Scoop.it

FEBRUARY 10, 2022

Content curation can help you take over social media and boost your site’s traffic. What Is Content Curation? According to the Cambridge Dictionary , “curation” means “the selection and care of objects to be shown in a museum or to form part of a collection of art, an exhibition, etc”. What Can Content Curation Do for You?

Curation 69

Curation Content Click Rate Long Tail Marketing 69

Scoop.it

OCTOBER 1, 2020

It can be difficult to keep up with social trends because they change by the day. Two words: Content curation. Content curation is easily the answer to your social media problems. Here is why: What is Content Curation? It is a tool that can help you keep up with social trends.

Curation 98

Curation Twitter Content Eye-Tracking 98

Stevens & Tate

OCTOBER 31, 2023

Welcome to our October 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in fall 2023. Read more here. Continue to read here. Read the full article.

Trends 81

Trends Planning Work Management Marketing Management 81

Scoop.it

AUGUST 16, 2022

Defining a Curated Newsletter. The dictionary meaning of curate is to organize and present using professional knowledge or expertise. So, a curated newsletter means an email communication that puts together informative content or news that would benefit the readers. Advantages of Curated Newsletters. Pick a topic.

Curation 86

Curation Newsletter Business User-Generated Content 86

B2BMarketing.net

MARCH 12, 2024

In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Webbiquity

SEPTEMBER 10, 2020

It’s a good idea to seek a professional SEO services company’s counsel on how to improve user engagement that leverages a strategic approach but keeps it organic and authentic. Hence, making it a practice to update older articles and content pieces, so they have the latest news, trends and studies, is a healthy practice.

Practices 189

Practices Organization Best Practices Content 189

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. Hootsuite’s Social Media Trends 2023.

Trends 84

Trends Paid Search Agency Planning Advertising Agencies 84

DealSignal

FEBRUARY 20, 2024

Read about Demand Generation trends for this year and be ready to act. Slimming the Tech Stack Continues Martech is a $xx billion market, so it’s no wonder many organizations spend a tidy sum on tools. The scope of tech spending came under fire in 2023 as organizations were forced to cut budgets.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Oktopost

FEBRUARY 19, 2024

We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. However if you’re like most B2B organizations, it is likely that your most fruitful network will be LinkedIn. But where should you focus your efforts? Follow the 6-3-1 rule.

Trends 70

Trends Practices B2B Thought Leadership Best Practices 70

Scoop.it

DECEMBER 1, 2020

It takes a lot of time and money to create original content, which is a big part of why content curation is so appealing. Owned media is what truly drives the customer experience and strengthens your SEO to keep high-intent organic traffic heading your way. How to Use Curated Content to Generate Leads.

Lead Capture 81

Lead Capture Curation Marketing Budget Creation Top of Funnel 81

Scoop.it

JANUARY 19, 2023

Did your website’s organic traffic suddenly take a nosedive? Why is organic traffic important? Organic traffic results from a search engine’s algorithm working to bring the most relevant and trustworthy results to its users. Perhaps you were slowly losing traffic, but you didn’t notice. Don’t panic.

Traffic 92

Traffic Organization CTR Lead Scoring 92

chiefmartech

OCTOBER 26, 2020

Four months ago, I started a collaboration with Jason Baldwin, the global head of product management at WPP, to write a paper on the major trends in marketing technology that we believe will shape the decade ahead for agencies and brands. Of the five trends we researched, all of them are already emerging in practice.

Trends 145

Trends Advertising Agencies Paid Search Agency Paper 145

Scoop.it

FEBRUARY 23, 2021

For salespeople, content curation is all about using those various assets to reach and engage prospects. There’s no one-size-fits-all approach to content curation , though. People in different sales roles need to be curating different types of content. Sales Managers. Image Source. Sales Director. Sales Operations Manager.

Top of Funnel 65

Top of Funnel Curation Work Management Marketing Management 65

Scoop.it

JUNE 23, 2020

In this article, we’ll discuss the top content marketing trends for 2020 that you should integrate into your marketing strategy to get the best results possible. Voice search optimized content will dominate the content marketing trends in 2020. Increased focus on organic content. Strategic content curation.

Trends 93

Trends Content Marketing Content Curation 93

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Webbiquity

JANUARY 28, 2016

This is a great listen for anyone interested in B2B content marketing trends and guidance for 2016. As Paul summarizes this episode of his podcast: In this interview we discuss the value of aggregation and how to get value from organizing and promoting other people’s content. ” Check out the podcast page for more information.

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Aggregage Curation Aggregators B2B 100

Conductor

JUNE 29, 2021

The problem modern SEOs face today is one of falling organic traffic, as the amount of organic traffic that Google sends to other sites has declined nearly 15% between 2016 and 2019. Curating these conversations is really only a possibility with a neural network of, let’s say, smart speakers. But speaking to humans is hard.

Social Media 83

Social Media Traffic Marketing AI Organization 83

Scoop.it

DECEMBER 15, 2020

On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. The Benefits of Content Curation for Startups. Content curation is valuable for any business in any industry, but it’s an especially powerful weapon when wielded by startups. Consistency.

Curation 54

Curation Startups Marketing & Strategy Aggregators 54

Biznology

DECEMBER 13, 2018

Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. As a small business owner, it’s good to be aware of the latest trends that will shape the marketing strategies this holiday season and moving forward. Curate Content that Engages. Like this post? Sign up for our emails here.

Trends 106

Trends Curation Viral Marketing Marketing & Strategy 106

Salesforce Marketing Cloud

JANUARY 25, 2022

Sixty-five percent of B2B organizations increased their investment in ecommerce last year. These are a few emerging B2B commerce trends that are here to stay. Get tips, guides, and how-tos, curated just for you. B2B commerce trends include rapid traction for large and complex goods. Keep up with more B2B commerce trends.

Trends 98

Trends B2B Business Paid Search Agency 98

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. SEO will help your website appear at the top of SERPs and generate an impressive amount of organic traffic. Video Source: Adam Enfroy 7.

B2B Marketing 308

B2B Marketing B2B Buyer Personas Mobile Advertising 308

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. A B2B email list is a collection of contacts for people and organizations operating in the B2B market, including decision-makers, executives, and professionals.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Trendup AI for finding trending topics on social media. Keywordinsights.ai

Marketing AI 96

Marketing AI Content Marketing Enterprise Management Planning 96

Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. Don’t just curate sales enablement content. What to Consider When Using Content for Your Organization. Thought leadership content addresses industry trends, pain points of prospects, and the company’s innovative approach.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Brightedge

MARCH 8, 2021

Following market trends on a regular basis will help your business to understand customer search behaviors and customer search intent in order to maintain or pivot strategies for maximum sales opportunities. This provides fresh insights into market trends for businesses. Using Market Insights Dashboards. Demand Landscape Dashboards.

Trends 71

Trends Paid Search Agency Advertising Agencies Keywords 71

Sprout Social

OCTOBER 11, 2022

More than two-thirds (68%) of marketers report their organization already has an advocacy program. In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. That’s more than all our social profiles combined.

Marketing & Strategy 130

Marketing & Strategy Curation Thought Leadership Content 130

Martech

MARCH 1, 2024

Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers. It’s designed for enterprise organizations, but can also be managed by small teams within those businesses, making Discovery feasible for Sur La Table. “We

Marketing AI 98

Marketing AI Merchandising Enterprise Management Long Tail Marketing 98

Vidyard

SEPTEMBER 27, 2022

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

PureB2B

MAY 28, 2021

Sales professionals need to update themselves on this fast-paced business and align with marketing to bring in more revenues for the organization. Within the organization, these devices and apps the sales department automate their workflows to make the sales process more efficient. Digital Sales Trends.

Work Management 68

Work Management Trends Marketing Management Conversion 68

Martech Advisor

DECEMBER 27, 2019

Top trends for 2020 include curating personalized (and less invasive) digital experiences, building digital assets from the bot up, and inspiring a vision of customer transformation through your product or service, says, Virgil Wong, Global Practice Head & VP Digital Experience/Creative, HGS Digital.

Trends 56

Trends Curation Privacy Acquisitions 56

SocialPilot

MAY 7, 2024

Here are some of the key advantages businesses have often spoken about: Build brand awareness and go viral Organic reach on other platforms can be limited. With trending topics and viral potential, brands can easily reach new audiences organically and connect with them on a deeper level.

Twitter 84

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 84

PureB2B

MAY 28, 2021

Sales professionals need to update themselves on this fast-paced business and align with marketing to bring in more revenues for the organization. Within the organization, these devices and apps the sales department automate their workflows to make the sales process more efficient. Digital Sales Trends.

Work Management 62

Work Management Trends Marketing Management Conversion 62

Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020.

Trends 93

Trends Curation Opinions Paid Search Agency 93

Jifflenow

JANUARY 7, 2020

Trends come and trends go and every event professional worth their weight in salt will have their own take on what is to be expected for the upcoming year. Trend #1 – Personalization. can enable planners and organizers to tailor certain messaging and experiences especially if these attendees are larger in number.

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Focus on Organic SEO. Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result. Why does organic SEO matter so much?

Growth Marketing 358

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 358

BDB

MARCH 28, 2023

Unlike thought leaders, influencers are more likely to be curators of ideas rather than creating them. They use their areas of expertise and influence to organically market themselves through well-established frameworks and channels, including websites, podcasts and online communities.

Curation 26

Curation B2B Thought Leadership Thought Leadership Opinions 26

Sprout Social

MAY 15, 2024

Organizing regular cross-functional meetings to share insights, discuss priorities and identify opportunities for collaboration. Continuously educate stakeholders on industry trends, best practices and emerging opportunities. Automating targeted communications into newsletters for specific audiences within the organization.

Social Media 97

Social Media Marketing Attribution Automation Personalization 97