Paul Gillin

DECEMBER 18, 2011

Google+ Hangouts. SocialVest is an online retail platform that allows customers to buy and give at the same time. Skype has recently added a new multi-party platform that allows up to 10 people to video chat with each other, which is a great way to get the family together, even if you’re all far away from each other. SocialVest.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Identify the social media channels that your customers use – if any – and stake out at least a basic presence there. Have metrics in place to measure results. Don’t treat social media as a marketing channel.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

MARCH 13, 2012

“If [technology companies are] going to drive large-enough volumes to support the revenue levels they’re used to, they’re going to have to drive the number of customers way up. You’ll need millions of customers in order to compete.”. In other words, word of mouth marketing is the only viable promotional model.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. I had a chance to attend the recent Web 2.0

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

JANUARY 16, 2012

The company is rolling out a series of technical workshops and consulting services to help customers develop a culture that fosters open collaboration and sharing among employees, clients and partners. Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

OCTOBER 11, 2012

When I see hash tags in a headline, it tells me one thing: This person was too lazy to customize the message for me. You can also use Google URL Builder. It generates longer links, but they’re compatible with Google Analytics. Don’t Copy From Twitter. URL shortening services like Bit.ly prior to posting them.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

AUGUST 26, 2011

This morning’s audience of about 100 social media practitioners truly believe in the value of new platforms to reach their customers, although they have understandable concerns about the many regulations that govern what they can say. Here are some notes I took away from the three speakers on my panel.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

MAY 25, 2010

And as we know, Google loves blogs. He isn’t an engineer, but with more than 20 years at the company, he understands the lingo and is able to write in the customer’s language. When I pass people in the hall, I’ll ask if they had any recent customer interactions that were interesting,” he says. Listening is a key skill.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

AUGUST 9, 2012

The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. It’s also established the popular microblog service as a prime channel for customer complaints and a favored tool of the critics we call “Casual Complainers.”

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JANUARY 25, 2012

When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. and Google URL Builder to track the popularity of links you post on Facebook. However, “Most small businesses are doing Facebook without knowing why they’re doing it.”.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

DECEMBER 9, 2011

million customers. When he arrived at Texas Health four years ago, most social networks and even Google’s Gmail were locked down. One of them is Ed Marx (below right), the CIO at Texas Health Resources , a system of 24 hospitals in North Texas that employs more than 21,500 people and serves 6.5 Marx unlocked them.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

NOVEMBER 8, 2011

Recommendation engines like TripAdvisor, TravelPod , Google Places and Yelp are transforming the hospitality industry, and they’re coming to your town. personally contacts every single customer who posts a complaint about his hotel on an online review site. Customers will share their opinions whether you want them to or not.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Paul Gillin

SEPTEMBER 6, 2011

Klout’s weaknesses have not stopped it from amassing an impressive list of more than 3,000 business customers and from being incorporated into popular applications like HootSuite as a standard metric. If Google did that, Congress would be holding hearings. The more I look at it, the less I like it. A Million and One Improvements.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JANUARY 16, 2012

The user interface is a Facebook/Google+-like internal social network. Looks just like Google Hangouts. Content can be organized by various views, including a paper.li -like custom news page and topical filtering. Larry Bowden, VP, Web Experience Software, IBM shows the new IBM Customer Experience Suite.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JANUARY 17, 2012

TD has grown to become North America’s sixth largest bank through acquisitions and a focus on listening to customers. Were able to surface concerns early on and we found that many employees actively advocated the change,” because of improved customer service. New recruits wear 65-lb.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

APRIL 10, 2013

Brill’s engaging and readable book is aimed at product managers, those corporate jacks of all trades who fret about everything from market research to customer support. Fellow product managers will relate to all of this. Opening Up.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

OCTOBER 10, 2012

Cisco has long done a good job of leveraging video in almost every kind of communications, from product announcements to contests to customer testimonials. Here’s one: I like IBM’s customer videos a lot ( example ). Google also does a great job. I would add Cisco to that list. The Project Glass video is inspired.

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

APRIL 13, 2011

If you can customize to the local language, that’s even better. Many services let you customize the short code to something that’s easy to remember, like your event name or hashtag (for example, bit.ly/AcmeForum Link to your landing page using a custom URL. Google Documents supports simple forms at no charge. AcmeForum ).

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

MARCH 24, 2011

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. The team posted 30 articles in February, along with 10 videos, giving both their audience and Google plenty of reason to come back.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

DECEMBER 16, 2010

Ten years ago, almost no one had heard of Google, there was no online video and consumer ratings were unknown. A friend who runs an auto dealership tells me that customers today typically know more about the cars they want to buy than his own salespeople do. It’s already beginning.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. Rather, they invest in social marketing because they believe that the benefits – customer engagement, market awareness, continuous feedback and professional development – are good for. Of course not.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

APRIL 28, 2011

You may think your situation doesn’t lend itself to such emotion, but with a little imagination, you can get angry about even seemingly mundane things: the way people behave in meetings, the antics of an industry standards group or the way a company treats its customers. That’s embarrassing. Remove Unnecessary Words.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

FEBRUARY 16, 2012

Photograph, geotag and embed on a Google Map for ppl to see. Great example of customer-driven storytelling. Photograph, geotag and embed on a Google Map for ppl to see. Great example of customer-driven storytelling. I summarized: “@BrianBab21 Show, don’t tell. Building new cell towers? Add perspective.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

MARCH 9, 2012

Organized in just seven weeks and spearheaded by John Battelle’s Federated Media Group, Signal P&G brought top executives from Google, Facebook, Yahoo, AOL, Microsoft, Coca-Cola and many other digital and consumer brands to talk about the future of marketing. About 300 P&Gers crowded the John G.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50