Marketing Insider Group

SEPTEMBER 15, 2020

Let’s begin to build the case from this report. That certainly is true in some cases, but I share this with you most are smaller than people expect them to be. For the Legal audience, however, White Papers were the most consumed content type, with eBooks not even making the list. White Papers offer that in spades.

Work Management 218

Work Management Content Marketing Management Paper 218

Zoominfo

AUGUST 5, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Almost any kind of company will benefit from a robust CRM, particularly because it can provide a foundation for other sales enablement tools. Have your top performers Share Best Practices in Sales.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Zoominfo

AUGUST 26, 2018

In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job. Scientific studies show that humor and laughter lead to more inspiration and creativity. In fact, one study shows people are more creative at solving word association puzzles after watching a comedy versus a scary movie or lecture ( source ).

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. The case for video is a strong one.

Paper 54

Paper B2B Marketing Planning Screencast 54

Customer Experience Matrix

DECEMBER 5, 2006

I suppose it’s petty to complain about the size of the type used in a white paper, but you would think something called “The CEO’s Guide to CRM Success” would recognize that senior managers might struggle with a six point font. Did I just call a CRM white paper “charmingly earnest”?

Paper 120

Paper Case Study Case Studies CRM 120

ViewPoint

JULY 26, 2018

She also sends the testimonials out to salespeople and adds them to the testimonial storage space in the CRM system. Case studies. Not all radio program podcasts lend themselves to being used as case studies, but Jane notices that with a little work, this program fits the basic criteria. E-books and white papers.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Only B2B

FEBRUARY 21, 2024

Think of things like downloading white papers, requesting demos, or attending webinars related to your offerings. They leverage pre-built connectors to seamlessly move data between your intent data provider, MAP, CRM, or data warehouse. Leverage case studies, expert guidance, and start small – scaling as you gain confidence.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

SmartBug Media

APRIL 4, 2022

This means that when those potential customers search, you can make sure they find you with marketing activities such as an FAQ section on your website, a blog post, a white paper, or an in-depth video for complex explanations. Top 4 Intent Data Providers and Their Use Cases. You can read the full use case here. Demandbase.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

ATAK Interactive

JULY 21, 2020

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. When combined with its free CRM software, HubSpot’s sales tools track all relevant buyer data and interactions, allowing the sales team to manage the sales pipeline on a deeper level. Case Studies.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Zoominfo

AUGUST 5, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Almost any kind of company will benefit from a robust CRM, particularly because it can provide a foundation for other sales enablement tools. Have your top performers Share Best Practices in Sales.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

SalesIntel

DECEMBER 6, 2023

Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. Here are some of them: Client relationship management (CRM) Email campaign management tool Visitor identification tool to track interaction with the website CRM is the most commonly used tool out of the three.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

ATAK Interactive

JULY 21, 2020

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. When combined with its free CRM software, HubSpot’s sales tools track all relevant buyer data and interactions, allowing the sales team to manage the sales pipeline on a deeper level. Case Studies .

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

chiefmartech

AUGUST 2, 2022

“While we’re sure that our readers are using digital spreadsheets — Microsoft Excel, for example, rather than paper and pencils — that’s surely not what Brinker means,” he recently wrote. If instead, however, those signups are automatically sent to your CRM via API — integrations for the win ! Not algorithmic.

Digital Transformation 108

Digital Transformation Marketing Proposals SMS Zoominfo 108

Salesforce Marketing Cloud

OCTOBER 25, 2021

Gathering data can feel like it’s 1999 — so many silos and disconnected systems, many still paper-based. Simply put, you need workflow orchestration right in your CRM (customer relationship management platform). Case studies in digital process automation and workflow orchestration. Tech leaders find it just as vexing.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98

Porch Group Media

MAY 4, 2021

This includes transactions, contact details, websites, and data in CRM systems. As is often the case, a brand’s internal database is missing important contact details or lifestyle and behavioral insights so 3 rd party data can fill in these gaps or fix incorrect data.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

SmarkLabs

JUNE 13, 2022

This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. The content your team creates– whether blog articles, videos, ebooks, or case studies– will serve as more than just resources housed on your website. You are likely already using a CRM and various marketing tools.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

BenchmarkONE

NOVEMBER 10, 2022

By using an all-in-one marketing automation tool , like BenchmarkONE, you’re able to generate leads and keep track of them in your CRM. This will be indicated in your CRM and help you understand their needs more. This resource can be in any format – video, case study, eBook, template, white paper, or product trial.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

BOP Design

DECEMBER 2, 2020

Utilizing a CRM like Pardot or HubSpot ensures you are on task with prospecting, communication and follow up with your leads. By sharing links back to your B2B website with information or case studies specific to their inquiry, as well as recent success stories and positive client feedback. Touchpoints. Stay Top of Mind.

B2B Sales 74

B2B Sales Top of Funnel Automation Personalization 74

Belkins

OCTOBER 22, 2020

In many cases, basic models, such as the SWOT matrix , are enough to give you a clear view of your status. Do you have a contingency plan in case of a crisis? Sales enablement examples for inbound appointment setting: Case studies. White papers. Organize your CRM. Does your CRM represent them properly?

Tips 67

Tips Lead Ranking Work Management Lead Scoring 67

ClearVoice

FEBRUARY 3, 2021

Case studies. White papers. You’ve probably seen the option to self-select as a business travel client, but even if you don’t, if you attempt to book 15 rooms, you’ll trigger a move to the B2B customer relationship management (CRM) side. Business-to-business content marketing: types of content.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

ATAK Interactive

JULY 21, 2020

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. When combined with its free CRM software, HubSpot’s sales tools track all relevant buyer data and interactions, allowing the sales team to manage the sales pipeline on a deeper level. Case Studies.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Zoominfo

AUGUST 26, 2018

In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job. Scientific studies show that humor and laughter lead to more inspiration and creativity. In fact, one study shows people are more creative at solving word association puzzles after watching a comedy versus a scary movie or lecture ( source ).

Planning 100

Planning Zoominfo Churn Rate Top of Funnel 100

Rev

MAY 10, 2023

Account based marketing (ABM) on paper sounds like a great idea. This could include highlighting case studies relevant to their line of work, recommending products or services tailored to their specific needs or even providing a personalized landing page for each account. But where do you start? What ABM tactics should you use?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Golden Spiral

JANUARY 18, 2022

Closer and more frequent communication with sales helps your marketing team write better articles, sharper case studies, and deeper content that helps your prospects overcome their biggest obstacles during the sales process. For example, opening an email and downloading a relevant white paper would increase the score.

Sample 62

Sample Lead Ranking Top of Funnel Lead Scoring 62

markempa

OCTOBER 27, 2014

Numerous studies show that swift follow-ups increase conversion. It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. Shorten your follow-up time and do it personally. Serve them.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Webbiquity

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Promote white papers / eBooks / reports for lead generation. Display testimonials linked to case studies in your sidebar.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Adobe Experience Cloud Blog

MAY 30, 2017

For a more complete picture of how advocacy impacts sales, you can integrate your employee advocacy platform with your engagement platform /marketing automation and CRM to see how leads collected by employees turn into revenue by sales. For example, tracking leads, cost per lead, and closed deals will help you identify the program’s true ROI.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Webbiquity

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. Digging into the results publicized in these case studies, what does B2B success look like? CRM integration (this will a key to success for B2B social media efforts, though few firms have reached this level of sophistication to date).

Social Media 100

Social Media Media Case Study Case Studies 100

Sharpspring

AUGUST 4, 2020

The main difference between the two is that demand generation offers something for free, such as a blog article; while lead generation requires a trade such as a prospect’s email in exchange for an eBook or case study. One great way to improve your B2B demand gen is to offer white papers while you might use a top 10 video for B2C.

Demand Generation Agencies 54

Demand Generation Agencies Demand Generation Demand Generation 54

The Point

JUNE 18, 2013

Sales teams can be overwhelmed by the sheer volume of case studies, white papers, and other collateral. We build white papers for early stage evaluators, case studies for building a business case, industry papers to show vertical expertise, and so on. Secondly: measurement.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Golden Spiral

MARCH 21, 2019

If you’re ready for rubber to meet the road, go deep into these case studies. We outline these use case details and more in our Complete Guide to Marketing Automation for B2B Tech. Are you ready to dig in to marketing automation? These seek to strike a balance principle-rich concepts and hands-on ideas. Social Media.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation Automation B2B Marketing 89

The Point

MARCH 13, 2013

Studies show that responding to new sales leads promptly, literally within minutes, can have a dramatic impact on the rate at which those leads are qualified, and the speed at which they convert to opportunities and, ultimately, deals. Here are 3 keys to crafting a successful autoresponder strategy: 1. Don’t try to do too much.

Autoresponders 100

Autoresponders Effectiveness Trade Show Bandwidth 100

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. The Case for Inbound Content Marketing. And it is here where we find one of the primary use cases of inbound content marketing. See also: Crux Solutions Case Story.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Tiecas

OCTOBER 30, 2023

Read the fine print, though; there may be restrictions on how many times you can email to their list, and you do not own those contacts unless someone takes some action on your website and you capture those leads in your CRM. Nearly three out of four [Manufacturing Marketers] use email newsletters to distribute content.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Hubspot

NOVEMBER 15, 2019

Offer a link to a video, white paper, or some other quality content relating to your meeting. If you haven’t truly adopted your company’s CRM yet, you need to do so to craft a killer personalized pre-meeting email. In the meantime, we just released a new case study with a company I think yours has quite a lot in common with.

Template 73

Template Case Study Case Studies Marketing Prospects 73