Paul Gillin

OCTOBER 19, 2011

Be creative with promotions. ” Games, quizzes and giveaways work well, particularly if they challenge the audience to be creative. People who have opted in for a sample are more likely to be buyers than passersby in a supermarket. Audience quality more than compensates for the higher cost of distribution.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

MARCH 7, 2012

For example, “They require creativity. By the age of 21, many young people today have played 10,000 hours of online games, Dr. Pendse noted. Educators may not approve of that fact, but they need to accept it and discover some of the virtues of video games.

Education 50

Education Relevance Social Networks Conference 50

Paul Gillin

JANUARY 17, 2012

And when it’s 20 below, the creative juices really get flowing. “It’s become the most popular internal social site in the company” with 340,000 page views and more than 200 comments, Lynch said. “We’ve We’ve been able to listen to discussions, manage objections and actually get great ideas.”.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

FEBRUARY 24, 2011

Recognize contributions to the corporate blog in your employee newsletter, or hand out awards for the most prolific or creative contributors every quarter along with a small gift certificate. The best way to encourage individual contributors to participate in your social media programs is to celebrate them.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

JANUARY 25, 2012

Facebook automatically offers members the opportunity to share a Like, but the real creativity comes when you can convince people to share some kind of unique content or offer you provide. The average Facebook member has 130 friends and the fastest way to spread a message is through social sharing.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

APRIL 18, 2012

Users have adapted and modified this relatively simple publish-and-subscribe service in thousands of creative ways, making Twitter one of the best tools for finding out what’s going on now in a wide range of professional activities and leisure interests. Twitter is evidence of the power of simplicity.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

JUNE 17, 2010

B2B technology companies have also been among the most creative users of social channels to reach the highly skilled people they need to hire in competitive labor markets. Microsoft used a video program called Channel 9 to show its human side to a market that saw it as a closed and secretive company.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

NOVEMBER 24, 2010

Oracle resources, including servers, may be used solely in connection with formally authorized blogging environments that have been established following consultation with Global IT, Global Information Security, Legal, and Oracle Brand and Creative. Please contact blogs _ us @ oracle. Protect Confidential Information.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

Oracle resources, including servers, may be used solely in connection with formally authorized blogging environments that have been established following consultation with Global IT, Global Information Security, Legal, and Oracle Brand and Creative. Protect Confidential Information.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

OCTOBER 10, 2012

Even static images can look more interesting with panning, zooming and creative camera angles. Have good lighting and sound quality. Rehearse and re-take until you get it right. Keep the pace brisk. Use sound bites. Avoid monologues. Identify people in the video. Use attractive title and closing screens.

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

DECEMBER 15, 2010

People love to share images that creatively display information in formats that make data easier to visualize. Big graphics are a recent trend and a great way to attract attention. Wikibon.org did this to great effect this summer, presenting data storage growth in terms of iPads stacked on the playing field at Wembley Stadium.

Eloqua 50

Eloqua Blogger Tagging Display 50

Paul Gillin

JUNE 24, 2010

If you can isolate variables, establish correlations and apply a little creativity, it’s remarkable what you can do. That’s where creativity comes in handy. We believe that many social marketing programs can be justified, but the process requires discipline and careful documentation. In this chapter, we’ll suggest some approaches.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

OCTOBER 31, 2011

So you had the creative of things like sub-prime mortgages and derivatives. As we came to the end of the 1990s, we had opportunities that were typically high in ROI that were increasingly difficult to find. The financial sector had to look to new ways to deliver high returns to their investors.

Correlation 50

Correlation Verticals ROI Demand 50

Paul Gillin

JANUARY 12, 2011

This is a disarmingly informal, friendly and approachable book that you will want to keep on your desk and consult when the creative muse has fled you, as it does all of us at times. It won’t give you great insight about what’s coming down the social media road. But it doesn’t pretend to do these things.

Rules 50

Rules Social Marketing Content Blogger 50