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What social media tasks to automate and what to personalize

Sprout Social

Social media professionals think about the big picture and have to: Develop and implement a comprehensive social media strategy A comprehensive social media strategy maximizes ROI and supports business goals. Continuously educate stakeholders on industry trends, best practices and emerging opportunities.

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How Segmenting Your Content Strategy Can Work Wonders

Biznology

If you want employees across your organization to share your content, you need to keep their goals and motivations in mind. When it comes to your employee advocacy program, you can segment your workforce by departments, and you can segment them by region if you’re an international organization. This is your organization’s content.

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Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Find a way to curate a list of trade show or conference attendees, though, and the rest of the job is much easier – and cheaper.

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Organic vs. paid social media: A hybrid strategy that works

Sprout Social

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. What is organic social media ?

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Maximize Your Social Impact: Top 5 Paid Social Media Agencies

Single Grain

That’s where a paid social media agency comes into play. The teams of experienced media buyers these agencies have allow their clients to fulfill their objectives profitably without the hassle of hiring any new employees. TABLE OF CONTENTS: What Exactly Do Paid Social Media Agencies Do?

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9 Proven B2B Marketing Strategies for 2024

sagefrog

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

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How to Optimize the Top of the Funnel with Content for Travel & Tourism

Parse.ly

You’ll be able to do this with three types of content: paid, earned, and owned. Paid content refers to paid search through a marketplace like Google Ads, sponsored content, and paid social media posts. Owned content, like your website copy, podcasts, and events, fuels organic search and SEO.