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How Metadata Fundamentally Changed My Approach to B2B Marketing

Metadata

APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. A lot contributed to our low lead-to-conversion rate, but the Metadata team and I pinned most of the subpar results on the fact that we were aiming our ads at ebook downloads and passing those low-intent leads to Sales.

Cost per Lead 52
Cost per Lead CPO B2B Marketing Advertising Agencies 52
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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

JANUARY 8, 2024

It’s time to ditch your differences and collectively agree on shared metrics that prove your campaigns are bringing in high-intent leads who are easy to convert into pipeline (and eventually revenue). Said another way, we’re all speaking different languages and measuring success in siloes. Want to learn more about Metadata?

Cost per Lead 52
Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52
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