media 72

Social Media Media FAQ CAN-SPAM 72

Mailmunch

MARCH 4, 2021

In this SEO guide, we will talk about existing voice assistants, programs, and gadgets that support voice search, and how to tune your SEO strategy to the innovations. Be prepared for conversational inquiries from customers to be larger and more granular. Why is voice search so popular today? Adapt the site for mobile devices.

Optimization 75

Optimization Long Tail Marketing Amazon Work Management 75

ClearVoice

OCTOBER 23, 2023

Instead of getting a list of links, searchers first get a multi-paragraph answer to their query and relevant links to support it. SGE is an opportunity to lead their teams to adopt a user-centric approach to content creation and stay at the forefront of their industry. Your goal isn’t necessarily to hit long-tail keywords.

User-Generated Content 52

User-Generated Content Paid Search Agency Intent Keywords 52

Content Marketing Institute

JULY 24, 2018

Often, this happens as the budget year nears its end and your team needs to spend the designated dollars or lose them.). From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. Host 10 high-value customers. 1,000: Take the marketing team to dinner.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Valasys

AUGUST 3, 2023

Imagine Ahrefs backlink checker or custom Python and JavaScript scripts working in the background, creating and refining backlinks with the precision of a seasoned SEO guru. It’s like having a team of tireless virtual assistants to boost your website’s authority and reputation.

SEO 52

SEO Automation Lead Ranking Lead Scoring 52

Golden Spiral

MARCH 28, 2019

A staple of the inbound marketing methodology is organically attracting new prospective customers through the use of ads, relevant content, and a personalized approach. Is your business development team bigger than your support team? Do you have a client success team? Do you make them feel valued and appreciated?

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

B2B Marketing Insights - WE

MARCH 25, 2022

It allows you to identify the search terms and key phrases that potential customers use to search for products or services like yours. Long-tail keywords are specific phrases that are more targeted and less competitive than general keywords. B2B SEO Expert Team Support. This is for all of you CMOs who need a team.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

KoMarketing Associates

AUGUST 11, 2015

Long tail keywords and extremely long, dense, or complicated keyword strings are a reality in the B2B advertising space. When our potential customer base is so narrow we really do need to take that extra step to make sure to dig into traffic data and find “diamonds in the rough”.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

EMagine B2B Blog

DECEMBER 3, 2018

Long-Tail Keywords Continue to Grow. To respond to the growth in long-tail keywords, Google had advanced its technology and can easily provide quality answers to these longer searches. This didn’t last very long as Google rolled back most meta descriptions to the former limit of about 150 to 160 characters.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Long-Tail Keywords Continue to Grow. To respond to the growth in long-tail keywords, Google had advanced its technology and can easily provide quality answers to these longer searches. This didn’t last very long as Google rolled back most meta descriptions to the former limit of about 150 to 160 characters.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

QuanticMind

FEBRUARY 6, 2020

If you want to narrow down the list of options quickly, first look at what media channels they support. What if you plan to expand your strategy to include Bing PPC, but it isn’t supported by your current software? Decide which channels are most important to you and be sure to select a technology that supports them. Ease of Use.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Marketing Automation Services 52

Buffer

MARCH 30, 2022

While Saie’s dewy makeup looks are what reel customers in, the brand’s dedication to diversity and its commitment to protecting the Earth are the stars of the show. In an interview with Style Tail , Queirolo spoke of the impact her business had on the neighboring areas.

Small Business Marketing 74

Small Business Marketing Business Paid Search Agency Peer-to-peer 74

Scoop.it

MAY 28, 2019

Good content writers know how to use a conversational style, while still optimizing copy to account for long-tail keywords that help search engines determine what the content is about and which audience it’s serving. When you work with an SEO agency, you get access to a team of people. Ask for Supporting Data.

Copywriting 74

Copywriting SEO Paid Search Agency Lead Scoring 74

6sense

FEBRUARY 17, 2016

ABM targets high-value accounts, delivers customized messaging and allows marketers to track their impact on bringing in large deals and helping close marquee upsell opportunities. A true ABM strategy will touch every part of your lead-to-revenue process, remaking the way your marketing and sales teams drive growth for your business.

Account Based Marketing 48

Account Based Marketing ABM Demand Generation Long Tail Marketing 48

Heinz Marketing

MARCH 29, 2021

And we were talking right before we went live, just not the easiest year to get through, but look, if you’re trying to manage a sales team remotely and looking for tools to help improve your ability to manage that, that had to be good conditions. It was only 12. It just felt like a million. Silver lining for Ambition.

Sales Management 121

Sales Management Top of Funnel Peer-to-peer Sales Qualified Leads 121

ClickZ

JANUARY 29, 2020

They know that customers interact with brands far beyond a web browser. They want to deliver data-driven, personalized experiences that drive a powerful connection with their customers. The challenge for marketers in 2020 will not be encouraging adoption, but rather creating a smooth, informal, and continuous customer experiences.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

seo.co

NOVEMBER 12, 2020

We’ve proven our expertise to thousands of satisfied clients over the years by getting measurable results that support our clients’ growth. Our team of PPC experts have extensive experience with pay-per-click ads across a variety of platforms like Google, Bing, Facebook, and Instagram. we are true PPC advertising experts.

PPC 72

PPC Paid Search Agency Cost Per Click Cost per Acquisition 72