Establish a content curation strategy. Train your employees on the art of storytelling. Content marketing is a hot topic of discussion in almost every marketing organization. As business buyers and consumers continue to tune out the increasing noise of product promotion from brands, content marketing is being called out as the answer to the declining response rates and increasing costs of outbound marketing. But hey, change is hard. And many organizations are struggling to keep up with the new rules of the digital age. What would be first on your list? Did I miss anything? MORE >>

If we accept the Social Business imperative , you know we need to grow our army of storytellers in order gain a greater share of voice, to attract an audience of interested parties and ultimately to convert that traffic into quantifiable business. Curate the top slideshare presentations for each keyword group. Curate your own posts and create summaries such as “top articles this year” for your keyword categories. We have already established that content marketing is seen as important but marketers have been slow to act. And you don’t need to sacrifice quality. “). MORE >>

This conference was right up my alley as many of the speakers were focused on storytelling with content marketing. haven't always been a supporter of content curation. This said, listening to him talk about the power of curation and the need for marketers with limited resources to employ curation to help them become a valued informational resource for their audiences swayed me.a Plus, he won me over by including the need for marketers to curate their own content. Thanks, Powan - I'm thinking about curation a bit differently now. Sorry, Joe! MORE >>

Last year, storytelling, influence and curation came together in  The Blog Tree , a collaboration between Eloqua and JESS3 that turned a hackneyed “top blogs list” into a rich, playful visual that not only listed top marketing blogs, but also showed the interrelationships between and among them. by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Michael Stelzner of Social Media Examiner delivered that gem as he riffed on the importance of design. The social Web is a noisy place. New ones. MORE >>

curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. Storytelling through content marketing, blogs, social media & more. Who are the top B2B Marketing influencers on twitter? Earlier this month, I released the 20 B2B Marketing Blogs you need to read. And I quickly found that no list is perfect.). Top B2B Marketing Influencers – Companies. Powerful. link]. MORE >>