Salesforce Marketing Cloud

JANUARY 23, 2024

They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. They’re also your go-to for information when your knowledge management system isn’t organized in an effective way.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Salesforce Marketing Cloud

OCTOBER 19, 2023

When it comes to great customer service, your contact center plays an important role. We found that 94% of customers say a positive customer service experience makes them more likely to make a purchase again. Yet, only 13% of customers say they can get their issues solved with little effort.

Efficiency 104

Efficiency Contacts Automation Work Management 104

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Are your workflows running you, or is your team in control of them?

Work Management 79

Work Management Digital Asset Management Enterprise Management Marketing Management 79

Salesforce Marketing Cloud

DECEMBER 11, 2023

It’s a battle between administrative burdens and elevating the customer experience – a situation that happens all too often. Discover the latest trends in workflow automation Stay up-to-date The case for business process automation Why automate manual processes, business processes, and even data entries?

Automation 69

Automation Work Management Marketing Management Process 69

Zoominfo

JULY 28, 2022

Sales and marketing misalignment Misalignment between sales and marketing creates missed opportunities and a poor customer experience littered with bottlenecks. The lead routing workflows that support those motions should follow suit. Ideally, revenue teams reach an agreement on the definition of leads, their quality, and status.

Enterprise Management 130

Enterprise Management Lead Scoring Lead Ranking Sales Qualified Leads 130

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. In the theme of doing more with less, this feature enables your creative team to publish more blog posts without custom development time.

Knowledge Base 87

Knowledge Base Hubspot Validation Landing Pages 87

Heinz Marketing

JANUARY 19, 2024

Optimization tools: Allows you to analyze data and provide insights that can be used to optimize performance of marketing and sales efforts. Expansion tools: Allows you to ensure customers are happy, by providing great service and anticipating churn. Establish training and process workflow changes. Schedule training with teams.

Tools 113

Tools Work Management Planning Ideal Customer Profiles 113

Act-On

OCTOBER 11, 2023

So let’s break them down into key responsibilities, as well as the sub-teams and specialists who manage them. And clearly documenting these roles can also help identify opportunities for sharing resources between teams.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Martech

SEPTEMBER 16, 2022

HubSpot’s August releases include new ways to find the information you need on CRM records, collaborate in CMS tools and dashboards, compare date ranges in custom reporting, reduce unwanted contacts and schedule workflow actions on exact dates. Compare date ranges in the custom report builder. CRM records improvements.

CMS Development 106

CMS Development Terms and Conditions Work Management Marketing Automation Services 106

Martech

FEBRUARY 21, 2023

The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Document your approach from end to end. Identify your client-facing value proposition. Not sure where to begin?

Advertising Agencies 88

Advertising Agencies Automation Advertisements Advertising 88

Seismic

NOVEMBER 14, 2023

For asset management firms around the globe, quarter-end and month-end content production remains a complex and time-consuming process. For that reason, Seismic is excited to announce Fund Report Orchestrator, our latest software solution, purpose-built for planning, authoring, workflow, and approval workflows.

Marketing Management 59

Marketing Management Content Planning Template 59

Martech

JULY 27, 2023

Dig deeper: The pitfalls and practical realities of using generative AI in your analytics workflow And here’s this week’s round-up: Constructor’s Attribute Enrichment improves online product catalog quality using deep learning and machine vision. The voice can be adjusted for tone and style based on the customer persona they are writing for.

Marketing AI 89

Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 89

Martech

DECEMBER 20, 2023

In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. You want to ensure you’re only storing and managing relevant and necessary assets and consistently evaluating whether or not you’re meeting the objectives you defined for your DAM.

Practices 105

Practices Best Practices Training Guidelines 105

Martech

APRIL 4, 2024

The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption. This aligns with recent HubSpot updates , which also aimed to simplify processes, empower data-based decisions and improve everything from team engagement to customer interactions.

Enterprise Management 52

Enterprise Management CMS Development Work Management Marketing Management 52

Sprout Social

FEBRUARY 8, 2024

Picture this: You log on for the day to see what customer inquiries came in overnight. If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers. What are customer service tiers? Who are you prioritizing?

Work Management 108

Work Management Marketing Management Service Paid Search Agency 108

Act-On

APRIL 26, 2024

Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like. In addition to marketing and sales, Suzy Balk, our Sr.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Webbiquity

NOVEMBER 3, 2020

There’s almost always more important, creative work that needs doing—like communicating with customers or walking a client through a new service. Statistics from small and medium businesses show that automation tools can reduce or eliminate these tasks entirely, making a big difference in day-to-day workflows. Market Smarter.

Marketing Budget 239

Marketing Budget Marketing AI Work Management Budget Programs 239

Zoominfo

JULY 12, 2021

ZoomInfo Webhooks enable pro-active, real-time data re-enrichment from the ZoomInfo Data Cloud with minimal overheads, resources and time, so you can access the most accurate data at all times within your business applications and workflows. Everytime there is an update to their profile, Webhooks will send the updated data to your workflow.

Zoominfo 130

Zoominfo Ideal Customer Profiles Enterprise Management API 130

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Benefits and capabilities of marketing work management tools.

Planning 126

Planning Work Management Resource Management Digital Asset Management 126

Valasys

JULY 24, 2023

Its adoption is rapidly increasing across industries such as finance, banking, insurance, HR, logistics, manufacturing, retail, and customer support. By implementing RPA in business , leveraging to achieve cost savings, improved productivity, and seamless customer experiences.

Work Management 52

Work Management Customer Satisfaction Business Allocation 52

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? The right social media management platform can help law firms leverage social media to boost brand awareness and bring in new clients, while protecting their reputation and integrity. We live in an age where promoting our services online is essential.

Social Media 62

Social Media Work Management Marketing Management Media 62

Hubspot

NOVEMBER 22, 2023

It's a CRM (or Customer Relationship Management Platform). CRMs have always solved that problem for customer-facing teams with hundreds of contacts and data points to track. This is where Customer Relationship Management (CRM) software comes into play. It's not that new or hard to access. What's this magic tool?

Enterprise Management 63

Enterprise Management Marketing Management Tools Forecasting 63

Trade Press Services

JANUARY 21, 2024

Designed to facilitate messaging, file sharing, project management, video conferencing and other tasks, these tools make team communication and collaboration easier than ever before. It’s also possible to custom-develop integration with internal company software or industry-specific tools. One of these tools is Slack.

Enterprise Management 81

Enterprise Management Work Management Multi-Channel Transparency 81

SalesIntel

APRIL 17, 2024

Automation technology empowers you to be more strategic and deliver enhanced value by leveraging tailored workflows and personalized messages. When you can do so much with automating your emails, you can reach more people, get them more interested, and turn them into customers. Why is B2B Email Marketing Automation Important?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Difficulty prioritizing leads and managing a large volume of prospects and customers. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Martech

OCTOBER 3, 2023

The company also enhanced Marketo and Workfront integration with a quick way to implement Review and Approval workflows between the two platforms. Additionally, Adobe has provided thorough documentation to accompany the refreshed Reference Library. Admins have greater capability to manage teams through creating teams of agents.

Marketo 110

Marketo Enterprise Management Template Sales Qualified Leads 110

ClearVoice

JANUARY 3, 2024

A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. This is a document that will be utilized by your whole content team, so you want to make sure everyone’s on the same page. Create your workflow.

Content 52

Content Work Management Eye-Tracking Marketing Management 52

Valasys

FEBRUARY 27, 2024

Subscription management software simplifies the integration of financial management solutions into your business’s growth strategy. This article describes the parameters to consider when exploring subscription management software, guiding you in finding the ideal partner for your business.

Software 40

Software Business Customer Satisfaction Paid Search Agency 40

SmartBug Media

NOVEMBER 3, 2023

You end up with a 360-degree view of the customer journey that helps you understand what works and what doesn't. Automating workflows: Lead nurturing and follow-up sequences can be automated, saving time and improving efficiency. Reporting and visualization: Custom reports and ROI visualization allow for data-driven decision-making.

Hubspot 59

Hubspot Sales Qualified Leads Marketing Attribution Marketing Automation Services 59

Martech

JULY 21, 2023

The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. Inbox assistance.

Marketing AI 92

Marketing AI Tools Paid Search Agency Work Management 92

Salesforce Marketing Cloud

AUGUST 27, 2021

At Salesforce, we are constantly innovating to help you connect with your customers. Next, cozy up with the Innovation Spotlights , two integrated product journeys showcasing the latest products and features across the Customer 360: Improve employee performance and grow your business. Engage with your customers.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

Salesforce Marketing Cloud

OCTOBER 25, 2021

Customers wonder: how many times do they need to enter the same information to open an account or get customer support? Whether you are in wealth management, retail banking, or insurance, financial institutions need seamless access to the right data in context — and the ability to act on that data.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98

Martech

SEPTEMBER 22, 2023

But the most disrupted processes will be campaign content management, with its potential impacts: Ensuring brand consistency. Shifting content workflow processes — from speed of revisions and version control. Tone/style guides built into prior templates and editor capabilities. In generative AI, what is a “version”?

Digital Asset Management 112

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 112

ClearVoice

FEBRUARY 2, 2024

If that doesn’t convince you, 80 percent of successful marketers have a documented strategy. It’s the behind-the-scenes engine that powers everything from content creation to management and distribution. Content production workflow: The end-to-end process of creating content. What are Content Operations?

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

Martech

AUGUST 2, 2022

For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc.

Marketing Automation Services 111

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 111

Modern B2B

NOVEMBER 13, 2023

It’s anything that requires managing due to poor processes, poor code or lack of time to sort, organise, repair or decommission. Technical debt typically comes about through age, taking the fastest (but less rigorous) route, poor management processes, or poor code. Automations can apply to actions, workflows, processes or flows.

Work Management 52

Work Management Template Advertising Agencies Paid Search Agency 52

Salesforce Marketing Cloud

MARCH 15, 2024

Rev up manufacturing sales with AI and automation Learn how manufacturers can modernize the entire commercial operation with seamless automation and built-in AI that connects sales and revenue management processes in our free guide. Outline what works well and document areas or processes that could use improvements.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97