Martech

MARCH 1, 2024

National retailer Sur La Table draws customers to physical locations with cooking classes and a wide selection of high-end kitchenware to shop. Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales.

Marketing AI 97

Marketing AI Merchandising Enterprise Management Long Tail Marketing 97

chiefmartech

JANUARY 25, 2022

For instance, if you combine an LMS (learning management system) with a CRM platform, suddenly a whole set of possibilities opens up… Drive the right educational content to customers at the right time. These new use cases then become codified and templated to make it easier for more customers to capture value through the integration.

Work Management 118

Work Management Long Tail Marketing Marketing Management API 118

Tiecas

MARCH 21, 2024

As a Marketing Engineer (a Mechanical Engineer with an MBA in Marketing), I understand the engineer’s mindset and the complexities of the industrial buying journey. Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

AUGUST 2, 2022

For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc.

Marketing Automation Services 115

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 115

Sharpspring

AUGUST 10, 2021

When thinking about ways to reach your audience and meet their needs, you’ve likely considered your overall customer experience, the buyer’s journey for your products and what content might be useful to each prospect as they work up to making a decision. These types of searches are most common and not very likely to lead to a purchase.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Tiecas

APRIL 23, 2024

Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles. Low brand awareness of suppliers: Potential customers may be unfamiliar with smaller or specialized suppliers.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We What could go wrong?

Paid Search Agency 120

Paid Search Agency Marketing Attribution Top of Funnel Companies 120

Marketing Insider Group

MAY 26, 2020

They believe that taking a stand that might offend some people will drive potential customers away. The hide in their vanilla content cave, their figurative tail tucked between their legs. Our goal is to solve problems for our target customers. And one more thing: a keen ability to read his target customers. So go for it!

Opinions 301

Opinions Content Marketing Lead Ranking Content 301

accelerate agency

MAY 17, 2022

It helps to build trust with those who consume your content and who may then become customers. Defining Your Ideal Customer We’ve already touched upon how important it is that the content you create is useful to those who consume it. To do this, you need first to define your ideal customer.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

It helps to build trust with those who consume your content and who may then become customers. Defining Your Ideal Customer We’ve already touched upon how important it is that the content you create is useful to those who consume it. To do this, you need first to define your ideal customer.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Scoop.it

NOVEMBER 2, 2023

For digital marketers, it is the key to understanding how their customers think, act, and interact with brands. We can find another example in the realm of manufacturing services, where demand forecasting plays a pivotal role in optimizing the supply chain and meeting customer expectations efficiently.

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

Only B2B

MARCH 10, 2022

These stages are as follows: Customer awareness and research: The customer is aware of a solution they require or an issue they are experiencing, and they are beginning to learn more about it. For on-boarding, they’ll be transferred to customer success. Provide value to your potential customers.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Martech

NOVEMBER 3, 2022

While the largest suppliers may have the budget and talent to set and achieve SBTs on their own, the remaining hundreds (or thousands) of long-tail suppliers need support. These tools and techniques will help some suppliers to self-service through the SBT journey. Dig deeper: How Smartly.io

Work Management 96

Work Management Budget Programs Marketing Automation Services Marketing Management 96

Hubspot

APRIL 22, 2020

For example, Gen Z is more frugal than millennials , chooses practicality over customer experience , has less brand loyalty than past generations , and -- oddly enough -- prefers real-life conversation to social media chatter. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

KoMarketing Associates

MAY 21, 2019

After all, to ensure we are talking about our products or services the right way, we need to understand how our customers are talking about our products or services. Instead, we want to look at longer tail terms that target users further down the funnel. On the same front, don’t force your existing customers to your 101 content.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

Brightedge

OCTOBER 27, 2021

In the customer journey for the keywords we evaluated, category pages that appeared in the results had a 70% click-through rate. The study revealed that category pages – not product pages – earn the most clicks, and it’s not even close. How not close is it?

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

accelerate agency

NOVEMBER 3, 2020

It helps to build trust with those who consume your content and who may then become customers. Defining Your Ideal Customer. To do this, you need first to define your ideal customer. A buyer or customer persona is a well-researched representation of your ideal customer. It also goes hand-in-hand with good SEO.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

nDash

JUNE 1, 2021

Long gone are the days SEO content creators can cram a bunch of keywords into a blog post and have it instantly ranked high. Remember to target your content to the right stage in the buyer journey, have an interesting hook, and get to the point quickly. Staying away from Long-tailed keywords. Link Stuffing.

SEO 59

SEO Long Tail Marketing Tagging High Quality Lead 59

Adobe Experience Cloud Blog

MAY 22, 2017

The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Stevens & Tate

DECEMBER 2, 2022

Awareness, as we alluded to in our first article Using The Right Media Mix During Each Stage Of The Buyer’s Journeys , is a two way street. Brand awareness deals, in large part, with how familiar your customers are with your brand. The final piece to brand awareness as it pertains to your buyer’s journey is social media.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

Convert

JANUARY 17, 2024

It takes a lot of time to be everywhere and engage with your target customers on your site and elsewhere. Ask ChatGPT (and Alternatives) This is something I have started doing for just about any of my clients: I have a long discussion with ChatGPT about what it knows about their business and their competitors.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

ClearVoice

AUGUST 7, 2023

In today’s fast-paced and highly competitive digital landscape, capturing your audience’s attention early in their decision journey is absolutely essential. Understanding Top-of-Funnel Content The Awareness Stage Top-of-funnel content meets the consumer at the first stage of their journey.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

chiefmartech

DECEMBER 27, 2021

It’s been a long year for everyone as we navigated the ongoing pandemic saga. It’s a long tail with consolidation at the head and continuous invention (and reinvention) stretching far into the tail. Congratulations on making it to the end of 2021. And it’s not just martech. billion in 2024.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Marketing Insider Group

AUGUST 1, 2023

It’s not just about getting likes and shares, it’s about turning those social media users into leads or customers. It’s the first step in the customer journey. For B2B companies, it could also mean focusing on long-tail keywords that are less competitive but highly relevant to your audience.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

SmartBug Media

AUGUST 12, 2020

Local SEO : If you work for a manufacturing facility (such as a steel manufacturer) that can only supply products to certain areas or has predetermined boundaries defining which leads you can convert to customers, a local strategy is recommended. industry publications, your suppliers, your customers) want to link their content to yours.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

ClearVoice

SEPTEMBER 22, 2023

Address this need by optimizing your content for voice search , such as including long-tail tech and software keywords in your content. Easily narrate the story of your brand’s journey toward sustainability in your content. Training your chatbots to deliver timely and relevant responses to customer queries.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Conductor

SEPTEMBER 29, 2020

But the e-tailing giant has seen a dramatic rise in search volume in recent years. By 2018, customer behavior evolved and Amazon became the leading search engine for product searches, accounting for more than 55 percent – with Google as the runner up. For a long time organic “content” meant informational, owned content.

Amazon 105

Amazon SEO Lead Ranking Lead Scoring 105

Brightedge

JULY 24, 2020

You’ll want to start by choosing keywords, especially long-tail keywords, that have a high search volume and resonate with your audience. Some of the more common negative keywords would be “free” or “cheap” to avoid customers that aren’t looking to spend on quality products or services. How to maintain a good CTR?

Click Rate 90

Click Rate CTR Long Tail Marketing PPC 90

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. There were 3 big reasons why these programs worked so well: They strategically planned customer-focused content to be delivered across the entire year. Reach: attract new prospects or customers to your business. How long do they stay?

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Scoop.it

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. What pain points can I address?

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Adobe Experience Cloud Blog

JUNE 11, 2018

Know Your Customer. Your customer’s digital experience is entirely down to you. You can deliver and shape the customer journey each person who visits your website experiences, but you need to know them first. Keep it simple, get your point across and you can be sure your customers will be keen to find out more.

eCommerce 134

eCommerce Long Tail Marketing Business Domain 134

Marketing Interactions

NOVEMBER 15, 2021

In that early “about them” part of the journey, all you’re seeing is interest…maybe. On its own, it’s interesting, but not compelling unless you’re able to define that interest with long-tail keywords that help you dial in on the reason, problem, aka interest. No indicated awareness your company exists on their active radar.

Intent Data 124

Intent Data Intent B2B Marketing B2B 124

SalesIntel

AUGUST 14, 2023

So, let’s equip ourselves with these CFO-friendly paid ad tactics and embark on a journey of marketing success that speaks the language of business and secures the support and admiration of our financial counterparts! To ensure a successful paid ad strategy, start by understanding your ideal customer profile (ICP) and target personas.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Televerde

DECEMBER 1, 2020

Buyers who find your site through Google are spread across all stages of the sales funnel – and most are nowhere near converting into a customer. The B2B journey isn’t linear, with up to ten decision makers involved in every purchase. It’s nearly impossible to map out the journey point-by-point. SEO can help.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Hubspot

MARCH 19, 2020

And then when those leads trust you and view you as an expert in your industry, they're more likely to convert into customers. You can include short-tail (e.g., "AI") AI") and long-tail (e.g., When writing that post, you'll need to include long-tail keywords for which people are searching.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Sharpspring

JANUARY 28, 2020

When thinking about ways to reach your audience and meet their needs, you’ve likely considered your overall customer experience, the buyer’s journey for your products and what content might be useful to each prospect as they work up to making a decision. These types of searches are most common and not very likely to lead to a purchase.

Intent 66

Intent Planning Long Tail Marketing Tips 66

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Any savvy digital marketer is going to make use of pay to play when there is a three to one return, but video advertising blows those numbers away and has the potential to offer evergreen organic value long after the budget has expired.”.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105