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5 B2B Brands That “Get” Storytelling

It's All About Revenue

by Jesse Noyes | Tweet this Corporate storytelling is nothing new. As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. With that kind of partnership in place, they ensure great storytelling will live on their site. 3.

“Curation” versus Fair Use: How to keep your content safe

grow - Practical Marketing Solutions

Content curation” is a powerful tool for marketing. But when does “curation” turn into copyright infringement? find that difficult to believe, but let’s assume that some people genuinely don’t understand curation, copyright, or fair use. In our litigious society, you MUST understand the difference between helpful curation and using content in a way that breaks the law.

At Visionary Companies, Storytelling Runs Deep

Content Standard

Those that had originally focused on licensed or curated content shifted in our direction and talked about content creation. We started this transformation by bringing a world-renowned storytelling expert, Robert McKee , to Boston, where he did a full-day seminar with our team on story craft. How would we teach our contributors and creatives to be great storytellers?

Why Storytelling Matters: a Data-Driven Explanation

Writtent

There’s absolutely nothing new about brand storytelling. If you’re unsold on just why brand storytelling is important, that’s fine.  In fact, it’s wise to question everything. We’ve curated some impressive stats, facts, and case studies that demonstrate just why this method has a place in your content strategy. Blogging Brand Storytelling Content Creation Content Marketing

B2B Marketing Trends for 2016

Carla Johnson, Strategist, Speaker and Storyteller, Type A Communications wwwTypeACommunications.com B2B Marketing Trends for 2016 33 Manage the Customer Experience Leverage Technology to Manage the Overall Customer Experience Advanced B2B marketers will go beyond acquisition to include retention. B2B Marketing. processes are fundamentally changing. know which half." website traffic, brand.

Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling

Content Standard

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Embrace the true art of storytelling. So what should marketers do?

Learn to Create, Curate, and Distribute Your Brand’s Story from the Latest Content Pros Podcasts

It's All About Revenue

Too often content curation stems from speculation on the part of the content marketer, leading to trial-and-error marketing. Why Content Distribution Matters More Than Curation Many content marketers focus on the quality of their content and rest easy knowing that their audience will find, appreciate, and consume these high-quality posts. Content Marketing

Kate will join Jeff Cutler to discuss content curation at this year’s BlogWorld LA

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Content Curation: New tools, new opportunities and new situations to consider. Whether you’re a blogger, a business or a journalist, curating content has become much easier in the past several years. This situation is hugely beneficial to those of us with any sort of content production need, and can make the process of storytelling much richer for our audiences.

Storytelling Essentials: 15 Lessons From 2013's INBOUND Bold Talks

Hubspot

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? Such "effortless" storytelling contains crazy amounts of "behind the scenes" work. Storytelling is largely an act of curation.

B2B Marketing Trends for 2016

Carla Johnson, Strategist, Speaker and Storyteller, Type A Communications wwwTypeACommunications.com B2B Marketing Trends for 2016 33 Manage the Customer Experience Leverage Technology to Manage the Overall Customer Experience Advanced B2B marketers will go beyond acquisition to include retention. B2B Marketing. processes are fundamentally changing. know which half." website traffic, brand.

Period Piece: How Feminist Brands Are Using Storytelling to Upend Age-Old Taboos

Contently

Blog stories are then curated in a weekly newsletter, “This Week in Feminism,” which, much like the MTA ads, is more about the experience than the product. The post Period Piece: How Feminist Brands Are Using Storytelling to Upend Age-Old Taboos appeared first on The Content Strategist. All they wanted to do was win. She had her period. But it’s not just major publishers.

Content Curation and the New Curators

Ad Your Comment Here

Discussion on content curation at Edelman’s 2012 Academic Summit. Curators, and to some extent, Aggregators, are going to play a huge role in this. What’s Pulse’s model for curation? Burt: This is a way for anyone to curate stories from social media. What’s curation? Burt: Curation is what humans do, aggregation is what machines do. Dmitri: Aggregation is what we do for the user, and curation is what our users do within our platform. What does this look like in the curation space? Speakers. Moderator. Steve Rubel.

Content Marketing Spotlight Series: A Q&A With Robert Rose

Opentopic

Question: On your LinkedIn profile and elsewhere, you state that your passion is to help marketers become stellar storytellers. What is it that makes storytelling so critical to marketing today? No doubt, the word “Storytelling” is certainly being overused these days. That, for lack of a better word, is at the heart of storytelling--and I’m sticking with it as my focus. Content Curation Content Marketing leads Marketing content marketing institute B2C b2b Content Marketing Spotlight Series Storytelling native advertising Robert Rose Marketers marketing strategy

Content Marketing Spotlight Series: A Q&A With C.C. Chapman

Opentopic

Chapman is a New England-based storyteller, explorer, and humanitarian. Question: There’s a lot of talk about “storytelling” in marketing today. Do you think all marketers need to be storytellers? Content Curation Content Marketing Marketing advertising social media Content Marketing Spotlight Series Storytelling traditional tactics C.C. Additionally, C.C.

The Madness and Wonder of Immersive Theater

Ceros

Modern storytelling mediums have never been able to replicate this seamless passage between reality and imagination. Third Rails and other groups in the immersive theater space are stretching the boundaries of in-person storytelling, inviting audience members to step onto the stage and into the narrative. Related Reading: Interactive Storytelling Apps and Narrative Technique.

B2B Marketing Trends for 2016

Carla Johnson, Strategist, Speaker and Storyteller, Type A Communications wwwTypeACommunications.com B2B Marketing Trends for 2016 33 Manage the Customer Experience Leverage Technology to Manage the Overall Customer Experience Advanced B2B marketers will go beyond acquisition to include retention. B2B Marketing. processes are fundamentally changing. know which half." website traffic, brand.

Content Marketing Spotlight Series: A Q&A With Joe Pulizzi

Opentopic

The marketing department of tomorrow looks very similar to a publishing department of today, so managing editors, storytellers, and producers are key to success. Content Curation Content Marketing Marketing content marketing institute Content marketers Content Marketing Spotlight Series joe pulizziBe sure to subscribe to our content marketing blog so you don’t miss future posts.

Content Marketing: Clearing Up the Confusion, Trends to Watch in 2013

WindMill Networking

The moderator asked: “what are differences between brand journo, content marketing, contract publishing,” which drew this response, from the special guest Rob Bonn of British content marketing agency Seven : “not convinced distinctions between content marketing, brand journalism, transmedia storytelling et al are helpful.”. What to look for in content marketing in 2013. among others.

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Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy

It's All About Revenue

Another effective content strategy at this stage is to curate content in a branded portal – IBM and American Express do this for their SME segment client base providing general business content not specific to their offerings but compelling for the clients. Marketing Efficiency advocacy B2B customer experience buy cycle Content Marketing marketing and sales process sales cycle Social Media storytelling thought leadership Social media and our digitally-driven on demand culture has drastically changed the way that buyers navigate their purchase process. But that isn’t so easy to do.

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A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14

Sales Prospecting Perspectives

One factor I noticed across the board was the focus on the ever-elusive future - the future of CRM, the future of B2B marketing the future of storytelling. Because they were focused on change - change in inbound marketing, change in storytelling techniques, change in work attitude. It’s less about grammer (although the grammar nazi in me is cringing) and more about storytelling.

10 Content Marketing Roles for the Next 10 Years

Junta 42

This is your content ambassador, also known as an organization’s chief storyteller. starts to create and curate content , it is the CCO’s responsibility to make sure that the stories remain consistent and make sense to the audience(s). Half storyteller and half project manager, the managing editor executes the content plan on behalf of the CCO. Click To Tweet. Managing editor.

Joost de Valk on content curation and content strategy

i-Scoop

Conference Content and marketing optimization Interviews Storytelling Joost de Valk storytelling Joost de Valk is one of the world’s most respected blogging, SEO, WordPress and content strategy experts. Joost has written over 20 plugins for WordPress which, combined, have had more than 3 million downloads. Joost has been speaking at several of our conferences.

SEO 1

Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers?

KoMarketing Associates

Here’s a look at a few: Storytelling Matters. As I’ve written about previously, good storytelling is essential in “hooking” the reader and having that individual consume your material. Social Media Today predicts “short attention span storytelling,” including VINE videos, Instagram photos, and motion GIFs, will take center stage in the year 2014. Content Curation Matters, Too.

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

In 2016, I believe that content marketers will move beyond storytelling into story creation through experiences. Marketers will move away from grandiose storytelling that has a beginning, middle and end, and instead focus on short anecdotes to capitalize on the dwindling attention spans. Last week I ran my own content marketing prediction : A Correction In The Advertising Market.

Twitter Moments: A Powerful Twitter Marketing Tool, or a Snapchat Knockoff?

Content Standard

For brands, the update provides a new-and-improved Twitter marketing and storytelling tool. Initially launched in 2015, Moments allowed Twitter’s team of curators to stitch together Tweets of images, GIFs, video, or commentary around a specific topic, such as a breaking news event. Moments provides a curation mechanism to bring order to the content chaos.

8 Great Marketing Infographics To Inspire Your 2012 Objectives

B2B Marketing Insider

So to help you, I have curated some of my favorite marketing infographics that touch on some of the most important issues in marketing today like online marketing, content strategy, inbound marketing, mobile marketing, blogging and storytelling. Quick Links: “ Storytelling vs. Corporate Speak ” - by  Lou Hoffman. “ The Modern Marketer ” by  Hubspot.

10 TED Talks to Watch to be a Better Marketer

Act-On

Marketing, in its purest form, is also dedicated to storytelling and spreading innovative ideas. From social media to physics, these 10 TED Talks were curated by Act-On for marketers to provoke new ideas, increase efficiency and happiness in the workplace, and inspire leadership. 1. Alexis Ohanian: How to Make a Splash in Social Media. Simon Sinek: How Great Leaders Inspire Action.

The Future Of Digital Marketing

B2B Marketing Insider

Storytelling and the battle for customer attention. How Content marketers must be content curators and consumers themselves. And the best storyteller wins. think the best storytellers are amazing synthesizers of all the overwhelming information and content and stories available to us. In this interview I talk about: Content and data are the future of digital marketing.

Top Internet Marketing Strategy Links for the Week of January 6, 2014

Sazbean

Get Elastic eCommerce) Google, Car Companies to Bring Android to Cars (CIO) Pebble vs. Google Glass: Why The New May Triumph Over The Radical (ReadWrite) Why your brand should use social listening right now (eConsultancy) How Facebook news feed changes will affect your brand (eConsultancy) WHERE IS MARKETING AND WHERE IS IT HEADED? News & Notes

Digital Craft Weekly 46.16

Ceros

Digital Craft Weekly is a weekly resource for interactive design and storytelling inspiration. While we’ve seen plenty of well-presented case studies and portfolios from design agencies big and small, few have capitalized on the power of storytelling to really bring the process behind their projects to life. Happy reading! OMFGCO Case Studies by OMFGCO. Bad Guide by Diesel.

How 8 Agencies Are Building Their Brands on Snapchat

Hubspot

Since Snapchat's content isn't permanent past 24-hours , there's no need to carefully curate a particular aesthetic. In contrast to the agency's meticulously polished and curated Instagram presence , their Snapchat Stories feel like a backstage pass to the real action. But things have changed. But does any of that matter for agencies? Username: @marcelagency. Username: @giant_spoon.

11 Ad Agencies You Need to Follow on Twitter

Hubspot

Their feed is a curated collection of their best client campaigns, accompanied by creative insights from their talented team. #5 Coca-Cola: It's Mine When making a SB ad remember this basic formula: "Big + simple." When this New York-based agency isn't spinning up creative ads for clients like Mountain Dew and HBO, they're curating a pretty impressive Twitter account. Handle : @RGA.

The Content Marketing Bucket List

B2B Marketing Insider

Establish a content curation strategy. Train your employees on the art of storytelling. Content marketing is a hot topic of discussion in almost every marketing organization. But hey, change is hard. And many organizations are struggling to keep up with the new rules of the digital age. So here is the content marketing bucket list to help you prioritize where you should start. What

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31 Easy Ideas To Create Content Your Customers Want

B2B Marketing Insider

If we accept the Social Business imperative , you know we need to grow our army of storytellers in order gain a greater share of voice, to attract an audience of interested parties and ultimately to convert that traffic into quantifiable business. Curate the top slideshare presentations for each keyword group. And you don’t need to sacrifice quality. “). Photo Source.

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

One way to grab (and hopefully) keep their attention is to compile and curate recent, relevant, and quality research – in other words, information that your target audience is likely seeking out to inform their buying strategies. If you’re anything like me, when you hear the words “Cinco de Mayo,” your mind immediately veers in the direction of a margarita. Compile & Highlight Research.

Some Social Media Mistakes Are Fatal and Other Social Media News

It's All About Revenue

For those newcomers, every Friday we will curate five relevant and recent articles on one specific topic and present them here for your viewing pleasure. Ways to Use Storytelling in Your Social Media Marketing. Do you want to use storytelling in your social media marketing? In this article you’ll discover five ways to use storytelling in your social media marketing.

Why Brands Need To Act Like Publishers

B2B Marketing Insider

And it’s certainly NOT about making “viral videos.” It’s really a cultural shift away from the “campaign brain” and towards continuous content development, curation and distribution of content that results in conversations, community and ultimately conversion. Storytelling. I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? Why Content Marketing?

8 Elements of the Perfect Blog Post

B2B Marketing Traction

recently curated an article on the perfect blog post by Kevan Lee of Buffer. Studies have shown that storytelling increases time spent on the blog post and the popularity of the post. What does a perfect blog post look like? In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. This surprised me!

4 (More) Attributes of Your Next Content Marketing Star

It's All About Revenue

good storyteller doesn't just market. For example, they tap into the power of curated content from independent sources to complement their own created content. The best marketers use a content marketing mix of 65% created and 25% curated content. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Today's post is the second in a two-part series highlighting effective attributes of content marketers. You can read part one here. Content Marketing

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Stating that “Brands need to become better storytellers and think and act like publishers,” Michael Brenner showcases his presentation detailing the impact the Web and email have had on traditional print media, and why this means brands need to tell their own stories by creating “content hubs” to earn traffic instead of buying it through advertising. by GO Marketing.

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