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9 CRM Tips & Tricks from HubSpot's Experts

Hubspot

That's where Customer Relationship Management (CRM) software comes in. A well-implemented CRM empowers you to understand your customers on a deeper level and deliver experiences that make each individual feel like a VIP. CRM Tips and Tricks 1. Use social listening One unique CRM tip is to leverage the power of social listening.

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3 kinds of data to optimize digital events

Martech

Whether you’re building a net new event or deploying an existing event, utilizing data when building your digital event is critical,” said event strategist, event management and logistics leader, consultant Marsha Maxwell, in a session at The MarTech Conference. Audience data from these sources will help you create personas.

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Required Reading from the 10 Most Influential CRM Blogs for B2Bs

BenchmarkONE

Whether you’re researching CRM options, or just trying to get the most out of your existing CRM and sales and marketing tech stack, there are a handful of experts who are the most qualified to guide you. Check out these posts from 10 of the most influential CRM blogs on the world wide web, and follow them to stay in the know.

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How to Use Zero-Party Data to Level Up Your Content ROI

Marketing Insider Group

The most efficient way to do this is through a Customer Data Platform (CDP) or Customer Relationship Management system (CRM). Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. Image Source: Giphy Our secret weapon for success is to include zero-party data.

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Experts Weigh In on Data Hygiene Best Practices

Zoominfo

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. If left unchecked, dirty data can render your CRM unusable. So make CRM hygiene maintenance a part of your sales and marketing strategies! There isn’t a CEO out there who wants to hear you complain about dirty data.

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The CMO’s guide to aligning martech and business strategy

Martech

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. An inefficient customer relationship management (CRM) platform. CRM data cleanup. They should be strategic assets, a vital and consistent part of your overall business strategy.

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Make the Short List…Or Die Trying

Marketing Craftmanship

This is particularly challenging for professional services firms – legal, accounting, investment advisory, technology, management consulting, recruiting or marketing – where top-of-mind awareness (getting people to remember you) is a critical part of business development. Senior management must make CRM discipline a priority.