Litmus

SEPTEMBER 7, 2021

We love how our martech empowers transformative opportunities to drive exceptional customer experiences, unlock new revenue streams, and accelerate innovation and strategy. Use case: Identify potential customers more quickly and accurately. Marketing leaders often have a love/let down relationship with our marketing technology stacks.

Marketing AI 83

Marketing AI Paid Search Agency Advertising Agencies Planning 83

Crimson Marketing

OCTOBER 14, 2014

Sure, one can laugh off the impending Content Shock theory the way Copyblogger did. The theory is shaped around the idea that while content supply is booming, the demand for it is flat, simply because there aren’t enough hours in the day to consume it all. And that’s where the savvy content marketers will win the game.

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

Biznology

APRIL 18, 2018

If you can manage to guide prospects through their particular buyer journeys to an ultimate sale, Marketing becomes a less intrusive sales organization that does not require actual sales people until deals need to be closed. .” The end game of all that is personalization. That’s the theory, anyway.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Ontraport

APRIL 27, 2021

My wish for you is that, once and for all, you clarify your customer lifecycle. Then you set yourself up to track and measure the progress of your prospects and customers through that lifecycle. What’s my “customer lifecycle”? Why is having a clear customer lifecycle so important?

Conversion Rate 111

Conversion Rate Work Management Funnel Advertising Click Rate 111

SmartBug Media

MAY 4, 2022

Targeting messages based on customer awareness is a game of right place, right time, and right person. Without it, the messaging might be off-putting, irrelevant, or annoying, causing that customer to avoid your brand in the future. So, how can you communicate with your customers in a way that’s helpful to them?

SMS 98

SMS Buy Process Paid Search Agency 98

Seismic

JANUARY 30, 2023

Sellers are competing harder than ever for buyers’ attention, and when they do engage prospects, their outreach must be personalized and informative. Competition motivates sales teams “You play to win the game.” As sales cycles become more complex and buyer expectations evolve , it’s more challenging for reps to hit aggressive goals.

Peer-to-peer 52

Peer-to-peer Marketing Analytics Tools Fulfillment Sales Cycle 52

SmartBug Media

JULY 10, 2020

We all know that marketing efforts are what attract your future customers, but at the end of the day, it falls on your sales team to turn those leads into customers. How can you, as a leader, ensure that they are successfully converting those leads into customers? This is where sales enablement comes into play. Kyle Jepson.

Sales Management 103

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 103

PureB2B

DECEMBER 29, 2021

The name of the game for successful top of funnel marketing is all about focusing on keyword pain points. The more you can get your company’s views on those specific pain points, the more you become a thought leader with your prospects. That’s a lot to handle. Also, not entirely ideal from a demand generation perspective.

Demand Generation 62

Demand Generation Demand Top of Funnel Planning 62

PureB2B

DECEMBER 29, 2021

The name of the game for successful top of funnel marketing is all about focusing on keyword pain points. The more you can get your company’s views on those specific pain points, the more you become a thought leader with your prospects. That’s a lot to handle. Also, not entirely ideal from a demand generation perspective.

Demand Generation 62

Demand Generation Demand Planning Account Based Marketing 62

Sprout Social

APRIL 15, 2019

Businesses can define audiences based on specific parameters such as: Location: for example, local businesses can target their own cities or serve ads to nearby neighborhoods where new customers might be waiting. Custom Audiences. Maybe they’re former or current customers. Lookalike audiences. Pick the right types of ads.

Facebook 110

Facebook Advertisements Advertising Marketing & Strategy 110

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media is the voice of your brand that reaches your customers, which is why you need to develop and hone the content in a way that attracts and connects with your audience.

Social Media 135

Social Media Social Marketing Media Planning 135

SalesIntel

JANUARY 19, 2022

This is why many companies have a place in their online purchasing to ask their customers how they found the company. . There are lots of great ROI calculator tools that mean you will never have to make this calculation by hand, but you’ll want to understand the theory behind it. When is ROI a Useful Metric? Research on Demand.

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

Atomic Reach

FEBRUARY 23, 2023

Too often, evaluating influencers and campaigns is reduced to a guessing game, with little understanding of what content actually drives an ideal outcome. RAD AI uses this sentiment to understand what your brand's target customer persona cares about most. Great news: we can help. We used our proprietary AI to process 2.5B

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

Engagio

APRIL 25, 2018

This session features Sendoso’s CEO, Kris Rudeegraap, and will cover how you can use gifting to engage your target accounts throughout the customer journey. Listen to ABM expert John Hurley, Head of Product Marketing at Radius, to understand what it takes to move from theory to successful practice. What should you be doing?

Account Based Marketing 88

Account Based Marketing ABM B2B Thought Leadership Advertising Agencies 88

SalesIntel

JULY 8, 2021

Sales is, at its core, a numbers game. You might be good at identifying ideal prospects or even qualifying opportunities, but that’s of little use unless you can also win deals. If you have inaccurate/outdated data in your systems, the sales reps will naturally connect with fewer prospects. Lead to Opportunity Ratio.

B2B Sales 52

B2B Sales Work Management Marketing Management Lead Ranking 52

Buzz Marketing for Technology

OCTOBER 5, 2013

Posted in Crowdsourcing Gaming Innovation. and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. PD: Talk a little bit about what is a “serious” game. How does that differ from just a game? How does that differ from just a game?

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Golden Spiral

APRIL 11, 2019

It’s easy to ignore the current state of the market and keep forging ahead following the same game plan. Have you felt the elation of instantly connecting with a prospective client? Crystal Knows: Custom Communication. Cybernetic Big Five Theory (CB5T): OCEAN. It feels like the beginning of a lifelong friendship.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Adobe Experience Cloud Blog

APRIL 6, 2018

They drove home a valuable point that often gets lost in all the talk about generating demand and marketing to accounts: If your product helps your customers get promoted, it will spread like wildfire. In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread. Software Attachment Theory .

Promotion 134

Promotion Word of Mouth Product Work Management 134

Ontraport

APRIL 27, 2021

If any entrepreneurs asked me what the most important thing they should do to grow their business, I’d say it is to nail down your customer lifecycle. If you’re not tracking and measuring the progress of your prospects and customers, you are doing it wrong. What’s my “customer lifecycle”?

Conversion Rate 72

Conversion Rate Work Management Funnel Advertising Click Rate 72

Salesforce Marketing Cloud

FEBRUARY 16, 2024

I believe commissions are a game-changer. “While commissions provide financial incentives, well-designed plans encourage salespeople to take a long-term, customer-focused approach for a mutually beneficial relationship,” he said. Your company offers a 10% commission for a product valued at $5,000. 1 x $5,000) = $100,500.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

PureB2B

MAY 30, 2022

No, it’s a real deal if your customer tech stack is important for you. Technographics is all about better understanding a customer through analysis of their technology stack. Your business probably uses demographic data to understand what types of customers or clients it’s trying to reach. Is that a new B2B buzzword?

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Crimson Marketing

OCTOBER 15, 2015

Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel. “For many brands, social is the largest driver of new customer acquisitions and customer retention. SEM Is Not Good For Branding. ” 11.

SEM 100

SEM Top of Funnel Digital Marketing Funnels Marketing Analytics Tools 100

Adobe Experience Cloud Blog

DECEMBER 8, 2011

by Maria Pergolino If you are a B2B marketer, you’ve probably heard the terms “game theory” or “gamification” in regards to advertising a few times. But what does gamification mean and what does game theory have anything to do with marketing? These rewards give customers (players) a sense of achievement.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Advertising Agencies 48

Golden Spiral

APRIL 11, 2019

It’s easy to ignore the current state of the market and keep forging ahead following the same game plan. Have you felt the elation of instantly connecting with a prospective client? Crystal Knows: Custom Communication. Cybernetic Big Five Theory (CB5T): OCEAN. It feels like the beginning of a lifelong friendship.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

Outgrow

DECEMBER 8, 2020

Marketing quizzes could be an excellent way of driving engagement and getting your prospects more involved. Interactive marketing quizzes are a great way to know your customers better and engage them like never before. – 81% of marketers think interactive content grabs readers’ attention. How strong is your Facebook game?

Outgrow 105

Outgrow Lead Ranking Lead Scoring Digital Marketing Funnels 105

Golden Spiral

APRIL 20, 2021

Elizabeth Newton , a Stanford University graduate student in psychology, set out to illustrate the curse of knowledge back in 1990 using a simple game. That same exasperation is what makes the games Charades or Pictionary so animated and fun. The Curse is funny in the context of a game. He serves as the James B.

Planning 62

Planning Contingency Planning Advertising Agencies Paid Search Agency 62

Biznology

MARCH 26, 2012

The secret is coming up with an offer that attracts qualified prospects, to maintain conversion rates—instead of bringing in tire-kickers who are only interested in getting a quick deal, and won’t actually buy. Two important considerations undergird this point: You only have 95 characters, spread over 4 lines of type, to play with.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

Outbound Engine

NOVEMBER 6, 2019

While you can play the build-it-and-they-will-come game, we all know that getting referral business requires active planning and execution. 85 percent of small businesses say word-of-mouth referrals are the number one way that new prospects find out about their businesses. Make sure you have reviews for potential customers to find.

Business 63

Business Best Practices Word of Mouth Lead Scoring 63

Engagio

DECEMBER 28, 2020

Personalized and contextual customer experiences will fuel Account-Based Marketing success. Much like the broader digital experience—think streaming services, e-commerce, and B2C marketing—a commitment to the customer experience will go a long way in achieving ABM success. COO at LiveRamp B2B | LinkedIn. Randy Frisch.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Metadata

FEBRUARY 2, 2023

B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. How many new opportunities are coming from existing customers? Your CPL—or the dollar amount you can spend to acquire a customer given channel-specific conversion rates—is your north star. Some marketers see ROI on TikTok ?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

KoMarketing Associates

SEPTEMBER 22, 2014

When on a hunt for the perfect gift for one of her family members, she voiced her quest via Twitter, tagging one of her prospect companies in the tweet. Very shortly after, she received a tweet in response from that company with a custom video answering her question and suggesting a product.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

6sense

FEBRUARY 9, 2018

Once there’s consensus on what an ideal customer may look like in theory, it’s time for organizations to move onto what SiriusDecisions calls the Target Demand stage. SiriusDecisions defines this practice as “deriving signals from the behavioral noise to identify when your prospects are in market.”

Demand 48

Demand Demand Generation Top of Funnel Account Based Marketing 48

SnapApp

JULY 28, 2016

One of the major psychological factors in the effectiveness of interactive content is that of constructivism , a theory from Russian psychologist Lev Vygotsky. Additionally, the theory explains that as we learn and understand different concepts, we make better, more informed decisions. It’s very much like a game. Gamification.

Top of Funnel 48

Top of Funnel Content Work Management Interactive Marketing 48

EveryoneSocial

NOVEMBER 27, 2019

Employees and Customers, We’re Two Sides of the Same Story. If my five activation questions are too subjective, consider T-Mobile’s four questions that they used in 2015 to assess the transformation of their customer support strategy. Are our customers happier? Resisting the blame game, forgiving mistakes.

Activities 85

Activities Paid Search Agency Companies Storytelling 85

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. That way, even when your prospects are considering alternatives—you can still be top of mind. Image courtesy of Bloomberg Wealth.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Marketing Interactions

MAY 21, 2018

Certainly, content is the fuel needed to attract, engage, and convert B2B prospects. Consistency in tone, voice, and style is critical for meeting your customers’ expectations. You’ve probably heard the three-legged stool theory: People, processes, and technology are all needed to produce optimal outputs.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Outgrow

NOVEMBER 30, 2022

Optimizing your customer acquisition funnel: The Dos and Don’ts. Because to teach the whole theory, we would need, you know, a very long time, but then the fundamentals are that you need to understand your customer journey. We had some amazing insightful conversations with Shoham and here’s what we discussed about – 1.

Work Management 52

Work Management Paid Search Agency Enterprise Management Demand Generation Agencies 52