Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Generally speaking, intent data is a behavioral data set that indicates when a buyer is in the market for a specific product or service. Understand your target market.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

Content4Demand

SEPTEMBER 24, 2021

Intent also can help sales significantly—for example, if the sales team has a large number of accounts in their territory, intent can help prioritize those accounts for them. Intent can also help identify accounts in a buying process that are not in a defined Ideal Customer Profile. So it can expand the target market.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

Heinz Marketing

MAY 29, 2023

Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group. Spencer: Well, it’s interesting, because we spent a long time, we did this work at CBE, we did a Challenger Gartner looking at buyer behavior.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52