article thumbnail

Is Authenticity Lost When AI Enters The Narrative?

Content Standard

In marketing, this is often associated with first-hand experience, expertise, and a certain level of candor and transparency. Verifiable, credible information is the bedrock of trust, regardless of its storyteller. Be a curator of nuanced and reliable knowledge. Authenticity also plays a critical role in building trust.

article thumbnail

3 Reasons Why Branding (Really) Matters in the Modern Business World

Zoominfo

The ease of creating personalized news feeds, customized social media dashboards, and curated internet experiences means that it’s harder than ever to reach consumers with the one-size-fits-all marketing tactics of the past. Transparency and trust are significant pieces of the branding puzzle.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Governing AI: What part should marketing play?

Martech

The use of AI for assigning consumer credit scores needs more transparency and oversight than does an AI algorithm that distributes parts cost-effectively around a plant floor. Transparency and explicability are the two most important traits of good, governed AI/ML modeling.

article thumbnail

Social Spotlight: Why creativity is just the cherry on top for Jeni’s Ice Creams

Sprout Social

They take storytelling to a new level. It’s become part of their brand to use social as a vehicle to be transparent and actively connect growers and consumers in one community. From feed to frozen aisle, you’re mentally inserting yourself in the chic social moments they curated as you eye your next pint of Jeni’s at the grocery store.

article thumbnail

What Are The Biggest Challenges Marketers Face In 2023?

Marketing Insider Group

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Consumers respond best to authentic, simple and transparent communication. Find Your Niche. Set Competitive Pricing. Affordable pricing gives your business a competitive edge.

article thumbnail

How to define and share your core brand values effectively

Sprout Social

Transparency, trust and visibility are key tenets of everything they do. The more visibility and transparency your audience has into your values and the things that make your brand tick, the more connected they’ll feel. Brand storytelling goes beyond the facts to highlight the “why” behind your business. Share your story.

article thumbnail

Engage the Social Buyer Persona

Tony Zambito

  Social buyer personas today expect transparency.    Content Curation : In B2B marketplaces, and those specialized markets that content tends to be industry specific, offering content curation can be an avenue for buyers to engage with an organization.    Related articles. .