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The (digital) morning news routine: how mobile news aggregators have evolved beyond the homepage

Parse.ly

This is why I find digital attention trends so fascinating and important: reading is a very intentional activity. . When an organization sees a spike from a news aggregator app like Flipboard, Smartnews, Toutiao, or Apple News, it comes from readers who, very intentionally, set out to read news. We read on purpose.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times.

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12 Demand Generation Trends for 2024

DealSignal

Read about Demand Generation trends for this year and be ready to act. Slimming the Tech Stack Continues Martech is a $xx billion market, so it’s no wonder many organizations spend a tidy sum on tools. The scope of tech spending came under fire in 2023 as organizations were forced to cut budgets.

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How to Make B2B Content Curation a Win-Win [Podcast]

Webbiquity

What role should content aggregation play in your B2B blogging strategy? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? This is a great listen for anyone interested in B2B content marketing trends and guidance for 2016. And what exactly is web presence optimization ?

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How the Right Content Curation Strategy Can Help Your Startup Grow

Scoop.it

On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. The Benefits of Content Curation for Startups. Content curation is valuable for any business in any industry, but it’s an especially powerful weapon when wielded by startups. Consistency.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity

What do these trends mean for the future of news gathering and information delivery? David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. For example, the iPhone got huge social media exposure when first released.

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Building your generative AI marketing skillset: Training and upskilling

Martech

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. The shifting legal issues surrounding generative AI and data security fears have made organizations slow to adopt AI or provide AI training to their employees. Get MarTech!