Trade Press Services

MAY 13, 2024

Brand videos can take several forms from short social media clips to longer, more in-depth pieces. They are ideal for websites and can be shared across other digital platforms to drive brand awareness, attract leads, and boost conversions. After the event, recap videos offer condensed, consumable highlights of activities.

Video Marketing 78

Video Marketing B2B Marketing B2B Thought Leadership Work Management 78

Optinmonster

MAY 15, 2024

Here’s a Yes/No popup example in the form of a confirmation dialog box: This type of popup converts really well for the same reason that 2-step optins boost conversions by as much as 785% : they use the Zeigarnik Effect. Researchers claim that the feeling of freedom leads to greater compliance with requests.

Conversion 65

Conversion Opt-out Marketing Automation Services Opt-in 65

Go Beyond SEO

APRIL 16, 2024

Your website serves as a virtual storefront, representing your brand and attracting potential customers. It is essential to invest in a well-designed website that not only showcases your services but also drives growth and generates leads. A well-designed website can attract more customers and generate leads for your business.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

The Lead Agency

MARCH 17, 2024

Every action our customers perform online today can be a gateway to a new business opportunity. But what comes first is the lead. Website lead capture forms are one of the most critical touchpoints in the B2B landscape. They are the front lines of engagement, meticulously designed to convert casual browsers into leads.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

Salesforce Marketing Cloud

JANUARY 29, 2024

According to our research , email remains the best way to connect with customers. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. It sure can. Emails that consistently bring value create lasting bonds.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition.

Marketing Automation Services 120

Marketing Automation Services Marketing AI Marketing Automation Automation 120

Optinmonster

APRIL 15, 2024

As per SuperOffice research, only 1 in 25 customers complain directly to the brand if they are unhappy about their experience. But 91% of unhappy customers who don’t complain simply leave your site. That means there’s a large majority of customers who might be turning away from your brand, perhaps never to come back again.

Customer Surveys 79

Customer Surveys Marketing Websites Marketing Management Template 79

Outgrow

APRIL 8, 2024

Feedback Forms: 8 Form Types + 10 Easy Steps to Create Everybody wants to know what people think about them. Understanding how your brand is perceived through feedback forms can make or break your success. When customers like you, they tend to stick around, recommend it to others, and even buy more.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Convince & Convert

MAY 9, 2024

Unlike traditional forms of advertising, which are often seen by consumers as interruptive, podcasts offer a more intimate and immersive listening experience. Podcasts also offer an unparalleled platform for brands to establish themselves as thought leaders in their respective industries. Brand credibility.

Brand Identity 134

Brand Identity Branding Advertising Agencies Allocation 134

Martech

OCTOBER 3, 2023

Marketo’s offering of library and template resources, along with easy-to-implement new Dynamic Chat features, add up to quick wins. The UX enhancements offer more information and direct links to all relevant assets in the same space. Enterprise organizations will require customizations to fit their unique business requirements.

Marketo 110

Marketo Enterprise Management Template Sales Qualified Leads 110

Contently

APRIL 4, 2023

web forms, additional pages viewed, on-page engagements, shares of your content, etc.) completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) By identifying your content that performs better than average, you can “find the gold” in the form of key insights.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Scoop.it

FEBRUARY 15, 2024

Email marketing helps companies communicate their message effectively and build relationships with their customers. For example, this email from a local salon offers the female subscriber services specifically for women: Source Also, include a clear call-to-action in your email that directs readers to your website. Let me explain.

Small Business Marketing 94

Small Business Marketing Email Marketing Business Paid Search Agency 94

Outgrow

MAY 12, 2024

Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study In today’s skincare market, brands want new ways to connect with customers. They want to understand their customers’ needs and concerns to offer the right products for their skin types.

Case Study 52

Case Study Case Studies Outgrow Studies 52

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. More robust lead management with leads object updates. Easily route inbound leads with conditional form confirmation pages.

Enterprise Management 90

Enterprise Management Sales Qualified Leads API Hubspot 90

SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. What is Customer Data? Why is Customer Data Important?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers. CRO is the art and science of making your website more effective at converting visitors into customers.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

SmartBug Media

MAY 10, 2024

April 2024 Klaviyo Portfolio: The Smartest Way To Manage All Your Accounts In One Place Learn More > Klaviyo Update Details This new Klaviyo feature offers a centralized dashboard that enables users to manage multiple accounts effortlessly, accommodating various brands and regions all in one place.

Product 59

Product Urgency Marketing Ideal Customer Profiles Marketing Management 59

Martech

APRIL 23, 2024

In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. The data analyzed can include website and app engagement, customer sentiment and social media activity, as well as contextual data like location and even weather. Predictive lead scoring.

Analytics 98

Analytics Marketing AI Lead Ranking Forecasting 98

FunnelEnvy

MAY 13, 2024

The Basics – Why CRO Matters At its core, CRO is the systematic process of increasing the percentage of website visitors who take a desired action, such as purchasing, signing up for a trial, or filling out a contact form. This understanding goes beyond surface-level demographics and recognizes any unique aspects of your SaaS offering.

Advertising Agencies 62

Advertising Agencies Lead Ranking Multivariate analysis Transparency 62

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. Not every piece of content is meant to drive a sale or even generate a lead. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Creating Content for Engagement vs. Conversion.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Martech

SEPTEMBER 26, 2023

Survey platform SurveyMonkey today announced the launch of SurveyMonkey Forms. The solution will allow users to create web forms using pre-built templates, customizable fields and third-party integrations as well as workflow automation to increase the efficiency of form development. Pre-built form fields and layouts.

Marketing Management 108

Marketing Management Lead Gen Fulfillment Template 108

Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. Run contests that encourage customers to create short videos.

Top of Funnel 198

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

Martech

APRIL 22, 2024

Prompt: I want to have an email program that generates leads for telecommunications. Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry.

Lead Generation 101

Lead Generation Lead Ranking Tactics Lead Scoring 101

Martech

MARCH 5, 2024

One of those options would require me to wait in line, which rarely leads to a positive customer experience — let alone waiting for me to wonder why my monthly bill increased by $30 or so. A significant source of friction is a customer going to a store or reaching out via a call or chat to speak with a representative.

Intent 93

Intent Phishing Barriers Vendors 93

Optinmonster

DECEMBER 8, 2023

A cleverly designed WordPress coming soon page can generate leads, grow your email list, and start building customer relationships. Here at OptinMonster, we’ve spent over a decade helping our customers succeed with our powerful lead generation software. SeedProd SeedProd is an easy, feature-rich website builder.

Best Practices 101

Best Practices Landing Pages Template Work Management 101

Optinmonster

APRIL 24, 2024

Email marketing is one of the best ways to engage with visitors and turn them into customers. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns. Check out this post to learn how to add reCaptcha to your optin forms !

Opt-in 109

Opt-in Opt-out CAN-SPAM Deliverability 109

Lead Liaison

JUNE 21, 2023

Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator Events are a great opportunity for businesses to connect with potential customers. However, traditional methods of collecting leads at events can be time-consuming, inefficient, and prone to errors.

Lead Capture 89

Lead Capture Lead Liaison ROI Marketing Automation Services 89

Optinmonster

APRIL 11, 2024

Want to generate more leads from your website, but don’t have the time or energy to do it? Or maybe you don’t want to spend thousands of dollars on developers, marketers and designers to create the digital infrastructure you’d need to generate leads on repeat, hands-free. In both cases… We have a solution.

Automation 88

Automation Marketing Websites Work Management Conversion 88

Lead Forensics

APRIL 3, 2024

We often hear people say that their goal is simply to bring in more leads. You don’t want just any old lead. You want the right kind of leads. Those that are most likely to turn into paying customers and are most deserving of your time and efforts. Your goal should actually be to generate more of the kind of leads.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Binary Demand

JUNE 7, 2023

B2B marketing automation brings a transformative edge, allowing businesses to streamline processes, enhance efficiency, augment sales, generate personalized campaigns, obtain better lead generation, and drive targeted engagements. This is a function of activity tracking, lead scoring, and B2B customer segmentation.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Launch Marketing

MARCH 13, 2024

Company Messaging Showcases Your Brand At the highest level, company messaging gets to the heart of what customers need and how your company’s product, service or solution meets those needs. Company messaging should also include brand pillars , which are a few of the most important selling points for your offering.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Salesforce Marketing Cloud

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. A marketer’s job is to find and understand high quality leads, then help convert them to sales. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Martech

APRIL 11, 2024

Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. Building a relationship before they ever have an explicit need for our offerings. CRM, lead routing, sales stage conversion rates, etc.)

Marketing AI 121

Marketing AI Work Management Effectiveness B2B Marketing 121

Only B2B

APRIL 10, 2024

These are leads that have been validated and are ready to be handed over to the sales team. Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. But ignoring MQL altogether is a costly mistake.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71