Scoop.it

OCTOBER 27, 2022

Do you think content curation is just another term for content creation? Consider supplementing content creation with content curation. Content curation can relieve unnecessary pressure off your marketing team and free up company time and resources — especially when your “marketing team” is just you. So, how does it work?

Curation 87

Curation Work Management Marketing Management Service 87

Scoop.it

AUGUST 16, 2022

It can also include user-generated topics. Even if it is about a product launch, talk about how it will benefit the users rather than asking them to buy. Defining a Curated Newsletter. The dictionary meaning of curate is to organize and present using professional knowledge or expertise. Pick a topic.

Curation 86

Curation Newsletter Business User-Generated Content 86

Scoop.it

MAY 18, 2021

All of them are formats of curated content that imply selecting, structuring, re-packaging, and delivering valuable information to users. Most of the time media outlets and varied blogs leverage curation, but it can be beneficial for online businesses as well. Features of Curated Content. One more hint: be rigorous.

Curation 98

Curation eCommerce Business Content 98

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. Netflix scraps low-tier ad free plan.

Trends 84

Trends Paid Search Agency Planning Advertising Agencies 84

Scoop.it

FEBRUARY 10, 2022

Content curation can help you take over social media and boost your site’s traffic. What Is Content Curation? According to the Cambridge Dictionary , “curation” means “the selection and care of objects to be shown in a museum or to form part of a collection of art, an exhibition, etc”. What Can Content Curation Do for You?

Curation 69

Curation Content Click Rate Long Tail Marketing 69

Scoop.it

OCTOBER 1, 2020

It can be difficult to keep up with social trends because they change by the day. Two words: Content curation. Content curation is easily the answer to your social media problems. Here is why: What is Content Curation? It is a tool that can help you keep up with social trends.

Curation 98

Curation Twitter Content Eye-Tracking 98

DealSignal

FEBRUARY 20, 2024

It’s likely to be another challenging year for Demand Generation professionals, so need to plan for the year and more importantly plan to pivot in the middle of the year. Read about Demand Generation trends for this year and be ready to act. This trend will continue as efficiency is paramount.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Convince & Convert

FEBRUARY 18, 2016

Since the early days of social media, ordinary people have been creating quality user-generated content. Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing. Users are waking up to these infringements and beginning to assert their own rights to their content.

User-Generated Content 104

User-Generated Content Generation Copyright Content 104

Digilant

JUNE 4, 2024

So, with this historical dominance in the industry, what company can shift this trend and give Google a run for its money? Now touting over 150 million monthly active users in the US , experts have recently noticed a pattern that shifts the platform’s primary use. 4 Reasons Users Turn to TikTok for Searches 1. With more than 8.5

Google 59

Google Mobile Advertising Paid Search Agency Youtube 59

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Trendup AI for finding trending topics on social media. Keywordinsights.ai

Marketing AI 96

Marketing AI Content Marketing Enterprise Management Planning 96

Vidyard

SEPTEMBER 27, 2022

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. A B2B email list is a collection of contacts for people and organizations operating in the B2B market, including decision-makers, executives, and professionals.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Martech

JULY 6, 2023

The integration is designed to allow users to “chat with their data,” using natural language to query data. Yext Content uses AI to improve automated data cleaning and content-generation workflows. The system houses both content and the taxonomy behind it, allowing organizations to structure content in the best format for AI.

Marketing AI 111

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 111

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Sprout Social

OCTOBER 11, 2022

More than two-thirds (68%) of marketers report their organization already has an advocacy program. In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. That’s more than all our social profiles combined.

Marketing & Strategy 127

Marketing & Strategy Curation Thought Leadership Content 127

Zoominfo

FEBRUARY 20, 2018

The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Not only can AI uncover important content trends, but it can also independently gather the resources you need to create more content.

Marketing AI 272

Marketing AI Marketing Websites Zoominfo Lead Ranking 272

SmartBrief - Marketing

JANUARY 9, 2024

However, they’ve recently faced backlash for business practices that no longer align with the globally- and ecologically-minded generation of consumers. Consider organizations that advocate for AI as a human empowerment tool, such as AI For Good Summit or FB AI Art Universe. Become a creator.

Marketing AI 84

Marketing AI Communities Paid Search Agency Advertising Agencies 84

Sprout Social

MAY 15, 2024

Organizing regular cross-functional meetings to share insights, discuss priorities and identify opportunities for collaboration. Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty.

Social Media 112

Social Media Marketing Attribution Automation Personalization 112

Brightedge

MAY 3, 2024

BrightEdge Generative Parser™ continues to monitor how AI is changing search with a focus on Google SGE as well as AI-First engines like Perplexity. In fact, we are seeing Perplexity work more on honing its trusted sources and anticipating the follow-up questions users have.

User-Generated Content 52

User-Generated Content Opt-out Opt-in Differentiation 52

SocialPilot

MAY 7, 2024

Here are some of the key advantages businesses have often spoken about: Build brand awareness and go viral Organic reach on other platforms can be limited. With trending topics and viral potential, brands can easily reach new audiences organically and connect with them on a deeper level.

Twitter 86

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 86

Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020.

Trends 92

Trends Curation Opinions Paid Search Agency 92

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

The Marketing Blender

MARCH 22, 2024

Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial. Today, it’s popular to use AI to generate content. Bear in mind that organic SEO is usually a long-term strategy that helps fill top of funnel (awareness and nurture).

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

BDB

MARCH 28, 2023

Unlike thought leaders, influencers are more likely to be curators of ideas rather than creating them. Influencers are valuable in helping brands generate greater awareness for products or services via content creation, sharing recommendations and audience engagement. How do I identify thought leaders in my organisation?

Curation 26

Curation B2B Thought Leadership Thought Leadership Opinions 26

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out.

Social Media 73

Social Media B2B Thought Leadership Media B2B 73

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Buffer

OCTOBER 1, 2018

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. I don’t think so.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Biznology

NOVEMBER 2, 2017

In fact, visual platforms like Instagram are influencing the purchasing patterns of an entire generation more and more each year. With this easy-to-use and comprehensive automation tool you can schedule posts, discover content, find out what’s trending, and expand your reach on the top visual marketing social media platforms.

Marketing Automation Services 139

Marketing Automation Services Marketing Automation Automation Tools 139

Bluetext

MARCH 19, 2024

From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring. By curating compelling content, you enhance brand visibility and attract targeted audiences within the professional realm.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Webbiquity

FEBRUARY 27, 2018

Here are four recommendations based on a dozen social networking stats and facts from recent research, customarily curated with a little alliteration. Two-thirds of Facebook users (66%) get news on the site. Nearly six-in-ten Twitter users (59%) get news on Twitter, and seven-in-ten Reddit users get news on that platform.

Social Networks 296

Social Networks Stats Network Marketing Linkedin 296

EveryoneSocial

NOVEMBER 26, 2019

The employee advocacy trends that every organization should know about and consider in the new year. Now, as we move into a new decade, there will be some interesting employee advocacy trends to lookout for and think about. The Employee Advocacy Trends to Watch. Let’s get into some current trends.

Trends 66

Trends Enterprise Management Paid Search Agency CAN-SPAM 66

Navigate the Channel

JUNE 19, 2023

Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?) Discover effective strategies for generating engaging social media posts. Stay ahead of the curve by curating and creating diverse content that resonates with your followers. You are not alone.

Social Media 65

Social Media Media Curation Content 65

SmartBrief - Marketing

JANUARY 9, 2024

However, they’ve recently faced backlash for business practices that no longer align with the globally- and ecologically-minded generation of consumers. Consider organizations that advocate for AI as a human empowerment tool, such as AI For Good Summit or FB AI Art Universe. Become a creator.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Brightedge

MARCH 1, 2024

At BrightEdge, our Generative Parser Technology TM has provided us a front-row seat to the evolving landscape of Google's Search Generative Experiences (SGE). Our Ultimate Guide to SGE has been regularly updated with our findings, highlighting new features and adjustments in the user search experience.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

Contify

SEPTEMBER 28, 2020

As part of the engagement, Contify analyzed the challenges that this leading multi-national organization was facing while tracking its key accounts across industries. Facilitates a seamless user experience with dedicated Newsfeed views for Strategy Analysts and Marketing team with easy-to-use dashboards for the Executive team.

Marketing Management 52

Marketing Management Organization Churn Rate Thought Leadership 52

Marketing Insider Group

FEBRUARY 24, 2021

As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. Let’s look at some stats: WordPress, the most popular content management system (CMS), reports that users produce 70 million new posts a month. Google Trends also provides this information. Image: CMI.

Lead Ranking 279

Lead Ranking Lead Scoring CMS Development Content Marketing 279