Martech

JUNE 26, 2023

Of course, we know event marketing is resource-intensive and can be a real hit or miss. He created storytelling moments at an internal Sales Kickoff event that many employees posted about on their personal LinkedIn profiles. Salim’s methodologies target not only public events but internal events too.

Event Marketing 107

Event Marketing Paid Search Agency Marketing Management Storytelling 107

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5 times likely to go for Integrated Marketing.

Paid Content 82

Paid Content Campaigns Examples Advertising Agencies 82

KoMarketing Associates

MARCH 13, 2018

Done correctly, nofollow links can influence publishers and influencers to organically link to good content marketing assets, or provide support for link building outreach tactics down the road. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

OCTOBER 4, 2016

While email (91 percent), LinkedIn (71 percent), and print (58 percent) ranked as the top three most important channels for distribution, I would be curious to know which channels B2B marketers deemed the most effective. Blogger Outreach & Communications. LinkedIn Group Participation.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Organic social can work, of course. In those years, nearly all social media content was written (with a side order of UGC photography). What do you get?

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

Biznology

MARCH 15, 2016

LinkedIn and Twitter has made this even easier. Successful influencer outreach is just the end result of building a real relationship over time. That’s why it’s easier to be a PR specialist than it is a generalist. They flit about the room like bumblebees collecting business cards in lieu of pollen.

Blogger 80

Blogger Work Management Burn Rate PR 80

Sword and the Script | B2B

OCTOBER 13, 2020

That’s true of course, but the average word count is merely a byproduct of the effort that goes into effective blogs The blog posts of that length take an average of four hours to write (or more). Here’s what those that reported strong results said were the most effective content distribution channels: 39% said influencer outreach (e.g.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

NuSpark Consulting

JULY 7, 2017

This example, of course, begs the question, “What’s a good number of comments?” For some reason, they don’t always fill in all the blanks, such as page rank (PR) and MozRank below, but they usually give you enough data to make a good judgment. Pitch Perfect Outreach. To try to find editors, go to LinkedIn and type in keywords.

Ad Building 168

Ad Building Guidelines Domain Marketing Automation Services 168

Sprout Social

FEBRUARY 5, 2020

With social listening, your PR team can easily monitor mentions of your brand in new press releases and articles, and monitor brand perception as stories, events and announcements gain traction. . Ultimately they hoped it would help improve their course offering. On LinkedIn alone, 35.5

Tools 93

Tools Work Management Marketing Management Business 93

seo.co

AUGUST 24, 2022

If you have ever tried performing a link building outreach campaign, you know how difficult it can be. And outreach link building only getting tougher. . We either mark as spam or delete dozens of daily backlink outreach requests, most of them from so-called “link building experts.” We never respond.

Outreach 97

Outreach Link Building Acquisitions Process 97

Sprout Social

OCTOBER 19, 2023

For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. For example, a sudden flood of negative reviews could be a sign of a total social media PR crisis. For example, brands can course-correct with confidence by analyzing an uptick of negative sentiment.

Marketing AI 96

Marketing AI Work Management Marketing Management Business 96

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. LinkedIn has an official opinion on connecting up with others. Newsletters.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Optinmonster

MAY 11, 2023

You can post content with links to your website, and of course link your website in your social media profile. If you’re a B2B brand selling to other business owners, LinkedIn is probably the best. You can work together to host a webinar or course that would interest customers of both businesses.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. Of course they all could discover the right words independently.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Moz

JUNE 28, 2020

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. I was the outreach specialist for this project, and by using the wealth angle, I was able to secure two notable placements on CNBC as well as a press mention on MSN. And what were we looking for?

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

seo.co

FEBRUARY 24, 2021

So, it’d be better to focus on the quality of those links and build a superior link profile one outreach email at a time. There isn’t room to use quick tactics like posting to web directories, SEO article directories, blog submissions, PR submissions, social bookmarking, and blog baiting.

Link Building 64

Link Building Ad Building Domain High Quality Lead 64

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Social Events (e.g., Amen!). .&#

Social Media 100

Social Media Social Marketing Media Planning 100

Moz

JUNE 28, 2020

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. I was the outreach specialist for this project, and by using the wealth angle, I was able to secure two notable placements on CNBC as well as a press mention on MSN. And what were we looking for?

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Convince & Convert

SEPTEMBER 27, 2011

PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Bloggers are not typically trained journalists that understand the company/PR firm/reporter news continuum.

Blogger 148

Blogger Outreach PR Paid Search Agency 148

Hubspot

MARCH 12, 2018

But, we can’t hear or it or feel it through email, of course. Send more email to more prospects , of course. Of course it does require more patience, curiosity, and a true interest in helping other people. Based on your LinkedIn profile, it looks like you've done an amazing job developing your career at [company].

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Heinz Marketing

JUNE 22, 2020

Matt: Of course. And of course, they couldn’t do the conference this year in June, in Spain. Of course, live is going to come back, because there’s nothing like sitting down with someone face to face and seeing them. And on your LinkedIn profile, you talk about building stronger personal business and team brands.

Top of Funnel 69

Top of Funnel Work Management Conference CMO 69

Content Standard

JANUARY 10, 2022

As PR guru Antonia Taylor tells us: “As with all things social media, it depends on your audience. LinkedIn has spiked in popularity and engagement this year as thousands of workers have resigned or changed industries. Of course, the company is no longer named Facebook.

Paid Content 139

Paid Content Social Media Distribution Advertising Channels 139

Hubspot

JULY 30, 2013

Today, there are almost a million people on LinkedIn with SEO in their job title. Of course I would, because I am building a brand and we all know what Eric Schmidt from Google thinks about brands (and if you don’t, you might want to take another look at the SlideShare above ;) ). Would I start to capture more traffic from Google?

SEO 28

SEO Buyer Personas Paid Search Agency Keywords 28

Online Marketing Institute

JULY 9, 2009

LinkedIn profiles are updated. Thought leadership-based lead generation tactics -- such as educational Webinars -- combined with good old fashioned sales outreach must be defined and put in place. Like traditional PR activities (i.e. This internal buzz stimulates action. Discussion groups are joined. Twitter feeds spring up.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

SnapApp

APRIL 4, 2018

Publishing deep content or big research and following up with outreach to content creators can drive links and mentions. Of course you want to measure conversion at all steps through the pipeline, but for marketing it can't just be "what's the cost per lead?" SEMrush | PR & Content Producer. . . New backlinks. Adam Honig.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Sharpspring

MARCH 10, 2022

Google of course wanted to change that because readers are (and will always be) the most important thing to Google. Try to earn links on two websites with a higher PR and position for every one website you write for that might not be as developed. You can find a cheap domain using this brand name generator.

Traffic 125

Traffic Ad Building Generation Link Building 125

SmartBug Media

AUGUST 22, 2019

The devil was always in the details, of course, but the job was much easier than the banking and engineering stories I was trying to tell just a few years earlier and many of the B2B stories I tell for clients today. One study suggests an astounding number of B2B leads are being found on LinkedIn.

Public Relations 69

Public Relations PR B2B Tips 69

Onalytica B2B

SEPTEMBER 27, 2017

This comes down to fostering a PR culture of building 1-to-1 relationships with influencers, but with a marketing mindset of scaling this to influence your target audience as a whole. ” Of course, the most commonly thought of type of value is money. ” Jason Miller , Global Content Marketing, LinkedIn.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Sprout Social

FEBRUARY 7, 2022

Cold outreach may have worked in the past but now securing coverage from target outlets requires a more intentional approach. As you continue to build relationships with reporters, you’ll be able to refine your outreach strategy for more success. Just having a PR agency doesn't get you organic coverage!

Media 102

Media Marketing & Strategy Press Paid Search Agency 102

Biznology

MARCH 22, 2016

Yes, of course you should start with your hometown or city. Connect with them on LinkedIn. And, even though it’s really totally unfair, that relationship could be based on the fact that you happen to do blogger outreach for something seriously cool. He’s the trifecta of influencer outreach and engagement.

Blogger 80

Blogger Social Media Media Outreach 80

Optinmonster

APRIL 27, 2020

Maybe you have loads of success promoting an online course on your Facebook page. But of course, if you want to learn how to start a blog , you’ll likely need to dabble in search engine optimization (SEO) to get your posts ranking on Google. Create a strong outreach email to various podcast hosts and offer to be a guest.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

Optinmonster

JANUARY 14, 2024

It supports various platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. It supports various platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube. It supports various platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Convince & Convert

MARCH 22, 2012

Of course, it’s good business for the folks at PageLever. Of course, who wouldn’t recommend that? I’m on the team that does PR, internal communications and external communications. Of course, we do want to quantify the extent to which thought leadership and social is contributing to the funnel.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Of course, it’s good business for the folks at PageLever. Of course, who wouldn’t recommend that? I’m on the team that does PR, internal communications and external communications. Of course, we do want to quantify the extent to which thought leadership and social is contributing to the funnel.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). What was Linkedin Thinking? June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100