Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. A spokesperson said : For starters, the authority of a web page is now a more important signal in the ranking.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

SmartBug Media

APRIL 2, 2020

Assuming that your customers will find you at the exact moment when they’re about to purchase is not only unrealistic, but it also hurts your ability to grow leads and customers. All customers take a journey when making a purchase. Optimizing the wrong page for the wrong topic. What Is a Buyer’s Journey?

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Valasys

NOVEMBER 23, 2022

Search engine optimization is the process of optimizing the content in a way that it ranks better on the search engine. Hence, not inculcating local SEO would result in a massive loss of prospective customers for vendors. Optimize your Google My Business (GBM). What is Local SEO? Local searches spark trade.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Hubspot

JUNE 5, 2019

Although Amazon is still the first stop for many customers' product searches, Google isn't far behind. According to Wordstream , the average customer buys a product within 20 days of searching it on Google and with 26 days of searching it on Amazon. Identify and expand on long-tail keywords.

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

Convert

NOVEMBER 16, 2020

However, this can be a sub-optimal use of resources as the population in its entirety is impossible to capture. For instance, assume that you are trying to flesh out the best headline for your landing page. To ensure the reliability of the tests, Convert uses two-tailed Z-Tests. This is where samples come in handy.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. HubSpot’s fully integrated, user-friendly solution aligns marketers and salespeople while lowering the need for technical expertise and giving leadership a clearer picture of the efforts powering their company. Talk about a juggling act!

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Hubspot

APRIL 4, 2016

Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. Malone attributes this largely to keyword optimization on the blog.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

FEBRUARY 12, 2014

Where are our potential customers? How much do we want to pay for one new customer, sign-up, etc.? When it comes to keyword selection for startups, long-tail terms are great ones to go after. How are their ads and landing pages different from yours? Questions About Your Prospects: Who is our target audience?

PPC 28

PPC Startups Long Tail Marketing Planning 28

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. above the fold.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. above the fold.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Convert

MAY 12, 2022

CRO is about solving customer problems and pains, not shifting pixels on a page. Talia Wolf , Founder and Chief Optimizer, Getuplift. The first step to improving conversions is understanding what drives your customers to purchase. Shopify Store Search Engine Optimization Checklist. On-page SEO.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Hubspot

MARCH 8, 2016

Improving your keyword optimization is a time and cost-efficient way to improve the content on your site. Look at some of your pages with the highest engagement. Clarify what message you're trying to get across in each sub-page or blog post. Optimizing a page for an LTK increases your chance to improve the page's rankings.

Marketing Websites 28

Marketing Websites Long Tail Marketing Digital Marketing Funnels Keywords 28

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

DECEMBER 23, 2011

Keep other web pages up to date. Update your event pages, news pages, product and service pages, and 'about us' pages to stay up to date with the pace at which your industry moves. If you're having trouble coming up with topics , talk to your customers, prospects, customer service team, and sales team.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

MAY 14, 2012

Let's take a look at some of our customers, for example. In The News helps businesses memorialize their accomplishments with custom lamination and engraving. HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. — HubSpot (@HubSpot) May 14, 2012.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Navigate the Channel

MAY 22, 2023

And, if you’re not a search engine optimization (SEO) specialist, you may not be sure why keywords matter so much TO YOU. Everything on a webpage page, including text, videos and images are primary keywords. Keyword density is important because it makes clear to a search engine what the topic is on that specific page.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

SEPTEMBER 15, 2016

The rationale seems sound: We'll attract more traffic, generate more leads, and close more customers. This goes against the "more clicks = more customers" convention. We kept buyer personas in mind, considering who the target customers were. We pulled out all the inbound stops for optimization. Not always.

Keywords 28

Keywords Sales Qualified Leads Lead Scoring Lead Ranking 28

KoMarketing Associates

MAY 3, 2022

of B2B sales to new customers take four months or longer to close. That’s a long time to nurture a lead. . B2B content marketing goes beyond copy on a web page, and includes audio and video, social media communication, and the vast array of assets used for demand generation. Time On Page. . SEO Success .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.”

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Hubspot

DECEMBER 13, 2012

How Can I Optimize My Holiday Campaigns for Success? Once you've got the basics down, optimizing your campaign for the holidays is the next step. Once you've got the basics down, optimizing your campaign for the holidays is the next step. Once you've got relevancy down, you also need to optimize for the post-click experience.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Create a new blog section on the HubSpot platform with blog posts catered to those buyer personas.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

NOVEMBER 22, 2010

The same question has been asked repeatedly on our website optimization webinars. Customers submit their websites and we have a panel of experts that review three sites per week. These customers have used www.websitegrader.com. You will instantly receive search engine optimization credit for increasing the time to expire date.

Long Tail Marketing 28

Long Tail Marketing Allocation Marketing Websites Keywords 28

Hubspot

SEPTEMBER 20, 2010

Write blog posts that are optimized for the long-tail of “holiday” centric keywords. will help your website rank better for these longer-tail niche keywords. will help your website rank better for these longer-tail niche keywords. Are you prepared to take advantage?

eCommerce 28

eCommerce Tips Landing Pages Long Tail Marketing 28

Hubspot

JULY 15, 2010

Though Derek is the communications specialist and main content creator at MediPurpose, he draws ideas for search engine optimization from other colleagues. They are not only able to optimize web pages for long-tail keywords , but also a great resource for overall keyword research. Connect with HubSpot :

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

Hubspot

APRIL 10, 2012

Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. For this post, I'm going to show you how we do it using HubSpot's software. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

MAY 26, 2010

A few of us at HubSpot sat down together and developed a guide and some questions to ask search engine marketing consultants that you are consider hiring. Are you looking for more long tail keyword rankings? Compare metrics - How many customers have they worked with? How long did it take? Connect with HubSpot :

Consulting 28

Consulting Work Management Marketing Management SEO 28

Hubspot

FEBRUARY 17, 2012

To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Take a look at your closed-loop analytics to determine which keywords have driven the most traffic, leads, and customers for your business.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

MAY 23, 2011

After all, why wouldn’t you spend all of your time blogging, networking, and optimizing your website if it costs you nothing, established your credibility & brand, and provided amazing results? Paid search can be a useful tool for expanding the reach of landing pages and offers that have shown success via inbound marketing.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Search Marketing Adwords 28

Contently

OCTOBER 15, 2020

Something that’ll convince potential customers to learn more. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Hubspot

DECEMBER 29, 2011

As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever. A successfully optimized search campaign can help your business generate more leads and get found by potential customers.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

OCTOBER 15, 2015

Search engine optimization is complicated. After completing days 1-4 you’ll have a basic understanding of how search engines work, a clear sense of the difference between on- and off-page SEO, as well as an overarching understanding of how Google's algorithmic updates have shaped how people approach SEO today. HubSpot Marketing Blog.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Single Grain

JUNE 26, 2020

Optimize for Voice Search. Target Local Searchers with Local Landing Pages and Listings. Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework. Create better pages and faster websites.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

FEBRUARY 2, 2011

For the $600 SEO and website management fee (4 hours at $150 an hour) the agreement between Client 1 and SEO1 included the following monthly tasks: Setup/integration of meta tags, page titles, alt tags, headers, etc. Landing page content with optimization. Long term keyword analysis development.

SEO 28

SEO Lead Scoring Lead Ranking PPC 28

Hubspot

JULY 29, 2010

If you are a marketing professional in charge of your small/medium sized business’ (SMB) Search Engine Optimization (SEO) and Inbound marketing, you are not alone. Look for multi-word phrases or ‘long-tail keywords’ as they are usually less competitive.

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Website redesign can be lethal or liberating for your business.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28