Scoop.it

FEBRUARY 23, 2021

Two-thirds of B2B buyers respond to salespeople who reach out to them with relevant insights and opportunities. Some will come from your own content assets, and others will come from relevant third-party sources. For salespeople, content curation is all about using those various assets to reach and engage prospects.

Top of Funnel 65

Top of Funnel Curation Work Management Marketing Management 65

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Enter LinkedIn influencers. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight.

Linkedin 106

Linkedin Branding Brand Identity Work Management 106

nDash

NOVEMBER 15, 2022

Do you know your LinkedIn audience? When you create a LinkedIn page, the real motivation is to build an audience and get them to learn about your product or service. LinkedIn is the social media platform many companies choose for creating and sharing business-related content. Understanding Your LinkedIn Audience.

Linkedin 52

Linkedin Paid Search Agency Content Statistics 52

Sprout Social

JULY 21, 2022

Social curation and bookmarking sites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Form communities and discuss relevant news within them. Platforms like Instagram, which has more than 1 billion monthly active users , have made it easier than ever before to curate and share photos and images.

Social Media 145

Social Media Social Marketing Media Curation 145

Scoop.it

MARCH 26, 2019

Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth. Marketing teams provide sales organizations with tools and curated information. Don’t just curate sales enablement content. Sales enablement content includes: Sales presentations.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. LinkedIn Share Buttons. Integrate Profile Links.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Convince & Convert

DECEMBER 6, 2023

This curated list of top tools by Attrock can help you choose the one that best suits your business requirements. Others use platforms like Engage AI to generate personalized LinkedIn comments and respond to customers’ queries on the platform. Train your customer service team on how to effectively engage with customers online.

Work Management 142

Work Management Marketing Management Social Media Stats 142

Onalytica B2B

DECEMBER 8, 2016

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Webbiquity

APRIL 6, 2021

Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. Through thoughtfully curated introductions, office hours, and virtual coffee clubs, the platform helps members accelerate their networking progress. Making productive connections with relevant professionals can be a heavy lift. Kris: Yes.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Hinge Marketing

JANUARY 23, 2015

Content marketing and curation has become an important tactic for professionals looking to educate and engage clients and prospects on social media. How can professional services marketers differentiate themselves using content curation as a marketing tactic? Here are seven ways to introduce curated content on social media: 1.

Curation 48

Curation Differentiation Social Media Media 48

Convert

OCTOBER 18, 2022

And it actually works with just about any educational and thought leadership newsletter you’re subscribed to. So, this round-up is the result of personal experience, informed and refined by those who are active in the LinkedIn A/B testing community. He’s one of the most respected and prolific educators in the A/B testing space.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Navigate the Channel

JUNE 19, 2023

Stay ahead of the curve by curating and creating diverse content that resonates with your followers. Curate and Construct Your Content We think of this as the three Cs and the center (another C!) You need content, so you must create it and you must curate it. Whew, we just gave you back the gift of time.)

Social Media 65

Social Media Media Curation Content 65

Spiralytics

MARCH 27, 2024

Content Writing Profession in the Philippines Content writing is all about creating engaging, informative, and relevant written material for online platforms. Your role encompasses assorted content types aimed at engaging and educating target audiences. The goal is to draw in and retain target audiences while achieving specific goals.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Marketing Insider Group

NOVEMBER 18, 2020

Create More Relevant Content. Make sure the internet platforms you’re using such as Facebook, Google, Twitter, LinkedIn, or any other services that underlie the marketing environment are integrated seamlessly. Customize your images for added relevance and branding. Experiment with short and highly educational videos.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Oktopost

MAY 12, 2021

Without a supportive community, businesses run the risk of not appearing relevant to their audience, having to implement costly support tech solutions, or dealing with dwindling engagement rates. Brand communities need to serve a specific purpose to stay relevant and top of mind for their members. LinkedIn Groups.

Communities 121

Communities Ad Building Branding Brand Identity 121

ClearVoice

AUGUST 1, 2023

Understanding the Freelance Writing Portfolio Simply put, your freelance writing portfolio is a curated collection of your writing pieces. It would be even better to use the education section to show qualifications that match the fields you’re trying to work in. Education is a great way to emphasize your authority.

Work Management 52

Work Management Sample Ad Building Tips 52

Marketing Insider Group

JULY 22, 2015

The best social selling teams and representatives are journalists and curators; delivering the right content to the right customer on the right channel at the right time of the sales cycle. Research shows customers’ native behavior includes searching, consuming content and self-educating. Curate From 3rd-party Sources.

Curation 100

Curation Sales Cycle RFP Content 100

BOP Design

DECEMBER 21, 2021

Thought leadership articles aren’t sales pieces, rather, they are educational content pieces (copy, video, illustrations, etc.) Essentially, they showcase the expertise of your team, educate the end-user, and build up your firm’s credibility in your industry. that share experienced insights with the reader. Downloadable Guides.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Top Rank Marketing

AUGUST 14, 2023

One could say a lot of B2B marketing education available today is technology / data rich and emotion / human poor. And B2B Forum is covering a lot of topics from Email Marketing to Content, LinkedIn Ads, Social, and Sales to GenAI, GTM, ABM, SEO, ROI, GA4 and other acronyms galore. It is creativity and data, human and technology.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Sharpspring

DECEMBER 9, 2022

As TikTok has evolved into a highly community-driven video platform, it’s become a source for entertainment and education. TikToks are entirely distinct from Facebook posts, tweets, LinkedIn updates, and other social content. These show you relevant posts and accounts. Curate and Remix Relevant Posts.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ideal Customer Profiles 52

Oktopost

JANUARY 2, 2023

Educating employees First, employees need to know what you expect from them and how their actions can help the company achieve its goals. For example, your team members should have updated, professional, and complete profiles on popular channels like LinkedIn and Twitter. Share three pieces of company-brand content.

Social Media 62

Social Media Media Peer-to-peer High Quality Lead 62

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. These could include LinkedIn, email marketing, content marketing, or SEO. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Heidi Medina She is a LinkedIn coach with years of experience in her pocket. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SendX

FEBRUARY 21, 2020

Because in B2B campaigns, your content needs to educate people and provide value to them, and you can’t do that in a short span of time. The more you segment, the easier it will be for you to personalize your emails and make your message relevant. Image Source: advertisingrow.com Creating a curated list is a great way to do just that!

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

Heinz Marketing

JUNE 16, 2020

LinkedIn is a powerful tool. There is also a wealth of LinkedIn Groups on every subject matter you can think of. Gather and share relevant content related to the industry or role you are interested in pursuing. and poke around LinkedIn Learning , Skillshare , or YouTube. on the industry and role you are pursuing.

Internet Marketing 120

Internet Marketing Opinions Deliverability Linkedin 120

SWZD

APRIL 24, 2019

Between adverse selection in social media, clickbait lead generation, and spear-phishing campaigns, audiences are rightly skeptical of content that tries too hard to be relevant. Relevance draws eyes (and clicks), but some companies have opted for what we might call manufactured relevance. Curated Thought Leadership.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Phishing Curation 48

Biznology

JANUARY 17, 2017

How has your education and career brought you to where you are now, a leader in social media strategy? Strategies for list-building with alumni and influencers dovetailed with ones for engagement and content sharing of higher education topics and rich curation. Hello, Bob ! Can you please describe your professional background?

Social Media 80

Social Media Media Curation Education 80

Marketing Insider Group

AUGUST 27, 2015

Before you start selling yourself, work on your personal brand’s curbside appeal and tune up your underperforming LinkedIn profile. Turn your LinkedIn and Twitter accounts into your reputation destination by regularly curating content: Tweet 10 times a day with links to smart and helpful early- and mid-funnel-related content.

Cold Calling 100

Cold Calling Top of Funnel B2B Thought Leadership Ad brokers 100

Thinkers360

MARCH 15, 2024

The Thinkers360 leaderboards are based on member’s personally authored content and experience curated from around the web and added to their Thinkers360 profile, portfolio, and media kit. International Keynote Speaker Quiñones & Partners Group S.A. There is no difference in how we calculate the rankings between free and paid members.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 59

Convince & Convert

MARCH 7, 2016

By curating content through a central platform and inviting your colleagues to share interesting and relevant information across their social networks, you can help connect the dots within your organization. Misstep 2: Forgetting to Curate Content. Unfortunately, only 31.5% An employee advocacy program can help.

Curation 145

Curation Paid Search Agency Lock-In Thought Leadership 145

EveryoneSocial

AUGUST 10, 2022

We’re all familiar with the former: someone connects with you on Linkedin out of the blue and then immediately pitches their product or service. Instead of pushing a square transactional peg into a round hole, socially engaged salespeople build relationships in a community that is relevant to their territory.

Social Media 52

Social Media Media Outreach Communities 52

Heinz Marketing

MARCH 17, 2023

I knew going into podcast-listening that I wanted to prioritize educational podcasts; learning is stimulating for me, and I guess I feel like I’m “wasting less of my time” when I’m learning new stuff. Who: Younger, educated, and affluent audiences tend to be the larger consumers of podcasts. Podcast Demographics: Who, Where, How?

Ideal Customer Profiles 102

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 102

Hinge Marketing

FEBRUARY 26, 2015

LinkedIn for Business Development: Getting Started So, how should you get started? However, it’s best to begin with a solid foundation on the one social media platform that matters most for professional service firms—LinkedIn. That’s because it’s populated by educated professionals sharing the latest ideas.

Linkedin 48

Linkedin B2B Thought Leadership Ideal Customer Profiles Business 48

Convert

JANUARY 16, 2023

The tips presented are actionable, educational and inspirational. How fast they can come up with something that is catchy and relevant speaks volumes about their instinct and talent. Nowadays, anyone can make polished Instagram or LinkedIn profiles, calling themselves experts. I want to see how quickly they respond.

Copywriting 52

Copywriting Curation Branding Brand Identity 52

Madison Logic

SEPTEMBER 8, 2022

The organization may need more education on a problem they’re facing, why they must address that problem now, and who is best suited to partner with in solving that problem. This strategy results in higher awareness and education for an individual or “lead” across the entire buying committee within an account. .

Work Management 52

Work Management Multi-Channel Marketing Management Top of Funnel 52

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation? Hmmm…not very satisfying.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Rev

OCTOBER 2, 2019

You need to strike the right balance of conversation that keeps your brand relevant without annoying your reader. Your tone of voice can start passive, like the paper man dropping by with relevant reads and solutions to their everyday pain points. Are they active on LinkedIn? Nailing the sweet spot comes down to testing.

Lead Nurturing 113

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 113