Contently

JULY 27, 2017

According to a recent study from DiscoverOrg, a sales intelligence platform, not many B2B salespeople are successfully walking this tightrope. In the study, however, market leadership is only part of the buyer’s equation. Of course, there’s also cost, which can matter more than you think.

Studies 133

Studies B2B B2B Sales Verticals 133

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. Of course, having a superior product or service still matters. It’s not about delivering a buttoned-up, formal presentation, it’s telling an impossible-to-ignore story.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

The Point

OCTOBER 11, 2022

How can organizations refine and enhance their databases while adhering to the seemingly ever-changing privacy landscape; One of the implications that we’re seeing due to data privacy laws (and the hurdles they present for email marketers) is a growing reliance on other channels – in particular, social media.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

A Better Jones

FEBRUARY 26, 2020

I might not have studied marketing in college, but I did pick up terrific marketing skills from the various side gigs I worked while trying to make a career out of being a music journalist. Their course curriculum features great lessons, taught by instructors who seem to genuinely care about their students.

Course 52

Course Online Marketing Planning Paid Search Agency 52

Hubspot

JUNE 9, 2020

According to a study by Research & Markets , the online education sector is set to grow from $187.877 billion in 2019 to $319.167 billion by 2025. While that’s a positive thing for the industry and course creators, it will inevitably make the space more competitive. Why Webinars Are The Best Channel for Selling Your Online Course.

Course 56

Course Webinar Metrics Top of Funnel Advertising Funnels 56

Vision Edge Marketing

OCTOBER 31, 2023

Like the North Star or Southern Cross, it leads businesses to prioritize their efforts, allocate resources strategically, and chart a course toward sustainable growth and profit as found in a Bain & Company study , 81 percent of executives say market segmentation is a critical element for increasing profits. Now to the next step.

Segmentation 196

Segmentation Lead Ranking Work Management Marketing Management 196

Webbiquity

MAY 30, 2023

Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness. As the report notes: While these conversion-focused metrics of course matter, top-of-funnel metrics are important to long-term growth.

Marketing Budget 282

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 282

Top Rank Marketing

FEBRUARY 12, 2024

The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. You’ve probably heard about B2B influencer marketing.

Tactics 119

Tactics B2B Marketing Advertising Agencies Paid Search Agency 119

Webbiquity

JULY 14, 2020

Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. The best news from the study is that 85% of tech company employees say their companies have responded somewhat or very well to our situation. Is that still the case?

Research 332

Research Paid Search Agency Case Studies Planning 332

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. But studies like this one have shown over and over that views are simply wrong, which means their employers or clients are missing the secret of success. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Marketing Insider Group

FEBRUARY 13, 2023

Rob Leavitt , SVP Advisory, and Adam Bennington , Head of Consulting, Momentum ITSMA, presented the latest ABM Benchmark Study results in a recent webinar “ Building on ABM Success: Six Keys to Long-Term Success ”. To quote Rob and Adam, ABM has evolved from a niche specialism to a critical and all-encompassing growth driver.

Account Based Marketing 188

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 188

WriteSpark

APRIL 6, 2011

Can we get the writer to do a case study?". Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company. In either case, you don't want to risk losing the customer's willingness to participate by postponing the case study for too long.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 6, 2011

Can we get the writer to do a case study?". Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company. In either case, you don't want to risk losing the customer's willingness to participate by postponing the case study for too long.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Well, of course. Much lower production costs. Little or no T&E expense. Better audience analytics. The value of this approach goes beyond virtual events.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. To have all these courses,” a sun-kissed McBroom declared from the steps of his cake-tin California home in a promotional video, “you must join now. You only have 24 hours.”

Social Media 211

Social Media Media Viral Marketing Class 211

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels. 4 Ways Case Studies Fail.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

EveryoneSocial

OCTOBER 31, 2017

Sales & Marketing CEB Keynote Presentation. Perhaps it wasn’t a part of their study, but I think Brent missed the primary point: yes, buyers are online throughout their buying process, but your company’s website is only one place they’re searching. this entire presentation was a case for social selling.

Stats 66

Stats B2B Sales Gartner Case Studies 66

Top Rank Marketing

OCTOBER 20, 2023

Richard Murphy , Editor in Chief and Director as well as the mind behind thought leadership at ServiceNow, presented some compelling insights on cutting through the clutter with thought leadership content that differentiates your brand and builds trust with your audience in a market saturated with AI hype.

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 116

InsightSquared

APRIL 3, 2019

The best sales professionals and marketers understand how important it is to study human psychology and use that knowledge to create stories, messages and strategies that drive results. Whether you realize it or not, many of the decisions you’ve made over the course of your life have been swayed by such biases.

Pricing 279

Pricing Price Marketing Proposals Case Studies 279

Marketing Insider Group

JANUARY 12, 2021

In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! The study also looked at the goals of companies that use personalization, revealing that’s it’s typically long-term nurturing objectives they want to achieve. Image: Monetate. Image: Segment.

Marketing & Strategy 273

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 273

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). And you need to be present at every touchpoint.

B2B Sales 188

B2B Sales Webinar Metrics B2B Peer-to-peer 188

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. These are the typical estimations coming from CTR benchmark studies. I’ll dig into each of these steps in the case study below. The DriveSafe case study. The result: an increase in bookings of vision tests of 73%.

Case Studies 73

Case Studies Case Study Studies SEO 73

Martech

MARCH 6, 2024

This isn’t just a problem for marketing, of course. Some 90% of businesses are facing a shortage of AI professionals, according to a study by IBM’s Institute for Business Value. We initially presented the tool to the marketers as a blank slate and said, “This is a genie. It enables marketers to ask questions about the data.

Marketing AI 90

Marketing AI Validation Training Template 90

Marketing Insider Group

MAY 10, 2023

What a Digital Marketing Agency Does Of course, before you hire a digital marketing agency, you need to understand what they do. The agency’s website should have sufficient testimonials and case studies that show continued success. A reputable agency uses its own strategies to market itself. This shouldn’t be hard to do.

Marketing Agencies 2 248

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 248

AccuData

MARCH 30, 2021

These applications present the vital foundation essential to begin a successful small business from reason. Enterprise Majors can pursue graduate programs or degrees of analysis that assist them market their scientific studies. The University of Applied Sciences Kassel even presents Bachelor of Science programs in science technology.

Small Business Marketing 40

Small Business Marketing Enterprise Management Studies Statistics 40

Marketing Insider Group

MAY 18, 2020

To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences. The 2019 Thought Leadership Impact Study found that 55% of buyers bought more than one product due to thought leadership. Having a Point of View.

Thought Leadership 343

Thought Leadership B2B Thought Leadership Research Practices 343

Content4Demand

FEBRUARY 7, 2020

“I’m taking a departure from delivering an inspirational keynote to provide a course that teaches the essential skills needed for high-performance marketing. The course is titled: “The Demand Generation Master Class,” and I will teach key frameworks and demand generation principles that every B2B digital marketer needs in their tool chest.

Case Study 54

Case Study Case Studies Studies Work Management 54

Marketing Insider Group

AUGUST 26, 2020

Converting browsers to buyers, of course. Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. Let’s say you can’t find a case study about what content marketing has done for ROI in a company similar to yours.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Martech

MARCH 13, 2024

Surveys have poor predictive value because they often present responders with choices or ask responders to identify pain points in isolation from the larger context of their lives. The very design of a study and the questions in the survey often reflect the company’s agenda.

Marketing AI 105

Marketing AI Research Paid Search Agency Customer Surveys 105

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle, give you a peek into ZoomInfo’s best go-to-market plays, and present new time-saving selling strategies. The timeless case for automation. 1: The funding play. 2: New sales or marketing leader play.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Zoominfo

JANUARY 8, 2021

These are all solid reasons to expand if, of course, your teams are set up to succeed sans face-to-face interaction. To help facilitate positive and productive outcomes, a new McKinsey study points to adopting “a people-centered approach to internal and remote leadership.” The message behind office expansions.

Zoominfo 246

Zoominfo Paid Search Agency Amazon Case Studies 246

Zoominfo

FEBRUARY 25, 2021

Now, as people get comfortable with the idea of running a sales webinar, we’ll likely see a continued uptick in these sales presentations. It’s easy to get caught up in your product, making it the focus of your presentation. Once the presentation is over, create related content such as a blog post series and social posts.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Marketing Insider Group

MAY 5, 2021

At their foundation, they’re live or pre-recorded presentations delivered to participants online. People are looking for experiences over presentations. Let’s say, for example, that one business is hosting an entirely educational event with a long list of presentations scheduled one after the other.

Planning 273

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 273

Zoominfo

JANUARY 15, 2021

Your content should present your brand as a thought leader. According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Marketing Insider Group

OCTOBER 15, 2019

Of course, this trend is working for some. As it happens, a study presented during the event showed that $1.3 Various studies have been done on employee advocacy that led to some interesting insights. . It’s not some trendy person who is clever and insightful who you feel like is your best friend. It does make sense.

Activities 206

Activities Marketing Agencies 2 Paid Search Agency Case Studies 206