Learn from the Pros

MARCH 11, 2024

For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. They’ve been a staple in digital marketing, enabling tactics like intent-based targeting, cross-site tracking, retargeting, and behavioral advertising. The image below illustrates this process.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Madison Logic

OCTOBER 4, 2023

CTV is now the fastest-growing digital ad channel. Adding to that, research shows that 90% of buyers ultimately report choosing a solution provider from their day one list. This makes it even more critical for a brand to be top-of-mind among target accounts before they initiate the buying process. And with good reason.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Engagio

DECEMBER 28, 2020

It’s the time of year again where we reflect on the year’s events and accomplishments and predict what is to come. ABM, in theory, is a simple strategy that relies on sophisticated processes and technologies to execute. We’ll see investment in real customer marketing, not just cross- or upsell.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Martech

SEPTEMBER 24, 2021

An ABM strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company, and ABM tools automate many of the data and workflow processes that enable this approach. These can include email marketing campaigns as well as in-person or virtual roadshows and events geared toward groups.

Account Based Marketing 122

Account Based Marketing Enterprise Management Paid Content Work Management 122

Biznology

JULY 11, 2019

Effective sales funnels are the most engaging—and effective—ways to increase your business. This high number indicates that too many leads are pushed through the sales funnel before they’re ready to convert and make a purchase. Your Sales Funnel is Too Complicated. If your sales funnel has too many steps, leads might opt out.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Digital Marketing Funnels Advertising Funnels 130

ClearVoice

DECEMBER 18, 2023

Measure the percentage of clicks on links within emails, ads, or other marketing communications. Event attendance and engagement. If your ABM strategy involves hosting events, track targeted accounts’ attendance and engagement levels. Analyze how effectively your content is guiding prospects through the sales funnel.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measure the percentage of clicks on links within emails, ads, or other marketing communications. Event attendance and engagement. If your ABM strategy involves hosting events, track targeted accounts’ attendance and engagement levels. Analyze how effectively your content is guiding prospects through the sales funnel.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

LeanData

MAY 6, 2022

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” They took a very deliberate, incremental journey of both process and system updates. Liz and her team didn’t try to boil the ocean.

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

Outgrow

FEBRUARY 12, 2023

When you do that you not only retain their interest throughout the buying process but also encourage a faster checkout. They provide a simple and easy 5-step customization process. Hit the Bull’s Eye With Personalized Retargeting The promotion offers that are mapped to a buyer’s persona as well as the funnel stage are highly effective.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. A solid launch process for a new product starts early. Start growing your email list by sharing the URL on your social media channels and adding it to your website or blog! Start selling within minutes.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Madison Logic

FEBRUARY 7, 2024

Resolution #3: Implement a Full-Funnel Strategy More marketing leaders are recognizing the need for a cohesive link between their brand and demand activities. A multi-channel, brand-to-demand strategy maximizes your exposure to buyers so that your brand stays top-of-mind throughout the decision-making process.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

QuanticMind

OCTOBER 9, 2023

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. Was it recommended to you by a colleague?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

KoMarketing Associates

AUGUST 7, 2018

You tested whether adding a testimonial or a trust certificate might help. After you’ve maxed out the performance of all the little elements on your website or in your sales funnel, is that as far as you can go? When the cognitive load of even a simple task (or a conversion event) gets to be too much, we bail. But… is that it?

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Optinmonster

NOVEMBER 1, 2023

Call to Action Now that you’ve confirmed their successful action (and you’ve explained what will happen next), it’s time to take your thank you page to the next level by adding in a call to action (CTA). A very clear CTA will move your users to take the next step in your sales process. After all, why wait?

Examples 71

Examples Webinar Metrics Marketing & Strategy Landing Pages 71

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. Video is the ideal channel for engaging users at every stage of the inbound marketing funnel and nurture them through to sale.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Optinmonster

OCTOBER 6, 2023

Email automation is exactly what it sounds like: a process where emails are sent automatically. You can also send them when a user RSVPs for an event or cancels a service. Or ticketing websites that send lists of upcoming events in the user’s area. This second email starts the onboarding process for the guest.

Marketing Automation Services 72

Marketing Automation Services Automation Email Marketing Marketing Automation 72

Engagio

DECEMBER 12, 2019

Engagio Foundation already acts as a central hub, with tons of data from sales, web, email, ad, and other engagement data. Let’s look into how someone could automate various real life examples like audience expansion, nurture, and upsell or cross-sell. Audience Expansion is a top-of-funnel use case. Audience Expansion.

Account Based Marketing 62

Account Based Marketing Automation Ideal Customer Profiles Top of Funnel 62

Velocity Partners

OCTOBER 18, 2023

I waited as he crossed his arms and nudged his glasses up his face with a finger. “Do Introduce the actual thing you’re flogging, be that an eBook, an event, a fishing rod. There’s a clear move at the moment from email to platforms like LinkedIn, particularly when it comes to bottom of the funnel content. How so, Neil?”

Copywriting 73

Copywriting Top of Funnel Cross-Selling Account Based Marketing 73

Choozle

DECEMBER 9, 2020

By targeting users based on their interests or purchase intent, you can reach customers at the beginning of the buying process, with ads that showcase your products and services that speak to their readiness to buy. This tactic allows you to place ads on websites with content related to your product or service.

Practices 60

Practices Advertising Agencies Best Practices Cross-Selling 60

Heinz Marketing

FEBRUARY 4, 2021

Selling channels traditionally, getting in front of doing traditional sales calls has not come back. Now maybe that’s not that big a deal for those that have been selling remotely for a while, but we have a lot of manufacturing clients who are used to going and sitting in front of their prospects with a box of samples.

Work Management 140

Work Management Peer-to-peer Marketing Management Cross-Selling 140

Optinmonster

FEBRUARY 11, 2024

For example, Dropbox’s onboarding process is gamified, allowing you to unlock more storage as you reach different milestones. Amplify Reach with Social Advertising Compared to other forms of advertising, social ads cost relatively little , which is why we’ve included this in our list of growth hacking strategies.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Valasys

MARCH 2, 2020

The term remarketing covers all the strategies that bring the customers to the website to complete the buying process. Omnichannel remarketing takes into account the customers who are already familiar with your brand & who are somewhat interested in what you have to sell. On the contrary, CTR for remarketing ads is 0.7%.

Paid Content 59

Paid Content Conversion Effectiveness Top of Funnel 59

Marketing 261

MARCH 31, 2020

Marketing Alternatives to In-Person Event. Perhaps the biggest impact of the global pandemic is the shift of everything online, including in-person events. Think beyond the obvious advertising platforms such as Google Ads or social media sites. Podcast ads Inbox ads Publication email sponsorships TechTarget.

Marketing Budget 62

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 62

Pam Didner

JULY 5, 2020

Marketing will continue to focus on the top of the funnel and build brand awareness is still critical. Marketing focuses on the top of the purchase funnel whereas sales aim at the bottom of the funnel. As you can see, marketing teams are mainly focused on the upper part of the sales funnel.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

6sense

SEPTEMBER 14, 2021

The downside was that the focus had been skewed too heavily toward selling hardware products, and not enough toward customer experience. Then in March of 2020, the pandemic halted in-person events, which had long been FARO’s main channel for generating demand and fueling the pipeline. Lisa Cole, VP of Marketing, FARO Technologies.

Sales Management 62

Sales Management Digital Marketing Funnels Lead Ranking Top of Funnel 62

SmarkLabs

NOVEMBER 18, 2019

It’s any marketing effort your B2B company makes to bring people into your sales funnel, with an emphasis on personalization. B2B products and services aren’t typically purchased impulsively, so commercials and traditional ad strategies don’t always work in such niche markets. Isn’t that just lead generation? All about the content.

Demand Generation Agencies 55

Demand Generation Agencies Demand Generation Demand Generation 55

Martech Advisor

APRIL 6, 2020

The marketer should also know how to use personalization and drip marketing to retain customers and promote upselling and cross-selling offers. Marketing automation entails you to set up automated workflows that would trigger a sequence of events once a prospect enters the funnel. Marketing Automation.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Optinmonster

MARCH 16, 2020

Unless people travel across the country or the world to attend your events, you probably don’t want to blast your entire email list every time you have an in-person event in a particular city. Instead, use your subscriber’s location to send targeted emails to let them know about upcoming events in their area.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

The Lead Agency

AUGUST 20, 2020

Now, however, it’s more difficult for B2B marketers to define exactly who they are selling to: 64% of C-suite executives have final signoff on a purchase decision, 81% of non-C-suiters also have a say in it. Source: [link] The B2B marketing funnel has become longer and more complicated.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. In 2023, U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Directive Agency

JUNE 18, 2020

Review how our team incorporates these metrics into our real strategic decision-making process. This depth of knowledge can help you and your marketing team, make decisions on which form you should be prioritizing in your navigation, in your ad campaigns, and more. See the SaaS marketing template our team utilizes: the LTV:CAC method.

Lead Ranking 59

Lead Ranking Work Management Marketing Management Marketing Qualified Leads 59

DealSignal

NOVEMBER 3, 2020

Networking events have gone virtual. This process, also known as data enrichment, enables you to make decisions on every lead in your database by starting with the same information. The high-quality lead who downloaded bottom-of-funnel content today could be laid off tomorrow. Conferences have been cancelled.

Marketing Automation Services 59

Marketing Automation Services Top of Funnel Intent Data B2B 59

Vision6

OCTOBER 12, 2022

An email drip campaign can be a stand-alone or series of automated emails to address specific times, events, or user behaviour. It can be a potent way to cross-sell and upsell. Drip campaigns based on dates or events. Anniversaries like birthdays or date of first purchase Subscription renewal Pre/post events.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

TrustRadius Marketing

OCTOBER 29, 2019

An acronym for Acquisition, Activation, Retention, Revenue, Referral, this methodology allows you to analyze and optimize every step of your customer funnel. These leads then form the top of your user funnel. For example, for an ecommerce app, acquisition is the process by which they get their potential customers to install their app.

Marketing Automation Services 45

Marketing Automation Services Top of Funnel Ad Building Work Management 45

Choozle

FEBRUARY 15, 2019

By targeting users based on their interests or purchase intent, you can reach prospects at the beginning of the buying process, with ads that showcase your products and services and speak to their readiness to buy. Well, with first-party data, it’s the bottom of the funnel. First-party data.

Campaigns 40

Campaigns Effectiveness Practices Top of Funnel 40

accelerate agency

APRIL 12, 2023

You’re not selling software as a one-off purchase but rather with an all-in ongoing service model. Overall, companies spend 58% of their marketing budgets on digital marketing—but that rises to 89% for businesses that sell entirely online. In any event, the nature of SaaS involves continuous evolution.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52