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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. Before we explore these key success factors and recommendations, let’s understand the current state of AI-powered CRM. Three foundations for strong AI-powered CRM 1.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Automation allows for a series of touchpoints, from educational emails to targeted offers. Higher efficiency and performance : By automating routine tasks, teams can focus on strategy and creative efforts. This makes your customer acquisition more efficient and helps boost overall marketing performance.

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5 Creative Solutions for Event Organizers

Lead Liaison

5 Creative Solutions for Event Organizers. As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. In this article we outline five solutions for event organizers to bring life to their events. .

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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Genuine organic content will be how you engage your audience. Your system captures the contact details in your CRM. Customers have more power than ever and want to educate themselves on brands, products, and services on their own terms. Marketing automation can save you time and money and improve the buyer’s journey.

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14 Ways Show Organizers Can Increase Attendee and Exhibitor Engagement at Live, Virtual, and Hybrid Events

Lead Liaison

14 Ways Show Organizers Can Increase Attendee and Exhibitor Engagement at Live, Virtual, and Hybrid Events We’ve been working with show organizers as they navigate changes in the events industry. If you’re a show organizer reading this article, you’re in the right place! Here’s the list: 1.

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CRM Optimization: How to Get the Most Out of Your Customer Data [According to Experts]

Hubspot

Customer Relationship Management tools (CRMs) have become a critical tool for organizations of all sizes. However, merely having a CRM isn't enough. To truly unlock its potential and maximize its impact, businesses need to optimize their CRM strategies. How to Optimize Your CRM 1.

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Does your organization need a marketing work management platform?

Martech

But deciding whether your company needs a marketing work management platform calls for the same steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources. How do our employees manage their own productivity?