Metadata

SEPTEMBER 28, 2023

I began working for Armorblox in 2019, and my job was to drive pipeline. If it still isn’t working, I’ll grab a shovel and help you bury paid social for good.” I work for them now, so you can also probably guess how those six months went. Your CPL or CPO after a few campaigns are just your benchmarks.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Marketing Insider Group

AUGUST 5, 2020

So, establishing this recognition with automatic retargeting is going to help boost conversions. Helps Meet Customers’ Expectations. Automated live chats can instantly answer common questions, solve problems, and connect customers with the right “real” person if they need further help. Improves Personalization.

Enterprise Management 349

Enterprise Management Automation Work Management Marketing Management 349

Martech

OCTOBER 23, 2023

Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

Buffer

JANUARY 6, 2021

In July, we shared that we were looking for a product leader to help us take Buffer forward in our next phase. Buffer’s mission is to provide essential tools to help small businesses get off the ground and grow. Maria brings with her a breadth of experience working in SaaS and working with small businesses.

CPO 94

CPO Product Peer-to-peer Small Business Marketing 94

Metadata

DECEMBER 5, 2023

Once you push your experiments to the channels, Metadata’s optimizer figures out which experiments are working, stops the ones that aren’t via auto-pause, and shifts any remaining spend to what’s moving the needle. Roll up your sleeves It’s almost time to launch some experiments, but there’s a bit of dirty work to do first.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Webbiquity

JUNE 8, 2020

Various criteria come into play while screening resumes: not just work experience and education but also certifications, keywords, even the use of specific verbs. If you’re hiring, here are five tips that can help you screen resumes more productively and effectively. The Three Steps of Resume Screening.

Marketing AI 136

Marketing AI Tips Work Management CPO 136

SmartBug Media

DECEMBER 5, 2022

And beyond the hard skills are the interpersonal, leadership skills that take time and self-awareness to develop which will come with the experiences you open yourself up to both in your daily work and your personal relationships. Chief people officer (CPO). Chief operating officer (COO). Chief financial officer (CFO).

CPO 96

CPO Ad Building Lead Ranking Planning 96

Martech Advisor

JANUARY 28, 2020

Here are five practices to help you safeguard customer data and build customer trust and loyalty. All parties within the advertising ecosystem must work together to support industry-wide privacy regulations and ensure consumer choices are respected throughout the entire supply chain. Promote a Culture of Data Privacy.

Privacy 99

Privacy Loyalty Work Management CPO 99

Buffer

APRIL 26, 2021

He’s lead Product excellently, introduced new processes and alignment, and put things in a fantastic place for Maria , our CPO , to come and take us to a new level. VP of Design is not a role we previously had at Buffer, and in these first few months, it has felt completely natural and highly impactful.

Design 52

Design CPO Word of Mouth Impressions 52

ClickZ

OCTOBER 9, 2019

Bynder provides a suite of tools to help organizations create, manage, and control their branded content. The new tools, Digital Brand Templates and Brand Guidelines, help facilitate content creation quickly and without the need for a designer. Source: Bynder. They’re a global company with over 350 employees in 7 countries.

Guidelines 78

Guidelines Template Digital Asset Management Brand Identity 78

Seismic

DECEMBER 20, 2021

We couldn’t help ourselves – ’Tis the season! In this interview, Seismic CPO Krish Mantripragada discusses artificial intelligence, machine learning, and how businesses can capture every revenue opportunity with AI-guided selling. Learn how their human touch is helping to extend the reach of corporate brands on social media.

CPO 52

CPO Thought Leadership Sales Cycle Training 52

Engagio

MAY 23, 2023

AI Reason 8 Customer Support: Demandbase Provides excellent customer support, ensuring that customers have access to the help they need when they need it. What our CPO had to say about it “It’s gratifying to see that our customers are having the kind of success we envision.

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Seismic

OCTOBER 24, 2023

We invested more in our customer success, research, and development efforts to ensure that our teams have the resources they need to help customers drive transformation and hit growth goals. It will also help leaders connect the dots of how your enablement efforts contributed to business outcomes.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Seismic

OCTOBER 25, 2022

In our Fall ‘22 Release, we’re announcing several industry-first products and features designed to empower enablement and go-to-market teams to think and work more strategically, while optimizing their processes, in order to drive smart growth. They need a solution that helps them scale and optimize their efforts.

Planning 52

Planning CPO Content Training 52

Martech Advisor

FEBRUARY 14, 2020

Pip & Nut has been successful in crafting an experience that adds a personal touch and helps every couple make a difference in the lives of people who are facing a food crisis. Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor. Valentine's Day marks a perfect opportunity to spread love to people who need help.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

Marketing Graham

JUNE 1, 2022

They have built an app that optimises hybrid working. It makes it easier for firms to manage staff who sometimes work remotely and sometimes in the office. We had previously agreed the key decision-makers and influencers at any organisation would be the CEO, COO, CPO/HR, CTO/CIO and Office Manager. We didn’t.

Account Based Marketing 52

Account Based Marketing Campaigns Planning CPO 52

Choozle

MARCH 27, 2019

The same processes that worked when you were a company of 10 people are much different when you have 50, even with top talent on board. P.S. We weren’t sure how a 350+ megabyte Keynote file would synchronize on iCloud, but it worked beautifully. However, with that comes new challenges at scale. What is Hack Day?

CPO 49

CPO Validation Bandwidth Design 49

Aberdeen

DECEMBER 21, 2022

Another important topic discussed at the event by numerous speakers, including Bodner, Jaime Meritt, CPO and Rob Scudiere, CTO was the Verint Engagement Data Hub. Another interesting topic Singer discussed was gig-economy employees who are third-party contractors that work for firms on-demand if and when the firm needs their services.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Sana Commerce

JULY 7, 2022

There’s quite a lot at stake when deciding on a solution that will help your B2B business move into the future with a web store. Alternatively, Sana Commerce CPO Arno Ham recently interviewed IT Manager Willem Pretorius of Montego Pet Nutrition for the IT Stand Up podcast. B2B e-commerce is no exception to that rule.

Work Management 52

Work Management Marketing Management Process Automation 52

Tomorrow People

FEBRUARY 2, 2018

Trust us, this part is essential (so avoid working with any agency that skates over it). Embracing teamwork from the start, by working out who matters. It’s the project sponsor — the person whose KPIs are being delivered by working on the project. There’s also work to be done involving deadlines and budgets.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Trust us, this part is essential (so avoid working with any agency that skates over it). Embracing teamwork from the start, by working out who matters. It’s the project sponsor — the person whose KPIs are being delivered by working on the project. There’s also work to be done involving deadlines and budgets.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

RebelMouse

APRIL 18, 2019

Everything we've built at RebelMouse has been designed to help Editors in Chief drive sustainable growth. We believe that the only way the publishing industry can survive and thrive is through the powerful work of reporters, writers, editors, and creators. We're fast, stable, and intuitive, and we work on mobile, too.

CPO 40

CPO Curation Outreach SEO 40

RebelMouse

APRIL 18, 2019

Everything we've built at RebelMouse has been designed to help Editors in Chief drive sustainable growth. We believe that the only way the publishing industry can survive and thrive is through the powerful work of reporters, writers, editors, and creators. We're fast, stable, and intuitive, and we work on mobile, too.

CPO 40

CPO Curation Outreach SEO 40

Mereo

NOVEMBER 29, 2018

While the CEO, the CPO and the CMO all can and often do contribute to the sales kickoff meeting, this is a sales meeting. Take this time to look at what worked and what did not work. It belongs to the head of sales. Celebrate last year’s successes, but move on to creating future success.

CPO 34

CPO Best Practices Lock-In CMO 34

LEADership

NOVEMBER 5, 2013

How does this process work? The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. Go ahead and embed a few high value SlideShare presentations into your LinkedIn profile too—it works!

Social Media 40

Social Media Optimization CPO Media 40

Adobe Experience Cloud Blog

JANUARY 8, 2013

What partners should we work with? Always remember, you must measure things not just because they are measurable, but because they will guide you toward the decisions needed to help improve company profitability. In event ROI measurement, there are many intricacies to take into consideration, such as: Is the agenda right?

ROI 48

ROI CPO Allocation Event Marketing 48

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Everyone, including Sales, Marketing Ops, and Customer Success, must work together to keep campaigns flowing. They’re still helpful because they ensure you’re on track.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Lenny's Newsletter

AUGUST 8, 2023

This series took hundreds of hours of work and is based on dozens of 1:1 interviews with the founders of two dozen of today’s most successful B2B companies—including Gong, Notion, Figma, Amplitude, Retool, Canva, and many more. Cold outbound works—it’s the second most common way to get your early customers.

Startups 52

Startups Work Management CPO Enterprise Management 52

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. The antidote, in our eyes, is obvious: let’s help marketer prove the value of ABM, by shining a light further up in the marketing funnel. We all know the evolution of the modern marketing department.

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Mereo

JANUARY 27, 2021

How can you check the alignment of your solution strategy against the financial, business and go-to-market strategies also in the works? Once your team assesses these, they can more strategically focus on prioritizing the most promising opportunities — and work on resolving issues with secondary opportunities for the future.

Validation 88

Validation Work Management Marketing Management Marketing & Strategy 88

Seismic

OCTOBER 26, 2022

He then welcomed Seismic CPO Krish Mantripragada to share how the Seismic Enablement Cloud has evolved to help our customers adapt to this evolving landscape. Seismic CEO Doug Winter Seismic CPO Krish Mantripragada Seismic Senior Sales Engineer Aly Smith Seismic Shift attendees. Wherever you are, we can help.

CPO 52

CPO Marketing AI Enterprise Management Peer-to-peer 52

Mereo

NOVEMBER 15, 2023

We immediately saw the benefit of their doing so and gladly helped. Hunters focused on acquiring new logos, while farmers worked to expand the solution footprint or wallet share in existing accounts. A poorly-structured organization threatens your revenue potential. Today, sales reps spend less time with managers and peers.

Work Management 41

Work Management Marketing Management Peer-to-peer Lead Ranking 41

Lenny's Newsletter

AUGUST 15, 2023

of the companies I spoke with went through at least one failed idea before discovering something that worked. Only about a third worked with design partners. It really helped refine that idea. We also had a very stringent list of, I think, 16 criteria for the idea we were going to work on. Art by Natalie Harney.

Validation 52

Validation Startups CPO B2B 52

Mereo

SEPTEMBER 15, 2022

In this article, I will dissect what PLG is — and, importantly, help overcome any misconceptions by detailing what it is not. Embedded and intuitive support tools: Chats, videos, help desks, videos, etc. that enable users to educate themselves and quickly get help . We can help. WHAT PLG IS.

Work Management 36

Work Management Marketing Management Product Lead Ranking 36

Metadata

JANUARY 8, 2024

The issue, according to Liam, is not backing them up with proof that what you’re doing is working. Opportunity-to-closed-won: This metric measures pipeline conversion to closed-won business and helps you see which channels have inflated pipeline numbers. For better or worse, those egos will always exist. Schedule a demo today.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Martech Advisor

DECEMBER 16, 2019

In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+. What about the themes, humor, duration, content, even color, worked? The (Near) Past. What this doesn’t do is tell us why. What didn’t?

Advertisements 85

Advertisements Advertising Video Marketing CPO 85

ClickZ

OCTOBER 27, 2020

Their marketing leadership is made up of visionaries who can help marketers understand where to prioritize their digital transformation efforts. Says Dewey, “We’re sending billions of emails and campaigns and can now harness the power of AI to provide an automated view of what’s working and what’s not.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133