Contently

NOVEMBER 22, 2023

How Contently can help: With Contently, you can keep your team on target by clearly documenting your content goals and strategy. We’ll make them readily accessible at every stage of the process, from drafting to publishing. Consistent dialogue ensures that everyone stays informed and engaged. Foster a culture of openness.

Top of Funnel 78

Top of Funnel Cost Per Click Paid Search Agency Planning 78

Kapost

NOVEMBER 23, 2016

In the craze to create content that converts, B2B organizations often neglect the most important part: delivering key information using a clear, organized, and repeatable distribution strategy. Crafting a full funnel content distribution strategy that can push all the right buttons for both internal and external audiences.

Top of Funnel 48

Top of Funnel Distribution Ad Building Marketing & Strategy 48

Sprout Social

APRIL 25, 2024

These templates are fully customizable and informed by industry best practices, so you can save time and effort. If they had more time, they’d spend it responding to customers and planning strategic initiatives. Customer experience audit template Consistency is a key characteristic of a robust brand strategy.

Social Media 105

Social Media Template Work Management Marketing Management 105

BenchmarkONE

NOVEMBER 17, 2020

There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site. Create a Strategy Document.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Launch Marketing

MAY 12, 2021

Start with a video brief that articulates the target audience, call(s) to action, distribution channels, hosting source, estimated/desired length, voice and style considerations and any special resources required. Then, use this information to construct a timeline that includes pre-production (e.g., editing and publishing) elements.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

ClearVoice

FEBRUARY 2, 2024

If that doesn’t convince you, 80 percent of successful marketers have a documented strategy. It’s the behind-the-scenes engine that powers everything from content creation to management and distribution. Publishing and distribution strategy: How and where content is published. What are Content Operations?

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

ClearVoice

FEBRUARY 5, 2024

Key Technologies and Their Applications AI and automation transform how content is created, managed, and distributed, leading to more efficient and effective processes. Content distribution automation. Automation tools can streamline content distribution across various platforms and channels. Content optimization.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Sprout Social

APRIL 6, 2023

You can use it to plan every stage of the content production and distribution process. Let’s say you run a podcast and want to publish two episodes in the coming month. With a content calendar, you will be able to set schedules to finish each of these tasks in order to publish the episode on the desired date.

Content 80

Content Work Management Ad Frequency Marketing Management 80

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. We asked our panel of white paper experts "In what scenarios should video white papers be used?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

NuSpark Consulting

MARCH 24, 2019

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. The contents of a white paper are meant to be informative, not sales-oriented, and are usually aimed at lead generation during the consideration stage of the buying journey. Distributing B2B White Papers.

Paper 113

Paper Lead Scoring Lead Ranking Generation 113

Vidyard

SEPTEMBER 27, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Your New Favorite Sales Enablement Tool Record and send video messages to help enable your sales team.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Marketing Insider Group

AUGUST 25, 2020

Succinct: This document should contain up to a maximum of 10 team rules that the members can know well. Dynamic yet dependable: This is a living document. Allow the team charter to change based on new information that comes into the team. The team charter is a living document. Keep it short, sweet, and top of mind.

Ad Building 228

Ad Building Planning Paid Search Agency Rules 228

Vidyard

MARCH 5, 2021

How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. P is for Publish The ability to publish videos from an online video platform is very important. When looking at the “publishing” category, consider your publishing requirements.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

KoMarketing Associates

JUNE 25, 2019

Customer spotlights or interviews. In addition, if you have an exclusive or customer Facebook group that you manage, you can also go live in the group. Is there a gap in newsletters or free information being provided to people in your industry? Over four million new blog posts are published every day. Sale announcements.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

ATAK Interactive

JULY 29, 2019

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). Asset-intensive companies in the distribution, high-tech, and manufacturing industries, now turn to ERP to improve their internal business processes. These improvements work toward higher levels of customer service satisfaction.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Service 78

Tomorrow People

OCTOBER 3, 2017

Cast your mind back to those hazy days, when Greece was bailed out, the Arab Spring erupted, and Wikileaks released over 300,000 classified documents onto the internet. You need to understand your ideal customer for each piece of content. And that’s exactly the kind of content that your customers want too. Remember 2010?

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

KoMarketing Associates

NOVEMBER 1, 2018

Tell positive stories about the ways your company serves your community and showcase your employees and other customers—real people. As reported in the 2018 Edelman Trust Barometer, people are increasingly looking to businesses and nongovernment organizations (NGOs) for reliable information. Provide value where and when you can.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

ConvertKit

MAY 14, 2021

There are plenty of options for selling an ebook, including Amazon Kindle Publishing, Gumroad, and NOOK Press. Before we get into the nitty-gritty of making your ebook success story come to life, we need to consider the distribution elephant in the room. You create a deeper relationship with customers. You can launch faster.

Marketing Websites 101

Marketing Websites eCommerce Top of Funnel Landing Pages 101

BenchmarkONE

NOVEMBER 25, 2019

If so, that research is broken down in your content marketing strategy document. When your audience is searching for information online, they’re using specific search terms to help them find what they need. Not Proofreading Before Publishing. It could even cost you some customers. No Distribution Strategy .

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

xiQ

MARCH 28, 2018

As a thought leader, you are a disseminator of consistently relevant, high-quality information to establish your (personal) brand and stand out as a leading influence and authority in your field. One such use of AI is the ability to curate millions of documents and content sources in to thought leadership content. Gain new subscribers.

Marketing AI 81

Marketing AI B2B Thought Leadership Lead Scoring Lead Ranking 81

Marketing Insider Group

JANUARY 15, 2015

Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success. Consistently publish quality content.

Planning 100

Planning Marketing & Strategy Marketing Strategy Webinar Metrics 100

Navigate the Channel

MARCH 6, 2023

Use what you know about segmenting to identify who wants, needs, or cares about the information you’re going to distribute. Research can help you isolate why those publics want, need or care about your information, but to start, at least identify publics within those three groups. to deliver information and understanding?

Public Relations 65

Public Relations Lock-In Work Management PR 65

ATAK Interactive

JULY 29, 2019

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). Asset-intensive companies in the distribution, high-tech, and manufacturing industries, now turn to ERP to improve their internal business processes. These improvements work toward higher levels of customer service satisfaction.

Enterprise Management 60

Enterprise Management Work Management Marketing Management Service 60

ATAK Interactive

JULY 24, 2019

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). Asset-intensive companies in the distribution, high-tech, and manufacturing industries, now turn to ERP to improve their internal business processes. These improvements work toward higher levels of customer service satisfaction.

Enterprise Management 60

Enterprise Management Work Management Marketing Management Service 60

Hubspot

SEPTEMBER 28, 2017

1) Document an actionable content strategy. While 89% of B2B organizations are actually utilizing content marketing, only 37% have put together a documented strateg y around that content’s creation and distribution. 5) Make distribution a priority, not an afterthought. How to Create a Strategy That Works.

Marketing & Strategy 78

Marketing & Strategy Content Distribution Custom Publishing 78

Scoop.it

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Focus on Informative Content.

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

ClearVoice

AUGUST 17, 2020

Successful, actionable content production involves more than putting an idea into words and clicking the publish button. Whether you want to invest in one quarter or one year, you can enjoy a documented strategy, content plan and analysis of the campaign’s success to evaluate the ROI of your marketing dollars. Got products.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

Content Standard

OCTOBER 22, 2018

And so it’s an altogether unwelcome surprise that, according to the Content Marketing Institute’s 2018 research, a mere 37 percent of B2B and 38 percent of B2C marketers have a documented content strategy. Almost every marketing strategy starts here, so it’s likely you already have this information documented.

Top of Funnel 74

Top of Funnel Organization Planning Enterprise Management 74

xiQ

MARCH 28, 2018

As a thought leader, you are a disseminator of consistently relevant, high-quality information to establish your (personal) brand and stand out as a leading influence and authority in your field. One such use of AI is the ability to curate millions of documents and content sources in to thought leadership content. Gain new subscribers.

Marketing AI 62

Marketing AI B2B Thought Leadership Lead Scoring Lead Ranking 62

Hubspot

JUNE 13, 2018

After reading it, you can use his tactics to inform your own marketing plan. You can use Snow’s marketing plan to cultivate a better content strategy plan, know your audience better, and think outside the box when it comes to content promotion and distribution. Target Customers. Distribution Plan. Your Offers.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

DivvyHQ

MAY 16, 2019

Once the video is complete, then you have your distribution and social media teams that need to post and share it. What if the video mentioned above is ready to publish, but something changed with your product so you need to make adjustments? Document It. Without documenting the process, it’s like a road with no markings.

Planning 94

Planning Content Marketing ROI Content 94

Sprout Social

JANUARY 31, 2024

This includes how often you publish videos, respond to comments and engage with other YouTube accounts. Promote your YouTube content across multiple channels Content distribution is all the rage right now. Channels like Pianote publish a wide variety of content that fits into a few specific buckets. Video duration.

Youtube 95

Youtube Work Management Social Networks Eye-Tracking 95

SalesIntel

JANUARY 21, 2022

Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service. Buyer Intent data tools provide company-level intent data and contact information for key decision-makers, so you can immediately see your best targets and reach out.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

BenchmarkONE

NOVEMBER 10, 2021

A marketing plan is a document that outlines your paid advertising , social media, email, SEO, or content marketing strategy. Inform Your Content Marketing. Perhaps you need to publish more blog posts that address questions at the consideration stage of the journey. That means every month, you get 300 customers.

Small Business Marketing 81

Small Business Marketing Planning Marketing Plans Marketing Budget Creation 81

Scoop.it

MARCH 18, 2021

Do you agree, disagree, or have additional information that will make it more valuable? Here are four easy ways to surface the best content on any topic that matters to you and add it to your content hubs quickly and efficiently using the ‘Publish’ button in all of them. feature that lets you set up your own customized feed of content.

Process 53

Process Optimization Curation RSS 53

EveryoneSocial

FEBRUARY 3, 2021

You can think of it as the roadmap for how a company communicates with their stakeholders, employees, customers, the media, and regulators. Part of the plan includes what information to share, who the target audience is, how frequently to provide updates, and what channels are the best to relay these messages.

Planning 60

Planning Enterprise Management Work Management Lead Scoring 60

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this remote-focused world, it’s up to you to ensure that the customer engagements you were having face-to-face continue seamlessly, even when you’re a city, country, or continent away.

Template 73

Template Video Marketing Work Management FAQ 73