chiefmartech

DECEMBER 3, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. How effectively you distill and activate that data in your business operations and customer experiences.

Trends 103

Trends Enterprise Management Work Management Marketing Management 103

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media.

Work Management 147

Work Management Marketing Management Social Media Stats 147

ClearVoice

MAY 14, 2024

Their bring their vision to life through content frameworks that outline how they’ll create, publish, manage, and distribute content. 55% of businesses use graphic design to communicate better with customers. Content strategists design and implement the blueprint of your content strategy – and strategy is the linchpin of it all.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Stevens & Tate

JANUARY 1, 2020

Staying current on what’s trending in marketing is an excellent way to reflect and verify whether your marketing efforts are harmonious with the growth happening in today’s ever-evolving marketplace. We know the difficulty of keeping up with these trends, given the abundance of information thrown at us every day.

Trends 53

Trends Advertising Agencies Marketing Management Mobile Advertising 53

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. This data can be obtained through multiple sources, including first-party intent data collected directly by a publisher from their website. Understand your target market.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Webbiquity

NOVEMBER 10, 2020

Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Case studies and customer references are also more important to B2B buyers when purchasing professional services (implementation, consulting, training, etc.)

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

Tiecas

FEBRUARY 14, 2024

By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. This level of personalization helps in creating more relevant and compelling marketing content, which can significantly enhance the customer experience and boost conversion rates.

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Contently

JUNE 5, 2018

“As the roles of marketing and the chief marketer expand, it will become critical for CEOs to ensure that they have the right person as CMO, to understand fully how customers are changing, and to become more involved in developing new marketing capabilities across the company.” Sound familiar? Ad Age, Fast Company.

CMO 167

CMO Digital Transformation Gartner Stats 167

chiefmartech

AUGUST 14, 2020

I recently talked with Benjamin Bloom, senior director analyst for marketing technology and emerging trends at Gartner, around a report he recently published on Marketing Technology Drivers of Genius Brand Performance. “Genius” in this context is a Gartner-specific definition. What do you think?

Marketing Management 107

Marketing Management Gartner Correlation Paid Search Agency 107

Tomorrow People

APRIL 27, 2021

Based on thought leadership, your prospective customers make decisions on who they will work with. You can also aim to keep your customers up-to-date on emerging trends – and hopefully turn your website into a destination for repeat visitors in the process. Helping your organization become truly customer focused.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

ClickZ

DECEMBER 10, 2019

The CDP, which merges CRM data with DMP data from platforms like Salesforce is one of the more interesting trends in martech. Merging data from these two sources can help realize the promise of a delivering true, 360 degree view of the customer. From there, she went on to work in publishing at John Wiley & Sons for many years.

Work Management 83

Work Management Press Marketing Management CMO 83

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The three together, driving account identification, targeting, and segmentation will soon be table stakes for how sellers and marketers identify their next best customers.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

Personalization 167

Personalization Account Based Marketing Content Marketing Gartner 167

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. Sources: Gartner Says Worldwide IT Spending is Forecast to Grow 0.6

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Brandpoint

SEPTEMBER 11, 2018

So, here are the key trends and takeaways I identified from the biggest content marketing event of the year. His editorial rule: don’t publish anything without an expert or influencer quote. ” The post Content Marketing World 2018: Key Trends and Takeaways appeared first on Brandpoint. contentmarketing.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Content4Demand

APRIL 7, 2020

Right now, I’m reading to learn how companies are forging new paths with their content marketing plans, and I’m looking for new trends and lessons they’ve learned from their trials. They detailed how companies are shifting their strategies to meet the moment and pivoting their programs to support what customers need. Conductor.

B2B Marketing 74

B2B Marketing Planning B2B Paid Search Agency 74

Martech Advisor

JANUARY 31, 2020

Mackenzie Baker of Gartner writes, “ according to Hinge, 85% of members consider “Delete Day” a milestone in their relationships, and the brand hopes the merchandise shop will help users celebrate these occasions. MediaRadar published its analysis of 2019’s top digital advertising trends.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Merchandising 52

B2B Marketing Directions

NOVEMBER 6, 2022

This research has been conducted annually for 13 years, and it provides valuable perspectives on B2B content marketing trends and practices.) The Content Marketing Institute and MarketingProfs published the findings of their latest B2B content marketing survey a couple of weeks ago. Recent research by Gartner produced similar results.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. According to a report by Gartner, here are the areas where businesses are currently leveraging generative AI, or where they plan to: 4.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Exo B2B

JUNE 26, 2023

It speaks to your customers, guides them through the buying cycle, or customer journey, and acts as a powerful SEO magnet. Let me start by quoting a Gartner study on the power of content in the customer journey. Your customers aren’t just mechanical or engineering experts. B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 99

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 99

Oktopost

JUNE 15, 2023

True, every post has the potential to be worth its weight in interactions and conversions, but instead of ‘shouting into the void’ and hoping the void sends plenty of enthusiastic customers your way, treating social media like the dynamic market research tool it is, makes for a far better strategy. What do we mean by this?

Social Media 62

Social Media Marketing Management Custom Publishing Analysis 62

Sprout Social

DECEMBER 6, 2023

It’s not just a trend—it’s a proven strategy. It expands brand reach According to a recent study from Gartner , B2B buyers value third-party interactions 1.4 That can look like reading reviews, speaking to customers and of course, consulting influencers. There lies the magic of B2B influencer marketing. Here’s how.

Work Management 114

Work Management B2B Marketing Marketing Management Paid Search Agency 114

Envy

JANUARY 14, 2019

Attendees can customize their agenda in advance on the IBM Think website to maximize their time and tap the most relevant cybersecurity resources. The briefings were created over 20 years ago for cybersecurity professionals to get the latest news in information security risks, research, and trends, and they won’t disappoint.

Trade Show 113

Trade Show Gartner Conference Work Management 113

Thinkers360

FEBRUARY 28, 2024

Active and engaged: Identify individuals who actively publish content, participate in industry discussions, and maintain a strong online presence. In-depth case studies showcasing customer success stories that demonstrate the value proposition of your offerings.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Hinge Marketing

DECEMBER 11, 2019

According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. Contrast that with a majority of B2B brands had emotional connections with more than 50% of their customers. Publishing & Promotion — Where will the report live on your website?

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

NuSpark Consulting

SEPTEMBER 7, 2016

As Gartner reported in Flipping to Digital Leadership: The 2015 CIO Agenda , digitalization has become the muscle that transforms businesses. Gartner forecasts that IT budgets will remain flat in 2016. He is most likely to seek information on IT vendor and publisher websites. [iv]. Trends 2016 (In) Security Everywhere.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

B2B Marketing Directions

JULY 25, 2021

Survey reports can be valuable sources of information about business trends and practices, emerging technologies, customer attitudes and a wide range of other subjects. As producers, marketers obviously want potential customers to view their survey results and reports as credible and reliable.

Customer Surveys 52

Customer Surveys Sample Gartner Validation 52

Content4Demand

MARCH 25, 2021

Gartner notes that only 17% of the B2B buying process is spent meeting with potential vendors. These trends aren’t new, but they are growing even stronger as the digital business environment evolves. Another option is to create separate assets that target each persona separately and create customized marketing strategies for each.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

DAGMAR Marketing

MARCH 20, 2023

By 2027, Gartner predicts that 80% of enterprise marketers will enforce a dedicated content authenticity function to combat misinformation and fake material. As more content continues to be computer-generated, we can only expect the level of inaccurate content published on the web to rise, as well.

Marketing AI 52

Marketing AI Generation Business Content 52

chiefmartech

DECEMBER 27, 2021

But here for the holidays, I thought I’d take a leisurely look back at the topics and trends that shaped 2021 in martech. I know, I didn’t publish a 2021 version of the marketing technology landscape. I’m continually amazed by the combinatorial innovation these partners deliver to customers. billion in 2024.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

The Customer

OCTOBER 6, 2021

Data and customer experience are keys to this expanded role. CONSUMER TRENDS. Will The Trend Become a Habit? These trends are more pronounced in younger generations and thus will only become more important. Therefore, 66% of marketers said they want brands to invest more to build customer awareness and relationships.

Digital Transformation 52

Digital Transformation Loyalty Lead Ranking Marketing Management 52

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. This leaves you without information about potential customers who haven’t heard of your company yet. What exactly intent data?

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

LeanData

FEBRUARY 10, 2022

Engagement with prospective customer accounts as markets of one is the essence of account-based marketing (ABM). LeanData’s solutions empower the account-based strategies of its customers. Honing the ideal customer profile. An ICP is usually based on data from current customers. Start at the beginning.

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

Content4Demand

SEPTEMBER 24, 2021

Intent can also help identify accounts in a buying process that are not in a defined Ideal Customer Profile. Gated content may be research reports from analysts like the Gartner Group, so may be better suited for top-of-the-funnel content strategies. So it can expand the target market.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 60

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 60