Bound360

AUGUST 16, 2017

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. This is especially true for destination marketers who are looking into attracting travelers. These crowdsourced assets are curated into an authentic gallery that resonates with interested visitors.

Storytelling 45

Storytelling Word of Mouth Peer-to-peer Curation 45

Bound360

AUGUST 16, 2017

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. This is especially true for destination marketers who are looking into attracting travelers. These crowdsourced assets are curated into an authentic gallery that resonates with interested visitors.

Storytelling 45

Storytelling Word of Mouth Peer-to-peer Curation 45

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I was the Director of Marketing at a company called iFilm, which was a precursor to YouTube.

Storytelling 59

Storytelling CMO Advertising Agencies Custom Publishing 59

Salesforce Marketing Cloud

AUGUST 29, 2023

We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Taylor is more than a global music sensation – she’s a marketing powerhouse, The 1 who keeps fans (and marketers) wondering what’s up her sleeve. Creating this experience extends beyond traditional marketing tactics. from Taylor.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Image Source: Precedence Research.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Heinz Marketing

APRIL 27, 2022

By Katauna Loeuy , Marketing Intern at Heinz Marketing. The presentation you showcase to the world is how you will be marketed by acquaintances or professionals. Personal branding is also imperative in separating yourself from the individuals you work for or with and particularly in B2B marketing. .

Personalization 113

Personalization Brand Identity Branding Peer-to-peer 113

Martech

NOVEMBER 13, 2023

“At a technology company, you don’t usually see this focus on what it means to be human first and adaptable and trusted. A technology company really has to earn that trust and it doesn’t come easily.” “Our customers have a vision of what they can do to help their customers work, play and live better.

User-Generated Content 79

User-Generated Content Paid Search Agency Advertising Agencies Generation 79

Zoominfo

DECEMBER 18, 2019

Brands have morphed into feelings—feelings of trust, recognition, loyalty, and familiarity. Branding is the reason people become lifelong customers of a company that they trust. Do you share their values, and can they trust you to hold true to those values? Transparency and trust are significant pieces of the branding puzzle.

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Vidyard

SEPTEMBER 27, 2022

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Curating Resources 1.2 Curate Sales Enablement Tools and Resources (Instead of Collecting) 2.2

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Content4Demand

SEPTEMBER 21, 2018

Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. Depending on your audience, tapping into fear, uncertainty and doubt could be a powerful storytelling tactic.

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

Seismic

SEPTEMBER 21, 2021

Sellers will reach higher up the funnel to engage buyers and assume some of the early-stage buyer engagement activities traditionally owned by marketers. And, rather than view “selling” through a traditional lens, the most successful sellers will stop selling and build relationships as trusted advisors to potential buyers.

Top of Funnel 52

Top of Funnel Curation Digital Marketing Funnels Marketing Proposals 52

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Email ROI generates $36 for every $1 spent.

Marketing Budget 85

Marketing Budget Marketing Strategy Marketing & Strategy Planning 85

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. So what should marketers do? In this post, we recap some of the presentations from yesterday on the power of brand storytelling.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. How to engage an audience Getting your audience to engage with your content takes time and effort, and begins with your social media marketing strategy. Chanel’s Instagram account provides an excellent example of visual storytelling.

Webinar Metrics 100

Webinar Metrics Tips Marketing AI Social Media 100

Content Standard

DECEMBER 27, 2018

As we wrap up the year, let’s take a look back at what has changed in social media in 2018 and how it will impact social media marketing strategy building in 2019. The initial change hit brands hard, but ensuing changes and additions to the platform made it clear that Instagram is focusing on storytelling.

Social Media 111

Social Media Social Marketing Media Planning 111

ClickZ

FEBRUARY 19, 2020

Bandersnatach also showed that Netflix could leverage its platform and features to make product integrations much less intrusive and more curated around the specific content. A new paradigm for interactive storytelling. Where this powerful new medium is headed .

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Content Standard

JULY 28, 2016

The Darwinian nature of capitalism offers significant advantages to those already at the top of the food chain: access to capital, brand recognition and trust, established distribution channels, bulk purchasing power, and defined, efficient processes. After our initial success, the market had quickly copied our strategy and messaging.

Storytelling 40

Storytelling Paid Search Agency Companies Enterprise Management 40

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

Adobe Experience Cloud Blog

APRIL 23, 2018

Today, according to Statista, 96% of businesses use social media , and the digital market is more saturated and competitive than ever before. While product offerings and marketing tactics may change, this foundation remains the same. Ever feel like you’re seeing the same content over and over again online?

Effectiveness 134

Effectiveness Peer-to-peer Privacy Lead Ranking 134

Scoop.it

SEPTEMBER 22, 2020

For example: If you run digital marketing courses, bigger chunk of your target audience would consist of students, marketing professionals, and entrepreneurs. All your marketing efforts will go down the drain if your email copy does not leave a positive impact on your subscriber’s mind. Use the power of storytelling.

Conversion 87

Conversion Optimization Content Curation 87

Hubspot

JANUARY 22, 2021

For instance, if a customer makes a purchase on your site, use the Thank You page as an opportunity to add value through additional resources or content — which will build trust and delight customers. Build trust and let them know you're on their side. Show customers you're ready to deliver value time and time again.

Examples 100

Examples Best Practices Landing Pages Urgency Marketing 100

EveryoneSocial

APRIL 8, 2020

And for the organization, you have storytellers helping to humanize the brand and as a result of putting a human face to the brand name: reaching untapped audiences where many are unfamiliar with your company. . So if your content marketing is weak, a first step is fixing that with a content strategy. . Introducing New Employees.

Social Media 108

Social Media Media Paid Search Agency Case Study 108

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. Let’s dive into the advantages in detail.

Work Management 108

Work Management Marketing AI Brand Identity Branding 108

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 82

Paid Content Campaigns Examples Advertising Agencies 82

Seismic

APRIL 29, 2021

Microsoft Relationship Sales solution (MRSs) , Seismic LiveSocial , and the Seismic Storytelling Platform TM bring together robust business intelligence and analytics to help your organization focus on smart moves that generate revenue. The integration features give sellers resources to build trust and relationships with buyers—at scale.

Design 52

Design Buying Cycle Marketing Management Digital Transformation 52

Convince & Convert

MARCH 31, 2015

On July 1 of 2014, the world’s biggest advertiser officially killed marketing. As part of a big reorganization at Proctor & Gamble (P&G), every marketing team was renamed “brand management” and hundreds of marketing directors shifted titles to become brand directors. Consumers don’t like to be marketed to.

Work Management 153

Work Management Marketing Management Paid Search Agency Cross-Selling 153

Tomorrow People

NOVEMBER 16, 2018

“ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT. Keep evaluating your content marketing. Focused content that seeks to help customers rather than sell builds trust adds real value.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. According to The Sprout Social Index ™ 2022 , trust and aligned values top the list (at 40% and 36% respectively). Transparency, trust and visibility are key tenets of everything they do. Share your story.

Lead Scoring 125

Lead Scoring Lead Ranking Effectiveness Brand Identity 125

Contently

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. Many forms of content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. Historically, reporters covered issues of great interest to America’s most wealthy: investing, the stock market, estates.

Newsletter 119

Newsletter Service Best Practices Budget Programs 119

Content Standard

MAY 6, 2022

Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Do you ever feel like the marketing landscape is turning into a three-ring circus? So what does that mean for marketers? In all the uproar, some brands have lost their way.

Brand Identity 68

Brand Identity Branding Digital Marketing Funnels Top of Funnel 68

Vidyard

MAY 27, 2019

So we gathered our tribe—highly proficient at sales, marketing, and storytelling—to ideate. Customer-generated content engenders trust and is the currency of online commerce. Companies lose sales and waste marketing dollars when their shoppers aren’t convinced to buy, and bounce. What is she selling?

Outreach 71

Outreach Video Marketing Tips Cross-Selling 71

Bluetext

MARCH 15, 2023

Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. Belief in your team to push the boundaries of what they could physically do and trust in your team to get there together. How has curation become a larger part of creative direction? Who was your first creative director?

Creativity 33

Creativity Marketing AI Curation Paid Search Agency 33

Contently

JUNE 1, 2020

Marketing copy heaves with destinations that are “state of the art,” “off the beaten path,” or “sun-kissed”—phrases with no function other than to add bloat. It gives travelers a reason to trust you. ” Here are some tips to rise above the noise and never resort to a “bustling market” ever again.

Content 217

Content Keywords SEO Copywriting 217

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Content4Demand

FEBRUARY 28, 2020

In 2019, Brian Fanzo’s B2BMX keynote on millennials was so popular that this year, the B2B Marketing Exchange brought him back for an encore. To connect with this generation, marketers must understand that whether they are customers or employees, millennials crave the same things: freedom, flexibility, authenticity and convenience.

B2B Thought Leadership 53

B2B Thought Leadership B2B Marketing Effectiveness Thought Leadership 53