Sprout Social

MARCH 16, 2022

Click-through rate (CTR) is the number of times users clicked in your post as a percentage of impressions during its lifetime—especially important if your goal is to boost conversions or leads. Cut out the manual calculation that goes into CTR. Stand-out YouTube video metrics. Playlist: can link to a public YouTube playlist.

Video Marketing 119

Video Marketing Youtube Click Rate Allocation 119

Outbrain

JUNE 18, 2018

4 YouTube featured snippets. Getting YouTube featured snippets is a great way to answer the user’s questions in the channel they’re most likely to engage with. Optimize the description box with some relevant long tail keywords. Target a keyword, but optimize for intent. 5 Multifaceted featured snippets. One more thing.

CTR 50

CTR Features Organization SERP 50

Conductor

OCTOBER 11, 2022

Instead, they are ranked by Google based on the value and information they provide related to the user’s given keyword or search phrase. Without an Answer Box present, the first search engine result usually enjoys a 26% click-through rate (CTR). CTR , leaving the first organic result to drop to a 19.6% People Also Ask.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

SmartBug Media

JULY 16, 2021

If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. Some SEO experts prefer to plan their content around keywords , but I think it’s best to strategize around the search intent behind keywords. Let’s talk.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Bannerflow

MAY 12, 2023

TikTok’s Introduces new Keyword Insights Tool for Advertisers TikTok’s push towards being a search engine continues with the addition of a new ‘ Keyword Insights too l’ to its Creative Center. Click the Details button to view specific videos using that keyword and learn how successful those ads are.

Paid Content 52

Paid Content Social Media Media Advertising Agencies 52

Anyword

APRIL 27, 2022

It’s up to the user to input basic information such as keywords, or topic and URL. A capable AI writer will automatically adjust to whichever platform requires new material: Social media like Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn. Ad platforms such as Google, Taboola, and Outbrain.

CTR 52

CTR Copywriting Tools SMS 52

Scoop.it

MARCH 2, 2023

Moreover, 70% of viewers purchased from a brand after watching their YouTube video as Google tells us. Click-through-rates (CTR) Click-through rates (CTR) are the percentage of visitors that clicked on your CTA (call-to-action). Videos are undoubtedly one of the best marketing assets you can produce.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Branding 92

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo! YouTube Channel Do’s. YouTube Channel Don’ts.

Youtube 48

Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

ClearVoice

MAY 10, 2022

Use relevant keywords. Think of your meta descriptions as mini-Twitter posts — with a bit more room for keywords and a call to action. Use relevant keywords. When you’re writing meta descriptions, it’s essential to use relevant keywords that accurately describe your page’s topic. Keep it short.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

KoMarketing Associates

FEBRUARY 5, 2019

By staying on top of what’s showing up in search results around core keywords and phrases, search engine marketers will have a better understanding of what’s required to rank, and the types of assets needed in order to get there. Use keyword/keyword variation (when possible and natural). Best Practices. Best Practices.

SERP 120

SERP Features Top of Funnel Display 120

Martech Advisor

DECEMBER 19, 2019

Featured snippets enable users to get a gist of the required information on the go without clicking on a link, but this has impacted the click-through rate (CTR) of websites' organic results. Ranking for featured snippets is highly competitive, but it is one of the most effective ways to boost search CTR. Understand Search Intent.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Velocity Partners

MARCH 13, 2024

Content overall still needs to abide by SEO best practices: technical site performance, content that’s relevant to your brand and written with intent to match keywords, off-site endorsements (AKA backlinks) from authoritative domains and other ranking signals still matter. (Also consider: digital experiences that produce survey data).

SEO 87

SEO B2B Paid Search Agency Aggregators 87

Moz

MAY 17, 2020

Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. These are the typical estimations coming from CTR benchmark studies. How high do you think their CTR is? They are not the only ones with a meager CTR. I was baffled.

Case Studies 73

Case Studies Case Study Studies SEO 73

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. Whenever you’re writing one, keep these tips in mind: Include your main keyword in your title.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. Failing to use relevant keywords and phrases can make your video less discoverable.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Anyword

MARCH 30, 2022

SEO (which actually stands for “search engine optimization”) is essential to use in any marketing channel that relies on keywords to match user queries to content. Even highly visual channels like YouTube and Instagram rely on keywords to some extent. It’s copywriter-speak for Writing First, Keywords Second. WTH is WFKS?

Copywriting 52

Copywriting SEO Marketing AI Tips 52

flux.la

FEBRUARY 1, 2020

I’m also including Youtube videos from many SEO experts that explain each concept in depth. Google search results are ranked according to these three factors: Keyword Relevancy Number of Backlinks RankBrain. So the next time someone searches for the same keyword, RankBrain offers the same results it already knowns.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Directive Agency

APRIL 15, 2022

Also, as SEO is ever-changing, results are often very difficult to predict and impossible to guarantee, positive results require maintenance to maintain ranking positions for keywords. First, depending on the CPC (cost per click), targeting certain keywords can be very expensive, depending upon the competition surrounding the ad auction.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Moz

JUNE 23, 2020

12:55pm – Keynote – Moving Targets: Keywords in Crisis. Too often, we take a once-and-done approach to keyword research, but Google changes at the pace of information, and that pace speeds up even more during a crisis. How do we do keyword research in fast-paced industries and during world-changing moments? CTR-you-ready??

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Convince & Convert

APRIL 9, 2014

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. As a business, it’s no longer all about “how to get to be number one in Search” for your keywords; you can now build and influence the information your network receives more than ever.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords. Keywordtool.io

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Moz

JUNE 23, 2020

12:55pm – Keynote – Moving Targets: Keywords in Crisis. Too often, we take a once-and-done approach to keyword research, but Google changes at the pace of information, and that pace speeds up even more during a crisis. How do we do keyword research in fast-paced industries and during world-changing moments? CTR-you-ready??

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

KoMarketing Associates

OCTOBER 18, 2016

Google (Site:, Keyword Planner, Search Console). The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. YouTube allows users to upload videos that can be shared with the world.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

ConvertKit

JANUARY 27, 2021

Two of their blogs rank in the top search engine spot for niche keywords that garner 100 searches each per month. This means that with a 30% average CTR on the #1 search result, these two posts bring in 60 landing page views a month. Provide free lessons, contests, and vlogs on YouTube. Image via pianoTV. 4 – Forums.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Scoop.it

JUNE 23, 2020

The easiest way to get started is by creating video versions of your existing blog posts and uploading them to both your website and YouTube. You should also analyze important keywords, average word count for blogs, and the type of content that performs the best for a particular topic. Content creation driven by user and search intent.

Trends 93

Trends Content Marketing Content Curation 93

Metadata

JULY 21, 2022

Look-alikes and interest targeting: Twitter ads let you define your audience according to keywords and shared interests. High click-through rates (CTR) : With a CTR of.88% YouTube is the world’s second-largest search engine and its third-most visited website. 88% , Instagram beats both Facebook and LinkedIn.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Valasys

MAY 15, 2020

Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time. Perform Keyword Research. Ways Video Content Boosts Organic SEO Rankings. Include Video Transcripts for SEO.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Go Beyond SEO

AUGUST 16, 2018

Click-through rate (CTR): The percentage of people who clicked on your ad. CTR is a very important indicator of how well your ads are performing. Quality Score: Reported at the keyword level on a scale of 1 to 10, Quality Score is an indicator of how relevant your ads, keywords and landing pages are to the user.

PPC 92

PPC Lead Ranking Adwords Advertising Agencies 92

Sharpspring

FEBRUARY 13, 2020

To begin with PPC, you’ll bid on advertising keywords. Which keywords will be the most effective ? The average click-through rate (CTR) for retargeting ads is 10x greater than for typical banner ads. For example, long-tail keywords are used infrequently on mobile. Add location terms in conjunction with your keywords.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

LeadSquared

NOVEMBER 22, 2019

To achieve that, you must check everything – your traffic, CTR, impression share and the landing page. It does not exclusively depend on the top of page bid option in Google Ads, you may also want to consider quality score, CTR and conversion rate. It gives you visibility for your specific keywords when people search for them.

PPC 52

PPC Lead Ranking Planning CTR 52

Martech

OCTOBER 19, 2022

There is also contextual targeting, which uses website content — including text, keywords, images and categories — to trigger an ad purchase. Click-through Rate (CTR): Put the sites delivering good CTR on a preferred list and increase the amount you are willing to bid for their inventory. 5: Frequency caps.

Advertising Agencies 109

Advertising Agencies Paid Content Cost Per Thousand Advertisements 109

LeadsRX

MARCH 9, 2022

Any app or website that provides streaming video content over the internet and bypasses traditional distribution; examples include HBO Max, Hulu, Netflix, and YouTube. Paid search is the practice of displaying ads on search engines based on the terms, or keywords, individuals search for. Keyword Research. Over-The-Top (OTT).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Sharpspring

FEBRUARY 13, 2020

To begin with PPC, you’ll bid on advertising keywords. Which keywords will be the most effective ? The average click-through rate (CTR) for retargeting ads is 10x greater than for typical banner ads. For example, long-tail keywords are used infrequently on mobile. Add location terms in conjunction with your keywords.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Martech

MARCH 6, 2023

At my agency, we also like to use keywords for targeting. With some pre-roll, you can sometimes match YouTube’s policy and not pay if someone skips before five seconds. Meanwhile, we’ve gotten 3-5% CTR on mobile devices streaming a very high-end TV spot we produced.

Paid Search Agency 80

Paid Search Agency Ads Campaigns Cable 80

SmartBug Media

MARCH 19, 2021

Audio ads on YouTube expand reach and grow brand awareness. Must-read articles: 4 Best YouTube Retargeting Strategies that Work in 2021. It helps when your content and targeted keywords are ranking high in search engine results and you’re able to bring a steady stream of new organic traffic every month. AdEspresso by Hootsuite.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Go Beyond SEO

AUGUST 16, 2018

Click-through rate (CTR): The percentage of people who clicked on your ad. CTR is a very important indicator of how well your ads are performing. Quality Score: Reported at the keyword level on a scale of 1 to 10, Quality Score is an indicator of how relevant your ads, keywords and landing pages are to the user.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

The Marketing Blender

DECEMBER 28, 2020

They receive a higher click-through rate (CTR) than text or a static image, are shown to more of your followers, and get placed higher on the user’s feed compared to those shared via an external website, like Youtube. optimize content with targeted keywords using tools like io (we need to get your content read, don’t we?!).

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130