Zoominfo

JULY 5, 2023

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

SmartBug Media

JULY 3, 2019

The first step to take when it comes to optimizing your lead nurture strategy is to take into account what content you already have. This switched on a light bulb in my head. Is Your CRM Integrated? Because of this, you want to make sure your CRM is talking to your marketing software, especially when it comes to lead nurturing.

Lead Nurturing 72

Lead Nurturing Communities Sales Qualified Leads Optimization 72

Hubspot

SEPTEMBER 19, 2023

Before you close this tab to panic-update your resume, wait till you hear which fifth: writing cold emails, entering call notes in your CRM, and scheduling calls. ChatSpot can run company research that you can add directly to your HubSpot CRM, and tools like Regie.ai If these tasks make you groan inside (or out loud), you aren’t alone.

Marketing AI 75

Marketing AI Top of Funnel Lead Scoring Lead Ranking 75

Zoominfo

AUGUST 26, 2020

I work with information security executives in software companies looking to optimize their cybersecurity tools. Calling time is also optimized with an integrated autodialer and a bank for pre-recorded voicemails. It gives in-depth insights when you’re browsing company webpages or LinkedIn accounts without having to switch tabs.

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

SalesIntel

JULY 19, 2023

With the increasing availability of data sources and advanced analytics tools, businesses can harness the power of B2B data to enhance their competitiveness, optimize operational efficiencies, and stay ahead of the curve. SalesIntel has emerged as a top choice for businesses looking for the best B2B database provider.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Bombora B2B 98

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Whether you’re just starting out with AI or already innovating, this guide is your roadmap to delivering a trusted program blending data, AI and CRM. With 200 factories and tens of thousands of suppliers, it’s impossible for humans to ensure optimal inventory levels. Need help with your generative AI strategy?

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

SalesIntel

JUNE 15, 2023

There are many factors to consider when looking for a B2B data provider for your business, or deciding whether to make a switch from, your existing B2B data provider. Go-to-market teams can test and optimize their ICP without pulling resources away from what is already successful.

Ideal Customer Profiles 96

Ideal Customer Profiles Pricing Price Marketing Analytics Tools 96

Unbounce

APRIL 10, 2019

But from what I’ve seen with my past CRO projects, one major cause is marketers frequently missing out on some optimization opportunities that would improve their B2B conversion rates. There’s a lot that goes into B2B conversion optimization, and it’s easy to miss a few things. I don’t blame them, of course.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Lake One

OCTOBER 26, 2023

It’s a way to optimize the marketing process and create more value for all stakeholders (prospects included!). A key to both Inbound and ABM success is your CRM. Utilizing your opted-in first part data will also help amp up your optimizations and align your efforts with the journey you defined as a team.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Salesforce Marketing Cloud

APRIL 25, 2024

And it takes supportive, smart technology — specifically an omnichannel CRM , plus connected data , artificial intelligence (AI) and automation. If they’re not met, customers will walk: 48% have switched brands for better customer service. Of course, such a seamless customer experience doesn’t just magically happen.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Sprout Social

JULY 7, 2021

Customer data and analytics (think: CRM, Google Analytics). For example, teams can easily integrate online form entries with their CRM, help desk software and project management app in just a couple of clicks. Food for thought: a CRM can save a sales team ~14 hours per week on manual data entry. Marketing optimization tools.

Enterprise Management 125

Enterprise Management Work Management Marketing Management Budget Programs 125

SalesIntel

FEBRUARY 15, 2024

LinkedIn Sales Prospecting vs. Traditional Prospecting Understanding the nuances between LinkedIn and traditional methods is crucial for optimizing outreach strategies. Compared to dedicated email or CRM systems, managing and tracking interactions within the platform may be less comprehensive. Free Trial 4.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

LeadSquared

FEBRUARY 23, 2024

What is in CRM is true, and what is not is false.” Book a Demo About Recklabs Since 2016, Recklabs has been helping enterprises, unicorns, and businesses completely optimize their cloud costs. Now, they are able to handle both their inbound and outbound activities without switching platforms.

Enterprise Management 52

Enterprise Management Conversion Work Management Top of Funnel 52

SalesIntel

SEPTEMBER 14, 2023

Having a wealth of data empowers sales teams to optimize their conversion efforts by targeting, finding, and engaging with their ideal prospects. A scalable solution should seamlessly integrate with your CRM and marketing automation platforms. Any business’s continued success hinges on its sales pipeline’s growth.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

Lake One

OCTOBER 13, 2023

PitchBook quickly recognized this, integrated their third-party machine learning and data with their Salesforce CRM, and targeted each customer dynamically. Integrating a targeted account dashboard within their CRM resulted in a 23% increase in average contract value and a 12% higher close rate for all deals acquired or upsold through ABM.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

SalesIntel

APRIL 19, 2024

These tools help address lead quality challenges by providing accurate and up-to-date information, enabling you to make more informed decisions and optimize your sales and marketing strategies. Its enrichment feature can enrich existing CRM data with just an email address by automatically appending missing company and contact information.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

These tools help address lead quality challenges by providing accurate and up-to-date information, enabling you to make more informed decisions and optimize your sales and marketing strategies. Its enrichment feature can enrich existing CRM data with just an email address by automatically appending missing company and contact information.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Webbiquity

MARCH 30, 2021

You can switch up your personalization efforts by tailoring your landing page, incentives, rewards, offers, and recommendations to foster a personalized experience based on the prospect’s industry, browsing history, online behavior, and stage of purchase. This makes voice search optimization an important component of SEO strategy.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Litmus

MAY 10, 2021

Send time optimization. Instead of sending your emails at the same time to everyone, send time optimization means you can consider what time of day is best according to either the area of the world your subscriber is in or when they’re most likely to open. Switching from another email platform? Learn more ?. No templates?

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Lake One

JULY 23, 2019

Technically, I guess it could be, but you’d be remiss not to optimize old content. So, here is a step-by-step process on how to optimize existing content. I promise that if you put a little thought and strategy into a plan, your optimization process will go much smoother with better results. Optimizing Existing CTAs.

Optimization 40

Optimization Content Landing Pages Lead Scoring 40

Lake One

JULY 19, 2019

Technically, I guess it could be, but you’d be remiss not to optimize old content. So, here is a step-by-step process on how to optimize existing content. I promise that if you put a little thought and strategy into a plan, your optimization process will go much smoother with better results. Optimizing Existing CTAs.

Optimization 40

Optimization Landing Pages Content Lead Scoring 40

Content4Demand

MARCH 18, 2021

Instead of these cookies, Google plans to release a new version of Chrome in April that will include a “switch” to turn on Privacy Sandbox , which includes capabilities that would group together users with similar browsing habits so businesses can use this information to advertise to groups rather than individuals.

Planning 104

Planning Privacy Paid Search Agency Mobile Advertising 104

Engagio

OCTOBER 11, 2023

Key Capabilities to Look for Forrester defines B2B marketing and sales data providers as: Solutions that offer comprehensive data, insights, and data management services to optimize marketing and sales efficiency and effectiveness. The key is to match the capabilities you need to the use cases you have.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

PureB2B

MAY 30, 2022

Many sales strategies are living documents and will be continuously updated with information relevant to the company and sales team to optimize future activities. Trello can act as a lightweight Sales CRM. Using a CRM is highly recommended, as over 50% of sales teams report improved productivity when using a CRM to track their work.

Account Based Marketing 62

Account Based Marketing Lead Ranking Marketing & Strategy Lead Scoring 62

Porch Group Media

JULY 6, 2021

Between March and August 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels ( McKinsey ). Increasing customer loyalty, increasing conversion rates and optimizing customer journey are top objectives. A CRM platform is critical in tracking and using this data. Ascend2 , 2021).

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

Zoominfo

AUGUST 26, 2020

I work with information security executives in software companies looking to optimize their cybersecurity tools. Calling time is also optimized with an integrated autodialer and a bank for pre-recorded voicemails. It gives in-depth insights when you’re browsing company webpages or LinkedIn accounts without having to switch tabs.

Cold Calling 130

Cold Calling Zoominfo Work Management Effectiveness 130

Zoominfo

MARCH 12, 2018

Why do companies need to make the switch to programmatic advertising? Instant optimization. Lastly, programmatic advertising provides a simpler solution to optimizing ad campaigns. Efficient, targeted and optimized ads not only result in higher quality leads but can effectively lower cost-per-click. Bigger returns.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Retailers can use AI with their CRM data to generate recommendations and content for marketing, commerce, and service functions. And, to optimize transactions, you can use AI to recommend and automate a dynamic pricing strategy , offer one-click checkout, and even set up automatic renewals for products they buy often.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Martech

FEBRUARY 8, 2024

How it helps you The increase in calculated property limits for Professional-tier customers allows managers to derive more nuanced insights and reporting from the CRM, facilitating complex calculations directly within record properties.

Enterprise Management 93

Enterprise Management Sales Qualified Leads API Hubspot 93

Contently

OCTOBER 4, 2016

Optimized for lead gen. The technology integrates with your CRM, email service provider, and the rest of Contently’s technology, allowing users to plan, create, publish, amplify, and analyze content in one platform. Contently Live’s unique design is built around using existing and new content to capture and convert leads.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

Marketing Insider Group

JANUARY 21, 2020

If you are looking to switch platforms or add new ones, then you’ll need to do the research to see what best fits your needs and meets your fiscal limitations. It requires robust technology like a CRM platform to pull it off, so if you have a goal of delivering more hyper-personalized content to buyers, figure in this new cost to your budget.

Budget Programs 292

Budget Programs Paid Search Agency Content Marketing Planning 292

The Marketing Blender

APRIL 17, 2024

That means your CRM needs to be helping you track the real length of your sales cycle (hint: it’s probably longer than you think). This is also when you want to focus on building out rapid lead generation and sales activation campaigns that you can rapidly switch on and optimize when things start turning around.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

DealSignal

NOVEMBER 9, 2022

Contacts leave their positions or switch industries entirely, and companies pivot radically in search of a footing in today’s economy. As industry shifts grow more and more unpredictable, verifying the information in your CRM database should be a routine process. Optimize Your Lead Scoring with Deal Signal. Verify data.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 52

Hubspot

NOVEMBER 1, 2019

If you’re ready to take your business to the next level, allow us to introduce you to a life-changing tool: the CRM. CRM (Client Relationship Manager) serves as an online database to help you manage your contacts and save precious time on manual data entry. For top-performing real estate agents, a CRM is an essential tool for business.

Marketing Automation Services 80

Marketing Automation Services Work Management Marketing Management Best Practices 80

6sense

FEBRUARY 17, 2022

In recent blog posts, we’ve gone over why data rules supreme and why compiling and optimizing segments is so important for revenue teams. Adding accounts to other systems such as a CRM, MAP, or sales engagement platform. Data Enrichment and Optimization. Recommending content based on buying stage or intent keyword.

Ideal Customer Profiles 62

Ideal Customer Profiles Trigger Marketing Intent Data Account Based Marketing 62

Exo B2B

APRIL 10, 2024

Accustomed to treating LinkedIn as an online CV, many people find it difficult to switch to the business side of the platform. Optimize your sales strategies or be seen as a leader in your field of expertise? A- Profile optimization The first step is to create a well-optimized profile.

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52

Hubspot

DECEMBER 23, 2022

This feature optimizes and boosts the effectiveness of your prospect outreach. We also use it as our CRM, which does exactly what we need it to. Your data is automatically pulled from your customer relationship management system (CRM) or a CSV file. Integrate with your CRM for data enrichment. Automated email sequences.

Enterprise Management 75

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 75