Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. Hootsuite’s Social Media Trends 2023.

Trends 84

Trends Paid Search Agency Planning Advertising Agencies 84

Oktopost

FEBRUARY 19, 2024

In this fast-paced environment where change is inevitable, leveraging ‘easy wins’ is crucial for engaging your audience and converting leads. We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. This is where employee advocacy comes in.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Scoop.it

JANUARY 19, 2023

Did your website’s organic traffic suddenly take a nosedive? Why is organic traffic important? Organic traffic results from a search engine’s algorithm working to bring the most relevant and trustworthy results to its users. Perhaps you were slowly losing traffic, but you didn’t notice. Don’t panic.

Traffic 91

Traffic Organization CTR Lead Scoring 91

Scoop.it

DECEMBER 1, 2020

But despite these elevated budgets, marketers are saying that social media marketing is not contributing significantly to their sales and revenue, indicating that a significant number of marketers aren’t finding the right ways to produce the right content and use it effectively for lead generation and nurture.

Lead Capture 80

Lead Capture Curation Marketing Budget Creation Top of Funnel 80

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. When you use content to build trust and establish yourself as an industry leader , you’ll also generate more leads and drive sales. Social Media.

B2B Marketing 296

B2B Marketing B2B Buyer Personas Mobile Advertising 296

Scoop.it

JUNE 23, 2020

In this article, we’ll discuss the top content marketing trends for 2020 that you should integrate into your marketing strategy to get the best results possible. Voice search optimized content will dominate the content marketing trends in 2020. Increased focus on organic content. Strategic content curation.

Trends 93

Trends Content Marketing Content Curation 93

Scoop.it

FEBRUARY 23, 2021

For salespeople, content curation is all about using those various assets to reach and engage prospects. There’s no one-size-fits-all approach to content curation , though. People in different sales roles need to be curating different types of content. Sales Managers. Image Source. Sales Director. Sales Operations Manager.

Top of Funnel 65

Top of Funnel Curation Work Management Marketing Management 65

Thinkers360

MAY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 thought leading companies on artificial intelligence for 2024. Congratulations to all organizations, thought leaders and experts who participated! CognitivePath CognitivePath is a research and advisory firm that guides marketing organizations through the AI era.

Marketing AI 144

Marketing AI Lead Ranking Lead Scoring Enterprise Management 144

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Focus on Organic SEO. Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result. Why does organic SEO matter so much?

Growth Marketing 353

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 353

Marketing Insider Group

APRIL 17, 2023

Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank.

Paid Search Agency 317

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 317

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. A B2B email list is a collection of contacts for people and organizations operating in the B2B market, including decision-makers, executives, and professionals.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Webbiquity

JANUARY 28, 2016

This is a great listen for anyone interested in B2B content marketing trends and guidance for 2016. As Paul summarizes this episode of his podcast: In this interview we discuss the value of aggregation and how to get value from organizing and promoting other people’s content. ” Check out the podcast page for more information.

Aggregage 100

Aggregage Curation Aggregators B2B 100

Sprout Social

OCTOBER 11, 2022

More than two-thirds (68%) of marketers report their organization already has an advocacy program. In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. That’s more than all our social profiles combined.

Marketing & Strategy 128

Marketing & Strategy Curation Thought Leadership Content 128

Scoop.it

DECEMBER 15, 2020

On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. The Benefits of Content Curation for Startups. Content curation is valuable for any business in any industry, but it’s an especially powerful weapon when wielded by startups. Consistency.

Curation 54

Curation Startups Marketing & Strategy Aggregators 54

Vidyard

SEPTEMBER 27, 2022

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. Don’t just curate sales enablement content. What to Consider When Using Content for Your Organization. Thought leadership content addresses industry trends, pain points of prospects, and the company’s innovative approach.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

PureB2B

MAY 28, 2021

Sales professionals need to update themselves on this fast-paced business and align with marketing to bring in more revenues for the organization. Within the organization, these devices and apps the sales department automate their workflows to make the sales process more efficient. Digital Sales Trends.

Work Management 67

Work Management Trends Marketing Management Conversion 67

SocialPilot

MAY 7, 2024

Here are some of the key advantages businesses have often spoken about: Build brand awareness and go viral Organic reach on other platforms can be limited. With trending topics and viral potential, brands can easily reach new audiences organically and connect with them on a deeper level.

Twitter 81

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 81

Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. The shifting legal issues surrounding generative AI and data security fears have made organizations slow to adopt AI or provide AI training to their employees. Get MarTech!

Marketing AI 93

Marketing AI Training Generation Budget Programs 93

Sprout Social

MAY 15, 2024

Organizing regular cross-functional meetings to share insights, discuss priorities and identify opportunities for collaboration. Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty.

Social Media 114

Social Media Marketing Attribution Automation Personalization 114

Jifflenow

JANUARY 7, 2020

Trends come and trends go and every event professional worth their weight in salt will have their own take on what is to be expected for the upcoming year. Trend #1 – Personalization. can enable planners and organizers to tailor certain messaging and experiences especially if these attendees are larger in number.

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75

Martech Advisor

DECEMBER 27, 2019

Top trends for 2020 include curating personalized (and less invasive) digital experiences, building digital assets from the bot up, and inspiring a vision of customer transformation through your product or service, says, Virgil Wong, Global Practice Head & VP Digital Experience/Creative, HGS Digital.

Trends 56

Trends Curation Privacy Acquisitions 56

PureB2B

MAY 28, 2021

Sales professionals need to update themselves on this fast-paced business and align with marketing to bring in more revenues for the organization. Within the organization, these devices and apps the sales department automate their workflows to make the sales process more efficient. Digital Sales Trends.

Work Management 62

Work Management Trends Marketing Management Conversion 62

Biznology

NOVEMBER 2, 2017

Thankfully, there are a plethora of marketing automation tools out there that will not only help you bring in leads to boost revenue, but also give you more time to spend on improving your business. The key to an effective social media presence is content curation. Plus, it comes with automatic hashtag suggestions too. GetResponse.

Marketing Automation Services 139

Marketing Automation Services Marketing Automation Automation Tools 139

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

The Marketing Blender

MARCH 22, 2024

Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial. If plenty of people visit your website, but you aren’t getting leads, then conversion should be the focus . #5 Paid is often targeted at direct lead generation. Were those good leads?

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Marketing Insider Group

FEBRUARY 6, 2023

We need to react to change, anticipate trends, and be proactive. Marketing must lead CX and the customer journey like never before, in full partnership with sales. Remember the best thought leadership is based upon research that also helps establish the organization as a trusted advisor.

B2B Thought Leadership 214

B2B Thought Leadership Lead Ranking B2B Marketing Planning 214

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

BDB

MARCH 28, 2023

Unlike thought leaders, influencers are more likely to be curators of ideas rather than creating them. They use their areas of expertise and influence to organically market themselves through well-established frameworks and channels, including websites, podcasts and online communities.

Curation 26

Curation B2B Thought Leadership Thought Leadership Opinions 26

Trade Press Services

JANUARY 15, 2024

Social media is a marketing mainstay, but it is also a fast-paced and competitive space where just a few missteps can lead to a lasting negative impact on a brand’s reputation. Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out.

Social Media 73

Social Media B2B Thought Leadership Media B2B 73

Jifflenow

JANUARY 7, 2020

Trends come and trends go and every event professional worth their weight in salt will have their own take on what is to be expected for the upcoming year. Trend #1 – Personalization. can enable planners and organizers to tailor certain messaging and experiences especially if these attendees are larger in number.

Marketing AI 52

Marketing AI Trends Enterprise Management Work Management 52

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Marketing Insider Group

JANUARY 30, 2024

We’re talking about key stuff like: Pulling in new customers Growing your business organically Making your sales and marketing more productive (and cost-effective) Getting the kind of data that powers smart, data-driven decisions And let’s not forget about giving your customers a consistently awesome experience.

Ideal Customer Profiles 218

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 218

Marketing Insider Group

FEBRUARY 24, 2021

As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. Proliferation, however, leads to saturation. Another aspect of SEO that’s critical for saturation evaluation is looking at emerging or trending keyword metrics. Google Trends also provides this information.

Lead Ranking 276

Lead Ranking Lead Scoring CMS Development Content Marketing 276

Zoominfo

FEBRUARY 20, 2018

The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Not only can AI uncover important content trends, but it can also independently gather the resources you need to create more content.

Marketing AI 272

Marketing AI Marketing Websites Zoominfo Lead Ranking 272

Sprout Social

MAY 23, 2023

You need to make sure what’s happening on your social channels is human-fed and human-curated. Social media work is about more than just creating on-trend posts. So if there’s anyone in any industry that needs the latest information, it’s not going to know the latest trends.” You’re going to be steering the ship.

Marketing AI 129

Marketing AI Social Media Trends Work Management 129

Outgrow

JANUARY 3, 2022

How to Use Google Trends for Content Marketing? If you are a content marketer who hasn’t explored Google Trends yet, you’ve got to read this blog! And, trust us, using Google Trends for content marketing will become your new favorite marketing strategy by the end of it. . Google Trends! . What Is Google Trends?

Trends 52

Trends Google Outgrow Content Marketing 52