SendX

MAY 21, 2021

I would like to answer that with some little stats - email is the third best way for content distribution among B2C marketers and In 2020 alone there were 4 billion email users globally and is set to grow to 4.6 The first thing to appreciate about HubSpot is that it's a marketing system aimed at all parts of the sales funnel.

Marketing Automation Services 196

Marketing Automation Services Enterprise Management Marketing Automation Work Management 196

Hubspot

AUGUST 18, 2017

Long gone are the days of the old publish-and-pray method of content distribution. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself. The Content Distribution Strategy Experiment.

Distribution 78

Distribution Marketing Proposals Work Management Content 78

chiefmartech

MARCH 15, 2021

Before continuing, let me disclose that this is one of those rare occasions on this blog where I’m promoting what’s happening at HubSpot, where I’ve been happily serving as VP of platform ecosystem for three-and-a-half years. The HubSpot Ecosystem: Nearly $19 Billion in New Opportunity Ahead. billion in 2024.

Hubspot 61

Hubspot Advertising Agencies Paper Software 61

chiefmartech

DECEMBER 5, 2023

To appreciate this cycle of renewal, consider the distribution of martech apps in over 1,000 stacks that Frans and I collected over the past 7 years: Despite the enormous forces of consolidation by major platforms in the head — Adobe, HubSpot, Microsoft, Oracle, Salesforce, etc. — This isn’t a cost distribution.

Trends 99

Trends Aggregators Long Tail Marketing Startups 99

SmarkLabs

JUNE 10, 2020

HubSpot is a powerful tool that can handle almost all of your sales and marketing needs. This is where HubSpot’s powerful workflow automation comes into play. Now, there is a difference between “workflows” and “sequences” in HubSpot that many people get confused about. In fact, marketing automation can lead to a 14.5%

Hubspot 52

Hubspot Lead Ranking Lead Scoring Sales Qualified Leads 52

Hubspot

JANUARY 14, 2019

Video Distribution Checklist. When distributing your videos, social channels are your best friend. To top off the list, you'll want to distribute your videos in these locations too: Sales assets: Re-use relevant content wherever appropriate. One of the first spots you'll want to upload to is YouTube.

Distribution 76

Distribution Video Marketing Advertising Agencies Multi-Channel 76

Martech

SEPTEMBER 16, 2022

Increasingly, delivering a good customer experience means delivering relevant, personalized content to customers in a way that works for them. That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses. Content writer : Creates content.

Digital Asset Management 135

Digital Asset Management Paid Content Work Management Marketing Management 135

chiefmartech

SEPTEMBER 20, 2022

The thousands of specialist apps on the martech landscape, the thousands of firms blending software and services, and more customers building customizations to their martech stack are all doing so around major platforms such as Salesforce, Dynamics, and HubSpot. Disclosure: I manage HubSpot’s platform partnerships.).

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Zoominfo

SEPTEMBER 16, 2020

Distributing style guides provides people with a standard for all brand communications. If you’re in the B2B industry, you know HubSpot ’s instantly recognizable orange branding and logo. Their website greets visitors with success stories and they have an all-star blog team that pumps out relevant articles.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

SmartBug Media

FEBRUARY 16, 2024

The mechanism you ultimately choose to host a customer feedback initiative will depend largely on your target audience and business objectives, but a few widely used customer feedback tools include: Survey tools : HubSpot Service Hub , SurveyMonkey, and Google Forms are a few easy-to-use tools for creating and distributing surveys.

Tips 59

Tips Customer Satisfaction Merchandising Opinions 59

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. However, only 33% of marketers using AI task it with generating ideas or content inspiration, according to a recent survey from HubSpot.

Marketing AI 107

Marketing AI Content Marketing Enterprise Management Planning 107

Zoominfo

SEPTEMBER 3, 2020

Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement. Feeding prospects relevant content throughout the journey is a major part of nurture sequences.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

SmarkLabs

JUNE 13, 2022

Ideal client profiles and buyer personas are essential building blocks that ensure everything else you build remains relevant to consumer needs. Once you document your client profiles and personas, your contact database should be segmented in order to send relevant, targeted messages that resonate with your target buyer personas.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Zoominfo

JUNE 30, 2019

Instead, they recycled topics they’re already familiar with and distributed them in a different format, using different channels. Hubspot: A Guide to Practicing What You Preach. So how did Hubspot and the concept of inbound marketing grow so quickly? As with our first example, this project isn’t complicated or over-the-top.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

ClickZ

JUNE 15, 2020

CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in. DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

ClearVoice

JANUARY 2, 2024

Unlike traditional advertising methods focusing on product promotion, content marketing facilitates audience engagement by offering relevant, informative, and valuable content. The costs of creating, broadcasting, and distributing your ads can limit your campaign’s duration and frequency, affecting its overall impact.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Hubspot

MAY 11, 2020

According to an analysis of anonymized data from HubSpot's global customer base , engagement with marketing emails, website traffic, and live chat sessions have all been on the rise, with email open rates an eye-catching 25% higher than pre-pandemic levels. Choose Channels Carefully, Distribute Delicately.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Only B2B

NOVEMBER 30, 2020

Content marketing is the strategic process of absolute planning and distributing relevant, valuable content of reaching a vast audience. HUBSPOT – THE STRONGEST EXAMPLE OF DOING CONTENT MARKETING RIGHT . HubSpot is the major player in tackling content marketing. The tricky play of content’ . What is Content Marketing? .

Paid Content 126

Paid Content Paid Search Agency Content Marketing Planning 126

Navigate the Channel

MAY 24, 2023

Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan? If you don’t have an on-team SEO expert to guide you with keywords, do your research to choose the strongest and most relevant three-to-five keywords you will employ and (possibly) dominate.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Marketing Insider Group

MAY 11, 2021

Use this model for recommending relevant ads, products, and services to your audience. Source: HubSpot. Distributing Targeted Content. Valuable data may include a customer’s propensity to buy, convert, churn, engage, or unsubscribe and predictive lifetime value. 10 Practical Ways to Use Predictive Analytics in Marketing.

Lead Ranking 351

Lead Ranking Analytics Marketing AI Marketing Budget 351

Anyword

JANUARY 21, 2022

Content marketing is a strategy that helps businesses connect with their audience through content creation, distribution and promotion. Buzzsumo also lets you search a database of relevant influencers that you can connect with and build potential partnerships. One of top ways to promote your business is through content marketing.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Content Marketing Institute

JANUARY 25, 2019

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. The sheer amount of content getting shared online is one of the biggest distribution hurdles marketers face. Be your content’s PR team. Click To Tweet. Which topic?

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Martech

MAY 3, 2022

As platforms consolidate, they become willing hosts to app partners (HubSpot has doubled its number of app partners since the pandemic began.). Barriers to entry topple for products like SaaS software, which require no manufacture, warehousing or physical distribution. What conclusions do they draw from this?

Marketing Management 110

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 110

Zoominfo

NOVEMBER 20, 2023

For marketers, generative AI can analyze complex datasets and extract insights that teams can act on to inform their marketing strategy, engage new customers, and create messaging relevant to each of their key personas. We are experiencing a transformative shift with generative AI.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Navigate the Channel

DECEMBER 1, 2023

It’s ideal for distributed processing of massive datasets, often used with Hadoop (an open-source framework that implements MapReduce.) Algorithms for managing and querying distributed databases, like Cassandra or MongoDB, are essential for storing and retrieving large datasets efficiently.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Vidyard

JULY 27, 2022

Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. FAQ Video Distribution Channels 4.1 Additional Distribution Channels for FAQ Videos 5. Follow-Up: Break-Up on a Lead Gone Cold (from HubSpot) 3.

Template 73

Template Video Marketing Work Management FAQ 73

MKT1

JANUARY 11, 2024

Create & distribute relevant, high quality content across all formats and channels faster Video, audio, & visual content - Create or edit brand assets yourself that would’ve required specialists in the past. Save time managing leads by connecting all your marketing tools , like Typeform and Hubspot, to run on autopilot.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Hubspot

APRIL 6, 2023

In a similar study by HubSpot. Ultimately, a personalized online shopping experience will enable the customer to feel like they are getting relevant information. You can even connect HubSpot to your ecommerce site — for example, Shopify integrates with HubSpot. HubSpot makes it easy with this ecommerce guide.

eCommerce 74

eCommerce Trends B2B Budget Programs 74

ClearVoice

FEBRUARY 2, 2024

It’s the behind-the-scenes engine that powers everything from content creation to management and distribution. Publishing and distribution strategy: How and where content is published. Lack of content relevance and freshness: Audience behavior and market trends always evolve. We recommend HubSpot.

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

Hubspot

MAY 11, 2021

To start, I spoke with Matthew Brown, HubSpot's Senior Podcast Producer. HubSpot's Marketing Manager Chris Eberhardt is in charge of HubSpot's Clubhouse programming for the HubSpot Marketing Club, so he's seen first-hand the power of Clubhouse for business. Listen, learn, and grow with the HubSpot Podcast Network.

Work Management 101

Work Management Paid Search Agency Tips Marketing Management 101

Hubspot

JULY 14, 2017

Here at HubSpot, we're constantly evaluating and changing the way we create content on social media to adapt to the way people want to stay connected. Then, we started brainstorming culturally relevant and popular topics and saw how we could creatively present them to this audience in a way that makes sense for our audience and their world.

Facebook 0

Facebook Hubspot Video Marketing Generation 0

Hubspot

AUGUST 18, 2020

According to Seismic , when deciding between two options 90% of customers are more likely to buy from the company that provides the most relevant information. For many organizations, figuring out how to distribute sales content is a challenge. How to Create a Document Library in HubSpot. Uploading a Document to HubSpot.

Process 92

Process Work Management Marketing Management Template 92

ClearVoice

FEBRUARY 21, 2024

This will not only help in creating relevant content but also in choosing the right platforms and formats for distribution. This ensures a steady stream of relevant content that engages your audience at the right times. Budget allocation: Allocate your budget based on content priorities and expected return on investment (ROI).

High Quality Lead 52

High Quality Lead Cost Top of Funnel Allocation 52

SalesIntel

MAY 13, 2024

Customer Surveys: Surveys distributed via email, social media, or in-person interactions can gather customer demographic information. Data Collection: Identify Relevant Data: Determine the types of customer data relevant to your business goals, such as demographic information, purchase history, interactions, and preferences.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

EveryoneSocial

APRIL 25, 2023

It’s designed to fill each user’s newsfeed with content that’s as interesting and relevant to them as possible. When it comes to content distribution, LinkedIn has a three-step process, and understanding it will help you craft content that’ll be shared widely. Share relevant, high-quality content.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

FMG Suite

APRIL 25, 2024

Not only can you share relevant content and show your industry expertise, but it’s a great place to showcase your brand and authenticity to connect with potential clients. In fact, according to HubSpot, LinkedIn is 277% more effective at generating leads than Facebook and Twitter.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

FMG Suite

APRIL 25, 2024

Not only can you share relevant content and show your industry expertise, but it’s a great place to showcase your brand and authenticity to connect with potential clients. In fact, according to HubSpot, LinkedIn is 277% more effective at generating leads than Facebook and Twitter.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52