Outbrain

JUNE 16, 2022

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. So, what is CTR? What’s a “good” CTR? Does CTR affect your SEO?

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. The benefits of creating and optimizing content can be significant for businesses.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Optinmonster

JANUARY 29, 2024

Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. These metrics help understand how well the content is performing in terms of engaging the audience , lead generation , driving traffic , and increasing conversion rate. Recommended Resource: Need to jumpstart your content marketing results?

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. We’ve compiled an updated list of the best tips you must know before you begin optimizing your online presence. By optimizing for search results , you can make your social media posts and profiles land on their search results on every channel. What is social media SEO?

Social Media 157

Social Media SEO Cost Per Click Media 157

Hubspot

JULY 18, 2019

There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). By investing in SEO, or search engine optimization , you're increasing the likelihood of your target audience finding you when they search for things related to your product or service.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

KoMarketing Associates

MAY 25, 2022

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . If you’re hoping to drive traffic to a lead magnet or webinar, choose the traffic option.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Kevin Indig

SEPTEMBER 11, 2023

Join 6,000+ world-class SEOs, CEOs, Founders, & Marketers right now & you'll get: + strategy breakdown: monday.com's 77% traffic boost + industry news and expert tidbits every Wednesday + in-depth SEO strategy tips every Sunday Get on the list Faulty SEO baselines lead to unrealistic forecasts.

Forecasting 114

Forecasting SEO Microsite Domain 114

Navigate the Channel

DECEMBER 20, 2023

In the fast-paced world of digital marketing, it’s easy to get caught up in the day-to-day tasks of optimizing paid search campaigns. However, amidst these daily optimizations, it’s crucial not to lose sight of the bigger picture. Expanded SERP Real Estate: Dominating the search engine results page (SERP).

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Brightedge

AUGUST 4, 2020

of online traffic comes from organic searches. Tracking the correct metrics and knowing which ones are important will help you to drive organic traffic to your site. Leverage your analytics platform to identify pages that need to be optimized for more conversions. A high CTR doesn’t always mean success, though.

SEO 90

SEO CTR SERP Marketing Analytics Tools 90

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). Let’s say that this move kills CTR for URLs in the featured snippet box. Will this negatively affect CTR? Featured snippets drive a lot of traffic.

Features 111

Features SEO CTR SERP 111

Hubspot

DECEMBER 21, 2017

But then, earlier this year, we noticed that our traffic was falling flat. As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. Then, it declined. Sound familiar? What That Means.

Traffic 76

Traffic Features Google SERP 76

Marketing Insider Group

MARCH 2, 2021

What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? Optimize all of your content for maximum results. Drive valuable traffic to your website by identifying high-value content opportunities. Consider incorporating it into future campaigns to drive more traffic to your website.

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

seo.co

SEPTEMBER 4, 2022

Search engine optimization (SEO) requires attention to hundreds of different ranking factors and technical requirements. While some optimization techniques require some extensive programming experience, many can be completed using even the simplest tools available to you in your website editor of choice. Keyword optimization.

Tagging 97

Tagging SEO SERP Keywords 97

Conductor

NOVEMBER 22, 2021

Meta tags are important for ensuring your content is SEO-optimized. Here’s a full rundown on everything you need to know to optimize your meta tags, including examples and best practices. It’s the preview text that the user sees on the search engine result page (SERP). Search engine results pages (SERP). Brand leverage.

Tagging 110

Tagging SEO SERP Lead Scoring 110

Sana Commerce

AUGUST 2, 2023

SEO, or search engine optimization is not typically top on the list of priorities for B2B organizations. SEO helps: Drives traffic Strengthen your value proposition Help you stand out in a competitive marketplace Though online visibility is not necessary, in an evolving digital landscape, a strong presence has become crucial.

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Anyword

AUGUST 18, 2022

Improved search visibility on Google, both locally and internationally (if that’s what you’re optimizing for). The first page of Google search results gets 90% of the traffic. What are the top three to four keywords I want to optimize? Not all traffic provides the same value (ex. Higher emphasis on quality content.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

seo.co

JULY 6, 2021

Is your website getting enough traffic? Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. As a result, this causes loss of customers and a decrease in traffic, which ultimately lowers ROI and leaves unfinished KPIs. CTR (Click Through Rate).

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Over 90% of content gets no traffic from Google.

SERP 74

SERP Optimization Content Keywords 74

Method and Metric

OCTOBER 18, 2019

App store optimization techniques to boost downloads and drive conversions. As social media use shows some decline while app downloads continue to rise, the question many developers are asking is: How can I optimize my app? This guide aims to provide an overview of ASO and what you can do for better app store optimization.

Optimization 90

Optimization SEO Keywords Click Rate 90

Adobe Experience Cloud Blog

OCTOBER 25, 2017

In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Tip #2: Use CRO Principles to Optimize Landing Pages. When it comes to optimizing PPC performance , the impact is made on the other side of the click.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

Matchcraft

JANUARY 15, 2020

Below are some benefits of using sitelinks: Increased CTR – Enabling users to directly access pages of interest on the advertiser’s website, can lead to more clicks. According to Google , sitelinks can increase the average CTR by about 10-20% on general searches and 20-50% on branded terms. More space = more visibility. .

CTR 81

CTR Paid Search Agency Advertising Agencies Mobile Advertising 81

Outbrain

JUNE 18, 2018

Google is forever optimizing its search algorithm. Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. Why Should You Optimize for Featured Snippets? 1 spot as the most desirable and profitable area on the SERPs. Featured snippets are eating up the search traffic.

CTR 50

CTR Features Organization SERP 50

Velocity Partners

MARCH 13, 2024

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. Loooots of companies are chomping at the bit to use AI to flood the internet with search-optimized drivel. It’s a problem.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . And when it comes to search engine optimization, there’s almost no better tool out there (and certainly not for free). .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Content Marketing Institute

JANUARY 23, 2018

Do those “featured rankings” increase traffic? When ConfluentForms.com held the featured snippet for a query, it saw a 20% to 30% increase in traffic, as Eric Enge highlights. And it’s not just about traffic. Do I only need to optimize content for queries that already show featured snippets? Not at all.

FAQ 108

FAQ Traffic Features Trigger Marketing 108

Directive Agency

APRIL 15, 2022

Though each methodology, SEO and PPC, are quite different, these two pillars of digital marketing have an often-hidden symbiotic relationship, aiding each other which, when properly optimized, can drastically improve the overall performance of a company’s digital marketing strategy. What is SEO? Benefits of SEO. SEO is the way to go!

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Moz

SEPTEMBER 7, 2020

We use Search Success for multiple projects on a daily basis, whether we’re assisting a client with a specific topic or we’re carrying out optimizations for our own domains. So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Method and Metric

APRIL 3, 2020

Digital marketers, content creators, and many others had observed the rise of no-click search results since the introduction of featured snippets to the Google search engine results page (SERP). Now, the query is answered right in the SERP with organic listings below it. Others, however, see it as a necessary evolution of the SERPs.

SERP 69

SERP Forecasting CTR Lead Scoring 69

seo.co

NOVEMBER 18, 2021

Is your website getting enough traffic? Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. As a result, this causes loss of customers and a decrease in traffic, which ultimately lowers ROI and leaves unfinished KPIs. CTR (Click Through Rate).

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Huptech Web

FEBRUARY 16, 2024

12 Content Marketing Metrics You Should Track Metrics Definition Website traffic Increase in the number of visitors to your website as a result of your content marketing efforts. You can use Google Analytics to analyze traffic and patterns. Click Through Rate CTR measures how often people who see your content click on it.

Paid Content 52

Paid Content ROI Content Marketing Lead Ranking 52

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Optimize for Voice Search.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Scoop.it

JANUARY 4, 2022

Now, content marketing is a lot more fun and rewarding with search engine optimization or SEO. However, to site owners and the marketers, that’s all about SEO efforts and strategies on both technical SEO and content optimization. Optimizing useful and relevant content is among the most vital SEO ranking factors. Interactivity.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

RebelMouse

APRIL 27, 2022

High-performance search is critical to every publisher’s bottom line, especially since search engine optimization (SEO) can dramatically impact content discovery and revenue. With over 90 percent of global traffic coming from Google, and SEO ROI that can reach more than 12.2 Click here to learn more.

Resources 52

Resources SEO CTR SERP 52

ClearVoice

AUGUST 6, 2021

Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. That means getting featured will put your brand name and a link to your website in position zero, but it won’t put you onto the SERP twice. of traffic away from you.

Features 72

Features Google SERP Click Rate 72

Directive Agency

MARCH 15, 2022

Keyword ranking is a measure of how well a target keyword or set of keywords that a given website or webpage uses ranks for in the SERPs (search engine results pages). . There are only ten organic search results per page, and the higher the position on the page, the more valuable the placement due to the organic traffic value it brings. .

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Google 52

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. And, by the way, CTR is an indirect SEO ranking factor.

PPC 101

PPC Work Management SEO Top of Funnel 101

seo.co

SEPTEMBER 13, 2021

Search Engine Optimization. You can start seeing results within days with PPC instead of months with SEO and other organic search optimization methods. However, the best marketing experts run SEO and PPC together and combine their results with driving more traffic and conversions for their brand. Running SEO and PPC Together.

Paid Content 121

Paid Content Organization Campaigns PPC 121