Modern B2B

SEPTEMBER 28, 2023

This method emphasises open-ended questions, focus groups, and observations to gain a deeper understanding of customer experiences. For exploring reasons behind customer behaviour or testing new ideas, qualitative research is more suitable Sample size: Consider the size of your target audience and the resources available.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Hubspot

JANUARY 11, 2023

When it comes to events, many small business owners and sales reps struggle with the same challenge: Getting prospects and customers to attend. Already an Uber for Business Customer? Bryan Kelley's three tips for motivating your prospects and customers to attend your events. Looking forward to seeing you there!".

Planning 81

Planning Business Validation Paid Search Agency 81

Navigate the Channel

APRIL 7, 2023

For those old enough to remember the first non-manufacturing uses of QR codes, the memory of clunky and disappointing early results (even with those new smartphones) left us with questionable customer experiences and a lingering bad feel for their application. QR codes must drive customers or prospects to your digital properties.

Tips 65

Tips Landing Pages Mobile Marketing Paid Search Agency 65

ClickZ

JULY 22, 2019

Calls with customers are one of the richest sources of insight that we’ll get, yet this data is very rarely used effectively. Marketing starts with understanding customers. Marketing makes the customers real, bringing their needs and desires to live and helping businesses more effectively serve them.

Paid Content 98

Paid Content Paid Search Agency Cost per Acquisition Ideal Customer Profiles 98

Convert

DECEMBER 8, 2020

They successfully ran card sorting research with different groups of their customers—experienced travelers or business travelers—that enabled them to create a more streamlined site architecture. FREE WEBINAR: Visual Attention Tracking: Are Your Users Looking Where They’re Supposed To? In-Depth Interviews. Eye-Tracking Studies.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

Adobe Experience Cloud Blog

SEPTEMBER 25, 2018

Before any of your customers are numbers in your marketing data, they’re human beings. The numbers in your analytics program, no matter how nicely they’re displayed, can never tell your customer’s whole story. Don’t discount working day in and day out with your brand and customers. But it can’t tell you why.

Marketing Strategy 134

Marketing Strategy Marketing & Strategy Webinar Metrics Brand Identity 134

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Also, keep in mind who will be featured in your videos.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

JUNE 28, 2018

To them, content marketing is: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” (The But they also refer other customers. Then there’s customer service.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Hubspot

JUNE 8, 2020

As a sales leader, you've probably wondered what impacts your prospects and potential customers. The bottom line is that sales collateral content is critical when arming your sales team with the resources they need to build relationships, convert customers, and generate revenue. But that’s not all. Types of Sales Collateral.

Work Management 69

Work Management Marketing Management Case Studies Case Study 69

Launch Marketing

JANUARY 8, 2020

At the highest level, company messaging gets to the heart of what customers need and how your company’s product/service/solution does a particularly good job of meeting those needs. Messages should be succinct yet deep enough for potential customers to immediately know what your company stands for as well as what you do.

Buyer Personas 79

Buyer Personas Differentiation Paid Search Agency Webinar Metrics 79

SendinBlue

MARCH 16, 2021

Marketing automation is often lauded as the solution to all your problems as a marketer — from improving conversion rates, to eliminating manual tasks, to boosting customer retention. These are descriptions of your ideal customers, including details like demographic information, interests, motivations, and pain points. .

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Practices 98

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. billion emails sent.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Webbiquity

APRIL 4, 2016

These keywords are best broken out into more focused groupings, perhaps by product feature, key benefit, or use case. Once you’ve done a thorough keyword mapping exercise and created your groups, it’s time to take action. Don’t miss the chance to send them an article or webinar—mentioning your brand of course. Act on Keywords.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

seo.co

MARCH 28, 2021

In most industries and product categories, it’s rare that you’ll engage with a customer who is ready to buy the first time they hear about your product. The key to a successful marketing funnel is to make as many people aware of your business as possible, but to then identify and focus on the ones who slip into the second state: interest.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

thePoint

MAY 23, 2016

Increase Your Webinar Attendance. Webinars are one of the most effective demand generation tools when done right. Let’s take a look at some of the webinar best practices you should consider to create a webinar event that will product the best results. Your sales team may view a webinar as the perfect venue for selling.

Webinar Metrics 40

Webinar Metrics Practices Best Practices Case Study 40

Launch Marketing

JULY 3, 2018

Instead of using the “tell and sell” method to convince your customers they need your product, build a product that your customers really need. If you have a customer base who is already using existing products and services, you can also reach out to them and get new product insights with engaging surveys.

Product 72

Product Webinar Metrics Buyer Personas Adwords 72

Adobe Experience Cloud Blog

MARCH 17, 2016

At Marketo, to gain insight into how we could grow our virtual event from 9,000 attendees to over 20,000 attendees, we put together a focus group of people with varying degrees of knowledge about what a virtual event was. Consider working closely with customer success, support, and other teams in your organization.

Budget Programs 48

Budget Programs Planning B2B Thought Leadership Allocation 48

Brandpoint

APRIL 8, 2019

In a study conducted by MarketingSherpa, 61 percent of customers would like to receive emails from businesses at least weekly.). In a report published by McKinsey, we learn that email is 40 times more effective at acquiring customers than through Facebook and Twitter combined. How regularly?

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Contify

OCTOBER 19, 2020

Primary information is collected through direct interaction (interviews, telephone calls, in-person meetings, surveys, focus groups, and tradeshows) with the persons who have the information. These could be your suppliers, customers, current or former employees, subject matter experts, or analysts.

Work Management 52

Work Management Marketing AI Marketing Management Research 52

Kevin Indig

APRIL 1, 2023

Focus groups, surveys, prompts or a few gift cards and phone calls for tight budgets can get you to the AHA moment (thanks, Ryan, for the idea). Marketers can augment them with benchmark articles (hat tip to Amy Lecza) and occasional qualitative research. Trying to quantify everything can seem sterile.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Hubspot

MAY 20, 2011

Continuing his “science of” webinar series, HubSpot Social Media Marketing Scientist Dan Zarrella spills the details of how to apply the scientific method to web analytics. It’s essential to view the entire webinar in order to effectively implement them, but a few tips to absorb: Learn to measure the ROI of everything.

Analytics 28

Analytics Marketing Analytics Tools Comparison Hubspot 28

Outbrain

NOVEMBER 29, 2020

Brand awareness is important because it is the first stage of the customer’s journey to purchase. After all, a consumer must be aware of a brand before they can decide that they would like to become a customer. It’s where the focus lies. It boosts customer loyalty and retention. How does brand awareness boost sales?

Brand Identity 49

Brand Identity Branding Paid Search Agency High Quality Lead 49

Marketing Insider Group

AUGUST 19, 2020

Further, as more and more customers make use of ad blockers and ignore pop-ups, marketers are scrambling to find new techniques to generate leads. Quick Takeaways: Technology and tools make it very easy to know more about your customers and their intent these days. Always Know Your Customer. Try Non-Traditional Tactics.

Lead Generation 361

Lead Generation Generation Lead Scoring Lead Ranking 361

KoMarketing Associates

MAY 12, 2021

Digital self-service or just “self-service” is a collection of marketing and customer service tactics that allow clients or customers to resolve issues or answer questions on their own through digital channels. On-demand webinars. It’s time to let your audiences see webinars when they want. What is Digital Self-Service?

Work Management 166

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 166

Online Marketing Institute

MAY 26, 2010

How much did you spend on a Facebook ad and how did click-throughs and new sales and customers compare? Were you successful reaching your target demographic? Facebook Insights can help you here.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Hubspot

DECEMBER 16, 2011

Poll your LinkedIn customer group. The great thing about LinkedIn Groups is they can act as a focus group since they can contain an audience that's relevant to your industry and your business. You can ask them what types of content assets they prefer to download ( ebooks , whitepapers, webinars, videos, etc.)

Webinar Metrics 28

Webinar Metrics Linkedin Features Brand Identity 28

Adobe Experience Cloud Blog

JANUARY 22, 2009

I started my career far from customers – building computer models at Bell Labs. I went back for my MBA so I could switch to work that had intensive customer interaction. I am amazed at the tsunami of best-practice whitepapers and webinars that deluge prospects in hot areas like sale analytics.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Demand Generation Agencies Lead Ranking 48

ClearVoice

JANUARY 29, 2024

In this guide, we talk about the value of audience insights in the content creation process, how to encourage customers to contribute user-generated content, and how to adapt content to drive audience engagement based on audience feedback. The skincare brand can run social media polls asking about customers’ most pressing skincare concerns.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Hubspot

DECEMBER 28, 2011

Have you created custom tabs for your Facebook page ? Use a third-party tool like HootSuite to manage multiple social media contributors so you can involve people from other departments such as customer service, support, and sales. and even customers. Have you enabled company status updates for your LinkedIn Company Page ?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Convince & Convert

MAY 18, 2012

This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week ( this week : social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts. Jay : I mean it’s a focus group of one at that point, is it not?

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Hubspot

MARCH 26, 2016

Here’s a simple example: Target Audience. Individual Contributors. Manager/Director. Social Media. Paid Advertising. Email Marketing. Website Visits. Subscribers. Brand Awareness. Conversion Rate. Lead Quality. Sales Goal %. Timeline. < < One Month. 2-6 Months. 6-12 Months. 1-2 Years.

Peer-to-peer 28

Peer-to-peer Paid Search Agency Advertising Agencies Work Management 28

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Hubspot

NOVEMBER 16, 2011

As the newest marketing weapon in your social media arsenal , Google+ Pages provide businesses with yet another powerful opportunity to connect with fans, prospects, and customers, as well as promote content to generate new leads. Or perhaps use Hangouts to conduct focus groups with some of your fans or customers.

Google 28

Google Social Networks Stats User-Generated Content 28

Convince & Convert

MARCH 3, 2010

Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Marketing Graham

DECEMBER 30, 2020

This should help you effectively satisfy your customers’ desires. Some of the questions can be answered by analysing existing customer data and some will require new research, surveys or focus groups with prospects. Events/Webinars. If you are doing a webinar, respect the attendees time and don’t waffle.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Convince & Convert

APRIL 1, 2010

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. I take three lessons away from this examination: First, if your ad agency is going to come up with a nifty new concept, you have to support it throughout your digital world.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

PureB2B

FEBRUARY 3, 2021

The difference isn’t in the strategy (hyper-targeting a focus group of accounts with a custom messaging approach) but in the execution. Account based marketing is an awesome strategy to drive customer acquisition, but its not the ONLY strategy that works. Too often it becomes a singular focus on the “target account list”.

Account Based Marketing 62

Account Based Marketing ABM Demand Generation Vendors 62