Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? Armed with this knowledge, you can develop a thoughtful approach to AI-generated content that leverages the strengths of both humans and machines. What are the risks and benefits?

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Marketing AI Generation Content Marketing SERP 127

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Staff should be sourced and evaluated on the ability to act as editors and supervisors for machine-generated marketing copy and proposals, such as agency creative briefs.

Marketing AI 127

Marketing AI Enterprise Management Paid Search Agency Work Management 127

The Effective Marketer

JUNE 19, 2012

On the surface, content curation sounds like a great way to generate content with little to no time or effort. However, doing content curation well means a lot more than just plastering your site with a bunch of synopses and links. Not only is it the right thing to do ethically, but it keeps you from making enemies needlessly.

Curation 100

Curation Copyright Peer-to-peer RSS 100

SmartBrief - Marketing

JANUARY 22, 2024

Organizations are misguided by FOMO in the glare of generative AI’s spotlight Generative AI has become a significant focus for B2B marketing organizations. The early adoption of predictive AI models throughout the B2B martech stack, paired now with generative AI capabilities, promises even greater transformation.

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Marketing AI B2B Marketing Trends Planning 94

Martech

FEBRUARY 8, 2023

Admit it, you’ve created handsomer and more heroic versions of yourself with Lensa, which uses AI to generate photo-realistic images like my headshot. I admit, I feel threatened by its unprecedented capability to respond to user-generated, natural language queries with nearly instantaneous content creation. Here’s why.

Marketing AI 105

Marketing AI Advertising Agencies Ethics Copywriting 105

Martech

JULY 14, 2023

Avoid copyright and ethical issues by using AI as an assistant, not as your sole writer and editor. For example, different apps do better with data analysis, content generation, or content curation. As a result, you must fact-check everything when it comes to AI-generated content.

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Marketing AI Practices Tools Copyright 89

Marketing Insider Group

JANUARY 16, 2023

Personalization and privacy: With increased use of personalization and targeting in marketing, both businesses and consumers share concerns about data privacy and the ethical consequences of using consumer data. Data privacy and the ethical repercussions of using consumer data has risen to the forefront of marketing concerns.

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Allocation Privacy Peer-to-peer Ethics 187

Scoop.it

FEBRUARY 9, 2023

Brands have access to numerous online and offline customer touchpoints and are investing more in quality content to boost their lead generation efforts. But if you’re casting a wide net and need to generate a lot of leads, personalization becomes exponentially more difficult. What are the ethical concerns of AI in content marketing?

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Marketing AI Work Management Marketing Management Content Marketing 102

Content Standard

FEBRUARY 20, 2024

Generative AI is at the center of this phenomenon. The fact that algorithms are now capable of generating human-sounding content in seconds, has sparked debate over whether we’ve arrived at a cultural crossroads. But that doesn’t mean AI-generated content isn’t valuable. And, perhaps more importantly, how?

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Storytelling Transparency Trust Marketing Opinions 86

Martech

SEPTEMBER 1, 2022

It uses existing copy and top search picks from Google as raw material to generate its output. It can’t compare and contrast, and it isn’t generating copy at the same level as an op-ed piece in the New York Times, he added. Google put down its marker, declaring that AI-generated content violates its webmaster policy.

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Marketing AI Ethics Paid Search Agency Phishing 113

Convince & Convert

FEBRUARY 18, 2016

Since the early days of social media, ordinary people have been creating quality user-generated content. Now that the balance of power in the economy has shifted away from companies to the consumer, brands understand the immense value this content has, and they mine social networks for this user-generated content.

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User-Generated Content Generation Copyright Content 104

Valasys

JULY 25, 2023

Leveraging the LLaMA 65B foundation model, FreeWilly1 was carefully fine-tuned using a novel synthetically-generated dataset, employing the Supervised Fine-Tune (SFT) approach in standard Alpaca format. The development of FreeWilly1 and FreeWilly2 was achieved through meticulous research and innovation. in certain tasks.

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Advertising Benchmark Domain Ethics Sample 52

Thinkers360

MAY 19, 2024

Hired Brains Research LLC Hired Brains Research focuses on Quantitative/Predictive Analytics AIOps/AI Ethics, Data Modernization, Quantum/HPC, Healthcare, IoT/Edge ,and Complex Supply Chain analytics combined with organizational change for clients worldwide across many industries large and complex projects internationally.

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Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

Salesforce Marketing Cloud

JANUARY 8, 2024

But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalization. AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Do you need to optimize product detail pages ? Those days are over.

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eCommerce Marketing AI Trends Loyalty 76

QuanticMind

AUGUST 29, 2023

A massive 75% of consumers are not comfortable making a purchase from a brand that has poor personal data ethics. With the stakes so high—and awareness of these issues continually growing—the way FIs collect, store, curate, and activate consumer data, and handle privacy, can become a point of differentiation.

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Trust Marketing Paid Search Agency Service Advertising Agencies 79

Huptech Web

OCTOBER 6, 2023

Table Of Contents Introduction What is User-Generated Content (UGC)? The Psychology behind the WHY User-Generated Content really matters. Importance of UGC in building trust and credibility How Does User-Generated Content Make a Great Impact on Ecommerce? What is User-Generated Content (UGC)? But wait, there’s more!

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User-Generated Content eCommerce Trends Generation 52

Martech

AUGUST 9, 2022

To do this, organizations must establish a process for assessing the risks of AI-driven algorithms and their ethical usage. Is the model still generating appropriate responses or actions? This is especially important if the AI model is generating actions that marketing uses. Model drift is any change in the model’s predictions.

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Marketing AI Planning Work Management Paid Search Agency 113

seo.co

FEBRUARY 15, 2022

Despite the slap-down from social media sites, clickbait continues to generate hordes of traffic for sites like Buzzfeed and Upworthy. In a startling move, she immediately laid off several content “curators” responsible for generating this type of material, and hired replacements who serve as quality, talented writers.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Scoop.it

MARCH 23, 2023

As a brand, you must properly curate your content to protect your customer from that condition. Content curation allows you to add your voice to the conversation and provide your audience with only the most valuable information. What is Content Curation? Ultimately, this will help you build credibility and stay competitive.

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Curation Ethics Copyright Content 109

Sharpspring

SEPTEMBER 16, 2022

Whether it’s for lead generation or nurturing, or for influencer marketing and link building, reaching out to people via email is an integral part of any marketing strategy. Email signature generator by WiseStamp I am aware of that will help you build your outreach emails in the most effective way. Give away freebies and demos, etc.

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Outreach Effectiveness Marketing & Strategy CAN-SPAM 98

SocialPilot

MARCH 11, 2024

AI influencers are virtual influencers created using artificial intelligence and computer-generated imagery. This tool offers a ChatGPT-powered AI assistant designed to enhance your creator’s communication with auto-generated emails, resulting in seamless communication between brands and influencers.

Marketing AI 73

Marketing AI Advertising Agencies Planning Work Management 73

SalesIntel

AUGUST 23, 2023

This approach also always aligns with regulations like GDPR and CAN-SPAM, ensuring your marketing practices are ethical and lawful globally. Additionally, you’ll have to implement lead generation strategies , such as offering incentives like e-books, webinars, or exclusive content, to entice people to share their contact information.

Buy 52

Buy Email Marketing Ad Building Ethics 52

Sprout Social

MAY 23, 2023

From an ethical standpoint, I don’t think you’re ever going to put your social on autopilot,” Jeff explains. You need to make sure what’s happening on your social channels is human-fed and human-curated. People crave authenticity on social, and they can spot boilerplate, AI-generated posts and responses a mile away.

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Marketing AI Social Media Trends Work Management 130

The Customer

JUNE 15, 2021

Quick-Take: As a marketer, how would you react if you learned that the money you’re spending on digital advertising every year isn’t generating any engagement from humans whatsoever, but actually attracting automated bots? For more on this topic, here is a curated list of articles we have published on this theme. DATA & PRIVACY.

Ethics 52

Ethics Privacy Loyalty Urgency Marketing 52

Scoop.it

AUGUST 2, 2022

Are you looking to generate new leads? They want to change the diamond industry by providing ethical, quality diamonds to their customers. Start Generating Content. They have the knowledge and expertise to generate content for your website that meets the needs of both your customers and the search engines.

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Rules Planning Content Correlation 64

Salesforce Marketing Cloud

DECEMBER 1, 2021

Companies recognize this value as an essential lever to achieve business objectives, as well as the opportunities it provides to create ethical, equitable, and sustainable solutions that benefit both businesses and communities. And expanding design capacity leads to an increase in customer satisfaction and product adoption.

Design 98

Design Peer-to-peer Customer Satisfaction Paid Search Agency 98

Contify

AUGUST 25, 2020

Combining the best analysis tools from Contify with Fletcher/CSI’s proven ethical primary data collection creates a true information advantage. We look forward to sharing practical solutions to generate information advantage with Contify”. It enables users to collect, curate, and share information across the organization.

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Webinar Metrics Advertising Agencies Enterprise Management Work Management 64

ClickZ

FEBRUARY 7, 2020

Even beyond customer experience, brands are expected to behave ethically in every aspect of their business, and brand integrity suddenly means your action on climate change, inclusivity, and behavior across social channels. It’s real-time marketing, often with another key tool—user-generated content. Predictive analytics.

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Paid Content Marketing AI Trends Paid Search Agency 142

Outgrow

OCTOBER 7, 2021

Sprinkle humor and repost your customer’s posts with curated hashtags! Interestingly, here’s a brand that takes user-generated content legit seriously. All you have to do is shortlist influencers, preferably micro-influencers , who fit your niche and brand ethics. 5 Leverage User-generated Content. Kissmetrics.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Salesforce Marketing Cloud

MARCH 25, 2024

What you’ll learn about Gen Alpha What is Generation Alpha? We interviewed two of the leading experts on the subject: Mark McCrindle, the social researcher who coined the term Generation Alpha, and Heather Dretsch, Ph.D., What’s next for generative AI and marketing? Read our free report What is Generation Alpha?

Marketing AI 119

Marketing AI Generation Paid Search Agency Ethics 119

Hubspot

FEBRUARY 7, 2018

How many connections do you need to generate that many opportunities? But your relationship doesn’t end after the sale -- you are ethically required to live up to your promise. By creating or curating high-quality and helpful content and letting prospects come to you, you’ll save time and increase your probability of closing sales.

Top of Funnel 101

Top of Funnel Ethics Hubspot Marketing Prospects 101

SalesIntel

SEPTEMBER 14, 2023

A well-curated B2B database equips sales professionals with the most pertinent information about decision-makers, enabling them to initiate purposeful dialogues and, ultimately, secure successful deals. User-Generated Data: User-generated data, like a LinkedIn profile, is information submitted by users themselves.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

Contify

OCTOBER 19, 2020

Not enough interviews, lack of corroboration, paying sources ethically, inconsistent data collection standards, the context of data collection, lack of quality assurance processes, changes to definitions and policies, and maintaining data comparability are some of the key challenges of collecting primary information.

Work Management 52

Work Management Marketing AI Marketing Management Research 52

Hubspot

AUGUST 30, 2023

This suggests that sales and marketing teams are investing excessive time in irrelevant leads since a large portion of generated leads ends up at the top of the funnel. That being said, companies should take security measures and adopt regulations to use AI ethically and aligned with the law. “As The remedy?

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Marketing AI Top of Funnel Lead Ranking Work Management 62

SalesIntel

JUNE 9, 2023

Reliable and up-to-date data ensures that businesses target the right prospects, enhance their lead-generation efforts , and maximize conversion rates. Inaccurate data can lead to wasted time and resources and damage the credibility and effectiveness of marketing and sales campaigns. The Issue: 62.5%

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Pricing Price Planning Marketing Automation Services 52

DivvyHQ

APRIL 23, 2019

Their brand is well curated in the way it looks and sounds. Their Spring/Summer 2018 collection was immediately defined as street fashion with its trendy graphics and provocative taglines, which are loved by multiple generations. The brand is making a stand, claiming to be the convergence of “ethics and aesthetics.” Brooklinen.

Personalization 91

Personalization Brand Identity Branding Bundling 91

Hubspot

MAY 1, 2017

It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation. Since at least 2013, its product curation and recommendation algorithm has made for headlines and case studies. Eventually, bottles contained semi-personal labels beyond first names, like “better half.”

Personalization 101

Personalization Brand Identity Branding Planning 101