Custom Publishing Gartner Marketing Budget Trends 
Top Rank Marketing
DECEMBER 22, 2023
Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 Customer promises are about the customer. channels, and utilize 16.3 Harvard Business Review “Brand promises are about the brand.
KoMarketing Associates
JULY 6, 2022
As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels. However, many marketers are still dedicated to utilizing their budget on unpaid channels as well. is invested in email marketing. Specifically, 10.1%
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Webbiquity
NOVEMBER 10, 2020
Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. The 63-page study provides a wealth of insights for B2B marketers and product managers. as opposed to products.
Kabbage
NOVEMBER 29, 2016
Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ).
Hinge Marketing
DECEMBER 11, 2019
How is this relevant to marketers? When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . Contrast that with a majority of B2B brands had emotional connections with more than 50% of their customers.
nDash
DECEMBER 14, 2020
If you need someone who can speak to the CISO, chat with developers, or write intelligently about technological trends, then keep on scrolling. My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. Computer software .
Content4Demand
APRIL 7, 2020
I need to know what’s happening so I can help clients stay informed of the current landscape, as well as to get inspiration that will help us create successful strategies for clients. I really like Conductor , because they fully understand the marriage of SEO and content: The best content in the world won’t matter if no one can find it.
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