Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

Social Media 97

Social Media Marketing Attribution Automation Personalization 97

Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void. No major media conglomerate has been spared. Why does this matter?

Media 94

Media Brand Identity Branding Storytelling 94

Scoop.it

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. However, not all marketing newsletters are equal. In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? 15 Marketing Newsletters to Follow.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

Liveintent

MAY 3, 2021

Reddit’s Young says that and Gen Z’s and Millennial’s expectations have fundamentally changed the way brands interact with customers. More advertisers are harnessing the power of email newsletter communities to leverage existing high-value content. The same is true for publishers.

Newsletter 116

Newsletter Communities Brand Identity Branding 116

Scoop.it

JANUARY 10, 2023

This is especially true when you’re busy enough trying to scale other aspects of your business, like customer acquisition or product development. Or maybe you’ve already invested months into your email newsletters , only to see your hard work go to waste because no one reads beyond the first paragraph. It’s easier to be consistent.

Curation 79

Curation Newsletter Content Deliverability 79

Marketing Insider Group

AUGUST 1, 2023

Ever feel like your social media metrics are whispering secrets to you? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. It’s the first step in the customer journey.

Social Media 211

Social Media Cost Per Click Cost Per Thousand CPM 211

Contently

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. We surveyed the best financial email newsletters, drawing inspiration from many of them.

Newsletter 119

Newsletter Service Best Practices Budget Programs 119

Martech

APRIL 15, 2022

The quality of the content you publish on social media channels matters, but so does when you post it. That may be obvious; what is less obvious is that the optimum times for publishing can change from year to year. Read next: 3 social media trends impacting marketing in 2022. The best times to engage. Why we care.

Social Media 142

Social Media Media Best Practices Work Management 142

Liveintent

JUNE 7, 2021

As marketers lobby for visibility in digital media, email newsletters present an opportunity in a much less crowded space to showcase their brand alongside premium content from reputable publishers. Unlike websites with full-page takeovers, there is no noise in a newsletter.

Media Plans 115

Media Plans Advertisements Advertising Planning 115

Liveintent

SEPTEMBER 7, 2021

Major brands like Walmart, Target, CVS, and Kroger have launched their own retail media networks. This venture into media has been very lucrative for these retailers. In fact, big retailers are headed toward a $100 billion annual margin in retail media alone. What is a retail media network? Let’s take a closer look.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Share relevant and compelling content, and interact with social media users who engage with the posts. Slate, and Thrive Global regularly publish syndicated content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Liveintent

NOVEMBER 25, 2020

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. Publishers’ first-party data is rising as the heir-apparent to third-party cookies.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Sprout Social

MAY 18, 2023

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. According to Rachael Goulet, Sprout Social’s Director of Social Media, “Whichever social networks you use, effective writers know how to tailor their writing for different audiences and platforms.” How do they expect us to sound?

Copywriting 123

Copywriting Social Media Practices Marketing AI 123

ConvertKit

OCTOBER 21, 2020

What makes a great email newsletter? 7 types of content you can include in your newsletter. 5 inspiring email newsletter examples from creators. #1: 3: Austin Kleon’s weekly newsletter. #4: Launch your email newsletter with ConvertKit. Finding the perfect idea for your email newsletter, though?

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

ConvertKit

FEBRUARY 10, 2020

The best way to keep your brand top-of-mind is to start an email newsletter. By starting an email newsletter, you’ll have an opportunity to connect with your subscribers on a consistent basis with personalized, educational content. The benefits of creating a newsletter landing page.

Landing Pages 80

Landing Pages Newsletter Work Management Marketing Management 80

Optinmonster

SEPTEMBER 20, 2021

Are you trying to create a newsletter popup, but you’re not sure where to get started? We’ll teach you exactly how to create a newsletter popup that boosts conversions and grows your subscriber list. But before we dive into the tutorial, let’s get clear on why you might want a newsletter popup in the first place.

Newsletter 64

Newsletter Rules Template User-Generated Content 64

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Most Consistent: Oberer Homes Oberer Homes, one of Ohio’s best real-estate companies and semi-custom home builders, takes the cake when it comes to consistency. Not convinced? We have proof!

Marketing Budget 221

Marketing Budget Work Management Marketing Management Marketing Budget Creation 221

Contently

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. What is social media plagiarism? Check your work before publishing. So, what does plagiarism look like in today’s world?

Ethics 189

Ethics Social Media Trends Copyright 189

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

Social Media 74

Social Media B2B Thought Leadership Media B2B 74

Marketing Insider Group

NOVEMBER 23, 2023

Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861. The American Bee Journal is still published today! What’s the difference between content marketing and social media?

Content Marketing 215

Content Marketing Work Management Paid Search Agency Marketing Management 215

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Social media: Likes, shares, and comments. Before you start publishing content, make sure it’s a right fit for your audience.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Mailmunch

JULY 9, 2021

Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. But how do you create an editorial newsletter that captures the recipient’s attention and holds it long enough until they click your CTA ? The worst part?

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Contently

MAY 11, 2024

This isn’t just about inserting a city name into your content—you need to understand the nuances of how local customers search for your products or services. It’s critical to ensure your website, blog, and anywhere else you publish content is mobile-friendly. It’s all about what makes sense for your target audience.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. The Foundation for Newsletter List Building. Your content published on other websites.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. The price is right, and if you hate them, you can bail out at any time.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Liveintent

JANUARY 14, 2020

5 New Year’s Resolutions for Media Publishers. According to a publisher satisfaction survey conducted by Digiday , more than 80% of publishers post content to Facebook News Feed and Instagram, while nearly 70% of publishers post to Google AMP. . Balance Your Revenue Drivers.

Media 100

Media Advertising Agencies Peer-to-peer Paid Search Agency 100

Roketto

APRIL 3, 2018

It’s a way to reach customers and prospects directly. When you send an email to an email address in your database or newsletter subscription, that person will see the email. In addition to testing out the subject line, you will also need to test out the best time and best frequency for your newsletter content.

Newsletter 93

Newsletter Email Marketing Practices Best Practices 93

ClearVoice

APRIL 15, 2021

What is earned media? Earned media is when a member of the media discusses a product, individual or company through their preferred media. It is earned because the media professional featured them on their own accord, without payment. What is earned media? Bottom line?

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Contently

AUGUST 26, 2016

Email—and newsletters specifically—remains one of the most consistent ways to build a loyal audience, whether you’re a Fortune 500 company or a freelancer just getting started. On social media, your work is often lost in a sea of posts. Newsletters, on the other hand, have seen something of a renaissance.

Newsletter 60

Newsletter Ad Building Classified Ads Work Management 60

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy.

Social Media 89

Social Media Media Content Storytelling 89

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Fortunately, working in social media builds a broad range of transferable skills. Fortunately, working in social media builds a broad range of transferable skills. Marketing generalist.

Social Media 128

Social Media Work Management Marketing Management Media 128

Martech

JUNE 29, 2022

If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process. The paid media platforms in GMP have advanced, automated reporting. Get the daily newsletter digital marketers rely on. Marketing integrations for media platforms.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Analytics Activities 98

Scoop.it

NOVEMBER 25, 2019

The way we feel about newsletters here at Scoop.it Our inboxes are a private, protected space and unlike with hundreds of accounts we’re happy to follow on social media, we only let the selected people and companies into our email inbox. This is why we’re thrilled to introduce you to our updated Newsletter feature in Scoop.it

Newsletter 61

Newsletter Features Account Based Marketing Campaigns 61

Contently

OCTOBER 21, 2019

Content marketers look to the mainstream media companies for inspiration. To shed light on what marketers should try to learn from their media brethren, I’ve broken down some common (and successful!) media strategies across ideation, production, and distribution. Social media has made it harder to break the cycle.

Paid Search Agency 150

Paid Search Agency Companies Media Planning 150

SmartBrief - Marketing

JANUARY 19, 2024

As SmartBrief marks 25 years as a leading voice in digital B2B media, we’re thrilled to welcome you to our new website , a hub for connecting professionals with the information they need to succeed in our rapidly changing world. Our newsletters are customized for professionals like you by industry experts who review it all.

B2B Thought Leadership 68

B2B Thought Leadership Thought Leadership Newsletter Sales Qualified Leads 68

Buffer

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96