Email Marketing: 5 Tactics to Generate and Nurture More Leads
Unbounce
NOVEMBER 21, 2021
So, you’ve set up an email sign-up landing page. While general email blasts have an average 3% click-through rate (CTR), lead nurturing emails have an average 8% CTR. HubSpot used their automatic unsubscriptions process as a form of behavioral segmentation to create a resubscription campaign: Image courtesy of HubSpot.
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