Valasys

JANUARY 30, 2024

Comprehending your audience in the ever-changing digital marketing realm is essential for assembling effective social media campaigns. To truly unlock this understanding, tapping into the power of market research is crucial. Instead, they result from careful market research, strategic planning, and meticulous execution.

Social Media 40

Social Media Research Social Marketing Planning 40

Sprout Social

JULY 6, 2022

When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. billion people are on social. What is social media intelligence?

Social Media 109

Social Media Social Marketing Media Paid Search Agency 109

Onalytica B2B

OCTOBER 15, 2015

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Discussions were centred around the topic of Influencer Marketing, its use cases, opportunities, challenges and tools used.

Customer Surveys 100

Customer Surveys Marketing Management Marketing Proposals PR 100

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. By tapping into customer data and feedback, AI can provide deeper, more accurate insights with less bias and better predictive capabilities than surveys alone.

Marketing AI 123

Marketing AI Research Paid Search Agency Customer Surveys 123

Martech

JANUARY 9, 2024

And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. External data sources like social media also help to build a complete picture. “It How do you make sure your digital events are engaging and effective with your audience? Look at the data.

Optimization 118

Optimization Ideal Customer Profiles Customer Surveys Communities 118

Tomorrow People

NOVEMBER 25, 2021

The most valuable sources of VoC data for B2B marketers. Therefore, capturing the voice of the customer helps them detect buyers’ evolving technological needs, which allows them to stay compatible with market trends. Marketers should also keep in mind that the act of gathering VoC data itself is a way of delivering value to customers.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. You can use this information to improve your marketing and increase sales. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research. Why Use Qualitative Research?

Research 98

Research Case Studies Case Study Skype 98

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. the financial services industry). However, that simply isn’t the case, and the opposite is often true.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. Sorry, fellow marketers!)

Ideal Customer Profiles 133

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 133

Biznology

JUNE 7, 2012

Most of you know that I serve Converseon as Chief Strategist, and I’ve watched Converseon’s great research team pull insights from social media conversation that have astounded me. But some people still don’t believe that social media can deliver real market research value. Traditional market research works.

Research 80

Research Social Marketing Focus Group Social Media 80

Convince & Convert

OCTOBER 22, 2021

Welcome employee social advocacy! By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work.

Social Media 126

Social Media Customer Surveys Eye-Tracking Opt-out 126

SmartBug Media

FEBRUARY 16, 2024

Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. Social media tools : HubSpot and Hootsuite help you easily monitor customer feedback across a range of online channels.

Tips 59

Tips Customer Satisfaction Merchandising Opinions 59

Tomorrow People

OCTOBER 10, 2017

Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd. Don’t kill your content marketing with mediocrity. Content marketing has gone from organic farm to industrial ranch. Differentiate your content marketing with quality content. Guess what?

Marketing & Strategy 476

Marketing & Strategy Marketing Strategy Content Marketing Work Management 476

The Lead Agency

NOVEMBER 14, 2023

By understanding exactly who your competitors are, and what they are offering, you are best positioned to set your prices competitively and to market your products and services in a way that stands out. Utilising online tools such as Google Trends , SEMrush , or SimilarWeb aids in identifying digital competitors and their online presence.

Ad Building 118

Ad Building Business Work Management SWOT 118

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis.

Product 87

Product Focus Group Social Media Advertising Agencies 87

Tomorrow People

APRIL 27, 2022

However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process. Why is it important to have a clearly defined target market? Targeting is an essential part of modern marketing. To manage customer heterogeneity, it’s important to have a clearly defined target market.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Content Standard

JANUARY 25, 2018

When Facebook was introduced back in 2004, it was a college “social network.” ” Users could connect with other users, join chat groups, organize events, and post photos. Since then, it has become one of the largest marketing platforms for brands to engage with their consumers, advertise, and publish content.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. This data is typically gathered through various channels, such as online transactions, surveys, social media interactions, and customer service interactions. Why is Customer Data Important?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Martech

MAY 20, 2024

Marketers today face a perfect marketing storm, battered by conflicting forces. But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Marketing messages become inauthentic, creativity gets stifled and trust erodes.

Brand Identity 121

Brand Identity Branding B2B Thought Leadership Paid Search Agency 121

ClickZ

MARCH 9, 2021

30-second summary: StarKist, a 100-year-old company, was facing uncertainty in the market. Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Five years ago, StarKist faced uncertainty in the market.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 286

Paid Search Agency B2B Sales Marketing & Strategy CMO 286

ClickZ

JULY 29, 2020

30-second summary: Much of the digital marketing world relies on attention as its core unit of value, but attention measurement metrics have always been difficult at scale. Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. So what is attention, really?

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach.

Customer Satisfaction 119

Customer Satisfaction Work Management Marketing Management Paid Search Agency 119

ClearVoice

JANUARY 29, 2024

LEGO Ideas has several key elements: Users showcasing their creativity Online promotion to gain support for ideas Public voting to gauge user preferences LEGO integrating user-generated content (UGC) into its marketing and product development strategies No wonder LEGO is such a household name.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Understanding Your Market with Secondary Research.

Research 162

Research Process Training Customer Surveys 162

Modern B2B

MARCH 1, 2024

Companies that are measuring their environmental and social impacts are helping society to be a little bit nicer. With the help of some internal marketing, our team is now aware and have reaped the benefits of giving back to their community. This means making tough decisions day in, day out. So, what’s next?

Communities 52

Communities Customer Surveys Focus Group Analysis 52

Stevens & Tate

JANUARY 9, 2020

When it comes to market research strategies, the more you know about your target audience, the more effective they will be. The biggest mistake you can make is assuming you know who your audience is and that you understand what their needs are without doing the proper market research. Send Out Customer Surveys.

Research 83

Research Marketing & Strategy Marketing Strategy Focus Group 83

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Take for example, Sprout’s AI-driven Social Media Listening solution.

Marketing AI 99

Marketing AI Work Management Automation Marketing Management 99

Heinz Marketing

JUNE 8, 2022

By Tom Swanson , Engagement Manager at Heinz Marketing. Back in the disco era, focus groups, door-to-door surveys, and boxtop campaigns were prevalent, and while 3 rd party data existed, your best choices still generally came down to geo targeting. B2B Customer Interviews & Surveys. Social Listening.

Research 98

Research B2B Marketing Tips B2B 98

illumin

NOVEMBER 10, 2023

But where is the social network now? Built by the team at Instagram, and announced on July 5 of 2023 , Threads came onto the social media scene as a new way to engage in conversations and keep up with the latest trends via text updates. According to a Statista survey from July 2023, a total of 40.1

Social Networks 52

Social Networks Emarketing Mobile Advertising Thought Leadership 52

Navigate the Channel

MARCH 13, 2023

If the HubSpot advice wasn’t enough to convince you, think of it this way: When you run a B2B company, you need feedback from customers to meet your business and marketing goals. Social proof is the value in customer feedback, as potential customers, as well as current customers, want to see that you do what you say.

Tools 65

Tools Customer Satisfaction Lead Ranking Lead Scoring 65

Biznology

JANUARY 7, 2013

In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. One certainly needs to understand the basics of marketing to be successful in digital marketing. Market research rocks! I could not agree more.

Social Media 80

Social Media Research Social Marketing Media 80

Martech Advisor

JANUARY 27, 2020

Marketers are still using antiquated keyword tools to power their content strategies, and this frustrates their target audiences. Keywords have long been a controversial topic among marketers and content creators. Marketers must understand the intent behind relevant keywords and deliver content that helps solve audience problems.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

B2B Marketing Directions

SEPTEMBER 27, 2020

Image Source: Edelman and LinkedIn A report recently published by Edelman and LinkedIn provides a useful update on COVID-19's impact on B2B marketing and customer engagement. The report was based on a survey of 394 U.S.-based Survey respondents represented a wide range of industries and company sizes.

Research 86

Research B2B Marketing Terms and Conditions Planning 86

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52