Kevin Indig

OCTOBER 3, 2023

Using clicks in ranking can mean a lot of things: CTR, long clicks, pogo-sticking (clicking on lots of search results until you find what you want), etc. It's also likely that Google uses clicks to detect user intent changes (on top of query rephrasing). Where and how does Google use clicks? How would that change the way we work?

Lead Scoring 84

Lead Scoring Lead Ranking Google CTR 84

SEMrush

NOVEMBER 22, 2021

Our hypothesis states that since many users are looking for employee information, adding terminology that connects to that user intent would lead to a higher CTR and thus more traffic.

CTR 104

CTR Ads SEO Intent 104

Anyword

AUGUST 18, 2022

The Importance of Intent in SEO. It’s also important to note how intent comes into play with your keywords. implies informational intent and is well-suited for blog and longer-form, instructional content. In comparison, the keyword by itself or “[your chosen keyword’ near me” implies a more transactional intent.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Strategic-IC

OCTOBER 16, 2018

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. How Does Behavioural Intent Data Tie Into Inbound and Account-Based Marketing?

Intent 67

Intent Buy Account Based Marketing Work Management 67

Albacross

NOVEMBER 4, 2021

Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Few of them aim to convert anonymous intent by advertising. The Fundamentals: What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Valasys

FEBRUARY 25, 2020

On the 24 th of February 2020, Dun & Bradstreet unveiled proprietary buyer intent, D&B Buyer Intent. The company announced the availability of D&B Buyer Intent to enable B2B marketing & sales teams to unveil early-stage buying signals from companies who are in the market to buy.

Buyer Intent 40

Buyer Intent Intent Enterprise Management Lead Ranking 40

Navigate the Channel

DECEMBER 20, 2023

They often have lower search volumes but can lead to higher conversion rates because they reflect users’ specific intentions. Pay attention to click-through rates (CTR), conversion rates, and cost per click (CPC). This ensures that the ad remains relevant to the user’s intent.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Scoop.it

JANUARY 19, 2023

The benefits of organic traffic to your website are numerous, including: Highly qualified leads It is more sustainable Higher conversion rates It improves brand loyalty Customer intent-driven ROI It is cost effective It brings highly engaging customers Customer intent drives it. The third result gets 11.0% Source: Backlink.io

Traffic 91

Traffic Organization CTR Lead Scoring 91

SendX

JUNE 12, 2020

Click-through-rate (CTR) It’s the percentage of recipients who clicked on one of the links in your email. CTR helps you judge the performance of your A/B testing or multivariate testing emails. It will hurt in the long term. The content of your relational email should be inspiring, informational, or educational.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Optinmonster

MARCH 21, 2024

One memorable campaign I managed saw a 50% increase in click-through rate (CTR) simply by optimizing the ad copy based on A/B testing results. Key Performance Indicators (KPIs) to Track Click-Through Rate (CTR): CTR is a fundamental metric that measures the effectiveness of your ads in compelling users to click.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Oktopost

FEBRUARY 29, 2024

Intent Data: Monitoring likes, shares, comments, and other forms of engagement to better understand where your customers are in the funnel, what topics interest them, and how likely they are to make a purchase. Click-Through Rate (CTR): Measures the effectiveness of content in driving traffic to a website or landing page.

ROI 62

ROI Organization Top of Funnel B2B 62

KoMarketing Associates

FEBRUARY 10, 2021

The search results present an answer based on what Google intuits is the user’s search intent. And that’s why another massive concept in SEO – user intent – is so central to zero-click searches. Displayed for searches that have local intent (i.e. [x Clearly, this has immense implications for SEOs everywhere.

SERP 295

SERP Features Google Top of Funnel 295

Unbounce

JUNE 1, 2021

For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. They retargeted 20 audience segments who demonstrated intent to purchase using Google Display Ads based on location, language, and on-site behavior.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Sprout Social

MAY 18, 2022

The click-through rate (CTR) or link clicks metric is measured for content that you post. To determine CTR, you’ll need to divide it by the number of views or reach the link received. Once they do so, metrics like CTR are automatically tracked at both the content and individual post levels. Click-through rate.

B2B Thought Leadership 138

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 138

Optinmonster

JANUARY 29, 2024

Click-Through Rate (CTR) This content metric calculates the ratio of users who click on a specific link to the total number of users who view the link. CTR is calculated as clicks divided by impressions. For website content, go to Google Analytics to view CTR for each page. Email marketing tools (e.g.,

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Moz

SEPTEMBER 7, 2020

Make sure you have a process in place that deals with discovering subpar CTRs, and leverage tactics like snippet copy testing and Rich Results or Featured Snippet generation, which will aim to exceed Google’s CTR expectations and secure your top 10 positions. Interestingly enough, this position loss cost us a heck load of impressions.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Outbrain

JUNE 18, 2018

Target a keyword, but optimize for intent. The post Featured Snippets: How to Increase Your Organic CTR appeared first on outbrain.com. There’s no definitive data to show how you can easily rank for multifaceted featured snippets. One more thing. Featured snippets are already becoming an important part of the SEO landscape.

CTR 50

CTR Features Organization SERP 50

Hubspot

MAY 16, 2017

At Socedo , our nurture emails get a 1% CTR on average. A 2% CTR is now considered "good". What is Intent-Based Marketing? Intent-based marketing is a methodology of listening to signals that show a prospect is researching a specific topic or problem area so you can send the right message at the right time.

Intent Data 69

Intent Data Intent Lead Ranking Campaigns 69

Convince & Convert

DECEMBER 15, 2023

Quality ensures that you address pain points, satisfy search intent and develop trust in your audience by delivering guaranteed value. Increase content publishing frequency If someone is telling you that quality is the only important thing, then in 2024 they’ll be furthest away from reality.

Social Media 157

Social Media SEO Cost Per Click Media 157

Bannerflow

NOVEMBER 22, 2022

Display ads CTR in 2022. Average click-through rate (CTR) is a more tangible metric. . This is why combining a display ad’s CTR with impressions gives you a clearer picture of your banner ad’s performance and how to benchmark this. It will also discuss how to set a baseline CTR for your display ad.

Display 52

Display Advertisements Advertising CTR 52

Envy

AUGUST 22, 2019

The main KPIs to follow are: Click-Through Rate (CTR). Your CTR is likely to be relatively low. However, LinkedIn is sensitive to low CTR, so you’ll need to adjust your ads if it drops too low. You’ll see a lower CVR on offers that indicate a higher intent to buy. A CTR of 2.2% Cost Per Click (CPC).

Lead Ranking 84

Lead Ranking Marketing Qualified Leads Advertising Benchmark Cost per Lead 84

SocialPilot

JANUARY 14, 2024

Brands on Linkedin have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn. Brands have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn. The global average CTR for sponsored content on Linkedin is between 0.44% – 0.65% Higher resolution images generate 38% higher CTR.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Directive Agency

APRIL 15, 2022

See Existing CTR For Keywords & Pages . They’ll also show you the average CTR and average position overall (both of whic are crucial SEO metrics ), and the exact CTR and average position of individual keywords. . See how to increase your CTR. . Want to boost your click-through rate? Analyzing Queries.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

SmartBug Media

JULY 16, 2021

Determine what search intent you’re targeting before recording your video, and use those terms in your video. Some SEO experts prefer to plan their content around keywords , but I think it’s best to strategize around the search intent behind keywords. That last bit is their intent. Homemade ice cream. Ice cream recipe.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Sana Commerce

AUGUST 2, 2023

Targeted traffic : SEO allows manufacturers to optimize their content with relevant keywords and phrases that align with their audience’s search intent. Objectives : also known as ‘search intent’, this considers what your audience might be looking for when on search engines, and how you can best match that need.

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Schubert B2B

MAY 26, 2023

By the way, once you get ranked in one of the top positions in Google search results, you will earn a higher CTR. In fact, the first organic position has a CTR of nearly 40%. 2. In a word, SEO updates will continue to trend in the direction of the consumer’s best interest.

Content Marketing 62

Content Marketing Work Management Marketing Management Paid Search Agency 62

Metadata

DECEMBER 20, 2022

For starters, the CTR on LinkedIn is 4.42x that of Facebook. While B2B buyers on LinkedIn are still B2B buyers on Facebook, the significant drop in CTR on the latter indicates that many people aren’t looking to request a demo when they’re scrolling Facebook. CTR is considerably higher on LinkedIn (by the tune of 2.9x).

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Hubspot

OCTOBER 26, 2020

There are a lot of high purchase intent keywords where the ROAS (return on ad spend) in pay per click ads does not make business sense. Clickthrough rate (CTR). CTR helps me to understand how effective and relevant my ad copy is, and if it matches the intent of the user searching for my keywords.".

Cost per Acquisition 96

Cost per Acquisition Cost Per Click Paid Search Agency Search Marketing 96

Porch Group Media

JANUARY 14, 2023

According to the study, “This shows that for most online shoppers, some level of purchase intent remains when items are left in the cart. As a result, transactional emails have a high CTR of 4.8%, which is 3x the CTR of non-transactional emails (1.6 %).

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Sprout Social

APRIL 7, 2021

Also known as CTR, this is a ratio measurement of clicks to impressions. Combining data like your CTR and referral traffic yields your conversion rate. For example: let’s say you notice consumers tend to use words that suggest search intent on Twitter. This lets you know which content is most relevant to users.

Social Media 136

Social Media Long Tail Marketing Media CTR 136

Conductor

JANUARY 24, 2020

Let’s say that this move kills CTR for URLs in the featured snippet box. Will this negatively affect CTR? You can then cross-reference this with CTR data from Google Search Console to find out whether this update had a positive or negative impact on traffic. is this affecting also Knowledge Panels?

Features 111

Features SEO CTR SERP 111

Terminus

JANUARY 29, 2020

With Terminus, their team could easily automate account-based display ads to their target account lists based on behavioral intent signals and opportunity stage, support their direct mail campaigns with AI-powered engagement data, and even discover new accounts to target.

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

Vidyard

MARCH 23, 2021

Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. It’s only through tracking views, attention spans, click-through rates (CTR), and more that we can identify which videos work, and whether they help to generate leads, crack key accounts, add pipeline, retain customers, or realize revenue.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Moz

MAY 17, 2020

These are the typical estimations coming from CTR benchmark studies. But in reality, for competitive queries, the right CTR will be much lower, which means that you could be basing your business case on the wrong numbers. How high do you think their CTR is? They are not the only ones with a meager CTR.

Case Studies 73

Case Studies Case Study Studies SEO 73

Martech Advisor

DECEMBER 19, 2019

Featured snippets enable users to get a gist of the required information on the go without clicking on a link, but this has impacted the click-through rate (CTR) of websites' organic results. Ranking for featured snippets is highly competitive, but it is one of the most effective ways to boost search CTR. Understand Search Intent.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Sharpspring

OCTOBER 20, 2020

Whenever you share a link — in email, on your website, on a landing page or on social media — the intent is for users to click it. Click-through rate, also called CTR, therefore becomes one of the most critical marketing metrics you can look at. CTR is the percentage of users who clicked a link after viewing a page or opening an email.

CTR 59

CTR Eye-Tracking Marketing Automation Services Click Rate 59

Martech

SEPTEMBER 27, 2023

For instance, during a sale, you would want to capitalize on the increased click-through rates (CTR) and sales that price drops provide immediately, not on your next feed update, typically the next day. This precision ensures that your ads reach potential buyers with the highest intent.

Cost Per Click 111

Cost Per Click Google Optimization CPC 111