Zoominfo

APRIL 23, 2021

Businesses that dissect the workings of a great sales play can detect and initiate triggers that drive revenue. With this functionality, reps can select their triggers, apply filters, and perform an action — instantaneously, at scale, and on repeat. Triggering event: A small company secures a round of funding (check).

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Optinmonster

APRIL 11, 2024

Uncanny Automator helps you connect OptinMonster with multiple apps and WordPress plugins. Example 1: The Personalized Welcome Business: You’re running a real estate company that helps people find properties on the East Coast of the US. Then, trigger a tailored OptinMonster popup that aligns with their interests.

Automation 89

Automation Marketing Websites Work Management Conversion 89

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. These can be critical for incremental revenue because customers are already in the mood to buy.

Marketing Automation Services 135

Marketing Automation Services Marketing Automation Email Marketing Automation 135

Marketing Insider Group

JULY 22, 2020

Automating your email marketing allows your brand to give customers the exact experiences they want and reach them at times that will be most influential on their purchase decisions. Determine Your Customers’ Actual Journey. Gone are the days when a customer would see an ad, contact a salesperson, and make a final decision.

Email Marketing 324

Email Marketing Automation Campaigns Planning 324

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Identify and trigger behaviors Crafting a unique identity is only the beginning. What do you want your customers to do?

Ad Building 124

Ad Building Brand Identity Branding Tips 124

Martech

APRIL 16, 2024

What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Enterprise Management 118

Enterprise Management Paid Search Agency Planning Marketing Management 118

Martech

FEBRUARY 5, 2024

They’re useful, and we use the return data in our email program, customer profiles and product development B. We don’t get much helpful info from them and readers generally ignore them. Surveys fall into several general categories: General inquiries to assess the customer experience with our brands. The boss told us to do it.

Ideal Customer Profiles 132

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 132

Salesforce Marketing Cloud

JANUARY 4, 2024

A marketer’s job is to find and understand high quality leads, then help convert them to sales. We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Table of contents What is drip marketing? Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Marketing Insider Group

DECEMBER 28, 2020

It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies. A free plan is available, but for a small cost, you can access many helpful features. Customer Relationship Management. A customer relationship management (CRM) system is essential to any business.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Martech

MARCH 28, 2023

Do you consider the connection between your creative work and your customer’s neural circuitry? But how do you influence your customers’ behaviors? Depending on the stage in the customer journey, you might want to elicit different thoughts and behaviors. What comes to mind when you think about marketing?

Advertising Agencies 135

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 135

Top Rank Marketing

APRIL 22, 2024

As we marketers lose some of our most useful data tools, AI and machine learning can help us pick up the pieces. How generative AI unlocks the potential of marketing data Marketers have no shortage of customer data on hand — quite the opposite. Fortunately, generative AI can help with multiple aspects of these challenges.

Lead Ranking 60

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 60

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Who are B2B customers?

B2B 138

B2B Customer Satisfaction Lead Scoring Lead Ranking 138

Optinmonster

JANUARY 18, 2024

of free trial users don’t convert into paying customers on average. Using urgency in your marketing can skyrocket your conversions because it triggers fear of missing out (FOMO). Trigger popups with limited-time offers to encourage people to upgrade. Trigger popups with limited-time offers to encourage people to upgrade.

Conversion Rate 91

Conversion Rate Conversion Examples Marketing Analytics Tools 91

Martech

DECEMBER 28, 2023

Use transactional, trigger and journey emails for higher engagement and conversions. Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys. 6 marketing automation use cases where AI can help with data quality by Milt Hwang.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Enterprise Management 120

SmartBug Media

AUGUST 4, 2023

Every business, regardless of size or industry, understands one thing: Keeping customers happy is a key factor of success. This is especially true for software-as-a-service (SaaS) businesses, in which customer happiness directly influences the ability to minimize churn, drive recurring revenue, and achieve sustainable growth.

Enterprise Management 92

Enterprise Management Marketing Automation Services Work Management Churn Rate 92

SalesIntel

APRIL 17, 2024

Automation helps your business by sending personalized emails, organizing who gets them, planning when to send them, and tracking how well they work. When you can do so much with automating your emails, you can reach more people, get them more interested, and turn them into customers. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. With the help of automated email campaigns, companies can regularly follow up with important decision-makers involved in the purchase process.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. With the help of automated email campaigns, companies can regularly follow up with important decision-makers involved in the purchase process.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Stevens & Tate

FEBRUARY 28, 2023

Lead Flows can be accessed in both free and premium versions of HubSpot and allow you to create custom pop-ups that will help you to engage visitors, increased web leads, and reconvert returning visitors. There is more than one type of pop-up, and Lead Flows offers a variety of different types that you can customize to fit your needs.

Conversion Rate 92

Conversion Rate Hubspot Conversion Leads 92

Martech

OCTOBER 4, 2022

We’re here to help. Our last installment was on data-driven attribution and how it can provide metrics about the most influential parts of a customer conversion. In this installment we’re looking at the insights feature and how to customize it to your needs. This shows the most recent automated and custom insights.

Marketing Analytics Tools 129

Marketing Analytics Tools Analytics Google Segmentation 129

ClickDimensions

FEBRUARY 28, 2023

For many businesses, customer retention is paramount, especially in uncertain economic times. Inflation and the cost-of-living crisis ( UK and Europe ) has made customers set stricter priorities while reducing their spending leaving many businesses under pressure to reduce customer churn as much as possible.

Lead Ranking 98

Lead Ranking Cross-Selling SMB Trigger Marketing 98

Hubspot

APRIL 15, 2024

They utilize sales triggers for timely outreach. Matthew Murray , Managing Director of Sales Higher , says, "The best prospectors only reach out to opportunities that activate sales triggers. Using sales triggers ensures your prospects are qualified, and your outreach is well-timed.

Allocation 78

Allocation Work Management Trigger Marketing Marketing Management 78

Hubspot

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Martech

FEBRUARY 15, 2024

” Next, from MessageGear’s “The Enterprise Perspective on Customer Engagement & AI” report: 61% of marketers are already using AI to connect with audiences. DiGGrowth’s DiGGi-GPT is a Gen-AI marketing data assistant that helps marketers analyze their data, optimize their campaigns, and make data-driven decisions.

Marketing AI 106

Marketing AI Enterprise Management CPC Cost Per Click 106

Optinmonster

APRIL 24, 2024

Email marketing is one of the best ways to engage with visitors and turn them into customers. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns. You want to make sure your subscribers never interpret your emails as spam, and double opt-ins can help.

Opt-in 97

Opt-in Opt-out CAN-SPAM Deliverability 97

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. A killer social media CTA can help you achieve all of these goals and maximize return. Custom CTAs made easy with SocialPilot. Let’s explore! CTAs that just click.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Optinmonster

MAY 10, 2023

“FOMO” stands for the fear of missing out , a psychological trigger humans can’t help responding to. It typically includes messaging that triggers your target audience’s innate fear of missing out to make them more likely to convert. Why Use FOMO Marketing? Why Use FOMO Marketing?

Examples 109

Examples Urgency Marketing Planning Trigger Marketing 109

Martech

DECEMBER 22, 2023

How persuasive email design can influence the ecommerce customer journey by Kath Pay. But your email design can also encourage your customers to click and convert. Use transactional, trigger and journey emails for higher engagement and conversions. Here are tips and examples to help you develop better ones. Get MarTech!

Deliverability 109

Deliverability Copywriting Outreach Verticals 109

Martech

SEPTEMBER 28, 2023

The great news for marketers is these automatic responses can be prompted or triggered. This response is ingrained in humans because it helped our early ancestors survive. Did the insurance company expect all those customers would immediately increase their coverage to the maximum of $3 million? That’s right. In your inbox.

Trigger Marketing 129

Trigger Marketing Work Management Marketing Management Paid Search Agency 129

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Through email personalization, your brand is better equipped to engage with customers and prospects, which helps drive engagement and revenue.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Martech

FEBRUARY 18, 2022

The annual parade of trends articles for the coming year helps us do just that. We know that email programs drive more value when you build them on segmented, targeted and triggered messaging. Every customer in your segments or triggers gets a message with content that reflects their behavior, preferences and interests.

Trigger Marketing 112

Trigger Marketing Broadcasting Segmentation Deliverability 112

Martech

DECEMBER 8, 2023

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. To provide you with a framework to influence thoughts and behaviors in the future, here’s a step-by-step framework to help you build a modern brand strategy.

Ad Building 141

Ad Building Brand Identity Branding Marketing & Strategy 141

Stevens & Tate

AUGUST 24, 2023

Email personalization is a powerful marketing technique that allows businesses to connect personally with their customers. This helps businesses improve their relationship marketing strategies , deliver value and drive more sales. This can help you send targeted messages based on what your subscribers do online.

Personalization 83

Personalization Trigger Marketing Psychographics Open Rate 83

Salesforce Marketing Cloud

FEBRUARY 14, 2024

Then your business might be a good candidate for customer service automation. According to our research , 65% of high-performing service organizations rely on automated customer service to save time, reduce human error, and make time for new projects, compared to only 41% of underperformers. If you’re thinking, Great! not so fast.

Work Management 98

Work Management Automation Service Customer Satisfaction 98

Martech

NOVEMBER 8, 2023

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. This makes it easier for the whole team to spot opportunities to customize and strengthen the message,” Schwanke said. “It They get updated frequently, so it’s important to audit them on a regular basis.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Automation Tips 117

SmartBug Media

FEBRUARY 7, 2022

From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Workflows to Trigger Sales Activity. As marketers, it’s our job to help sales teams work smarter, not harder.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

Salesforce Marketing Cloud

JUNE 2, 2022

According to the latest State of the Connected Customer Report , 73% of customers expect companies to understand their unique needs and expectations. There’s more data and better technology available to marketers now, which means more opportunities to create better customer experiences. Customer Data Platform.

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98