Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Educational videos. Product reviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., Slate, and Thrive Global regularly publish syndicated content. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Quick Takeaways: Conduct a market analysis to identify target segments. Create content targeted to your new market segments. Conduct a Market Analysis.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Hubspot

APRIL 21, 2020

"If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we're selling?". In fact, offering free content to your target audience and prospective customers can actually do the opposite. Benefits of Educating Prospects with Free Content.

Education 98

Education Sales Qualified Leads Content Inbound Marketing 98

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. Editorial calendar – When will you be publishing your blog content?

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Marketing Insider Group

JANUARY 16, 2023

Is your business ready to have its most productive year yet? Adapt your content marketing strategy to the needs of your target audience to overcome the biggest marketing challenges of 2023 . Marketers who have limited time and resources to dedicate to professional development may be challenged. Quick Takeaways. Find Your Niche.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Marketing Insider Group

SEPTEMBER 29, 2020

These blogs really know their audience and use targeted content and design. Human Resources solutions provider ADP offers several software tools and services for HR and payroll management. Human Resources solutions provider ADP offers several software tools and services for HR and payroll management. SPARK by ADP. Rosetta Stone.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Unbounce

JANUARY 28, 2020

Will “free shipping” require my firstborn to clear customs? Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough? Just look to the customization masters at ecomm packaging company Packlane. When you need to publish fast.

Landing Pages 143

Landing Pages eCommerce Paid Search Agency Campaigns 143

Marketing Insider Group

MAY 1, 2023

Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed. Similarly, a business has a mission to help customers solve a problem. If you build out these brief narratives with more detail, you can tell the entire story of your company or product, why it exists, and for whom.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Tiecas

FEBRUARY 5, 2024

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. Quick Takeaways: Customer experience is a leading priority for modern businesses.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter? They deserve better.

Media 95

Media Brand Identity Branding Storytelling 95

Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Keeping a consistent weekly publishing schedule. Creating content resources that can’t be easily repurposed by another person or brand. Building links.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. FOMO and KIMO.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Available resources. Target users. What type of customer support are you looking for? Everything else has changed dramatically (the not-so-good news).

Marketing AI 126

Marketing AI Paid Search Agency Generation Enterprise Management 126

Golden Spiral

APRIL 18, 2019

Do you have a clear understanding of who your target audience is and what they want? Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

Sprout Social

MAY 8, 2023

All time frames are recorded globally , meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Consider as well as your target audience, business goals and the content itself. We recommend testing with your own accounts to find the most optimal send times.

Best Practices 109

Best Practices Social Media Work Management Education 109

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. It can take time for people to take the leap and buy a product or even fill out a request for more information. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Marketing 261

FEBRUARY 20, 2021

The good news is, you don’t have to continue wasting time and resources developing new content. Instead, work on getting your already published blog posts, guides, and content offers in the hands of more people. Then reuse the content from the guide to produce an educational video. Been there, done that.

Template 62

Template Resources Planning Top of Funnel 62

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. The videos provide high value with simple, low-cost, no-frills production.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Zoominfo

FEBRUARY 17, 2023

We’re excited to announce that our annual Sustainability Report has just been published. This means fostering an environment and building a platform of products that makes our employees and customers proud. We now have over 30,000 customers globally — an increase of over 20% since 2021. You can read the full report here.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Successful social media marketing is consistent, takes a customer-first approach, and is fueled by a well-thought-out strategy. Their launch campaign?

Social Media 126

Social Media Social Marketing Examples Planning 126

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Scoop.it

DECEMBER 28, 2023

Cater to Your Entire Spectrum of Buyer Personas When investing in ecommerce content production, one of the main things you must understand is that every post you publish must answer your readers’ questions. This will be essential in convincing buyers to invest in your products. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

SmartBug Media

NOVEMBER 21, 2019

While the importance of retaining an existing customer is widely known, many marketing, client fulfillment, and sales teams miss out on the opportunity to upsell. Here are three effective ways to drive product upsells using marketing automation: 1. Use Lead Nurture to Sell Additional Products/Upgrades.

Marketing Automation Services 69

Marketing Automation Services Marketing Automation Automation Product 69

Tiecas

JANUARY 27, 2024

Limited target audience: Industrial blogs generally cater to a small audience of technical professionals and decision-makers within niche industries. Education and awareness: Industrial blogs enable the company to educate potential customers about its products, services, and manufacturing processes.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

BOP Design

DECEMBER 21, 2021

Thought leadership articles aren’t sales pieces, rather, they are educational content pieces (copy, video, illustrations, etc.) Essentially, they showcase the expertise of your team, educate the end-user, and build up your firm’s credibility in your industry. How are other people using your product or service?”

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Hubspot

MAY 19, 2020

Of all the steps involved with starting an ABM strategy, the one that usually stops people in their tracks is picking the best target accounts. Picking the wrong targets will make it hard for sales and marketing to align and will lead to poor financial results. How to Choose Target Accounts for Account-Based Marketing.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 78

Content Standard

APRIL 30, 2020

Empathetic marketing understands the needs, frustrations, and motivations of its target audience. Beyond looking at data for how COVID-19 is affecting user behavior , consider what you already know about your target audience: Are they likely to be working from home right now? If so, how might they be spending their free time?

Work Management 77

Work Management Skype Marketing Management Top of Funnel 77

Sprout Social

JULY 6, 2022

And as a platform for conversations and customer care, it’s important to understand how to use Twitter for business in a meaningful way. Many brands use Twitter as part of their customer care strategy , as an alternative to calling customer support. Consumer goods social media resources. Start your free Sprout trial.

Twitter 106

Twitter Best Practices A/B testing Social Media 106

Unbounce

NOVEMBER 14, 2021

You’ve got your product. Right— customers. Every company runs on the people who use their product or service. But it can feel a lot harder to get new customers than to build your team or design a product. This blog post will teach you five foolproof digital marketing practices to get new customers.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Sprout Social

SEPTEMBER 6, 2023

This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. If you’re new to LinkedIn or want to optimize your LinkedIn business page, we’ve created this resource for you. You can customize it to make it more unique and easy to remember.

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

ClearVoice

JUNE 23, 2020

Having a well-built survey is important, but having a well-targeted group of people to take your survey is imperative. In many cases, businesses have had to think outside the box, get creative, and leverage new tools and technology to continue to be productive. Research and understand users’ expectations of a new product or feature.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59