SmartBug Media

AUGUST 27, 2020

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. Much like upselling and cross-selling can be used interchangeably, so can affiliate and referral marketing.

Trade Show 89

Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

Adobe Experience Cloud Blog

AUGUST 24, 2016

To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers. Follow these six steps to build an effective customer demand generation strategy for cross-sell and upsell: 1.

Cross-Selling 48

Cross-Selling Webinar Metrics Top of Funnel Lead Ranking 48

Tony Zambito

JANUARY 11, 2022

It seems just when we may have a clearer picture of how six months to a year may go, unpredicted events make that picture fade away. Usually, they come from people in organizations who are selling their wares. And who shows little understanding of what is involved in the concepts and processes of buyer insights and buyer personas.

Buyer Personas 262

Buyer Personas Cross-Selling Act-On Research 262

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle, give you a peek into ZoomInfo’s best go-to-market plays, and present new time-saving selling strategies. The images below offer a glimpse into the Workflows creation process. The timeless case for automation.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Act-On

APRIL 26, 2024

There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. It’s an ongoing process — and that’s why it works so well. So let’s break it down. The great thing about lead scoring is that it’s a model,” says Suzy. “So

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Marketing Insider Group

NOVEMBER 30, 2021

Some tools even allow you to automate onboarding processes and nurturing emails, while also giving you opportunities to measure engagement. Customer marketing requires alignment between each of these departments , and facilitating increased collaboration can bring big benefits to processes in other important areas. Increasing Revenue.

Trust Marketing 310

Trust Marketing WOM Marketing Budget Marketing & Strategy 310

SmartBrief - Marketing

MAY 19, 2024

This improves the opportunities for upselling and cross-selling and ultimately benefits the customer as well, provided the suggested products offer them genuine value. Another use case for predictive analytics is in forecasting demand through historical data, weather forecasts, and upcoming events.

Marketing AI 60

Marketing AI Forecasting Cross-Selling Loyalty 60

Martech Advisor

JANUARY 8, 2020

Putting on a great event means more than a cool venue and tasty food. Alison Bensch provides behind-the-scenes best practices about the planning, process and KPIs that go into an event that actually drives sales for the company. Learn More: Why Isn’t My Event Data Making it Easier to Measure ROI.

Marketing Attribution 76

Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. The webinar integration also allows users to automate the follow-up process to keep teams engaged with attendees in a consistent manner, to help accelerate pipeline.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Outgrow

OCTOBER 20, 2022

Conference Marketing – How to Make and Market Events [5 Steps]. One of the first effects of the pandemic was on the events industry. One of the first effects of the pandemic was on the events industry. And their audiences were unsure about registering for events just in case flights were canceled or quarantines imposed.

Conference 52

Conference Planning Outgrow Work Management 52

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

SendX

FEBRUARY 11, 2021

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services.

Lead Generation 391

Lead Generation Lead Ranking Lead Scoring Webinar Metrics 391

Vision Edge Marketing

SEPTEMBER 13, 2022

In a niche strategy, the number of prospective customers can range in number and cross industries. Pursuing this new vertical will also impact your Marketing, such as which events you choose to sponsor or attend. If your company sells a physical product, vertical segmentation prompts other considerations.

Verticals 227

Verticals Work Management Marketing Management Marketing Strategy 227

Martech

FEBRUARY 15, 2024

Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. Tap whatever company culture assets exist, from buddy assignments to virtual happy hours and speed networking to lunch-and-learn events. Email and social are typically the first channels to focus on cross-selling the two brands.

Work Management 89

Work Management Brand Identity Branding Marketing Management 89

Zoominfo

OCTOBER 5, 2021

Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. Cross and Up-selling: Retaining current customers is great for your revenue stream. Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. And how does it differ from your competitors?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Strategic-IC

FEBRUARY 20, 2024

In the interview ( full recording here ) we explored: Secrets of the fashion e-shopping industry Taking an ABM approach with large retail clients The role of technology – and the human factor Event and experience marketing in ABM Let’s look at 6 key tips covered in our discussion: 6 tips on building ABM client relationships 1.

Ideal Customer Profiles 62

Ideal Customer Profiles ABM Account Based Marketing Communities 62

Biznology

OCTOBER 3, 2021

Marketing must operate an outbound communications process for nurturing the inquiries to the point where they are ready to take up the valuable time of a salesperson. This process, by definition, belongs in marketing, and is another way marketing can contribute to sales productivity. Account Management. With non-salesy messaging.

Sales Qualified Leads 171

Sales Qualified Leads Lead Ranking Lead Scoring Leads 171

Webbiquity

JANUARY 18, 2024

Then, process it using data analytics. Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. While both focus on selling, the ‘roles’ are different. Let’s do a quick overview. Some are hunters who thrive on closing deals.

Work Management 130

Work Management Marketing Management Zoominfo Cross-Selling 130

Martech

NOVEMBER 22, 2022

“One of the most exciting evolutions for performance marketers who want to reach World Cup streamers is the ability to use mobile measurement partners to evaluate cross-screen conversions and website traffic coming from OTT advertising,” Hall said. Cross-channel domination. Processing. Why we care. Get MarTech! In your inbox.

Advertising Agencies 93

Advertising Agencies Cross-Selling Brand Identity Branding 93

Zoominfo

OCTOBER 22, 2019

And as with any event, the success of your sales kickoff depends on your planning and preparation. But, the following steps are a great place to start for anyone looking to plan a memorable sales kickoff: Identify specific goals for the event. We make sure the event is not three days of product training. Use data-driven content.

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

Televerde

JULY 12, 2022

Most sales tactics work like an open house: you send out a mass invitation for everyone to come to your event. However, account-based marketing (ABM) is like an exclusive event that only a select few can attend. Taking the time to invest in their experience also opens the door to cross-selling and upselling opportunities.

Account Based Marketing 98

Account Based Marketing Work Management Sales Qualified Leads Demand Generation 98

Martech

JANUARY 25, 2023

HubSpot Payments updates increase sales and adoption potential Reduce friction for customers to increase upsells and cross-sells with the new optional products featured in HubSpot payment links. Offline events data association is not supported. Subscribe Processing. Get MarTech! In your inbox.

Ad Frequency 94

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 94

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle , give you a peek into ZoomInfo’s best go-to-market plays , and present new time-saving selling strategies. The images below offer a glimpse into the Workflows creation process. This is a sweet spot for ZoomInfo.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Sana Commerce

FEBRUARY 6, 2024

Workflow management for web store adoption: Send customizable order confirmation emails and trigger emails for different order-related events, effectively managing workflows to enhance web store adoption by ensuring timely and personalized communication with customers.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Marketing Insider Group

FEBRUARY 13, 2023

Source: Momentum ITSMA 2023 I was fortunate to see a preview of the 2022 ABM Benchmark Study at the Momentum ITSMA fall “ Marketing Vision 2023 event ”. Invest and participate in communities and make social selling part of your ABM campaign and program execution. Not surprisingly, ABM is the top B2B marketing tactic.

Account Based Marketing 195

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 195

Lead Forensics

MAY 14, 2024

Amazon continues to be a leading light in this field, showing how marketing automation can help turn a company into a slick selling machine. Ensures nothing is missed If processes are automatic, then the chance of human error creeping in is reduced, along with the potential for opportunities to be accidentally missed.

Marketing Automation Services 52

Marketing Automation Services Top of Funnel B2B Sales Marketing Automation 52

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 139

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 139

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Action #1: Cross-functional Alignment with Common KPIs. Customer Obsession.

CMO 111

CMO Relevance Enterprise Management Peer-to-peer 111

Zoominfo

OCTOBER 5, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. What is Demand Generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Meerkat Marketing

DECEMBER 28, 2023

From cross-selling products and services to becoming passionate advocates, every satisfied customer is an opportunity for growth. Tip: Use an omnichannel approach to engaging your customers through surveys, email marketing, gamification, exclusive events, loyalty programs, and more.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

SmartBug Media

MARCH 22, 2023

Once you segment them into these categories, bundle up relevant items, tweak the messaging, and send them out to cross-sell or upsell to make their vacations that much better. Need help planning lifestyle content and summer events to match your brand? A beach vacation? A staycation? What products did they purchase?

SMS 98

SMS Email Marketing Examples Planning 98

Engagio

MAY 2, 2017

An increasing number of organizations are incorporating event marketing into their mix, but can events fit in with ABM? Why event marketing? As a result, more and more organizations are turning to in-person marketing events to grab the attention of their audience and drive business results. Why revenue-driven events work.

Account Based Marketing 75

Account Based Marketing ABM Marketing & Strategy Cross-Selling 75

Rev

JANUARY 11, 2023

Plus, word-of-mouth referrals tend to carry a lot of weight in the decision-making process for many buyers. At these events, you can connect with other professionals who may become your next clients or be able to refer business to you. Local events can also provide valuable networking opportunities.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

Work Management 108

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 108

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. Your reps can spend more time selling and less time writing.

Marketing Automation Services 87

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 87

ClickZ

JUNE 30, 2020

This past Thursday, Adobe’s Director of Business Strategy Don Bennion gave an enlightening presentation at our online AI in Marketing event. The hypothesis is that if Adobe stops all their marketing efforts, they would still sell products. Adobe allocated a ‘propensity score’ for any success event, be it a conversion or a purchase etc.

Marketing AI 105

Marketing AI Allocation Cross-Selling Touchpoints 105