Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Youtube 138

Youtube Analytics Video Marketing Optimization 138

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

Youtube 89

Youtube Banners Ideal Customer Profiles Keywords 89

Marketing Insider Group

JUNE 14, 2021

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. In this second example , the user has some fun with Videoleap’s more advanced effects tools, merging two clips in an eye-catching way that tells a story. Make your videos visually eye-catching and engaging.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

JANUARY 27, 2020

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. Keep the focus on your customers and their needs, not your company.

Startups 324

Startups Marketing & Strategy Marketing Strategy Content Marketing 324

Oktopost

JULY 4, 2022

This will allow you to understand your customers at a mere glance. While it also saves you time, being able to trace social interactions back to customers and prospects in your database means you can better anticipate their needs. Social media management & publishing. Integration with your key social channels.

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131

SocialPilot

DECEMBER 6, 2023

If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements. This can serve as a ready-reckoner so you can tick off every task and remain on track to execute your marketing initiatives.

Paid Content 63

Paid Content Social Media Social Marketing Marketing & Strategy 63

Sprout Social

APRIL 25, 2024

If they had more time, they’d spend it responding to customers and planning strategic initiatives. YouTube marketing strategy template A lot goes into video marketing on YouTube. Customer experience audit template Consistency is a key characteristic of a robust brand strategy. Download the template 6. Get the template 14.

Social Media 102

Social Media Template Work Management Marketing Management 102

Marketri

NOVEMBER 8, 2023

However, we’re on the brink of a new age where AI-driven search is influencing the way customers find you. Host the videos on your company or brand YouTube channel. This platform functions quite differently from YouTube, and while it’s not yet a go-to for B2B marketing, it’s worth keeping an eye on.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. High-quality content will help turn first-time visitors into life-long customers, while a poor content marketing strategy can turn people away from your business.

Curation 82

Curation Click Rate Content Open Rate 82

Sprout Social

FEBRUARY 2, 2023

@figopet We know its hard to resist thise puppy dog eyes, but here are 10 foods you should always avoid feeding your dogs ? To track those metrics, Cheyanne uses Sprout’s Competitive Analysis Report (see image above) to compare Figo’s results side-by-side with competitors. figopet Links to all products can be found on our blog! ?

Social Media 106

Social Media Media Business Viral Marketing 106

Marketing Insider Group

SEPTEMBER 10, 2019

Innovation: Its shift from waterfall (top-down traditional) management to their unique take on Agile (a work style that emphasizes innovation, employee initiative, and continuous customer feedback to each team) has cut response time from 18 months to daily, optimizing cost in the process. It credits that gain to a new audience.

Case Study 144

Case Study Case Studies Activities Studies 144

Sprout Social

SEPTEMBER 7, 2022

You’ll want to ensure your overall messaging on TikTok is similar to all other platforms your brand has a presence on, but as a rule, TikTok content tends to be much different than the content you’ll publish on other channels. Published on. Social: Connect your Instagram and/or YouTube accounts. Growth rate.

Brand Identity 88

Brand Identity Branding Advertising Agencies Paid Search Agency 88

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. Content marketing is a fantastic way to get high-quality backlinks from targeted publishers inside of content you create. Each piece of content will be tracked and measured.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

SmartBug Media

SEPTEMBER 8, 2021

That means publishing your video to both YouTube and your website, but linking to your website rather than YouTube when appropriate. This same model can even be used to entice current customers to watch new feature videos for upsell and cross-sell opportunities. How can I ensure maximum visibility of my videos?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Optinmonster

NOVEMBER 3, 2021

Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. More eyes and engagement=more sales. Get started with RafflePress today!

Social Media 81

Social Media Media Tips Ideal Customer Profiles 81

SmartBug Media

MARCH 19, 2020

Use a High-Quality, Eye-Catching Thumbnail. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. Are your videos appearing on your website as well as on YouTube?

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Sprout Social

NOVEMBER 26, 2018

Whether you’re interested in social selling, customer service or anything in-between, this guide will get the ball rolling. Bigger brands with large customer bases tend to have presences across multiple platforms. On a similar note, Facebook a must-have for brick-and-mortar businesses looking to target local customers.

Social Media 104

Social Media Social Marketing Media Business 104

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. Facebook is the second-most used social platform globally , followed by YouTube.

Paid Content 97

Paid Content Research Product Youtube 97

Scoop.it

MARCH 26, 2020

Because we know that your job is to keep an eye on dozens of processes at all times: Developing your key company messages. This could be the general public, but it could be more specific, like a group of journalists, your customers, potential investors, and so on. It’s becoming more challenging to keep an eye on everything going on.

Curation 74

Curation Press Paid Search Agency Content 74

Parse.ly

JUNE 11, 2020

Companies typically use paid media to boost their promotion efforts to ensure as many eyes as possible see their content. A lot of companies trying to compete with established brands in their industry will use paid media as a way to fast-track brand awareness and engagement. How to track paid media. How to track owned media.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

Digilant

AUGUST 16, 2022

Case in point: In 2017, a raft of giant brands left YouTube because their ads appeared next to extremist, inflammatory videos. It’s not enough to let publishing sites set contextual advertising guidelines. What’s important is that the guidelines are in place to help your advertising campaign stay on track.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Brand Identity 52

Digilant

AUGUST 16, 2022

Case in point: In 2017, a raft of giant brands left YouTube because their ads appeared next to extremist, inflammatory videos. It’s not enough to let publishing sites set contextual advertising guidelines. What’s important is that the guidelines are in place to help your advertising campaign stay on track.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Brand Identity 52

seo.co

JANUARY 10, 2022

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Food for thought: recent statistics note that YouTube is the most widely-used social media platform by far. Even if you don’t see YouTube as a traditional social network, there’s no denying the need to nurture your audience if you want long-term engagement.

Youtube 127

Youtube Communities Work Management Effectiveness 127

Vidyard

OCTOBER 8, 2020

Not make them close their eyes, cover their ears, and click madly away. Customer Story Videos 3.7 Choose an Eye-Catching Thumbnail 4.6 It’s eye-catching and alluring—the perfect thing to entice your visitors to stay juuuust a little longer and see what you’re all about. Customer Story Videos. Homepage Videos 3.2

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Sprout Social

SEPTEMBER 1, 2022

YouTube is the second most popular website in the world. Despite its meteoric rise in popularity, YouTube’s influence has slipped under many marketers’ radar. While 51% of consumers are turning their attention to YouTube in 2022, only 35% of marketers are investing in the platform. Why YouTube channel management matters.

Youtube 109

Youtube Advertising Channels Work Management Marketing Management 109

Sprout Social

JANUARY 16, 2020

The same rules apply to viral marketing in which followers and customers share a brand’s content because their message or ad is buzz-worthy. food and restaurant brands like Wendy’s, Denny’s and MoonPie regularly publish memes and tweets that go viral due to their sense of humor. Trying to catch the eyes of customers?

Viral Marketing 101

Viral Marketing Work Management Planning Paid Search Agency 101

TrustRadius Marketing

OCTOBER 19, 2022

Accounting software is designed to assist accounting professionals and help businesses track and organize all their financial information. With this software, teams can restructure their procedures to better fit their employees like better tracking of company-related expenses. What is Accounting Software? Other common features include.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

Sprout Social

SEPTEMBER 24, 2018

More than a billion people are active on YouTube. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions. Remember to add hashtags before you publish and link your video to external pages like your website, or other social channels. Video is a content goldmine.

Verticals 103

Verticals Youtube Ad Frequency Ideal Customer Profiles 103

seo.co

FEBRUARY 16, 2021

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Optinmonster

NOVEMBER 9, 2021

With powerful targeting features, websites are now able to show offers that the customer would be interested in. Reduce Cart Abandonment : Provide incentives to buy at a critical moment in the customer journey. They were overused and the same ‘special offer’ appeared to every visitor! And so much more.

Examples 133

Examples Top of Funnel Eye-Tracking Intent 133

Stevens & Tate

MARCH 22, 2021

If you don’t keep your website competitive, you could end up losing potential leads and customers as a result. Use a visual design that eliminates eye strain. A more minimalist approach will help make your website easy on the eyes. However, those aren’t the only visual elements that affect your visitors’ eyes.

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

Hubspot

APRIL 2, 2019

Even if you think you're 100% certain of the role Twitter plays for your business, it’s necessary to check in with your performance and audience to optimize your presence, especially since business presence on Twitter outranks YouTube, Instagram, Pinterest, and Snapchat. This will help you track your metrics over a long period of time.

Twitter 76

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 76

Conductor

JUNE 4, 2020

While we couldn’t have all our search friends, customers or even Conductors in the same place we did what all best marketers do… turn the challenge into an opportunity. We invited industry experts, customers and Conductors’ amazing search team to share their most pressing tips and tricks direct from their quarantine to yours.

SEO 64

SEO Tips SERP Forrester 64

Hubspot

APRIL 1, 2018

Whether you're using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. Read on to learn what you should (and shouldn't) do in your cover photo, and grab some social media performance tracking templates at the bottom of the page.

Template 101

Template Facebook Guidelines Banners 101

Onalytica B2B

JANUARY 30, 2018

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. 1) Peer validation authority.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126