Kevin Indig

SEPTEMBER 11, 2023

Join 6,000+ world-class SEOs, CEOs, Founders, & Marketers right now & you'll get: + strategy breakdown: monday.com's 77% traffic boost + industry news and expert tidbits every Wednesday + in-depth SEO strategy tips every Sunday Get on the list Faulty SEO baselines lead to unrealistic forecasts.

Forecasting 114

Forecasting SEO Microsite Domain 114

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). Let’s say that this move kills CTR for URLs in the featured snippet box. Will this negatively affect CTR? Featured snippets drive a lot of traffic.

Features 111

Features SEO CTR SERP 111

Conductor

NOVEMBER 22, 2021

It’s the preview text that the user sees on the search engine result page (SERP). Meta tags are the first impression someone has of your page on a SERP. Search engine results pages (SERP). Entice clicks and lead to more traffic. Focus the title on enticing clicks to increase the CTR (click-through rate).

Tagging 110

Tagging SEO SERP Lead Scoring 110

Navigate the Channel

DECEMBER 20, 2023

For instance, your PPC team may bid on brand terms and optimize budgets based on performance, while your SEO team laments a drop in organic traffic and conversions. Expanded SERP Real Estate: Dominating the search engine results page (SERP). Expanded SERP Real Estate: Dominating the search engine results page (SERP).

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Sana Commerce

AUGUST 2, 2023

SEO helps: Drives traffic Strengthen your value proposition Help you stand out in a competitive marketplace Though online visibility is not necessary, in an evolving digital landscape, a strong presence has become crucial. Appearing prominently in search engine results pages (SERPs).

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Huptech Web

FEBRUARY 16, 2024

You create blog posts, videos, and social media content offering workout tips, nutritional advice, and motivational content. → 12 Content Marketing Metrics You Should Track Metrics Definition Website traffic Increase in the number of visitors to your website as a result of your content marketing efforts.

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Adobe Experience Cloud Blog

OCTOBER 25, 2017

In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Tip #1: Use In-Market Audiences. Tip #2: Use CRO Principles to Optimize Landing Pages. Tip #3: A Different Approach to Location Targeting. The question is, where does it go?

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. This is one of the most important SEO copywriting tips. Define and Discover Your Target Audience. Write Better Headlines.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Here is a compilation of five actionable SEO tips to adapt to these changes in 2020. Prioritize Mobile Experience in 2020.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

seo.co

NOVEMBER 18, 2021

Is your website getting enough traffic? Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. As a result, this causes loss of customers and a decrease in traffic, which ultimately lowers ROI and leaves unfinished KPIs. CTR (Click Through Rate).

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Moz

SEPTEMBER 7, 2020

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. Of course, the CTR of 0% proves that this page has no value for anyone, and we were demoted. There are plenty more worthwhile, traffic-driving topics out there that deserve our attention.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Content Marketing Institute

JANUARY 23, 2018

Do those “featured rankings” increase traffic? When ConfluentForms.com held the featured snippet for a query, it saw a 20% to 30% increase in traffic, as Eric Enge highlights. And it’s not just about traffic. TIP: In the screenshot, I highlighted the elements to pay attention to – file name, alt text, and file size.

FAQ 108

FAQ Traffic Features Trigger Marketing 108

RebelMouse

APRIL 27, 2022

With over 90 percent of global traffic coming from Google, and SEO ROI that can reach more than 12.2 A study from Ahrefs found that around 90 percent of pages on the internet receive zero organic traffic from Google. Here are some tips we provide to the publishers on our platform to help them get the most out of search traffic.

Resources 52

Resources SEO CTR SERP 52

Scoop.it

JANUARY 4, 2022

Plus, tips to ace your SEO website ranking will wrap up this post. Content related to search queries get higher chances to show up on SERPs, driving organic traffic and increase your site visibility. That’s why having an SEO strategy that places you high up on page one of SERP is very important. Google Ads.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Moz

FEBRUARY 14, 2021

Organic impressions, clicks, and CTR. Here are a few points that I touch on based on current click and impressions: What it means: Impressions = how often content appears, clicks = how many times people click on SERPs. After a few months of on-page optimizations I can see a big improvement for CTR and lead generation on their site.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. What's the bottom line?

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

DECEMBER 17, 2019

While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. What's a marketer to do?

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

Optinmonster

APRIL 12, 2024

It’s essential to deliver traffic, authority, leads, and sales, but you’ll only get those benefits if you do it right. I’ll also share tips to heBoost your business with our SEO beginner’s guide. That’s the traffic you get when visitors click a link in search results to get to your site.

Paid Content 90

Paid Content Lead Ranking SEO Lead Scoring 90

Hubspot

AUGUST 19, 2020

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. And if you think page two is good enough, you might want to reconsider this search engine traffic statistic: roughly 56% said they would rather try a different search query or engine than click on the second page of search results.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

B2B Marketing Insights - WE

MARCH 16, 2022

It allows you to research keywords and see how much traffic they are getting. So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. However, here are a few tips that can help: Create useful content. Unfortunately, there are no magic bullets that will get you on top of the SERP.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Moz

OCTOBER 10, 2018

If I had to pick just one answer, it's this – because search still drives the lion's share of targeted, relevant traffic to business websites (and Google drives the vast majority of that traffic, at least in the US, Canada, Australia, and Western Europe). Organic opportunity on these SERPs is severely limited.

Stats 49

Stats SEO SERP CTR 49

Moz

SEPTEMBER 27, 2020

This could be content that either used to attract a good level of organic traffic and now doesn’t, or content that never did generate any organic traffic despite the efforts you might have put in. Over 90% of content gets no traffic from Google. Your page has lost visibility following drastic SERP changes.

SERP 74

SERP Optimization Content Keywords 74

Moz

MAY 17, 2020

Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. These are the typical estimations coming from CTR benchmark studies.

Case Studies 73

Case Studies Case Study Studies SEO 73

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Moz

MAY 10, 2020

I was thrilled to see the results of the SIRs and recognized how they helped us reach new audiences and rekindle our organic traffic, but, from a personal perspective, I missed the creativity that came with pitching big-risk ideas and watching them pay off. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. Read my pro guide on how I increased my website traffic to 250k/mo ).

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Moz

SEPTEMBER 24, 2019

Posted by Dr-Pete On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be "self-serving." Finance and Real Estate were hit the hardest, both losing almost half of their SERPs with review snippets (-46%).

Google 50

Google SERP CAN-SPAM CTR 50

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Zoominfo

FEBRUARY 25, 2021

SEM strategies help to ensure that your content makes the cut by strategically bidding on branded and non-branded keywords to give a company’s brand valuable real estate atop of the Search Engine Results Page (SERP) associated with aforementioned terms. What’s more, display campaigns have very low CTR (only 0.17%). Social Media.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

SmartBug Media

MARCH 19, 2021

21 SEO Tips, Tactics, and Trends for Website Content in 2021. Copyblogger includes over 3,000 articles to help marketers write better content that drives traffic, captures attention, and ultimately increases conversions. It shares tips on starting a blog, creating content, finding readers, and building a community on your website.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Moz

JANUARY 26, 2020

This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast , have a featured snippet as a SERP feature. Here’s what the estimated organic traffic looks like: Note: I’m unable to show the actual traffic for this site due to confidentiality. But the monthly estimation that Ahrefs gives of 1.6M

Case Studies 64

Case Studies Case Study Features Studies 64

Moz

JULY 15, 2020

Izzi Smith — How to Be Ahead of the (CTR) Curve. While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. lilyraynyc) July 15, 2020.

Lead Scoring 68

Lead Scoring Lead Ranking CTR API 68

Moz

JUNE 10, 2020

It’s not as simple as, “Which one gets more organic traffic?” Therefore, you have to create a projection of organic traffic for each variation based on the pages that exist within it, and then compare the actual data to your projections. Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console).

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

It’s not as simple as, “Which one gets more organic traffic?” Therefore, you have to create a projection of organic traffic for each variation based on the pages that exist within it, and then compare the actual data to your projections. Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console).

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Hubspot

MAY 30, 2019

Tips for Using This Template. Before we get started, let's go over a few tips that'll make using this template even easier: You will want to clear out the example data I have in the template such as keywords, campaign and AdGroup names, ads, and destination URLs. They contain helpful tips and FAQs. Handy, right?

PPC 101

PPC Template Work Management Marketing Management 101

Single Grain

FEBRUARY 3, 2024

It appears directly beneath the title of a page in the SERPs: Though they do not directly influence search rankings, their importance cannot be overstated. They are a strategic tool to increase CTRs, thus driving more traffic to your site. Learn how to prioritize tasks and achieve your goals with our expert tips.”

Traffic 102

Traffic Work Management Click Rate CTR 102

Moz

JULY 15, 2020

Izzi Smith — How to Be Ahead of the (CTR) Curve. While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. lilyraynyc) July 15, 2020.

Lead Scoring 61

Lead Scoring Lead Ranking CTR API 61