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The latest AI-powered martech tools

Martech

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed.

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Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. It occurs when you develop high-quality content, but it seems near impossible to rank high on search engines.

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Judgment Day for Media Companies

RebelMouse

The subheadline goes: "As legacy news organizations falter, digital upstarts are scaling to meet demand.". Smith starts off quoting media critic Jesse Brown, who notes that the number of journalists employed by small digital news companies is increasing. This has helped grow their traffic from Google.

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3 Reasons Why It’s Better to Publish on a Centralized CMS

RebelMouse

But until that day comes, now's a perfect time for publishers to focus on growing organic loyalty and meaningful audiences to make up the difference. Capitalizing on the shift back to on-site experiences means your choice of CMS is important, too. This leaves CMS options like WordPress constantly vulnerable to security threats.

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Content Automation: How is it changing content marketing

Scoop.it

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. These benefits are not reserved for large corporations alone.

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Bend Industry Norms with Developer-Free Designs

RebelMouse

organic loyalty and sustained reach is more competitive than ever. Brands, new media companies, and publishers don't have the time or money to invest in expensive developer teams to build out beautiful, design-heavy websites. But content creators and social curators don't have the luxury of time in today's industry.

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Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

Lighthouse is a tool built into the latest version of Google Chrome that helps you determine how well your site is performing, and tells you which pages on your site need improvement. Major Media Companies: Does a Custom, High-Cost CMS Pay Off? Time continues the trend we're seeing. And WordPress-powered.