Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. without any personalization.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

Martech

AUGUST 8, 2022

A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. The focus on executing campaigns means strategic priorities, like having and measuring impact, are at risk of being neglected, according to the study. Survey methodology.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Studies Automation 100

Salesforce Marketing Cloud

JULY 1, 2020

When you’re on a website and see a survey, does it draw you in and engage you – even adding value to your experience? Although most don’t do this, well-executed survey campaigns should! The goal of a survey should be to engage the respondent and improve his or her future (and even current) brand experience. [.].

Case Study 52

Case Study Case Studies Customer Surveys Paid Search Agency 52

Genroe

JULY 2, 2018

Iron Mountain doubled NPS survey response rates with two simple changes to their survey invite. First, they changed the email invite “from” name to a real person, not a department. The post [Case Study] Iron Mountain Doubles NPS? Survey Response Rates appeared first on Genroe.

Response Rate 66

Response Rate Case Study Case Studies Customer Surveys 66

Salesforce Marketing Cloud

MAY 1, 2019

Personalization continues to be an important component of good customer experiences. And with the trend toward customer data platforms (CDPs), which aim to bring customer data together in one place in order to activate on it to deliver more targeted experiences, personalization is clearly a top priority.

Trends 76

Trends Personalization Customer Surveys Custom Publishing 76

KoMarketing Associates

MAY 2, 2018

Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success. This was followed by personalization (30 percent) and branding (12 percent). Data, Analytics, and Marketing Content Personalization.

Customer Surveys 170

Customer Surveys Paid Search Agency Companies Correlation 170

ClearVoice

DECEMBER 15, 2021

Digital Content Marketing Studies and Research. In fact, according to the study, only about one percent of marketers plan to decrease their email marketing efforts next year. In addition to increasing their overall email marketing budgets, almost a third of marketers surveyed say they expect to hire more email personnel in 2022.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

SmartBug Media

APRIL 12, 2023

Service Hub also offers valuable insights into customer data, enabling businesses to make informed decisions and deliver personalized experiences. The three experts shared their experiences with using HubSpot Service Hub to implement customer surveys and dashboards to improve overall customer experience. says Gulati. “I

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%. Reducing costs is only one side of the coin.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Martech

SEPTEMBER 21, 2023

With AI personality profiling tools, we can become more familiar with an audience, segment or industry before we even engage with it. What are AI personality profiling tools? This has traditionally been done through surveys, focus groups or other forms of direct communication.

Ideal Customer Profiles 110

Ideal Customer Profiles Marketing AI Profiling Personalization 110

KoMarketing Associates

JANUARY 15, 2020

Data is critical to delivering a personalized customer experience, but new research suggests that not all marketers are ahead of the curve in terms of harnessing the power of analytics. Approximately 44% want to boost visitor engagement, while 43% want to improve upon conversion rates.

Studies 157

Studies Class Statistics Analytics 157

Optinmonster

MARCH 7, 2024

Are you looking to find the best eCommerce personalization software for your site? Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market.

Enterprise Management 60

Enterprise Management Marketing Automation Services eCommerce Marketing Management 60

ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. Scaling personalization without the correct expertise and resources is a significant challenge. While daunting, these challenges can easily be overcome.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Heinz Marketing

AUGUST 20, 2022

Four Steps to Stronger B2B Case Studies. Thomas speaks to Bob Wiesner about the creation of stronger B2B case studies. Wiesner notes on the subject: “Case studies go right to the heart of your credibility. In this podcast, George B. ” 7 Reasons Marketing Return on Investment Is a Challenge.

Case Studies 94

Case Studies Case Study Studies ROI 94

AgencyEA

SEPTEMBER 4, 2020

How to Enter: Limit one survey completion per person. Open to legal residents of the continental United States and Washington DC who as of 09/22/19 are 21 years of age or older. Sponsor: Agency EA LLC (“EA”). Participant […]

Customer Surveys 52

Customer Surveys Studies Research Ad Agencies 52

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Consumers want to be treated as individuals.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Salesforce Marketing Cloud

JULY 5, 2023

Today, more users are comfortable with companies using relevant personal information transparently and beneficially. In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices.

Design 96

Design Personalization Ethics Ad Exchange 96

Marketing Insider Group

AUGUST 19, 2020

It seems impossible to discuss present-day martech without mentioning personalization. Customized experience – once a differentiator and now a commodity – is at the forefront of every marketing strategy these days, and both consumers and companies alike are obsessed with personalization. Not all personalized efforts are created equal.

Account Based Marketing 262

Account Based Marketing Personalization Paid Search Agency Work Management 262

KoMarketing Associates

DECEMBER 11, 2017

Although marketers are heavily invested in the development of content personalization, new research suggests that they are still struggling with factors, such as data quality. That being said, many marketers in North America (approximately 35 percent) are still in the initial stages of implementing their personalization strategy.

Personalization 182

Personalization Planning Content Marketing & Strategy 182

Sword and the Script | B2B

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. 57% are neutral about trust in NGOs.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Vision Edge Marketing

FEBRUARY 27, 2024

The problem with confirmation bias is that it results in a person ignoring information that is inconsistent with their beliefs , in favor of information that confirms what they believe or value. Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Martech

JUNE 3, 2022

Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. The personalized subject line click through rate was 1.74% versus 2.74%.

Advertising Benchmark 106

Advertising Benchmark Marketing Report Email Marketing Personalization 106

Webbiquity

MAY 3, 2022

Not surprisingly, after our enforced isolation, 54% of attendees want event organizers to offer in-person networking events. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. When asked, “If given the choice, would you prefer to do the following in-person or virtually?,” Here are a few more.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

B2B Marketing Directions

JULY 4, 2021

Delivering personalized content and experiences remains a top priority for many B2B marketers, and recent research has found that effective personalization is still a challenge for many marketers. The value of personalization in marketing has been largely unquestioned for nearly two decades.

Privacy 98

Privacy Personalization Gartner Privacy Policies 98

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. 1. Surveys help marketers understand their target audience. Surveys can reveal important details about your target audience. Ready to learn more? Let’s get started! What is your age?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Sword and the Script | B2B

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. Narrative case studies , rather than the formulaic problem-solution-results format, are a solid and entertaining way to do this. Forrester analyst Lori Wizdo wrote those words eleven years ago.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

KoMarketing Associates

JANUARY 29, 2019

To find out when content marketing is best used, the Content Marketing Institute and Scribble Live recently published the “Content Marketing for Demand Generation Survey: Using Content Marketing to Generate Demand, Create New Audiences” report. Marketers Continue to Invest in Content Marketing.

Customer Surveys 144

Customer Surveys Lead Ranking Lead Scoring B2B Marketing 144

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The first part of the study was released in January 2022. KITCHENER, Ont. – 22-26, 2021.

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

Genroe

JULY 2, 2018

Iron Mountain doubled NPS survey response rates with two simple changes to their survey invite. First, they changed the email invite “from” name to a real person, not a department. The post [Case Study] Iron Mountain Doubles NPS? Survey Response Rates appeared first on Genroe. Comments Thanks, Adam. by Hans Chr.

Response Rate 40

Response Rate Case Study Case Studies Customer Surveys 40

Sword and the Script | B2B

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing. Really dive into industry surveys. Need an extra pair of hands?

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

KoMarketing Associates

OCTOBER 16, 2018

When marketers have the choice of directing their campaigns toward the right person or the right place, new research suggests that context is becoming more of a priority. For this reason, marketers may be able to stand out by putting their most compelling case studies and testimonials front and center.

Planning 120

Planning Customer Surveys Marketing Plans Case Study 120

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. How Can Surveys Help A B2B Business? Surveys Help Marketers Understand Their Target Audience Surveys can reveal important details about your target audience. Ready to learn more?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

Vidyard

JANUARY 19, 2022

KITCHENER, Ontario – January 19, 2022 – To better understand the evolving preferences of financial services professionals in today’s remote-first business world, Vidyard and Atomik Research today released a new study examining how these individuals feel about working from home versus returning to the office in the months ahead.

Work Management 94

Work Management Enterprise Management Marketing Management Studies 94

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X A recent PWC survey found that a consumer’s top reason for leaving a brand is typically related to experience — 37% say it’s because they had a bad experience with the product or service itself.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Biznology

FEBRUARY 15, 2017

To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work. The BPMA recently commissioned a survey that polled over 1,200 business people in the United Kingdom.

Customer Surveys 135

Customer Surveys Promotion Merchandising Product 135