Scoop.it

MARCH 18, 2021

You’ll learn how to keep your content hubs consistently updated, organized, and packed with relevant content. These are the center of your content curation strategy. Enrich your curated content with insights. Select the topic you’re curating to. In this search engine, you can set this up by excluding HubSpot’s domain.

Process 53

Process Optimization Curation RSS 53

Content Marketing Institute

JANUARY 25, 2019

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. The sheer amount of content getting shared online is one of the biggest distribution hurdles marketers face. Curate into multiple formats. Click To Tweet.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Vidyard

JULY 27, 2022

Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Curating Resources 1.2 Curate Sales Enablement Tools and Resources (Instead of Collecting) 2.2 FAQ Video Distribution Channels 4.1

Template 73

Template Video Marketing Work Management FAQ 73

Strategic-IC

JUNE 25, 2019

8 Top Content Tools for Content Creation, Distribution and Measurement. This means that your marketing campaigns will be backed by intelligence, helping you to select the most appropriate buyer-stage (and topic-relevant) content to campaign into your accounts. Inform Your Content Topics with Buyer Intent Data. Related: 2.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Hubspot

SEPTEMBER 17, 2020

At HubSpot's department-wide marketing team meetings, for instance, we often host customer panels. Additionally, Amanda Whyte, HubSpot's Director of Voice of the Customer, says, "Customer panels are such an important way for feedback to be heard, especially for teams that are non-customer facing in their day-to-day job responsibilities.".

Enterprise Management 100

Enterprise Management Planning Work Management Marketing Management 100

ClearVoice

JANUARY 26, 2024

It requires consistently publishing informative and relevant content that addresses your target customers’ interests, pain points, and comment questions related to your service. User-Generated Content: UGC also requires an investment — from curating to repurposing. from their office (we hope for your sake, anyway).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

nDash

JULY 26, 2022

Everyone is experimenting to find the right mix of channels, content, and distribution to fit their audience and achieve their specific goals. For example, Christina Perricone , a content manager at Hubspot, shared that her team used topic clusters to overcome a traffic plateau. How They Help Marketers Reach Their Target Audiences.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Content Marketing Planning 52

Marketing Insider Group

AUGUST 27, 2015

Cold calling costs at least 60% more per lead than other methods, like social selling, per HubSpot, The State of Inbound Marketing. Turn your LinkedIn and Twitter accounts into your reputation destination by regularly curating content: Tweet 10 times a day with links to smart and helpful early- and mid-funnel-related content.

Cold Calling 100

Cold Calling Top of Funnel B2B Thought Leadership Ad brokers 100

Envy

AUGUST 22, 2017

While social media is an important distribution tool, it's also a window into your audience's behavior and habits. Monitoring relevant content across wide ranges of social media channels is invaluable when it comes to identifying trends, tracking competitors, and understanding your customers. Analyze and Curate.

Social Media 82

Social Media Process Media Marketing Automation Services 82

Hubspot

OCTOBER 17, 2019

In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. Justin Shriber, Vice President of Marketing at LinkedIn, was interviewed as part of HubSpot's new campaign, " Advertising, a Look Behind the Screens ". This makes sense.

Linkedin 99

Linkedin Generation Marketing Budget Lead 99

Scoop.it

MARCH 23, 2023

As a brand, you must properly curate your content to protect your customer from that condition. Content curation allows you to add your voice to the conversation and provide your audience with only the most valuable information. What is Content Curation? Ultimately, this will help you build credibility and stay competitive.

Curation 108

Curation Ethics Copyright Content 108

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. George’s Linkedin profile will make you a Hubspot expert. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. Content Marketing A successful content marketing strategy focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

EveryoneSocial

OCTOBER 15, 2019

acknowledged difficulty in finding relevant influencers. And this has helped shape employee advocacy which simply put: “Employee advocacy is about curating brand and other content for your team members to read and share with their social networks.”. But, they are all interchangeable with labeling them as influencer marketers.

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

ClearVoice

MAY 15, 2020

83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. So, here’s a quick refresher for how to think about your next video marketing strategy — and how to make it relevant in an ever-changing world. Distribution: Where does this video belong?

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Webbiquity

MARCH 23, 2017

These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. issuu gives anyone with digitally bound content the ability to upload and distribute their publications worldwide, in just minutes. Content Distribution Tools.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

ClearVoice

DECEMBER 19, 2018

Content distribution helps brands share and spread content to their audiences and beyond. Distribution methods include company newsletters, organic and paid social media, employee email signatures, employee advocacy, paid media distribution, syndication, curated content hubs, and SEO. Curated content solutions.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

Valasys

AUGUST 19, 2019

The market can be desirably segmented by the brands to target their most relevant personas. Content Marketing can be an effective tool for producing leads for the B2B businesses, provided the pieces of content being generated are of high-quality & relevant to the industry. .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

LeadSquared

NOVEMBER 8, 2016

Constantly evaluate yourself and keep curating your content because the indicators for closure will keep evolving over time. This will help you distribute your costs effectively based on what you plan to achieve with your marketing efforts. We use Google Analytics to track our traffic and HubSpot to track our email marketing campaigns.

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

Sprout Social

AUGUST 14, 2023

Together these solutions offer three distinct benefits that will help scale your strategy and expand your social presence: Identify and distribute content that resonates most Employee advocacy is more than just curation—you need to know what content is resonating with employees and how their connections are engaging with it.

Tools 72

Tools Enterprise Management Curation Peer-to-peer 72

Scoop.it

NOVEMBER 30, 2023

The Content Lifecycle: From Ideation to Distribution There are three phases to consider when you first start planning your content creation strategies. Whether sharing content with affiliates for utilization or publishing it across social media platforms and the company blog, the distribution of content is an inevitable step.

Paid Content 94

Paid Content Analytics Marketing Analytics Tools Content 94

Hubspot

MARCH 19, 2022

Pore through as much industry-relevant content as you can — whether that be through magazines, blogs, podcasts, or any other medium that can give you a fleshed-out picture of your market. Your offering needs to be producible at scale, and it has to be financially feasible for you to produce and distribute it consistently.

Business 67

Business eCommerce Godaddy Contact Marketing 67

Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Add value by guiding the user toward a solution like a relevant resource, case study, or product page. Way back in 2011, some employees at HubSpot had an idea.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Launch Marketing

MAY 31, 2023

Adding results or statistics from a recent study or even a survey you distribute will add an extra sense of credibility to the thought leadership content. It’s easy for a marketing team to get caught up in production and external distribution mode and forget to establish a process for internal distribution.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 118

OutboundView

FEBRUARY 28, 2019

Another option would be to have someone curate the list for you by hand. Once you find your target audience, you should use BuzzSumo or Ahrefs to find topics relevant to your buyer that have high Google search volume and a high volume of social media mentions. Package content for maximum distribution. Why use thought leadership?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Hubspot

JULY 21, 2010

It creates different magazine sections from online news sources, Twitter, Facebook and curated content from online thought leaders like Robert Scoble. Pulse , a social magazine that allows people to curate important news from 20 different sources has already become one of the most popular paid iPad apps. Connect with HubSpot :

Social Marketing 28

Social Marketing Planning RSS Paid Search Agency 28

Marketing Insider Group

MARCH 7, 2021

Twitter is another great tool to see which topics are trending and hashtags that are relevant to your industry and target audience. Flipboard curates and showcases content from various trusted sources and websites based on the topics of interest you follow. Image & Graphic Creation. Hundreds of new images are added every week.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

SendX

JUNE 3, 2020

Content Marketing - By establishing your KPIs, deciding on content types, and figuring out the best content channels, you make up a content strategy with a focus on creating, publishing, and distributing relevant, informational, and valuable content that helps attract your target audience and retain your existing customers.

Online Marketing 236

Online Marketing Work Management Marketing Management Tools 236

Valasys

MARCH 3, 2023

By automating a few content generation steps and leveraging the intelligence of machine learning to implement SEO techniques and innovative distribution methods, content marketing is getting super-efficient and laser specific with hyper-personalization. Why AI is imperative for content distribution?

Marketing AI 52

Marketing AI Marketing Automation Services Content Marketing Paid Search Agency 52

Contently

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Add value by guiding the user toward a solution like a relevant resource, case study, or product page. Way back in 2011, some employees at HubSpot had an idea.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Hubspot

JUNE 10, 2016

That's why we put together the following guide on trending content: to help all of you figure out a plan for not only discovering and planning for trends and events, but also finding ways to connect your brand's story to them in an interesting and relevant way. You can search for content by topic or website, or explore curated topics.

Trends 28

Trends Content PR Viral Marketing 28

Hubspot

NOVEMBER 7, 2022

If you find yourself making more than a few stops a week at your local Starbucks, consider applying your passion for java to your own curated eCommerce coffee business. Thankfully there are plenty of wholesale coffee and tea manufacturers that would love for you to distribute their products through your store. Image Source.

eCommerce 16

eCommerce Business Best Practices Godaddy 16

Hubspot

JUNE 25, 2015

After setting up a company page and either joining or creating relevant groups, LinkedIn has a sweet spot in communicating to users the value of doing business together. Because you provide your readers relevant, useful professional content, they may be compelled to share that content as a demonstration of their own expertise.

Social Networks 28

Social Networks Marketing Budget Best Practices Top of Funnel 28

Hubspot

FEBRUARY 10, 2016

Then curate the best responses into a blog post. You can also drop individual responses into relevant spots in your admissions collateral. Don’t forget about distribution. Alumni can email back responses or post directly to your social media channels with a campaign-branded hashtag.

Social Media 28

Social Media Marketing Prospects Sample Newsletter 28

Marketing Insider Group

MARCH 16, 2020

According to HubSpot, marketers that blog consistently are 13 times more likely to see a positive ROI. If you have tons of interesting, relevant knowledge to share, web users will stick around to read it. Curate Your Keywords. Informative content demonstrates a brand’s authority. That’s only scratching the surface.

Lead Scoring 301

Lead Scoring Lead Ranking Budget Programs Marketing Budget 301

ClearVoice

JULY 12, 2023

It’s your foundation for crafting and distributing content designed to captivate and convert. You’ll also need to promote and distribute content so that it reaches your intended audience. And all of these metrics signal to search engines that your website is relevant and valuable. And more than 60% will not return.

Work Management 98

Work Management Marketing Management Content Marketing Multi-Channel 98

Hubspot

AUGUST 12, 2015

They trust relevant, authentic opinions from real product users they can relate to. The brand incorporates the lingo of their young consumers, which is curated by company employees in their 20s, into its messaging. 35,000 copies were distributed free of charge before the company started selling the manual for a profit.

Tips 28

Tips Paid Search Agency Peer-to-peer Youtube 28